Elon Musk has repeatedly denied that the fact that he went “all-in on Donald Trump,” the controversial former president, is negatively affecting his businesses. Now, he went as far as claiming that Tesla’s sales are at ‘all-time highs.’
During an X Space yesterday, the Tesla CEO was asked what he thinks of the claims that his support of Trump is affecting Tesla negatively.
Musk responded:
Tesla’s sales are actually doing great. We’re hitting all-time highs. I think people really care about the quality of the product as opposed to whether they agree or disagree with the CEO’s views. The CEO of any given company is going to have political views. At the end of the day what matters is if Tesla makes a great product, and people like buying great products.
There are a few interesting things here.
First off, “sales are hitting all-time highs.” There are many ways to interpret this, but only one can make Musk right: Tesla had its best Q3 for vehicle deliveries last quarter:
With 463,000 vehicle deliveries last quarter, Tesla technically beat its last Q3 record, but the reason has more to do with Q3 2023 than 2024.
Tesla claimed that “a sequential decline in volumes was caused by planned downtimes for factory upgrades.” Without that, Tesla would have likely been flat on deliveries in Q3 2024 versus last year.
This delayed some shipments into Q4 2023 – resulting in Tesla’s all-time delivery high.
But Musk can’t deny that Tesla’s performance in 2024 has been less than stellar.
Tesla’s total deliveries in 2024 (1,293,656) are still down more than 30,000 units compared to the first three quarters in 2023 (1,324,074).
That’s despite Tesla adding the Cybertruck to the lineup, which started to contribute meaningfully last quarter. It’s hard to swallow for a company that is all about growth. The chart above shows that the growth between 2020 and 2023 was awe-inspiring, but it stopped in 2024.
Tesla’s stock performance is also closely tracking its growth in deliveries and then the stagnation:
In 2023, Tesla started cutting prices, which negatively affected its gross margins and profits, and it countered the growth in deliveries in terms of stock performance.
As for the impact of Musk’s very active and public support of Trump on Tesla’s sales, that’s indeed more nuanced.
There have been many polls about the issue showing that car buyers are less interested in buying Tesla vehicles due to Elon Musk, but it’s hard to tell how the polls translate into the reality of car purchases, which are important decisions for most households.
However, there have been direct examples of Tesla losing out on sales because of Musk’s support of Trump. For example, Rossmann, one of the largest pharmacy chains in Europe and a long-time Tesla client, said that it would stop converting its fleet to Tesla vehicles because of Musk’s support of Trump and the former president’s anti-environmentalist policies.
Electrek’s Take
It’s not really encouraging that Elon is oblivious to Tesla’s current situation. I feel like it’s a bit misleading to say that Tesla’s sales are “hitting all-time highs” when Tesla is on track to have its first down year in deliveries in its existence despite adding a vehicle to its lineup for the first time since 2020.
It’s almost like he is just repeating what his biggest fans on X tweet him all the time. He lives in a different reality because of the echo chamber he built for himself and his fans on X.
I know Tesla fans love to say that it’s about macroeconomics and interest rates, which undoubtedly have an impact, but Tesla also greatly reduced its prices over the last year and offered subsidized interest rates.
At this point, it’s a bit ridiculous to act as if Tesla doesn’t have a broader issue. As for the impact of Elon’s support, it’s admittedly impossible to quantify, but I feel like it’s safe to say that it has, at the very least, some impact.
Finally, it’s also unfair for Elon to say that “every CEO has political views” as if he is sharing his like everyone else. Not every CEO calls the other party, “the party of hate”, and gives millions of dollars to elect a candidate with a long track record that goes against Tesla’s mission to accelerate the advent of sustainable energy.
CEOs also don’t all go on the campaign trail and get photographed jumping up and down like high school cheerleaders behind Trump.
Whatever happens next month, I doubt Elon’s decision will age well. Even if Trump wins, I would be shocked if he doesn’t turn on Elon within a year.
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Bojangles, the North Carolina-based chain known for its fried chicken and biscuits, is joining the growing list of fast food chains installing EV chargers in their parking lots.
