Apple CEO Tim Cook delivers remarks before the start of an Apple event at the Apple headquarters in Cupertino, California, on Sept. 9, 2024.
Justin Sullivan | Getty Images
I tested the new hearing health features coming to Apple‘s AirPods Pro 2 headphones, and they saved me a long-overdue trip to the audiologist.
Apple unveiled the features during an event in September, and they will be publicly available through a free software update next week. Users can take a clinically validated hearing test with the AirPods Pro 2, and the buds will serve as an over-the-counter hearing aid if applicable. The headphones will also be equipped with new hearing protection capabilities, such as loud sound reduction, that are switched on by default.
More than 1.5 billion people are living with hearing loss, according to the World Health Organization. Tapping into this market could help Apple juice sales for the $249 AirPods Pro 2, which the company first launched two years ago.
If you already own the headphones, the hearing health features are worth exploring. They take just a few minutes to set up, and they’re easy to use from the comfort of your home. The AirPods Pro 2 are also a cost-effective option for those looking for assistive hearing technology. Other over-the-counter hearing aids can cost thousands of dollars without insurance, for instance.
Taking the hearing test
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I have a pair of third-generation AirPods that I use every day, but this was my first time trying the AirPods Pro 2. I took them straight out of the box, flipped open the lid to the charging case and paired them with an iPhone. After that, I popped them in my ears and prepared to take Apple’s hearing test.
During its event in September, Apple said 80% of adults in the U.S. have not had their hearing checked in the past five years. That’s certainly true in my case. The last time I remember getting my hearing tested was in elementary school.
Admittedly, I haven’t gone out of my way to protect my hearing, so I wasn’t sure what my results would look like. I felt a little nervous beforehand.
To access the test, you can go into the Health app or into the earbuds’ settings menu. I pulled it up, and it prompted me with a few basic questions about my age, my health and whether I’d been exposed to a loud environment in the past 24 hours.
You need to be in a very quiet space to take the test. Apple runs a background noise test to ensure your environment is suitable, and then it assesses the fit of your headphones within your ears. The AirPods Pro 2 come with medium-sized flexible ear tips attached, but there are extra small, small and large tip sizes included in the box. Apple sells a set of ear tips on its website for about $13 if you’ve misplaced yours.
I took the test in my apartment, and I didn’t need to adjust the fit of the headphones. I read the test’s instructions and then it was time to get started.
The hearing test plays a series of tones at different volumes and frequencies, and you tap the screen each time you hear a sound. It started with my left ear and moved to my right, and it took a little more than five minutes.
The hearing test was easy. There are some long pauses between tones, so I felt like I second-guessed myself occasionally. And Apple isn’t kidding about finding a quiet space to take this test. Some of the tones were so soft that I practically had to hold my breath to hear them. My test also automatically paused a few times as traffic passed by outside, so I’d recommend finding a room that’s as close to silent as possible.
You can take the test as many times as you want, and you’ll get your results as soon as you’re done. A copy is stored in the Health app, and you can share it with your doctor.
I learned that I have little to no hearing loss in both ears, though there are some frequencies that might be harder for me to pick up on. It’s nice to have that peace of mind.
Using your headphones as a hearing aid
Since I have minimal hearing loss, I was prompted to turn on a feature called “Media Assist,” which uses my hearing test results to adjust the clarity of my calls, music and videos based on my specific profile.
I had Media Assist enabled as I used the AirPods Pro 2 to FaceTime friends and family, watch CNBC and listen to different genres of music on Spotify. I didn’t hear much of a difference with music or TV, but I did notice that voices seemed amplified on my FaceTime calls. It’s a subtle change, but I found it helpful.
If your test results show you have mild to moderate hearing loss, you’ll be prompted to set up and use your headphones as a clinical-grade hearing aid. The U.S. Food and Drug Administration approved Apple’s hearing aid software in September.
“After you take a hearing test, your AirPods Pro are transformed into a personalized hearing aid, boosting the specific sounds you need in real time, like parts of speech, or elements within your environment,” Dr. Sumbul Desai, Apple’s vice president of health, said in a prerecorded video last month.
The hearing aid feature is intended for adults with mild to moderate hearing loss, but users can turn it on in their settings even if they don’t fall under that category. Out of curiosity, I switched it on while walking around New York City, running errands, watching TV and chatting with my roommates.
The feature instantly amplified the world around me, and I joked that it felt like a superpower. It was easier for me to hear quiet dialogue on TV, and my conversations were magnified. Interestingly, I didn’t feel overwhelmed by the loud sounds of the city, which I suspect is due to the earbuds’ new hearing protection features.
Using a hearing aid can take some getting used to, so don’t worry if it doesn’t feel natural right away. You can also make specific adjustments to your liking in your settings and the iOS Control Center.
The hearing aid feature was cool to try, even if I don’t need to use it. It would be nice to switch it on in a crowded New York City restaurant, but otherwise, I got the support I needed from the Media Assist feature.
If you have mild to moderate hearing loss and are prompted to turn on the hearing aid feature, Media Assist will also be activated. Your AirPods Pro 2 will automatically adjust as you make calls, watch videos and listen to music across all your Apple devices.
Though I wasn’t the ideal candidate for the hearing aid, I’m excited to tell my parents and grandparents about it. Since the AirPods Pro 2 look like any other pair of Apple headphones, they’re less conspicuous than many existing hearing aids, which I expect will be an added perk for many users.
Amit Yoran, who ushered cybersecurity company Tenable into the public market as chief executive, died on Friday. He was 54.
