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Lowri Williams is struggling to cover her basic expenses. Earning a low income with very little support, she says she feels like she’s “living hand-to-mouth” and barely getting by.

She’s one of a large group of people in low-income households who are caught in a precarious position, earning too little to comfortably support themselves, but too much to qualify for significant financial help.

For people like Lowri, working more or earning a higher income could mean losing vital support like Universal Credit, leaving them no better off and in some cases even worse off.

Lowri Williams
Image:
Lowri Williams in her home

Higher tax bills for the lowest paid

Lowri’s salary is not high enough to pay tax. But there’s a wider group of low-income earners who are facing a heavy tax burden.

Sky News analysis has found that in the last three years, working people in the bottom 25% of earners have effectively had a 60% tax hike.

This is due to the freeze on personal allowances, introduced in 2021 and scheduled to end in 2028. For each year the freeze is enacted, earners effectively see their tax rates rise in real terms as a higher proportion of their income becomes taxable.

Labour may extend the freeze in their budget this week. If the chancellor proceeds with the plan, around 400,000 people who are currently exempt will find themselves paying income tax, and many current taxpayers will pay higher rates.

On top of this, low to middle-income households are seeing significant stagnation in how much their income is going up, according to analysis of Department for Work and Pensions (DWP) data by the Resolution Foundation.

This finding is part of an upcoming report in November, obtained by Sky News, which will delve deeper into the financial pressures these households face.

Between the mid-1990s and early 2000s, low to middle-income households experienced an almost 50% rise in income. But in the last decade, that growth has slowed dramatically to just 11%.

Fluctuating earnings and a squeeze on benefits

The government is also reportedly considering restricting sickness benefits, a move which may exacerbate the issue.

“Economic vulnerability and insecurity are particularly high among people with ill health or disabilities,” said Alfie Stirling, director of insight and policy at the Joseph Rowntree Foundation.

“Any policy that reduces their support, or limits access to it, will likely worsen hardship and increase the number of people at risk,” he added.

Low income families in these situations can receive state support like Universal Credit to supplement their income.

Universal Credit, first introduced in 2013, combines several state-funded benefits, including housing support, child tax credits, and income support, into one payment. It provides support to households both in and out of work.

Around 2.5 million people in work receive this support, but some, like Lowri, a part-time charity worker, miss out at times due to fluctuating monthly earnings.

Universal Credit is reduced by 55p for every £1 earned, a calculation known as the taper rate. Some people receive an allowance before this reduction, depending on their circumstances.

Lowri, who is impacted by the taper rate, explained: “If you earn over the limit, you lose out immediately. Not only do you lose Universal Credit, but also your council tax benefit, which is another £150 a month.

“So, while you might earn £50 more, you could end up £100 worse off.”

“Every penny you have coming in is paying just bills,” she said.

Finding ways to save

Below is Lowri’s household expenditure for some essential bills.

While she’s able to receive UC, she’s eligible for social tariffs, which are a discounted package for household bills, which could help her save.

This could amount to a saving of nearly £70 for Lowri’s mobile and broadband budget, according to analysis by Nous, an AI-powered bill-tracking tool.

With social tariffs in place, her water bill could be cut in half.

The National Living Wage

While Lowri’s income means she doesn’t pay tax, people on the National Living Wage (NLW), £11.44 per hour (£22,308 annually), who earn more than her, are heavily affected by tax and benefits decisions made by the Conservative government, which Labour are reportedly proposing to extend.

At the budget in March, the NLW increased by 10%.

The chancellor may announce a further hike in the NLW at this week’s budget, which sounds like good news.

But Lalitha Try, economist at the Resolution Foundation says: “Our research shows that the introduction and ramping up of the minimum wage has delivered a major living standards boost to lower income families over the past 25 years.

“But it’s important to recognise that there are limits to what it can achieve. For workers on Universal Credit, over half of the wage gains will be clawed back through lower benefit entitlement.

And the minimum wage can’t help those who may earn more than the legal minimum but struggle with low hours or high housing costs. Other policies are needed to solve those challenges.”

Losing access to support like Universal Credit could also mean people no longer qualify for things like social tariffs and free school meals.

On top of that, the freezing of the personal allowance thresholds which heavily affects the lowest 25% of earners in the UK has also had a significant impact on people earning the NLW.

The amount of tax that someone working full time on the living wage will pay annually in 2024/2025 is over £1,000 more in real terms than it was in 2019/2020.

That’s a lot of money for someone earning just over £22,000 per year.

It means their effective tax rate has almost doubled, from 4.4% to 8.7%, in five years.

These are only a few examples of how an increase in NLW means they have less money in their pockets.

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How much does this family spend per month?

Two salaries and still struggling

It’s a similar story for people on what is meant to be a more comfortable income.

Chris and Tracey Matthewman, who live with their three daughters in Basildon, Essex, are among the tens of millions of people living below the Minimum Income Standard (MIS).

This is the amount the Joseph Rowntree Foundation defines as necessary for an acceptable standard of living.

It goes beyond just food, clothing, and shelter; it includes the ability to participate in society, such as being able to socialise and having access to technology.