The restaurant chain is working with Smart Big Box, Alyath EV, and Energy and Environmental Design Services to install turnkey EV charging stations at a “wide range” of its 800 restaurants, which are concentrated heavily in the southeast US. The rollout starts in late 2025, with most chargers expected to be available by sometime in 2026.
Each Bojangles location getting EV chargers will offer at least four ports. The stations will vary between Level 2 and DC fast chargers.
Bojangles CIO Richard Del Valle said, “Working with Alyath and Smart Big Box allows us to introduce a new convenience that aligns with evolving customer needs.”
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It’s a smart move. The charging stations will let people plug in and power up, and they’re more likely to dine at Bojangles while they’re doing so. Plus, Bojangles will get a reputation for having charging stations, so EV drivers will be more inclined to head toward the restaurants as a reliable power source.
Cristiane Rosul, CEO of Alyath, said the partnership “not only benefits EV drivers but also positions Bojangles as a leader in the future of quick-service dining.”
Smart Big Box has contracted with Energy and Environmental Design Services as the exclusive installer and maintenance partner for all EV chargers.
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Toyota’s electric SUV is now its cheapest vehicle to lease. After slashing lease prices again, the Toyota bZ4X is listed for lease at just $199 per month in some states. That’s even cheaper than a Corolla right now, even though it’s nearly double the price.
Toyota bZ4X is now cheaper to lease than a Corolla
The 2025 Toyota bZ4X already starts at $6,000 cheaper than the previous model year, but with a new promotion this month, it’s even more affordable.
Toyota is at it again, having cut lease prices once more this month following the Fourth of July holiday. The 2025 Toyota bZ4X XLE is now listed at just $199 per month for 36 months. With $3,999 due at signing, you’ll end up paying an effective cost of $310 per month.
The offer is $42 less than before the new promo, or about a 12% price cut. It’s hard enough to find any lease nowadays around $300, but for an electric SUV, it’s a pretty good deal.
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According to online auto research firm CarsDirect, it’s even cheaper to lease a bZ4X now in some states than a Toyota Corolla. The 2025 Corolla LE Sedan is available for $229 for 36 months. With $2,999 due at signing, the effective monthly rate is $312, or $2 more than the bZ4X.
2025 Toyota bZ4X Limited AWD Supersonic Red (Source: Toyota)
Although $2 might not seem like much in the grand scheme of things, it’s pretty significant, given that the bZ4X is $16,000 more expensive.
The 2025 Toyota bZ4X XLE has an MSRP of $38,465, compared to the Corolla LE Sedan, which starts at $22,325. That’s a $16,140 cost difference alone.
2025 Toyota bZ4X Limited AWD interior (Source: Toyota)
Toyota’s electric SUV is slightly longer than a RAV4 at 184.6″ in length, but it has a longer wheelbase, which opens up more interior space.
Toyota is also throwing in a free year of unlimited charging (at EV-go-operated public charging stations) for those who buy or lease a new 2025 bZ4X. You can also add a ChargePoint home charger to the cost.
Although the bZ4X is available for just $199 per month, the 2025 Hyundai IONIQ 5 is listed at $179 nationwide this month. With more range, style, and an NACS port for charging at Tesla Superchargers, the 2025 IONIQ 5 offer is hard to pass up right now.
2025 Toyota bZ4X trim
Starting Price (excluding $1,395 DPH fee)
Price reduction (vs 2024MY)
Range (mi)
XLE FWD
$37,070
-$6,000
252
XLE AWD
$39,150
-$6,000
228
Limited FWD
$41,800
-$5,380
236
Limited AWD
$43,880
-$5,380
222
Nightshade
$40,420
N/A
222
2025 Toyota bZ4X prices and range by trim
Like many carmakers, Toyota is currently offering significant incentives on electric vehicles, with the federal tax credit set to expire at the end of September. Accordingly, Toyota’s promotion ends on September 30. Although the bZ4X doesn’t qualify for the credit through purchase, Toyota is passing it on through leasing.
