AI boom thrusts Europe between power-hungry data centers and environmental goals
A large hallway with supercomputers inside a server room data center.
Luza Studios | E+ | Getty Images
The boom in artificial intelligence is ushering in an environmentally conscious shift in how data centers operate, as European developers face pressure to lower the water temperatures of their energy-hungry facilities to accommodate the higher-powered chips of firms such as tech giant Nvidia.
AI is estimated to drive a 160% growth in demand for data centers by 2030, research from Goldman Sachs shows — an increase that could come at a cost to Europe’s decarbonization goals, as the specialized chips used by AI firms are expected to hike the energy use of the data centers that deploy them.
High-powered chips — also known as graphics processing units, or GPUs — are essential for training and deploying large language models, which are a type of AI. These GPUs need high density computing power and produce more heat, which ultimately requires colder water to support reliable cooling of the chips.
AI can consume 120 kilowatts of energy in just one square meter of a data center, which is equivalent to the power consumption and heat dissipation of around 15 to 25 houses, according to Andrey Korolenko, chief product and infrastructure officer at Nebius, who referred specifically to the deployment of Nvidia’s Blackwell GB200 chip.
“This is extremely dense, and from the cooling standpoint of view you need different solutions,” he said.
The problem we’ve got with the chipmakers, is AI is now a space race run by the American market where land rights, energy access and sustainability are relatively low on the pecking order, and where market domination is key,” Winterson told CNBC
Michael Winterson
chair of the EUDCA
Michael Winterson, chair of the European Data Center Association (EUDCA), warned that lowering water temperatures will eventually “fundamentally drive us back to an unsustainable situation that we were in 25 years ago.”
“The problem we’ve got with the chipmakers is [that] AI is now a space race run by the American market where land rights, energy access and sustainability are relatively low on the pecking order, and where market domination is key,” Winterson told CNBC.
Major equipment suppliers in Europe say that U.S. chip designers are calling on them to lower their water temperatures to accommodate the hotter AI chips, according to Herbert Radlinger, managing director at NDC-GARBE.
“This is shocking news, because originally everybody from the engineering side expected to go for liquid cooling to run higher temperatures,” he told CNBC, referring to the technology of liquid cooling, which is said to be more efficient than the more traditional method of air cooling.
‘Evolution discussion’
Energy efficiency is high on the European Commission’s agenda, as it seeks to reach its goal of reducing energy consumption by 11.7% by 2030. The EU predicted in 2018 that energy consumption of data centers could rise 28% by 2030, but the advent of AI is expected to boost that number two or threefold in some countries.
Winterson said that lowering water temperatures is “fundamentally incompatible” with the EU’s recently launched Energy Efficiency Directive, which established a dedicated data base for data centers of a certain size to publicly report on their power consumption. The EUDCA has has been lobbying Brussels to consider these sustainability concerns.
Energy management firm Schneider Electric engages often with the EU on the topic. Many of the recent discussions have focused on different ways to source “prime power” for AI data centers and for the potential for more collaboration with utilities, said Steven Carlini, chief advocate of AI and data centers and vice president at Schneider Electric.
European Commission energy officials have also had exchanges with Nvidia to discuss energy consumption and the use of data centers with regard to the effectiveness of power use and that of chipsets.
CNBC has approached Nvidia and the Commission for comment.
“Cooling is the second-largest consumer of energy in the data center after the IT load,” Carlini told CNBC in emailed comments. “The energy use will rise but the PUE (Power Usage Effectiveness) may not rise with lower water temperatures despite the chillers having to work harder.”
Schneider Electric’s customers that are deploying Nvidia’s Blackwell GB200 super chip are asking for water temperatures of 20-24 degrees Celsius or between 68 and 75 degrees Fahrenheit, Carlini said.
He added that this compares to temperatures of around 32 degrees Celsius with liquid cooling, or of around 30 degrees Celsius that Meta has suggested for the water it supplies to the hardware.
Ferhan Gunen, vice president of data center operations for the U.K. at Equinix, told CNBC that there are a number of concerns about AI that Equinix has been discussing with its customers.
“They want to increase the density of their servers, which is, they want to have higher-power-using chips, or they want to have more servers,” she said, adding that the shift is not “clear cut.”