In 2024, the MIS was £28,000 for a single person and £69,400 for a couple with two children.

Tracey teaches in a primary school and Chris looks after the fleet of vehicles his company uses.

The Matthewman family, with their daughters Matilda, Alice and Grace (from left to right).
Image:
The Matthewman family

The Matthewman household income is below the Minimum Income Standard (MIS) for a family of their size, a little over £80,000 in total.

After tax, their combined household income is around £4,000 a month. A lot of that gets spent on energy bills and council tax, not to mention other essentials.

Chris is clearly worried about how to keep the family afloat. When I visited his home he repeatedly showed me his detailed spreadsheet which he uses to meticulously track his family’s expenses.

Chris says: “It’s frustrating. We have to accept living paycheque to paycheque, just surviving month to month.”

And Tracey had this message for Rachel Reeves, the chancellor, ahead of Labour’s budget: “They need to remember that there are people living in this country who don’t receive any benefits and are still struggling.”

“We’re in that demographic that ends up paying more – more national insurance, more tax. We keep tightening up, but we’re not eligible for any benefits. That’s tough.”

Additional reporting: Daniel Dunford, Senior Data Journalist


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling, we aim to better explain the world while also showing how our journalism is done.

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Advertising mogul Sorrell approached about S4 Capital deal

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Advertising mogul Sorrell approached about S4 Capital deal

Sir Martin Sorrell, the advertising mogul, has received a number of merger approaches for S4 Capital, the London-listed marketing services group he founded seven years ago.

Sky News can reveal that Sir Martin has been contacted in recent weeks by potential suitors including One Equity Partners, a US-based private equity firm which focuses on acquiring companies in the healthcare, industrials, and technology sectors.

This weekend, analysts suggested that One Equity would seek to combine S4 Capital with MSQ, a creative and technology agency group it bought in 2023.

Further details of the possible tie-up were unclear on Saturday, including whether a formal proposal had been made or whether S4 Capital might remain listed on the London Stock Exchange if a deal were to be completed.

S4 Capital is also understood to have attracted recent interest from other parties, the identities of which could not be immediately established.

In March 2024, the Wall Street Journal reported that Sir Martin had rebuffed several offers from Stagwell, an advertising group led by Mark Penn, a former adviser to President Bill Clinton.

New Mountain Capital, another American private equity firm, was also said at the time to have held talks about buying parts or all of S4 Capital.

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News of One Equity’s approach puts the venture founded by one of Britain’s most prominent business figures firmly in play after a torrid period in which it has been buffeted by macroeconomic headwinds and a number of accounting issues.

Sir Martin founded S4 Capital in 2018, months after his unexpected and acrimonious departure from WPP, the group he transformed from a manufacturer of wire baskets into the world’s largest provider of marketing services.

The businessman, who has voting control at S4 Capital, used his deep network of institutional relationships to raise money for an acquisition spree at S4, which included technology-focused agencies such as MediaMonks and MightyHive.

S4’s clients now include Alphabet, Amazon, General Motors, Meta, T-Mobile, and Walmart.

Sir Martin’s decision to target acquisitions in the digital content and programmatic media arenas reflected the priorities of what he described as a marketing services group for a new era.

At WPP, he was the architect of a now-widely replicated strategy to assemble hundreds of agency brands under one holding company.

By the time he stepped down, WPP was the owner of creative agency networks such as JWT and Ogilvy, while its media-buying muscle was channelled through the global subsidiary GroupM.

The latest approaches for S4 Capital come during a period of profound change in the global marketing services industry, as artificial intelligence dismantles practices and creative processes that had evolved over decades.

Sir Martin has spurned few opportunities to criticise his successor at WPP, Mark Read, as well as the wider advertising industry, in the seven years since he established S4 Capital.

Last month, WPP announced that Mr Read would be replaced by Cindy Rose, a senior Microsoft executive who has sat on the company’s board as a non-executive director since 2019.

“Cindy has supported the digital transformation of large enterprises around the world – including embracing AI to create new customer experiences, business models and revenue streams,” the WPP chairman, Philip Jansen, said.

“Her expertise in this landscape will be hugely valuable to WPP as the industry navigates fundamental changes and macroeconomic uncertainty.”

WPP has also forfeited its status as the world’s largest marketing services empire to Publicis, and will be shunted even further behind the sector’s biggest players once Omnicom Group’s $13.25bn (£9.85bn) takeover of Interpublic Group is completed.

At the time of Sir Martin’s exit from WPP in April 2018, the company had a market capitalisation of more than £16bn.

On Friday, its market value at its closing share price of 367.5p was just £4.23bn.

Last month, the advertising industry news outlet Campaign reported that WPP had held tentative discussions with the consulting firm Accenture about a potential combination or partnership, underscoring the pressure on legacy marketing services groups.

This weekend, it remained unclear how likely it was that Sir Martin would consummate a deal to combine S4 Capital with another industry player such as One Equity-owned MSQ.

Shares in S4 Capital closed on Friday at 21.2p, giving the company a market capitalisation of £140m.

The stock has fallen by nearly 60% during the last 12 months, and is more than 90% lower than its peak in 2022.

