As many rivals are being squeezed out of China by low-cost EVs, Hyundai has a plan to fend off the competition. According to a new report, Hyundai is pouring resources into launching its first dedicated EV in China, due out next year.
Although electric vehicle sales continue climbing in China, the largest EV market globally, many legacy automakers are struggling to stay afloat.
According to the latest figures from the China Association of Automobile Manufacturers (CAAM) (via S&P Global), China sold a record 1.29 million new energy vehicles (EVs and PHEVs) in September, up 17% from August and 42% year over year.
As ICE cars continue falling out of favor, EV sales surpassed gas-powered car sales for the second consecutive month, with a 51.8% share of total vehicle sales last month.
Those who have been slow to transition are feeling the heat. Toyota, Volkswagen, GM, Honda, and others have all cut jobs in China as the market rapidly shifts to electric vehicles.
Hyundai has been no exception. Beijing Hyundai’s sales have been slumping since 2017. Through September, Korean automaker’s share of the China market dropped to just 1.2%.
Hyundai Casper Electric (Source: Hyundai)
However, Hyundai believes it can defy the market and turn things around. On October 18, Hyundai Motor China Advanced Tech and R&D Center became independent in Shanghai. The facility is Hyundai’s first overseas digital R&D center and will spearhead the automaker’s return.
Hyundai to launch EVs in China to fend off low-cost rivals
Yang Feng, the general manager of Hyundai’s new research and development facility, said in an interview with Shanghai news outlet Jiemian News that the company is launching its first dedicated EV for China next year.
Unlike other EVs, the dedicated model will be exclusively designed for buyers in China and will feature advanced new tech and designs.
Hyundai at the Beijing Auto Show 2024 (Source: Hyundai Motor)
Yang Feng, the first employee recruited by Hyundai China’s advanced tech R&D center, said the facility combines self-development with cooperation with local suppliers. It also includes leading tech suppliers.
According to local reports, Hyundai is partnering with Thundersoft, a smart cockpit provider, and Jianzhi Robotics, an intelligent driving supplier in China, to power its next-gen EVs.
Although Yang Feng admitted that Hyundai has struggled in recent years, the company hopes that by fusing its manufacturing expertise with local tech, it can quickly catch up with domestic automakers. Hyundai could even develop exclusive EV platforms for China.
Even some foreign brands that are pulling out of China now to protect profits will return for its smart tech, according to Fang Yinliang, McKinsey global director and partner.
Kia EV3 (Source: Kia)
“Whether it is foreign-funded auto brands or parts manufacturers, their investment in the Chinese market is likely to increase,” Yinliang explained. It’s not just about setting up R&D centers but investing in innovative Chinese companies “which will feed back to the global market.”
The tech from its new R&D center in China is not only expected to help boost sales in the region but could also be used for Hyundai and Kia’s global exports.
Electrek’s Take
Despite aggressive global expansion plans, Hyundai has had a minor presence in China. The automaker believes its new advanced tech R&D center will help turn things around quickly, with its first dedicated EV launching next year.
Hyundai is not the only automaker looking for China’s EV tech. Volkswagen expanded its partnership with XPeng with plans to launch the first co-developed EV for China in 2026.
Mercedes-Benz is investing heavily to launch a new intelligent driving EV (end-to-end capabilities) in 2026.
With Chinese automakers now looking overseas for growth in key markets like Europe, Southeast Asia, and Latin America, Hyundai and others are looking to launch a counterattack.
Source: Jiemian News
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Elon Musk said today that Tesla will double its electric vehicle production in the US in the next two years.
What would that look like? Let’s do the math.
Today, during a press conference to promote Tesla at the White House, Tesla CEO Elon Musk said the following:
“As a function of the great policies of President Trump and his administration, and as an act of faith in America, Tesla is going to double vehicle output in the United States within the next two years.”
This raises many questions, as Musk’s phrasing of the statement suggests that Tesla is planning to add previously unannounced production capacity in response to Trump’s policies.
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However, the reality could be different.
What is Tesla’s current production capacity in the US?
We only know Tesla’s installed capacity, which is much different than its actual production rate.
This is Tesla’s latest disclosed global production capacity at the end of 2024:
Region
Model
Capacity
Status
California
Model S / Model X
100,000
Production
Model 3 / Model Y
>550,000
Production
Shanghai
Model 3 / Model Y
>950,000
Production
Berlin
Model Y
>375,000
Production
Texas
Model Y
>250,000
Production
Cybertruck
>125,000
Production
Cybercab
—
In development
Nevada
Tesla Semi
—
Pilot production
TBD
Roadster
—
In development
In the US, it adds up to 1,025,000 vehicles per year.
In reality, Tesla’s factories are operating at a much lower capacity.
Based on sales and inventory from 2024, Tesla is currently building fewer than 50,000 Model S/X vehicles per year compared to an installed capacity of 100,000 units.
As for Model 3 and Model Y, Tesla is currently building them in the US at a rate of about 600,000 units per year compared to claimed installed capacity of over 800,000 units.