“It’s really an evolution discussion more than anything,” Gunen said.
Nvidia, which declined to comment on the cooling requirements of its chips, announced a new platform for its Blackwell GPUs earlier this year. It said that the architecture would enable organizations to run real-time generative AI on large language models at up to 25 times less cost and energy consumption compared to earlier technology.
Liquid cooling will require a “reconfiguration,” Gunen explained, adding that new data centers are already coming ready with this technology. “Yes, higher density will mean more power use, and will also mean more cooling requirement. But then the technology is changing, so you’re doing it differently. That’s why there is a balance in all of this,” she said.
Race for efficiency
Nebius, which has around $2 billion in cash on its balance sheet after splitting from Russia’s Yandex, has said it will be one of the first to bring Nvidia’s Blackwell platform to customers in 2025. The firm has also announced plans to invest more than $1 billion on AI infrastructure in Europe by the middle of next year.
Nebius’ Korolenko said liquid cooling is a “first step,” where cost of ownership will initially be worse before improving over time.
“There’s a big push to deliver, but at the same time, when you go to scale, you will want to have the ability to choose, to be economical and not sacrifice too much. Power efficiency is important for the running costs. It’s always a high priority,” Korolenko said.
Even before a boom in demand for AI applications hit the market, the data center industry in Europe was struggling to keep pace with the growing digital sector.
Sicco Boomsma, managing director of ING’s TMT team, said those involved in the market are “very sensitive to power” and that while Europe’s focus is on infrastructure, the U.S. has focused more on expanding assets in Europe where power is available.
“There’s a tremendous amount of data center operators also coming from the U.S. that are aligning in order to ensure that their data center infrastructure is in line with the various goals that the EU has as well, such as being carbon neutral, such as being efficient, on water utilization, maintaining biodiversity.”
“It is a sort of a race where they want to demonstrate that their knowledge is leading to super efficient infrastructure,” he said.
![All the EVs (and one PHEV) you can buy with 0% financing in March 2025 [update]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/03/zero-percent-financing_MARCH.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
Lease deals get all the hype, but most people still want to own the car after they’re done making all those payments on it. If that sounds like you, and you’ve been waiting for the interest rates on auto loans to drop, you’re in luck: there are a bunch of great plug-in cars you can buy with 0% financing this March … and that includes a zero percent Tesla deal!
UPDATE: some American icons return to the list, and we’ve got more bonus cash offers, too!
I’ve done a couple of these now, so you probably already know that there were plenty of ways for me to present this information. “Best EVs ..?” Too opinion based. “Cheapest EVs ..?” Too much research. In the end, I went with alphabetical order, by make. And, as for which deals are new this month? You’re just gonna have to read the article. Enjoy!
Acura ZDX
The 2024 Acura ZDX uses a GM Ultium battery and drive motors, but the styling, interior, and infotainment software are all Honda. That means you’ll get a solidly-built EV with GM levels of parts support and Honda levels of fit, finish, and quality control. All that plus Apple CarPlay and 0% financing for up to 72 months makes the ZDX one the best sporty crossover deals in the business.
All the electric Chevy EVs (again)
For the second month in a row, Chevrolet is offering 0% financing for up to 60 months on all three of its Ultium-based EVs – and they’re all winners. The Silverado is an incredibly capable pickup that can be spec’ed up to a 10,500 lb. GVWR, making it eligible for Class 3 incentives up to $30,000 in some markets and capable enough to tow whatever horse, boat, or RV you put behind it.
On the crossover side, both the Chevy Blazer EV and Equinox EV each offer their own takes on the five-passenger family SUV, with the cost of base model Equinox LT FWD models with 319 miles of EPA-rated range dropping to just $27,500 after you apply the $7,500 Federal tax credit (which, for now, is still a thing).
Dodge Charger EV
As the auto industry transitions to electric, Dodge is hoping that at least a few muscle car enthusiasts with extra cash, will find their way to a Dodge store and ask for the meanest, loudest, tire-shreddingest thing on the lot.
These days, that’s the new electric Charger – and you still owed money on the Hemi you just totaled, Dodge will help get the deal done on its latest retrotastic ride with a $3,000 rebate plus 0% financing for up to 72 months!
