Apple CEO Tim Cook poses as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, on Sept. 9, 2024.
Manuel Orbegozo | Reuters
Apple on Monday released iOS 18.1, an update that includes the company’s artificial intelligence, called Apple Intelligence, for the iPhone 16 and iPhone 15 Pro. It also released software updates for iPad and Mac with Apple Intelligence.
The release is a critical milestone for Apple, which is relying on the feature launch to power its marketing campaign for the iPhone 16 lineup released last month.
It is also Apple’s answer to Wall Street’s questions about its AI strategy. Apple has taken a different path with its device-based AI than its megacap rivals, which are focused on cloud-based AI systems powered by billions of dollars of Nvidia chips.
Apple Intelligence is limited to start. The first wave of Apple Intelligence features includes writing tools that can proofread or rewrite text, new features that can remove objects from photos and a feature that can summarize a stack of notifications into a single message.
Siri updates during Apple’s WWDC2024 in Cupertino, California, on June 10, 2024.
Source: Apple Inc.
Monday’s release includes improvements to Siri, including a new look that makes the entire screen glow around the phone’s edges. Siri can answer questions about Apple products, including troubleshooting, and has more natural voices.
However, the update does not let Siri take actions inside of apps, which is expected in another update next year. Plus, another update with ChatGPT integration and image-generation abilities is also scheduled for later this year as part of iOS 18.2.
Some investors believe Apple Intelligence could drive a major upgrade cycle and cement Apple as the leader in daily usage of cutting-edge AI.
“Given the staggered launch of Apple Intelligence, we expect iPhone demand to pick up post initial release of Apple Intelligence in late Oct,” Bank of America Securities analyst Wamsi Mohan wrote in an Oct. 25 note.
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You need an iPhone 15 Pro, iPhone 15 Pro Max or any iPhone 16 model to install and use Apple Intelligence. The service primarily uses the iPhone’s chip, which is why it does not work on earlier phones, though some more complicated queries will be handled by Apple’s servers.
You also need to turn it on by asking for access to Apple Intelligence in the Settings app. Doing so puts users on a waitlist. Apple has not said how long the wait will take, but during beta tests over the summer, users typically received access within the same day. Your phone will then download large files — Apple’s AI models — that Apple Intelligence needs to operate.
Apple Intelligence can summarize important emails inside the Mail app.
Apple
The most prominent feature included with Apple Intelligence is its ability to summarize notifications. Instead of the typical stack of notifications on previous iPhone interfaces, Apple will summarize an entire stack into a single notification. It has not been perfect, but it can be useful into taking 12 market alerts from CNBC or a long conversation in a group chat into something that can be easily digested.
Another major change that users will quickly notice is that Siri has a new text interface, accessed through swiping up from the bottom of the screen, enabling users to query Siri without speaking out loud.
Apple’s Writing Tools will also show up in any place in the operating system that you can enter text, including non-Apple apps. Users can highlight chunks of text and choose to rewrite it in a more “friendly,” “professional” or “concise” style. However, Apple’s Writing Tools will not generate entire paragraphs without input.
The software suite also includes updates to Apple’s Mail and Photos apps. The Photos app now has a more intelligent search, which can understand natural language. It can also generate a short movie from a user’s photos.
To download iOS 18.1, go to Settings > General > Software Update. To sign up for the Apple Intelligence waitlist, go to Settings > Apple Intelligence and Siri > Join the Apple Waitlist.
A Tesla Cybertruck sits on a lot at a Tesla dealership on April 15, 2024 in Austin, Texas.
Brandon Bell | Getty Images
Tesla shares slid more than 2% Tuesday after a report that the electric vehicle maker was halting production of Cybertruck and Model Y models for a week in Austin, Texas.
The production stoppage begins June 30, Business Insider reported, citing a staff meeting where the announcement was made. The pause, which is for maintenance on production lines, would be the third such shutdown at the Austin facility in the past year, according to BI.
Tesla is tentatively launching the robotaxi in Austin on June 22, using Model Y vehicles equipped with a new version of the company’s “Full Self-Driving” technology.
CEO Elon Musk shared a video clip on X last week of a Model Y robotaxi on a road in Austin, adding to the buzz for the promised launch.
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CNBC has reached out to Tesla for comment on the reported pause.
The two new features, announced Monday in a post during the Cannes Lions festival, will help brands better leverage discussions on the platform. The company said the tools are powered by an engine called Reddit Community Intelligence that turns “posts and comments into structured intelligence.”
Reddit announced a “listening tool” called Reddit Insights, which shares real-time insights with marketers to help them identify trends and launch campaigns. The other tool, called Conversation Summary Add-ons, allows brands to show “positive” user content under their ads.
“These are tools for a new era of community marketing, one where brands can tap into Reddit’s authenticity and connect meaningfully with high-intent communities around the world,” the company wrote.
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The company said Publicis served as the exclusive alpha tester for Reddit Insights, while Lucid and Jackbox Games were among the early testers for Conversation Summary Add-Ons.
Companies across industries are betting on new ways to harness AI to improve advertising campaigns and better engage with users. These new tools are transforming the industry while also putting pressure on some advertising stalwarts.
The industry is also currently navigating a bumpy environment spurred by the trade war with China.
During the recent earnings season, many companies warned of sluggish advertising sales in certain regions due to a rocky macroeconomic environment. Recent developments, however, have suggested a cooling of tensions between the U.S. and China.
Last month, Reddit posted strong sales and upbeat guidance. The company has benefited from recent changes to Google search and internal site improvements, which include convincing logged-out users to open accounts. Logged-in accounts are more beneficial to advertisers.
European defense technology startup Helsing on Tuesday said that it’s raised 600 million euros ($693.6 million) in a bumper new round of funding.
The investment was led by Prima Materia, the venture capital firm founded by Spotify CEO Daniel Ek and by Shakil Khan, an early investor in the popular music streaming app. Ek is also chairman of Helsing.
Existing investors Lightspeed Venture Partners, Accel, Plural, General Catalyst and Saab also put money in, alongside new investors BDT & MSD Partners.
Defense and the technology behind it have become a hot area for investors lately, amid major global conflicts, including the Ukraine war to Israel-Gaza. Last week saw a further escalation of war in the Middle East as Israel launched a series of airstrikes against Iran.
In 2024, venture funding in Europe’s defense, security and resilience sector reached an all-time high of $5.2 billion, according to a recent report from the NATO Innovation Fund. The sector grew 30% in the past two years, outperforming the broader VC market, which saw a 45% decline over the same period.
Founded in 2021, Helsing sells software that uses artificial intelligence technology to analyze large amounts of sensor and weapons system data from the battlefield to inform military decisions in real time. Last year, the startup also began manufacturing its own line of military drones, called HX-2.
Helsing, which operates in the U.K., Germany and France, said it would use the fresh cash to invest in Europe’s “technological sovereignty” — which refers to attempts to onshore the development and production of critical technologies, such as AI.
“As Europe rapidly strengthens its defence capabilities in response to evolving geopolitical challenges, there is an urgent need for investments in advanced technologies that ensure its strategic autonomy and security readiness,” Ek said in a statement out Tuesday.
Helsing did not disclose its new valuation following the latest financing round, which is subject to “certain approvals,” according to a statement. The firm was previously valued at around 5 billion euros in a 450 million euro funding round led by General Catalyst last year.