In some areas, like LA, Toyota is currently offering $12,000 off bZ4X leases. With the loss of the tax credit, the savings would drop to just $4,500, which would add over $100 a month to the lease price.
Transport Canada has finished its investigation into Tesla’s questionable filing of $43 million worth of EV incentives in a single day, finding that the claims did indeed represent cars sold before the deadline to file for incentives – still raising questions about disorganization within Tesla.
To recap, Canada suddenly sunsetted its electric vehicle incentives back in January, as the program ran out of money. It caught a lot of EV dealers by surprise, and there was a sudden rush to sell cars and to file for incentives, given that the end of the program was announced with just three days notice.
One of these dealerships that showed a rush was a single Tesla dealership in Quebec, which recorded 4,000 rebate requests in a single weekend, an impossible number at the relatively small location. Other Tesla locations also filed for suspiciously high numbers of incentive claims on the same weekend.
This raised alarm bells, and other Canadian auto dealers pointed it out to Transport Canada, with Huw WIlliams, head of the Canadian Auto Dealers Association (CADA) claiming that Tesla “gamed the system” to hog an illegitimate number of incentive claims out of the limited money left. The total amount was $43 million, which was more than half of the amount left in the Canadian government’s coffers.
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Even accounting for Tesla delivery pushes, and for increased sales as the credit rapidly sunset, these numbers did not seem possible.
This – perhaps combined with Tesla’s unpopular position in Canada at the time given CEO Elon Musk’s participation in a US government which was attacking Canada’s sovereignty at the time – led to Transport Canada announcing an investigation into Tesla’s incentive claims (Canadian Transport Minister Chrystia Freeland even said at the time that future Canadian ZEV incentives should exclude Tesla until the US’ “illegitimate and illegal” tariffs were lifted).
Tesla responded to the investigation in a typically standoffish manner, claiming in a letter that it was “shocked” to hear about the investigation, threatening legal action if payments weren’t resumed, and blaming Transport Canada for causing Tesla’s negative public perception and exposing Tesla’s Canadian employees to harassment (the letter did not, however, mention anything about CEO Musk’s government activities, or his recent actions attempting to spread white supremacy around the globe, and how those are much more responsible for negative public perception of the company).
Well now, the result of that investigation is back, and Freeland said on Friday that Tesla’s claims “were determined to legitimately represent cars sold before January 12.”
Transport Canada also pledged to CADA that all cars delivered before January 12 will have their incentive claims fulfilled, regardless of the program’s budget. CADA estimates it’s owed around $11 million in past-due claims, and Williams still wonders how Tesla knew to file those claims so suddenly.
Electrek’s Take
Questions still remain about this incentive. As pointed out by the Canadian Press, it’s still not clear whether Tesla’s incentive claims were for cars sold on that weekend, or for cars sold prior to that weekend and delivered all in a lump.
Given the physical limitations of the locations involved, it’s likely the latter. Which raises a different kind of alarm bell: that of disorganization within Tesla, as I pointed out as my main concern over this situation in a previous article.
I just don’t see how Tesla Canada can justify leaving tens of millions of dollars on the table for potentially several months, when all it took was the filing of some pieces of paper for them to get it. That’s capital that Tesla could have used to do business, and letting it sit in someone else’s bank account doesn’t benefit Tesla at all.
Now, disorganization is nothing new for Tesla, but businesses usually don’t like leaving money laying around for no reason. And Tesla, with its focus on quarterly results and end-of-quarter pushes, surely would have enjoyed having that extra cash in December, the end of a fiscal quarter/year, rather than the beginning of January when they filed for these incentives.
So regardless of the now proven legitimacy of these claims, this aspect should be cause for some amount of concern. It’s a reflection of a longtime problem in Tesla, where things tend to fall through the cracks until there’s some sort of emergency, and then it’s all-hands-on-deck from whoever happens to be closest to the problem at the time. But this has been an issue within Tesla for so long that it’s hard to see it being fixed at this point – and certainly not under its longtime CEO who seems far more interested in using Tesla to bail out his private companies or turning Twitter into “MechaHitler” than on making actual good decisions for Tesla.
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