Ford is halting F-150 Lightning production in mid-November as the once best-selling electric pickup faces a wave of new competition. The company will stop building models at its Rouge EV center in Michigan for nearly two months.
Ford will pause output at its Rouge Electric Vehicle Center amid “slower-than-expected” demand for the all-electric pickup truck.
The pause comes after Ford cut its workforce at the plant by one-third earlier this year. No job cuts were included as workers were either reassigned or offered retirement.
Starting in April, 700 of the 2,100 workers were transferred to the Michigan Assembly plant, while another 700 were offered a retirement package or the opportunity to join the others to help build the Bronco and Ranger in MI.
Ford spokesperson Martin Gunsberg confirmed to Electrek earlier this year that the facility had been running three crews working two shifts, which dropped to one crew working one shift in April.
The Dearbon-based automaker is now preparing to pause output at the Rouge EV plant for several weeks.
Ford Lightning production (Source: Ford)
Ford plans F-150 Lightning production halt in Michigan
Ford spokesperson Jessica Enoch said in an email to Electrek, “We continue to adjust production for an optimal mix of sales growth and profitability.”
The pause will begin after the work day on Nov 15. However, with the plant only running on weekdays, Nov 15-16 would not have been production days.
Enoch confirmed the first day down will be Nov 18, with production resuming on Jan 6, 2025. The pause includes the holiday break week, starting Dec 23, at all US Ford plants.
Ford’s latest hurdle comes after it was topped by crosstown rival GM in US electric vehicle sales last quarter.
Ford F-150 Lightning, Mustang Mach-E at a Tesla Supercharger (Source: Ford)
With a record 32,095 EVs sold in Q3, GM surpassed Ford, which sold 23,509 electric models. GM is now ahead in the US through the first nine months with 70,450 EVs sold, compared to Ford at 67,689.
Ford’s electric pickup faces a new wave of competition, with Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV rolling out.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
According to Cox Automotive, Tesla’s Cybertruck was the third best-selling EV in the US in Q3, with 16,692 models sold. In comparison, Ford sold 7,162 F-150 Lightnings last quarter.
With the new lower-priced Chevy Silverado EV LT now available and GMC’s Sierra EV rolling out, it will be fun to see where the rankings end up next year.
Through its new “Power Promise,” Ford is giving EV buyers a free Level 2 home charger and covering the cost of standard installation. The company said the new program is designed to help show buyers the true benefits of driving an EV, like waking up with a full charge every morning.
Electrek’s Take
Although Ford topped Q3 revenue and EPS estimates earlier this week, the company’s Model e EV unit reported another $1.2 billion loss last quarter.
Ford’s EV business has now lost $3.7 billion through the first nine months of the year. The company said an 11% drop in volume was due to “competitive market dynamics.” The lower volume and “industry-wide pricing pressure” led to revenue slipping 33% YOY to $1.2 billion.
CEO Jim Farley said the company has taken “tough actions” to establish an advantage in upcoming areas, including next-gen EVs and software.
On the company’s earnings call, Farley said its new mid-size electric pickup, due out in the second half of 2027, will “match the cost structure of Chinese OEMS building in Mexico.” The comments were likely directed at BYD, which launched its first pickup truck, the Shark PHEV, which will rival Ford’s Ranger.
Ford will begin producing LFP batteries in Michigan in 2026, which should help the company cut costs.
According to Farley, Ford’s “skunkworks” team in California has “over-delivered” on the company’s new low-cost platform as it looks to regain leadership.
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The HD arm of Hyundai has just released the first official images of the new, battery-electric HX19e mini excavator – the first ever production electric excavator from the global South Korean manufacturer.
The HX19e will be the first all-electric asset to enter series production at Hyundai Construction Equipment, with manufacturing set to begin this April.
The new HX19e will be offered with either a 32 kWh or 40 kWh li-ion battery pack – which, according to Hyundai, is nearly double the capacity offered by its nearest competitor (pretty sure that’s not correct –Ed.). The 40kWh battery allows for up to 6 hours and 40 minutes of continuous operation between charges, with a break time top-up on delivering full shift usability.
Those batteries send power to a 13 kW (17.5 hp) electric motor that drives an open-center hydraulic system. Hyundai claims the system delivers job site performance that is at least equal to, if not better than, that of its diesel-powered HX19A mini excavator.