Yoran’s passing was confirmed by Tenable in a Saturday press release. While the company said his death was unexpected, Yoran went on medical leave early last month as he battled cancer.
Funeral details have not yet been announced, the company said on Saturday.
Yoran took the helm of Tenable in 2016, his latest leadership role in the cybersecurity field. He previously served as president of RSA Security from 2014 to 2016. Yoran founded and led NetWitness as CEO between 2006 and 2011 before it was acquired by RSA, according to his LinkedIn page.
His decadeslong career in cybersecurity also included government and nonprofit work. Yoran was National Cybersecurity Director for the U.S. Department of Homeland Security from 2003 to 2004. He sat on the board of the Center for Internet Security since 2019.
Two years into Yoran’s tenure, Tenable went public on the Nasdaq. At the time, the IPO was seen as a success story for cybersecurity companies on Wall Street.
Yoran called the company’s focus on the vulnerabilities of businesses’ technology as unique in the market, while also noting its successful shift to a subscription model. By 2018, Yoran said, more than half of Fortune 500 companies were Tenable customers.
“We’ve become one of the most trusted and beloved brands in cybersecurity,” he told CNBC at the time of Tenable’s IPO. “Only the best and highest-performing private companies have the opportunity to go public. And that gives us a spot on a much larger stage to be able to tell our story.”
Tenable CFO Steve Vintz and Chief Operating Officer Mark Thurmond have acted as co-CEOs since Yoran went on medical leave in December. They will continue sharing the role while its board of directors looks for a permanent successor, the company said.
Yoran had expected his leave to last only a few months and said his condition was a “treatable situation,” according to a note to employees published on his LinkedIn page. He had “complete trust” in Vintz and Thurmond to lead the company in his absence.
“We have much to do and there is no time to waste,” Yoran wrote. “As I take a brief pause to prioritize my health, I will stay as connected as I can while giving myself the space to heal fully. I am deeply grateful for each of you, not only for the dedication you bring to your work but for the sense of community we’ve built together.”
Yoran was also the chair of Tenable’s board, a position that now will be held by Art Coviello, the company’s lead independent director. In a statement, Coviello called Yoran an “extraordinary” leader, colleague and friend.
“His passion for cybersecurity, his strategic vision, and his ability to inspire those around him have shaped Tenable’s culture and mission,” Coviello said. “His legacy will continue to guide us as we move forward.”
Vice Chair and President at Microsoft, Brad Smith, participates in the first day of Web Summit in Lisbon, Portugal, on November 12, 2024. The largest technology conference in the world this year has 71,528 attendees from 153 countries and 3,050 companies, with AI emerging as the most represented industry. (Photo by Rita Franca/NurPhoto via Getty Images)
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Microsoft plans to spend $80 billion in fiscal 2025 on the construction of data centers that can handle artificial intelligence workloads, the company said in a Friday blog post.
Over half of the expected AI infrastructure spending will take place in the U.S., Microsoft Vice Chair and President Brad Smith wrote. Microsoft’s 2025 fiscal year ends in June.
“Today, the United States leads the global AI race thanks to the investment of private capital and innovations by American companies of all sizes, from dynamic start-ups to well-established enterprises,” Smith said. “At Microsoft, we’ve seen this firsthand through our partnership with OpenAI, from rising firms such as Anthropic and xAI, and our own AI-enabled software platforms and applications.”
Several top-tier technology companies are rushing to spend billions on Nvidia graphics processing units for training and running AI models. The fast spread of OpenAI’s ChatGPT assistant, which launched in late 2022, kicked off the AI race for companies to deliver their own generative AI capabilities. Having invested more than $13 billion in OpenAI, Microsoft provides cloud infrastructure to the startup and has incorporated its models into Windows, Teams and other products.
Microsoft reported $20 billion in capital expenditures and assets acquired under finance leases worldwide, with $14.9 billion spent on property and equipment, in the first quarter of fiscal 2025. Capital expenditures will increase sequentially in the fiscal second quarter, Microsoft Chief Financial Officer Amy Hood said in October.
The company’s revenue from Azure and other cloud services grew 33% year over year, with 12 percentage points of that growth stemming from AI services.
Smith called on President-elect Donald Trump‘s incoming administration to protect the country’s leadership in AI through education and the promotion of U.S. AI technologies abroad.
“China is starting to offer developing countries subsidized access to scarce chips, and it’s promising to build local AI data centers,” Smith wrote. “The Chinese wisely recognize that if a country standardizes on China’s AI platform, it likely will continue to rely on that platform in the future.”
He added, “The best response for the United States is not to complain about the competition but to ensure we win the race ahead. This will require that we move quickly and effectively to promote American AI as a superior alternative.”
An Apple flagship store in Shanghai, China, October 15, 2024.
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Sales of foreign phone brands in China plunged in November, according to official data released Friday, underscoring further pressure on Apple, the biggest international handset vendor in the country.
In November, foreign mobile phone shipments in China stood at 3.04 million units, according to CNBC calculations based on data from the China Academy of Information and Communications Technology, or CAICT.
That’s a fall of 47.4% from November 2023, and a 51% drop from October last year.
CAICT does not break down figures for individual brands, however Apple accounts for the majority of foreign mobile phone shipments in China with competitors like Samsung forming only a tiny part of the market.
The figures highlight the mounting pressure Apple is under in the world’s largest smartphone market as it battles rising competition from domestic brands.
Apple is hoping its iPhone 16 series, which was released in September, will help the company regain momentum in China, with the Cupertino, California, tech giant promising a host of new artificial intelligence features via its Apple Intelligence software.