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Ford is halting F-150 Lightning production in mid-November as the once best-selling electric pickup faces a wave of new competition. The company will stop building models at its Rouge EV center in Michigan for nearly two months.

Ford will pause output at its Rouge Electric Vehicle Center amid “slower-than-expected” demand for the all-electric pickup truck.

The pause comes after Ford cut its workforce at the plant by one-third earlier this year. No job cuts were included as workers were either reassigned or offered retirement.

Starting in April, 700 of the 2,100 workers were transferred to the Michigan Assembly plant, while another 700 were offered a retirement package or the opportunity to join the others to help build the Bronco and Ranger in MI.

Ford spokesperson Martin Gunsberg confirmed to Electrek earlier this year that the facility had been running three crews working two shifts, which dropped to one crew working one shift in April.

The Dearbon-based automaker is now preparing to pause output at the Rouge EV plant for several weeks.

Ford-F-150-Lightning production
Ford Lightning production (Source: Ford)

Ford plans F-150 Lightning production halt in Michigan

Ford spokesperson Jessica Enoch said in an email to Electrek, “We continue to adjust production for an optimal mix of sales growth and profitability.”

The pause will begin after the work day on Nov 15. However, with the plant only running on weekdays, Nov 15-16 would not have been production days.

Enoch confirmed the first day down will be Nov 18, with production resuming on Jan 6, 2025. The pause includes the holiday break week, starting Dec 23, at all US Ford plants.

Ford’s latest hurdle comes after it was topped by crosstown rival GM in US electric vehicle sales last quarter.

Ford-F-150-Lightning-production
Ford F-150 Lightning, Mustang Mach-E at a Tesla Supercharger (Source: Ford)

With a record 32,095 EVs sold in Q3, GM surpassed Ford, which sold 23,509 electric models. GM is now ahead in the US through the first nine months with 70,450 EVs sold, compared to Ford at 67,689.

Ford’s electric pickup faces a new wave of competition, with Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV rolling out.

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Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)

According to Cox Automotive, Tesla’s Cybertruck was the third best-selling EV in the US in Q3, with 16,692 models sold. In comparison, Ford sold 7,162 F-150 Lightnings last quarter.

With the new lower-priced Chevy Silverado EV LT now available and GMC’s Sierra EV rolling out, it will be fun to see where the rankings end up next year.

Through its new “Power Promise,” Ford is giving EV buyers a free Level 2 home charger and covering the cost of standard installation. The company said the new program is designed to help show buyers the true benefits of driving an EV, like waking up with a full charge every morning.

Electrek’s Take

Although Ford topped Q3 revenue and EPS estimates earlier this week, the company’s Model e EV unit reported another $1.2 billion loss last quarter.

Ford’s EV business has now lost $3.7 billion through the first nine months of the year. The company said an 11% drop in volume was due to “competitive market dynamics.” The lower volume and “industry-wide pricing pressure” led to revenue slipping 33% YOY to $1.2 billion.

CEO Jim Farley said the company has taken “tough actions” to establish an advantage in upcoming areas, including next-gen EVs and software.

On the company’s earnings call, Farley said its new mid-size electric pickup, due out in the second half of 2027, will “match the cost structure of Chinese OEMS building in Mexico.” The comments were likely directed at BYD, which launched its first pickup truck, the Shark PHEV, which will rival Ford’s Ranger.

Ford will begin producing LFP batteries in Michigan in 2026, which should help the company cut costs.

According to Farley, Ford’s “skunkworks” team in California has “over-delivered” on the company’s new low-cost platform as it looks to regain leadership.

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Wheel-E Podcast: Lectric XP4, new RadRunners, Tariff troubles, more

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Wheel-E Podcast: Lectric XP4, new RadRunners, Tariff troubles, more

This week on Electrek’s Wheel-E podcast, we discuss the most popular news stories from the world of electric bikes and other nontraditional electric vehicles. This time, that includes the launch of the Lectric XP4 e-bike, a new set of RadRunners from Rad Power Bikes, California’s e-bike voucher program hits more hurdles, the effect of Trump tariffs on several e-bike and e-moto companies, and more.