Ford Mustang Mach-E
This month, you can get a killer deal on a new 2024 Ford Mustang Mach-E (shown, above). Through March 31st, you can get $2,500 in bonus cash, a free L2 home charger installed, plus 0% financing for up to 72 months. Tesla owners can also get an additional $1,000 in conquest cash, bringing the hood money total to $3,500.
Ford also announced a 0% financing deal plus $4,000 in bonus cash on the F-150 Lightning pickup, while Ford Pro customers buying an F-150 Lightning for their commercial or public fleet can get even better deals on the OG electric trucks.
GMC Hummer and Sierra Denali EV
The biggest Ultium-based EVs from GM’s commercial truck brand are seriously impressive machines, with shockingly quick acceleration and on-road handling that seems to defy the laws of physics once you understand that these are, essentially, medium-duty trucks. This month, GMC is doing its best to move out its existing inventory of 2024s, so if you’re a fan of heavy metal you’ll definitely want to stop by your local GMC dealer and give the Hummer EV and Sierra Denali EV a test drive.
Honda Prologue
Despite the Honda Prologue was one of the top-selling electric crossovers last year by combining GM’s excellent Ultium platform with Honda sensibilities and Apple CarPlay, Honda upgraded the 2025 model with slightly more EPA range. Even so, there’s still some remaining 2024 inventory out there and dealers are ready to deal (that’s what they do, after all). To make room for the 2025 models, Honda is offering 0% APR for up to 72 months on the remaining 2024s.
Hyundai IONIQ 5
Hyundai is still offering 0% financing for 60 months on all versions of the hot-selling 2024 IONIQ 5 crossover, making it hard to overlook in the five-passenger segment. It’s worth noting that Hyundai is also offering the 5 with $7,500 bonus cash in select markets, but that offer can’t be stacked with the 0%, so do some math before deciding which way you want to go.
All the Kia EVs
Kia’s EV6 and EV9 have been grabbing headlines and setting sales records sine the Kia EV6 shocked the world, making its global debut on a drag strip where the car ran against a Lamborghini, a Porsche, and an AMG Mercedes (and won). This month, however, it’s the Kia Niro EV’s turn to shine thanks to 0% financing on the fun, compact urban runabout for up to 60 months.
The Niro’s bigger siblings are getting the 0% treatment, too, for a longer 72 month term.
Mitsubishi Outlander PHEV
One of the first three-row plugin cars to hit the market (and a frequent addition to these 0% lists), Mitsubishi’s Outlander PHEV offers up to 38 miles of electric range from its 20 kWh li-ion battery, making it a great “lily pad” vehicle for suburban families who want to drive electric but still worry about being able to find a charging station when they need one.
Nissan Ariya
I’ve already said that the Nissan Ariya didn’t get a fair shake. If you click that link, you’ll read about a car that offers solid driving dynamics, innovative interior design, and all the practicality that makes five-passenger crossovers the must-haves they’ve become for most families. With great discounts available at participating dealers, Supercharger access, and 0% interest from Nissan for up to 72 months, Nissan dealers should have no trouble finding homes for their remaining 2024 Ariya crossovers.
Subaru Soltera
Despite being something of a slow seller, this mechanical twin of the Toyota bZ4X EV seems like a solid mid-size electric crossover with some outdoorsy vibes and granola style that offers more than enough utility to carry your mountain bikes to the trail or your kayaks to the river. The company is hoping to help clear out its remaining 2024 models with big discounts and 0% financing for up to 72 months.
Tesla Model 3
Say what you will about Elon Musk – and I say plenty over on the Quick Charge podcast – the fact remains that we wouldn’t be here talking about EVs at all if it wasn’t for his marketing brilliance, bravado, and sheer force of will. Beyond that, Tesla simply offers as superior ownership experience through total software integration, unfettered access to the Supercharger network, and the best EV route-planning software this side of Chargeway.
If you can stomach being associated with Elon (or have an inside line on some spare Honda badges), you can get a new Model 3 for 0% interest or 0.99% with $0 down if you apply the $7,500 Federal tax incentive at the point of purchase.
Volkswagen ID.4
One of the most popular legacy EVs, the ID.4 offers Volkswagen build quality and (for 2024) a Chat-GPT enabled interface. To keep ID.4 sales rolling, VW dealers are getting aggressive with discounts, making this fast-charging, 291 mile EPA-rated range, 5-star safety rated EV a value proposition that’s tough to beat.