At one point, Sir Martin’s stake in S4 Capital was valued at close to £500m.

A spokeswoman for S4 declined to comment, while a spokesman for One Equity Partners said by email: “OEP is not commenting on this matter.”

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Visma owners close to picking banks for £16bn London float

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Visma owners close to picking banks for £16bn London float

The owners of Visma, one of Europe’s biggest software companies, are close to hiring bankers for a £16bn flotation that would rank among the London market’s biggest for years.

Sky News understands that Visma’s board and shareholders have convened a beauty parade of investment banks in the last fortnight ahead of an initial public offering (IPO) likely to take place in 2026.

Citi, Goldman Sachs, JP Morgan and Morgan Stanley are understood to be among those in contention for the top roles on the deal, City insiders said on Friday.

Several banks are expected to be appointed as global coordinators on the IPO as soon as this month.

Visma is a Norwegian company which supplies accounting, payroll, HR and other business software to well over one million small business customers.

It has grown at a rapid rate in recent years, both organically and through scores of acquisitions, and has seen its profitability and valuation rise substantially during that period.

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The business is now valued at about €19bn (£16.4bn) and is partly owned by a number of sovereign wealth funds and other private equity firms.

The majority of the company is owned by Hg, the London-based private equity firm which has backed a string of spectacularly successful companies in the software industry.

Visma’s owners’ decision to pick the UK ahead of competition from Amsterdam represents a welcome boost to the City amid ongoing questions about the attractiveness of the London stock market to international companies.

Rachel Reeves, the chancellor, used last month’s speech at Mansion House to launch a taskforce aimed at generating additional IPO activity in the UK.

Spokespeople claiming to represent Visma at Kekst, a communications firm, did not respond to a series of enquiries about the IPO appointments.

Hg also failed to respond to a request for comment.

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Carlyle to seize control of online retailer Very Group from Barclay family

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Carlyle to seize control of online retailer Very Group from Barclay family

The American investment giant Carlyle is preparing to take control of Very Group, one of Britain’s biggest online retailers, in a deal that will end the Barclay family’s long tenure at another major UK company.

Sky News has learnt that Carlyle, which is the biggest lender to Very Group’s immediate parent company, could assume ownership of the retailer as soon as October under the terms of its financing arrangements.

On Friday, sources said that Carlyle was expected to hold further talks in the coming weeks with fellow creditors including IMI, the Abu Dhabi-based vehicle which assumed part of Very Group’s debts in a complex deal related to ownership of the Telegraph newspaper titles.

Carlyle will probably end up holding a majority stake in Very Group, which has about 4.5 million customers, once it exercises a ‘step-in right’ which effectively converts its debt into equity ownership, the sources said.

Very Group – which is chaired by the former Conservative chancellor Nadhim Zahawi – borrowed a further £600m from Arini, a Mayfair-based fund, earlier this year as it sought to stave off a cash crunch and buy itself breathing space.

Precise details of the company’s capital and ownership structure will be thrashed out before the change of control rights are triggered at the beginning of October.

The Barclay family drew up plans to hire bankers to run an auction of Very Group earlier this year, but a process was never formally launched.

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Carlyle, which declined to comment, may hold onto the business for a further period before looking to offload it.

IMI is also likely to end up with an equity stake or a preferred position in the recapitalised company’s debt structure, sources added.

Prospective bidders for Very Group were expected to be courted on the basis of its technology-driven financial services arm as well as the core retail offering which sells everything from electrical goods to fashion.

Retail industry insiders have long speculated that the business was likely to be valued in the region of £2.5bn – below the valuation which the Barclay family was holding out for in an auction which took place several years ago.

Very Group – previously known as Shop Direct – is one of the UK’s biggest online shopping businesses, owning the Very and Littlewoods brands and employing 3,700 people.

It boasts well over £2bn in annual sales, with about one-fifth of that generated by its Very Finance consumer lending arm.

Mr Zahawi was appointed as the company’s chairman last year, days after he announced that he was standing down as the MP for Stratford-on-Avon at July’s general election.

He replaced Aidan Barclay, a senior member of the family which has owned the business for decades.

In the 39 weeks to 29 March, Very Group reported a 3.8% fall in revenue to £1.67bn, which it said included “a decrease in Littlewoods revenue of 15.1%, reflecting the ongoing managed decline of this business”.

Nevertheless, it said sales in its home and sports categories were performing strongly.

IMI’s position is expected to be pivotal to the talks about the future of the business, given Abu Dhabi’s status as an important global backer of buyout, credit and infrastructure funds such as those raised and managed by Carlyle.

The UAE vehicle is expected to emerge from the protracted saga over the Telegraph’s ownership with a 15% stake in the newspapers.

Under the original deal struck in 2023, RedBird and IMI paid a total of £1.2bn to refinance the Barclay family’s debts to Lloyds Banking Group, with half tied to the media assets and the other half – solely funded by IMI – secured against other family assets including part of Very Group’s debt pile.

The Barclays, who used to own London’s Ritz hotel, have already lost control of other corporate assets including the Yodel parcel delivery service.

A spokesman for Very Group declined to comment, while IMI also declined to comment.

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