The Wheel-E podcast returns every two weeks on Electrek’s YouTube channel, Facebook, Linkedin, and Twitter.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We also have a Patreon if you want to help us to avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the Wheel-E podcast today:

Here’s the live stream for today’s episode starting at 8:00 a.m. ET (or the video after 9:00 a.m. ET):

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AUSA adds new, rough terrain electric forklift to its line of construction EVs

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AUSA adds new, rough terrain electric forklift to its line of construction EVs

Last month’s bauma event in Germany was so big that the industry hive mind is still trying to digest everything it saw – and that includes these new, rough terrain electric material handlers from Spanish equipment brand AUSA!

AUSA calls itself, “the global manufacturer of compact all-terrain machines for the transportation and handling of material,” and backs that claim up by delivering more than 12,000 units to customers each year. Now, the company hopes to add to that number with the launch of the C151E rough-terrain electric forklift, which takes its rightful place alongside AUSA’s electric telehandler and 101/151 lines of mini dumpers.

The C151 features a 15.5 kWh li-ion battery pack good for “one intense shift” worth of work, sending electrons to a 19.5 kW (approx. 25 hp) electric motor and the associated forks, tilt cylinders, etc. Charging is through a “standard” CCS L1/2 AC port, which can recharge the big electric forklift to 80% in about 2.5 hours.

Looked at another way: even if you drive the battery to nearly nothing, the AUSA can be charged up during a lunch break or shift change and ready to work again as soon as you reach for it.

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AUSA electric forklift charging

The 6,040 lb. (empty) AUSA C151E has a 3,000-pound maximum load capacity and a maximum lift height just over 13 feet.

“It is an ideal tool for working in emission-free spaces such as greenhouses, municipal night works, enclosed spaces, etc.,” reads AUSA’s press material. “It can be used in more applications than a traditional rough terrain forklift, offering greater performance as a result.”

Electrek’s Take

AUSA C151E electric rough terrain forklift; via AUSA.
AUSA C151E electric rough terrain forklift; via AUSA.

AUSA’s messaging is spot-on here: because you can use the C151E – in fact, any electric equipment asset – is a broader set of environments and circumstances than a diesel asset, you can earn more work, get a higher utilization rate, and maximize not only your fuel savings, but generate income you couldn’t generate without it.

“More, more, and more” is how a smart fleet operator is looking at battery power right now, and that’s the angle, not the “messy middle,” that the industry needs to be talking about.

SOURCE | IMAGES: AUSA, via Equipment World.

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The aluminum sector isn’t moving to the U.S. despite tariffs — due to one key reason

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The aluminum sector isn't moving to the U.S. despite tariffs — due to one key reason

HAWESVILLE, KY – May 10

Plant workers drive along an aluminum potline at Century Aluminum Company’s Hawesville plant in Hawesville, Ky. on Wednesday, May 10, 2017. (Photo by Luke Sharrett /For The Washington Post via Getty Images)

Aluminum

The Washington Post | The Washington Post | Getty Images

Sweeping tariffs on imported aluminum imposed by U.S. President Donald Trump are succeeding in reshaping global trade flows and inflating costs for American consumers, but are falling short of their primary goal: to revive domestic aluminum production.

Instead, rising costs, particularly skyrocketing electricity prices in the U.S. relative to global competitors, are leading to smelter closures rather than restarts.

The impact of aluminum tariffs at 25% is starkly visible in the physical aluminum market. While benchmark aluminum prices on the London Metal Exchange provide a global reference, the actual cost of acquiring the metal involves regional delivery premiums.

This premium now largely reflects the tariff cost itself.

In stark contrast, European premiums were noted by JPMorgan analysts as being over 30% lower year-to-date, creating a significant divergence driven directly by U.S. trade policy.

This cost will ultimately be borne by downstream users, according to Trond Olaf Christophersen, the chief financial officer of Norway-based Hydro, one of the world’s largest aluminum producers. The company was formerly known as Norsk Hydro.

“It’s very likely that this will end up as higher prices for U.S. consumers,” Christophersen told CNBC, noting the tariff cost is a “pass-through.” Shares of Hydro have collapsed by around 17% since tariffs were imposed.

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The downstream impact of the tariffs is already being felt by Thule Group, a Hydro customer that makes cargo boxes fitted atop cars. The company said it’ll raise prices by about 10% even though it manufactures the majority of the goods sold in the U.S locally, as prices of raw materials, such as steel and aluminum, have shot up.