This month, get a Volkswagen ID.4 with 0% financing for up to 72 months plus a $5,000 customer cash bonus to stack with it.
Disclaimer: the vehicle models and financing deals above were sourced from CarsDirect, CarEdge, and (where mentioned) the OEM websites – and were current as of 09MAR2025. These deals may not be available in every market, with every discount, or for every buyer (the standard “with approved credit” fine print should be considered implied). Check with your local dealer(s) for more information.
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Following approval from Transport Canada, EV startup Workhorse will be bringing the W56 and W750 model electric delivery vans to commercial truck dealers in Canada as early as this spring.
Workhorse first showed its W56 medium-duty electric truck at Indiana’s Work Truck Week in 2023, and has sold the trucks to logistics and delivery companies like FedEx and Pride Group – which ordered more than six thousand of the electric vans in 2021, and continues to expand its fleet.
“This is a major step forward for Workhorse,” says Josh Anderson, Workhorse’s chief technology officer in a press statement. “Pre-clearance from Transport Canada opens up a large new market for our products throughout Canada, including with fleets that operate across borders in North America.”
As part of the approval process, Workhorse completed its registration as a foreign manufacturer under Transport Canada’s Appendix G clearance program. Transport Canada confirmed the vans’ compliance with Canadian Motor Vehicle Safety Standards (CMVSS) for both vehicles – but it remains to be seen if and how the latest tariff-driven trade war between the Trump Administration’s US and Canada will impact Workhorse’s plans to expand throughout North America.
Despite that uncertainty, Workhorse execs remain upbeat. “We’re excited that our electric step vans can now reach Canadian roads and highways, providing reliable, zero-emission solutions that customers can depend on,” added Anderson.
Canadian pricing has yet to be announced.
Electrek’s Take
There’s no other way to say it: the Trump/Musk co-presidency is disrupting a lot of companies’ plans – and that’s especially true across North American borders. But in all this chaos and turmoil there undoubtedly lies opportunity, and it will be interesting to see who ends up on top.
SOURCE | IMAGES: Workhorse, via Electric Autonomy Canada.
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![Liebherr developing giant, 140-ton Segway-style autonomous haulers [video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/03/operational-area-earth-moving-copy.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
The new Liebherr S1 Vision 140-ton hauler is unlike any heavy haul truck currently on the market – primarily because the giant, self-propelled, single-axle autonomous bucket doesn’t look anything like any truck you’ve ever seen.
Liebherr says its latest heavy equipment concept was born from a desire to rethink truck design with a focus only on core functions. The resulting S1 Vision is primarily just a single axle with two powerful electric motors sending power to a pair of massive airless tires designed carry loads up to 131 tonnes (just over 140 tons).
The design enables rapid maintenance, as important components easily accessible for quick servicing. Wear parts can be replaced efficiently, and the electric drive significantly reduces maintenance work. This helps to minimise downtimes and increases operational efficiency.
LIEBHERR
Because of its versatility, durability, and ability to perform zero-turn maneuvers that other equipment simply can’t, the Liebherr S1 Vision can be adapted for various applications, including earthmoving, mining, and even agriculture. There’s also a nonzero chance of this technology finding applications supporting other on-site equipment through charging or fuel delivery.
The S1 accomplishes that trick safely with the help of an automatic load leveling system that ensures maximum stability, even on bumpy or rough terrain. The company says this technology significantly reduces the risk of tipping while providing smooth and secure operation across various environments.
Liebherr will show the S1 Vision at this year’s bauma equipment exhibition in Munich, Germany. The design has already been nominated for the bauma Innovation Award in the Mechanical Engineering category – and my money’s on it winning.
Electrek’s Take
This is such goofy, stupid fun that if it was wheelbarrow-sized I’d have three of them. I can’t imagine the insanity of watching one of these things roll across a job site with 100 tons of granite in the bucket – and will have nightmares about the kind of damage it could do if it flipped out like a poorly made Chinese hoverboard clone whipping a toddler across a living room … which, in fairness, would probably get a billion views on Instagram or TikTok or whatever.
I can’t wait.
SOURCE | IMAGES: Liebherr.
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