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The Tesla Cybertruck is now open for orders to anyone – whether or not you were one of its millions of reservation holders.

Tesla first revealed the Cybertruck in 2019, and the unconventional vehicle attracted lots of interest – measured by the number of reservations the vehicle got.

At the time, Tesla was taking refundable $100 deposits to reserve a place in line to order the truck when it came out, which had a promised release date of late 2021 and starting price of $39,900.

Plenty of people decided to throw a few bucks into the pot, and the Cybertruck managed to tally over 250k pre-orders in less than a week, later reaching a peak of potentially 2 million reservations according to crowdsourced data.

But when the truck hit the road, things didn’t go exactly as planned. The vehicle came out late and over budget, also missing some of the specs that were originally promised. The first available “Foundation Series” models started at $100k – a far cry from the promised entry-level $40k.

But despite that, it’s still selling relatively well, becoming the best-selling electric pickup in the US and the third best-selling EV with a very high average transaction price, bringing in a good chunk of change for the company.

And recently, Tesla started taking orders for a “cheaper” model starting at “just” $79,990, which should open it up to even more sales.

So with sales going well and a new lower price point, the controversial truck seems to be getting off to a good start… or does it?

We’ve seen reports all along that Tesla was working through the Cybertruck backlog pretty fast, with Foundation series models quickly becoming available with little lead time. That’s part of why the $80k trim came into being.

But even though that new lower price point only came available two weeks ago, it’s already available for near-instant delivery, and with no need to have a 5-year-old reservation.

Today, Tesla changed its “Design your Cybertruck” page to allow anyone to configure a vehicle and order it now. The site now says “Order Now,” where just a couple weeks ago reservation holders were waiting for invites to be able to configure their vehicles. Availability is listed as October-November – so, basically, a month or less if you order today.

Accompanying this change is the end of the Foundation Series, the limited-edition early trim, which is no longer available as of today.

Electrek’s Take

Tesla’s quick ramp of the Cybertruck has been impressive. It’s outselling similarly-expensive vehicles that have been in the market and ramping for years now. This shows that Tesla remains in a dominant position in the EV market (thanks to it actually taking EVs seriously, which other automakers aren’t).

But the fact that a 2 million-strong reservation list has been worked through so quickly is troubling.

While we don’t know exact numbers, Tesla has sold something on the order of 30,000 Cybertrucks so far. And if the company had 2 million reservations, that means it has only converted 1.5% of those into sales.

There are surely a number of reasons for this, and probably chief among them is the change in pricing. The Cybertruck currently costs twice as much as promised, which is going to turn off a lot of potential buyers.

The F-150 Lightning saw something similar when a base model was originally promised at $40,000 but that price never saw the light of day. That too turned off a lot of buyers, and Lightning sales have been less impressive than hoped for ever since.

And the Lightning could be another reason for the Cybertruck’s lack of conversions – at the time it was announced, it was supposed to beat other electric pickups to market. It ended up coming out after several other models, so there are now other more traditional options available that buyers can choose from.

But there’s another reason that I think may be part of it: the tarnished sheen on Tesla lately, concomitant with its CEO’s increasingly bizarre behavior. This has turned off a lot of customers from its vehicles, and this effect is perhaps more apparent with the Cybertruck.

While the Model 3 and Y are common vehicles that are seen as “normal,” the Cybertruck is quite clearly a “statement vehicle.” That statement is heavily tied to the persona of the CEO who pushed such a, let’s say, “iconic” vehicle into the market – and thus, the more bizarre that CEO’s behavior, the more customers may not want to be associated with that statement.

At the very least, I can’t imagine it helps – and a 1.5% conversion rate certainly shows that some part of the strategy hasn’t been a tremendous commercial success.

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Trump’s latest offshore wind cancellation is a threat to the grid – ISO New England

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Trump's latest offshore wind cancellation is a threat to the grid – ISO New England

Trump’s Interior Department halted construction on 704 megawatt (MW) Revolution Wind, the US’s first multi-state offshore wind project that’s already 80% complete. Grid operator ISO New England says the decision is a threat to the grid.

ISO New England released a statement responding to the stop-work order, warning that “delaying the project will increase risks to reliability.”:

As demand for electricity grows, New England must maintain and add to its energy infrastructure. Unpredictable risks and threats to resources – regardless of technology – that have made significant capital investments, secured necessary permits, and are close to completion will stifle future investments, increase costs to consumers, and undermine the power grid’s reliability and the region’s economy now and in the future.

Revolution Wind, a joint development between Ørsted and BlackRock’s Global Infrastructure Partners, is a 65-turbine project capable of powering around 350,000 homes in Rhode Island and Connecticut once it’s complete. It was expected to come online next year. The project has created more than 1,200 jobs.

On August 22, the director of Bureau of Ocean Energy Management sent a vague letter to Ørsted commanding it to halt all activities on the fully permitted Revolution Wind, citing “national security interests,” yet providing no details.

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BOEM’s Record of Decision for Revolution Wind, reported in 2023 in Section 4.6, page 185, states that the national security effects of the project would be “negligible and avoidable.”