Finally, the Cybertruck is being produced at a rate of less than 50,000 units per year compared to an installed capacity of over 125,000 units.
This adds up to Tesla producing 700,000 units per year in the US in 2024.
What will be Tesla’s new capacity?
Considering Musk mentioned that it will happen “within the next two years”, it is unlikely that he is referring to installed capacity.
The CEO is most likely talking about Tesla’s actual production, which would also make sense, especially considering he mentioned “output.”
Tesla currently outputs roughly 700,000 vehicles per year in the US.
Doubling that would mean bringing the total to 1.4 million units per year, which would be an incredible feat, but it’s not entirely a new plan for Tesla.
First off, Tesla has already announced plans to unveil two new, more affordable models this year. These models are going to be built on the same production lines as Model 3/Y, which would potentially enable Tesla to fully utilize its installed capacity for those vehicles.
That’s another 200,000 units already.
As already mentioned in Tesla’s installed capacity table, the company is currently developing its production facility for the Tesla Semi electric truck in Nevada.
Production is expected to start later this year and ramp up next year. Tesla has previously mentioned a goal of 50,000 units per year. It would leave Tesla roughly a year and half to ramp up to this capacity, which is ambitious, but not impossible.
Then there’s the “Cybercab”, which was unveiled last year.
The Cybercab is going to use Tesla’s next-gen vehicle platform and new manufacturing system, which is already being deployed at Gigafactory Texas.
Production is expected to start in 2026, and Musk has mentioned a production capacity of “at least 2 million units per year”. However, he said that this would likely come from more than one factory and it’s unclear if the other factory would be in the US.
Either way, Tesla would need to ramp up Cybercab production in the US to 450,000 units to make Musk’s announcement correct.
It’s fair to note that all of this was part of Tesla’s plans before the US elections, Trump’s coming into power, or the implementation of any policies whatsoever.
Electrek’s Take
Based on my analysis, this announcement is nothing new. It’s just a reiteration of Elon’s plans for Tesla in the US, which were established long before Trump came to power or even before Elon officially backed Trump.
It’s just more “corporate puffery” as Elon’s lawyers would say.
Also, if I wasn’t clear, we are only talking about production here. I doubt Tesla will have the demand for that, especially if Elon remains involved with the company.
The Cybercab doesn’t even have a steering wheel, and if Tesla doesn’t solve self-driving, it will be hard to justify producing 450,000 units per year.
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The average incentive package for a new EV was 14.8% of the average transaction price (ATP), or approximately $8,162, the highest level in more than five years, according to the latest monthly new-vehicle ATP report from Cox Automotive’s Kelley Blue Book.
Incentives for EVs are more than twice the overall market. A year ago, EV incentives were 10.2%. EV incentives, as a percentage of ATP, have increased by 44% in the past year.
In February, at $55,273, new EV prices were lower by 1.2% from January – generally aligned with the industry – and higher by 3.7% year-over-year. The January EV ATP was revised higher by 0.06% to $55,929.
Compared to the overall industry ATP of $48,039, EV ATPs in February were higher by 15.1%, an increase from the 14.9% gap recorded in January.
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EV market leader Tesla increased ATPs by 1.8% year-over-year in February to $53,248 but decreased by 3.7% month-over-month from $55,315. Model 3, Model Y, and Cybertruck posted price declines in February compared to January; Model S and Model X saw month-over-month increases.
As sales cooled, the Cybertruck ATP in February dropped by more than 10% from January to an estimated $87,554.
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Donald Trump, the President of the United States, performed what basically amounts to an infomercial at the White House for Tesla, a company controlled by his biggest political donor, a day after its stock crashed.
Yesterday, Tesla’s stock crashed 15% – resulting in a 50% drop from its peak in December.
He has apparently followed through today, but he went a quite a bit further as he held a press conference in front of Tesla vehicles at the White House:
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The President, who has previously shared misinformation about electric vehicles being “unusable,” praised Tesla’s vehicles and said that he would be buying a Model S Plaid.
He is not allowed to drive, so he said that he would let White House staff use the vehicle instead.
Tesla’s stock (TSLA) rose up 5% on the publicity stunt today, but it closed up 3.8% compared to being down 15% yesterday.
Electrek’s Take
When I write those headlines, I feel like I’m running The Onion in an alternative universe where satire is the reality.
But you can’t accuse me of “clickbaiting” because this headline is actually accurate.
For years, Trump has been one of the biggest promoters of misinformation about electric vehicles in the US. We have often reported on the ridiculous things he has said about them.
That hasn’t changed. In fact, Trump is still pushing hard against electric vehicles. We recently reported on Trump shutting down 8,000 EV chargers at federal buildings and he is pushing to remove the tax credit on electric vehicles.
This is purely transactional. Elon gave him $250 million, so now that Tesla’s stock is in free fall, he gives him a boost.
Like his Bitcoin pump, it isn’t likely to work. My hope is that it will at least help open the minds of some of his fans to electric vehicles, but I have doubts.
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