Yamaha has announced to its dealers that it will be pulling its e-bikes out of the North American market at the end of this year. In the meantime, the brand says that it will offer sales of up to 60% off for its remaining inventory and continue to support its e-bikes already sold in the US for at least five more years.
Yamaha’s electric bikes have been well-received in global markets and have also received rave reviews in the US. However, the company’s higher prices make it harder to compete in the North American market, which is dominated by value-oriented models with significantly lower price points.
Yamaha’s various electric bikes designed for commuting, fitness, and mountain biking all feature higher-end components, which has resulted in the company competing more directly with premium bicycle shops. The company’s elaborate frames and in-house motors have added value to their models, yet have also contributed to a more premium price range.
Meanwhile, Yamaha hasn’t been immune to the same sales slowdown and overstocking issues that have plagued the e-bike industry over the last few years, as the company explained to its dealers in the letter seen below.
“Dear Yamaha eBike Dealer,
We want to thank you for your partnership and for your business in purchasing and retailing Yamaha eBikes, and for proudly representing the Yamaha brand. However, as you know, the combination of a post-COVID oversupply within the entire bicycle industry, coupled with a significant softening of the market, has resulted in a particularly challenging business environment where it is extremely difficult to achieve a sustainable business model. Given these market conditions, we regret to inform you that Yamaha has made the difficult decision to withdraw from the U.S. eBike business and cease wholesaling units effective the end of this year.
Yamaha Motor Corporation, U.S.A. (YMUS) entered the U.S. eBike market in 2018, and we have enjoyed the opportunity to partner with you these past six years to sell exciting, high-quality, all-road, mountain, and fitness/lifestyle eBikes.
We will continue to support your dealership in the sell down of your inventory by extending the current “Fan Promotion” program where customers may receive up to 60% off their purchase of a new Yamaha eBike. This “Fan Promotion” program will be offered on all units retailed and warranty registered through June 30, 2025. YMUS will continue to provide parts, service, and customer support in the United States both now and in support of our limited 5-year warranty.
Finally, we wish to express our sincere appreciation and gratitude to you and your staff for your dedication and support of the Yamaha eBike business.
Thank you for your understanding and support.”
FTC: We use income earning auto affiliate links.More.
On today’s festive episode of Quick Charge, Tesla steps up for its owners by calling in mobile charging stations to cut down on wait time. Meanwhile Hyundai has some extra goodies for your stockings and Texas is cleaning up its act.
We’ve also got big savings for Toyota bZ4X and Subaru Solterra shoppers, as well as some good environmental news in the form of new solar and wind projects coming online at a record clip, and a dirty Texas mine that’s cleaning up its act.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!
Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
FTC: We use income earning auto affiliate links.More.
Dodge is rolling out a hefty discount on the 2025 Charger Daytona EV even though it hasn’t officially hit the market yet. According to a dealer bulletin, the 2025 Daytona EV qualifies for a juicy $3,000 discount, but you won’t see it advertised anywhere. Here’s how you could snag this deal and save big.
On December 13, Stellantis introduced the BEV Dealer Cash Coupon Program, an incentive program designed to sweeten the deal on electric Dodge models. Under this program, dealers get a $1,000 cash coupon for the Charger Daytona – and here’s the kicker – they can stack up to three of these coupons for a total of $3,000 in savings. Unlike traditional rebates that go directly to the buyer, dealers have the option to keep the incentive as extra profit.
The program covers both the 2024 and 2025 Dodge Charger Daytona EVs for purchases and leases. But there’s more: if you’re leasing, you can stack that $3,000 dealer cash with a $7,500 lease incentive tied to a commercial tax credit (unavailable when buying). Add it all up, and you could score a whopping $10,500 in savings. This deal is slated to end on April 30, 2025, so there’s time to plan your move.
For some context, the 2024 Dodge Charger EV starts at $61,590, including destination fees. With $10,500 in potential savings, that’s an impressive 17% discount off MSRP—and that’s before you factor in any additional dealer discounts. Interestingly, Dodge has a higher-than-usual difference between invoice and MSRP pricing on the Daytona, meaning there’s room for negotiation if you’re savvy.
Of course, there are a few things to watch out for. Dealer participation varies, so your results may depend on where you shop. Plus, Dodge hasn’t released pricing for the 2025 Charger Daytona yet, so there’s some guesswork involved. Still, if you’re hunting for a bargain, the 2024 Charger EV stands out as one of the best financing deals right now, offering 0% interest for up to 72 months.
If you live in an area that has frequent natural disaster events, and are interested in making your home more resilient to power outages, consider going solar and adding a battery storage system. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisers to help you every step of the way. Get started here. –trusted affiliate link*
FTC: We use income earning auto affiliate links.More.
Toyota’s electric SUV may soon get a fresh start. After a rocky debut, the Toyota bZ4X is reportedly due for a rebrand, with a new name coming as soon as 2026.
Is Toyota giving the bZ4X a new name?
After launching the bZ4X in 2022, Toyota’s first electric SUV had a bumpy market debut. In June 2022, all bZ4X models were recalled over concerns that the wheels could fall off.
Since then, Toyota has struggled to gain traction. Through the first nine months of 2024, Toyota sold 13,577 bZ4X models in the US. Although that’s double the roughly 6,500 sold through Q3 2023, it’s still less than 1% of its over 1.7 total vehicles sold through September.
As Toyota looks to turn things around, the bZ4X is due for a complete rebrand. Speaking at a recent auto press event in Quebec, a regional director for Toyota Canada said the company is preparing to change the bZ4X name.
According to Motor Illustrated, Patrick Ryan, Toyota’s regional director for Quebec and Atlantic Canada, said the name change will occur over the next year.
Toyota just revealed the 2025 bZ4X last week, so it will likely be for the 2026 model year. Prices for the 2025 Toyota bZ4X start at $37,070 in the US, or $6,000 less than the outgoing model. The FWD model has an EPA-estimated range of up to 252 miles, while the AWD trim has a range of up to 222 miles.
Toyota promotes its bZ branding as “beyond Zero” in reference to EVs cutting emissions. Meanwhile, the “4” determines its format (think RAV4), and the X tells us it’s a crossover.
In the US, all Toyota vehicles are badged with an actual name other than the RAV4 and bZ4X. A new name may make sense since bZ4X is a bit of a tongue twister and had a less-than-favorable reception.
After unveiling its new Urban Cruiser electric SUV earlier this month, will Toyota follow a similar route with the bZ4X? Although its first three-row electric SUV is now delayed until 2026, we could see a completely different naming system rollout.
FTC: We use income earning auto affiliate links.More.