This latest move echoes Trump’s cancellation in April of New York’s $5 billion Empire Wind 1 project, which was already under construction off New York’s coast. No viable reasons were given for that stop-work order either, and the cancellation was reversed in May.

Kit Kennedy, managing director for power at Natural Resources Defense Council (NRDC), released the following statement in response to the Revolution Wind order:

The Trump administration’s war on the electricity needed to power the grid continues on all fronts. Halting Revolution Wind is a devastating attack on workers, on electricity customers, and on the investment climate in the US.

New England homeowners will feel this when they tear open their electricity bills and look at the surging costs of keeping the lights on.

This administration has it exactly backwards. It’s trying to prop up clunky, polluting coal plants while doing all it can to halt the fastest growing energy sources of the future – solar and wind power.

It makes no sense to say we have an energy emergency and then make decisions like this. Unfortunately, every American is paying the price for these misguided actions.

Read more: Trump reversal revives Empire Wind, NY’s offshore energy giant


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Tesla teases new product release on Friday

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Tesla teases new product release on Friday

Tesla is teasing a new product release on Friday, August 29th, coming to Europe and the Middle East. It’s likely going to be the Model Y Performance.

On X today, Tesla has teased an upcoming product release coming this friday.

The post is cryptic. It only mentions ‘spoiler alert’ and the date August 29 with what looks like a close up of a vehicle with what appears to be a spoil – hence the “spoiler alert” reference:

There are main suspect is the Model Y Performance due to the spoiler reference.

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Since the Model Y refresh in January, Tesla stopped selling the Model Y Performance. It is due to launch the top performance version under the new design.

When Tesla released the Model 3 refresh in 2024, it took about 4 months for Tesla to launch the new performance version.

Electrek’s Take

The only thing that I find strange with this likely being the Model Y Performance is the fact that they tweeted this from the Europe and Middle East account.

It would be strange for the Model Y Performance to launch there first, but who knows. Maybe Tesla started production at Gigafactory Berlin first.

I don’t think this will have a major impact on Tesla’s business. The Model Y Performance is the least popular version of the best-selling Model Y.

We don’t have the full mix of sales, but I wouldn’t be suprised if it represents less than 10% of Tesla’s Model Y deliveries.

The Model 3 Performance is probably a more popular option within the Model 3 lineup as it is a lot more fun to drive.

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Genesis GV60 Magma EV sheds camo, revealing a radical new look [Video]

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Genesis GV60 Magma EV sheds camo, revealing a radical new look [Video]

The GV60 Magma will have a distinct look and feel compared to other Genesis vehicles. As the first EV from its new performance sub-brand, the Genesis GV60 Magma will debut with enhanced power, advanced suspension, a sporty new design, and more. For the first time, it was caught on video racing around the Nürburgring, giving us our closest look yet.

Genesis GV60 Magma EV flexes new style at Nürburgring

We got our first look at the new Magma models last March at the NY Auto Show alongside the full-size Neolun concept.

Magma is “the brand’s expansion into the realm of high-performance vehicles,” Genesis boasted. Among the first vehicles to earn a Magma upgrade is the GV60.

Genesis fine-tuned the electric crossover SUV, giving it a wider and lower stance for improved control. The larger lower air intake contributes to the aggressive new look, while also serving to cool the batteries and motor, both of which have been upgraded for enhanced performance.

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Earlier this year, we got a good look at the GV60 Magma during winter testing in Europe. Although you could see a few new design features, it was mostly covered in camo.

Genesis-GV60-Magma-Porsche
Genesis GV60 Magma testing with other Magma vehicles (Source: Genesis)

After it was recently spotted with less camo at the Nürburgring race track in Germany, we are getting an even better idea of what to expect when it arrives.

The video from CarSpyMedia shows the Genesis GV60 Magma EV with a production body and minimal camouflage.

You can see the high-performance vehicle flexing its power and handling as it rips around the track. Like other Hyundai Motor performance EVs, including the new IONIQ 6 N, you can expect the Genesis GV60 Magma to deliver over 600 horsepower, if not closer to 700.

The current Genesis GV60 Performance delivers up to 429 horsepower and 516 lb-ft of torque, good for a 0 to 60 mph sprint in 3.7 seconds.

Horsepower 0 to 60 mph
(seconds)
Starting Price
Genesis GV60 Performance 429 3.7 $69,900
Genesis GV60 Magma ? ? ?
Porsche Taycan 402 4.5 $99,400
Porsche Taycan Turbo GT
(with Weissach Package)
1,092 2.1 $230,000
Tesla Model S Plaid 1,020 1.99 $89,990
Genesis GV60 Magma vs Porsche Taycan vs Tesla Model S Plaid

Genesis will launch the GV60 Magma EV later this year in Korea, followed by the US, Europe, and other global markets. We will learn prices and final specs closer to launch, but given the Performance models start at $69,900, you can expect a higher starting price tag, likely closer to $75,000.

At that it would be significantly less than the Porsche Taycan Turbo and Tesla Model S Plaid. Will it match the performance?

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