But while tariffs are effectively leading to prices rise in the U.S., they haven’t spurred a revival in domestic smelting, the energy-intensive process of producing primary aluminum.

The primary barrier remains the lack of access to competitively priced, long-term power, according to the industry.

“Energy costs are a significant factor in the overall production cost of a smelter,” said Ami Shivkar, principal analyst of aluminum markets at analytics firm Wood Mackenzie.  “High energy costs plague the US aluminium industry, forcing cutbacks and closures.”

“Canadian, Norwegian, and Middle Eastern aluminium smelters typically secure long-term energy contracts or operate captive power generation facilities. US smelter capacity, however, largely relies on short-term power contracts, placing it at a disadvantage,” Shivkar added, noting that energy costs for U.S. aluminum smelters were about $550 per tonne compared to $290 per tonne for Canadian smelters.

Recent events involving major U.S. producers underscore this power vulnerability.

In March 2023, Alcoa Corp announced the permanent closure of its 279,000 metric ton Intalco smelter, which had been idle since 2020. Alcoa said that the facility “cannot be competitive for the long-term,” partly because it “lacks access to competitively priced power.”

Similarly, in June 2022, Century Aluminum, the largest U.S. primary aluminum producer, was forced to temporarily idle its massive Hawesville, Kentucky smelter – North America’s largest producer of military-grade aluminum – citing a “direct result of skyrocketing energy costs.”

Century stated the power cost required to run the facility had “more than tripled the historical average in a very short period,” necessitating a curtailment expected to last nine to twelve months until prices normalized.

The industry has also not had a respite as demand for electricity from non-industrial sources has risen in recent years.

Hydro’s Christophersen pointed to the artificial intelligence boom and the proliferation of data centers as new competitors for power. He suggested that new energy production capacity in the U.S., from nuclear, wind or solar, is being rapidly consumed by the tech sector.

“The tech sector, they have a much higher ability to pay than the aluminium industry,” he said, noting the high double-digit margins of the tech sector compared to the often low single-digit margins at aluminum producers. Hydro reported an 8.3% profit margin in the first quarter of 2025, an increase from the 3.5% it reported for the previous quarter, according to Factset data.

“Our view, and for us to build a smelter [in the U.S.], we would need cheap power. We don’t see the possibility in the current market to get that,” the CFO added. “The lack of competitive power is the reason why we don’t think that would be interesting for us.”

How the massive power draw of generative AI is overtaxing our grid

While failing to ignite domestic primary production, the tariffs are undeniably causing what Christophersen termed a “reshuffling of trade flows.”

When U.S. market access becomes more costly or restricted, metal flows to other destinations.

Christophersen described a brief period when exceptionally high U.S. tariffs on Canadian aluminum — 25% additional tariffs on top of the aluminum-specific tariffs — made exporting to Europe temporarily more attractive for Canadian producers. Consequently, more European metals would have made their way into the U.S. market to make up for the demand gap vacated by Canadian aluminum.

The price impact has even extended to domestic scrap metal prices, which have adjusted upwards in line with the tariff-inflated Midwest premium.

Hydro, also the world’s largest aluminum extruder, utilizes both domestic scrap and imported Canadian primary metal in its U.S. operations. The company makes products such as window frames and facades in the country through extrusion, which is the process of pushing aluminum through a die to create a specific shape.

“We are buying U.S. scrap [aluminium]. A local raw material. But still, the scrap prices now include, indirectly, the tariff cost,” Christophersen explained. “We pay the tariff cost in reality, because the scrap price adjusts to the Midwest premium.”

“We are paying the tariff cost, but we quickly pass it on, so it’s exactly the same [for us],” he added.

RBC Capital Markets analysts confirmed this pass-through mechanism for Hydro’s extrusions business, saying “typically higher LME prices and premiums will be passed onto the customer.”

This pass-through has occurred amid broader market headwinds, particularly downstream among Hydro’s customers.

RBC highlighted the “weak spot remains the extrusion divisions” in Hydro’s recent results and noted a guidance downgrade, reflecting sluggish demand in sectors like building and construction.

— CNBC’s Greg Kennedy contributed reporting.

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