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To that end, the Hyundai XH19e offers the same 16 kN bucket breakout force and a slightly higher 9.4 kN (just over 2100 lb-ft) dipper arm breakout force. The maximum digging depth is 7.6 feet, and the maximum digging reach is 12.9 feet. Hyundai will offer the new electric excavator with just four selectable options:
enclosed cab vs. open canopy
32 or 40 kWh battery capacity
All HX19es will ship with a high standard specification that includes safety valves on the main boom, dipper arm, and dozer blade hydraulic cylinders, as well as two-way auxiliary hydraulic piping allows the machine to be used with a range of commercially available implements. The hydraulics needed to operate a quick coupler, LED booms lights, rotating beacons, an MP3 radio with USB connectivity, and an operator’s seat with mechanical suspension are also standard.
HX19e electric mini excavator; via Hyundai Construction Equipment.
The ability to operate indoors, underground, or in environments like zoos and hospitals were keeping noise levels down is of critical importance to the success of an operation makes electric equipment assets like these coming from Hyundai a must-have for fleet operators and construction crews that hope to remain competitive in the face of ever-increasing noise regulations. The fact that these are cleaner, safer, and cheaper to operate is just icing on that cake.
With the Trump Administration fully in power and Federal electric vehicle incentives apparently on the chopping block, many fleet buyers are second-guessing the push to electrify their fleets. To help ease their minds, Harbinger is launching the IRA Risk-Free Guarantee, promising to cover the cost of anticipated IRA credits if the rebate goes away.
In the case of a Harbinger S524 Class 5 chassis with a 140 kWh battery capacity with an MSRP of $103,200, the company will offer an IRA Risk-Free Guarantee credit of $12,900 at the time of purchase, bringing initial cost down to $90,300. This matches the typical selling price of an equivalent Freightliner MT-45 diesel medium-duty chassis.
“We created (the IRA Risk-Free Guarantee) program to eliminate the financial uncertainty for customers who are interested in EV adoption, but are concerned about the future of the IRA tax credit,” said John Harris, Co-founder and CEO of Harbinger. “For electric vehicles to go mainstream, they must be cost-competitive with diesel vehicles. While the IRA tax credit helps bridge that gap, we remain committed to price parity with diesel, even if the credit disappears. Our vertically integrated approach enables us to keep costs low, shields us from tariff volatility, and ensures long-term price stability for our customers.”
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Harbinger recently revealed a book of business consisting of 4,690 binding orders. Those orders are valued at approximately $500 million, and fueled a $100 million Series B raise.
Electrek’s Take
Harbinger truck charging; via Harbinger.
One of the most frequent criticisms of electric vehicle incentives is that they encourage manufacturers and dealers to artificially inflate the price of their vehicles. In their heads, I imagine the scenario goes something like this:
you looked at a used Nissan LEAF on a dealer’s lot priced at $14,995
a new bill passes and the state issues a $2500 used EV rebate
you decide to go back to the dealer and buy the car
once you arrive, you find that the price is now $16,995
While it’s commendable that Harbinger is taking action and sacrificing some of its profits to keep the business growing and the overall cause of fleet electrification moving forward, one has to wonder how they can “suddenly” afford to offer these massive discounts in lieu of government incentives – and how many other EV brands could probably afford to do the same.
Whoever is left at Nikola after the fledgling truck-maker filed for Chapter 11 bankruptcy protection last month is probably having a worse week than you – the company issued a recall with the NHTSA for 95 of its hydrogen fuel cell-powered semi trucks.
That complaint seems to have led to the posthumous recall of 95 (out of about 200) Nikola-built electric semi trucks.
The latest HFCEV recall is on top of the 2023 battery recall that impacted nearly all of Nikola’s deployed BEV fleet. Clean Trucking is citing a January 31, 2025 report from the NHTSA revealing that, as of the end of 2024, Nikola had yet to complete repairs for 98 of its affected BEVs. The ultimate fate of those vehicles remains unclear.
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Electrek’s Take
Image via Coyote Container.
I’ve received a few messages complaining that I “haven’t covered” the Nikola bankruptcy – which is bananas, since I reported that it was coming five weeks before it happened and there was no “new” information presented in the interim (he said, defensively).
Still, it’s worth looking back on Nikola’s headlong dive into the empty swimming pool of hydrogen, and remind ourselves that even its most enthusiastic early adopters were suffering.
“The truck costs five to ten times that of a standard Class 8 drayage [truck],” explained William Hall, Managing Member and Founder of Coyote Container. “On top of that, you pay five to ten times the Federal Excise Tax (FET) and local sales tax, [which comes to] roughly 22%. If you add the 10% reserve not covered by any voucher program, you are at 32%. Thirty-two percent of $500,000 is $160,000 for the trucker to somehow pay [out of pocket].”
After several failures that left his Nikola trucks stranded on the side of the road, the first such incident happening with just 900 miles on the truck’s odometer, a NHTSA complaint was filed. It’s not clear if it was Hall’s complaint, but the complaint seems to address his concerns, below.