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Days after teasing a major reveal at the 2024 Specialty Equipment Market Association (SEMA) show, Kia has unveiled two unique and custom-built EV concepts designed for adventure off-road. During the unveiling, we got a look at a new spin on the ever-popular EV9 SUV called the “ADVNTR” and a rugged take on one of Kia’s new purpose-built vehicles (PBVs), the PV5, called “WKNDR.”

On October 30, Kia America posted a clandestine press release about an upcoming reveal at the annual SEMA show in Los Angeles. The first release featured a shadowy image of what appeared to be some off-road vehicle, with its recognizable Kia front fascia shining at the camera lens. The text read, “All roads lead to SEMA.”

We speculated that SEMA might be the event where Kia finally unveils the first of its two promised BEV pickup trucks. Since the headlamps closely resembled those of an EV9, we thought it could be the mule pickup we reported being tested in the US earlier this year. We were close.

Later that same day, Kia followed up with a second press release with the same title and quote but an image of a different off-road EV shining through the darkness, one that was much less recognizable.

Both releases had fine print stating that the vehicle in each image was a concept, so we curbed our expectations heading into this week’s 2024 SEMA show. This morning, Kia officially unveiled these two new off-road concept EVs, and they’re pretty cool looking. Have a gander at the EV9 ADVNTR and the PV5 WKNDR.

Kia off-road
The EV9 ADVNTR Concept EV / Source: Kia America

Kia unveils off-road concepts of its EV9 and PV5 EVs

According to the Korean automaker, designers from Kia Design Center America (KDCA) in Irvine, CA, imagined both off-road concepts. SEMA is usually a stage for OEMs to showcase concepts and accessories that are more rugged or heavy-duty.

Hence, the Kia team brought its A-game to Vegas with two new concept EVs that “intrinsically blend form and function into machines designed for responsible engagement with nature.”

The first is the EV9 ADVNTR, based on the three-row SUV that contributed to record sales for Kia in the US in October. Today, Kia shared that its off-road concept version of the EV9 is equipped with new custom front and rear facias, reinforced rocker panels, and rugged tires for more maneuverability in the elements.

Additionally, the EV9 ADVNTR can lift 3 inches higher than the standard 2025 SUV model and features a new roof rack that can haul luggage and hiking gear or support a roof-mounted tent.

kia off-road
The PV5 WKNDR Concept EV / Source: Kia America

In addition to the EV9 ADVNTR, Kia unveiled an off-road concept version of its new PV5 called the WKNDR. The PV5 is a middle-of-the-pack BEV in Kia’s latest ‘Purpose Beyond Vehicle’ lineup, which debuted at CES 2024.

While the standard PV5 was designed for commercial operations and last-mile deliveries, the Kia design team decided to take it off-road with the new WKNDR concept. This BEV van has been lifted and rigged with some hefty off-road tires, but like its predecessor, the interior of the PV5 WKNDR is what truly stands out.

Kia describes the off-road concept van as a “Swiss Army Knife on wheels,” offering a modular cabin that can be customized to an owner’s wants and needs. The conceptual design features a first-of-its-kind storage solution called the “Gear Head” feature that delivers off-board, sheltered storage space for equipment when the vehicle is stationary, maximizing interior space while providing owners with easy access to all their belongings.

Thanks to its modularity, Kia shared that the off-road van’s “Gear Head” space can also be converted into a mobile pantry for those foodies who want to assemble an array of cuisine while parked out in nature, or anywhere for that matter.

Kia also shared that its team designed the PV5 WKNDR to be self-sufficient as an off-road BEV. It features solar panels and hydro turbine wheels that can recharge the vehicle’s batteries and power other components, like an onboard compressor.

Since these remain mere concepts, we don’t have any performance specs for the Kia EV9 ADVNTR or PV5 WKNDR, nor can we confirm that either model will reach bonafide production for sale. However, Kia is thinking beyond its current lineup and is at least flirting with the idea of delivering some new models that would compete against the likes of Ford, Rivian, and recent reveals from VW Group’s Scout Motors.

At the very least, we may see some of these features and design elements in Kia’s upcoming BEV pickups. For now, however, these off-road EV concepts are an exciting exercise in design that once again shows how innovative and creative Hyundai Motor Group is across virtually all BEV segments.

We hope to see more concrete unveilings from the Korean automaker soon.

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member's Festival

Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.

EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:

Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.

To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.

EcoFlow Member
Source: EcoFlow

EcoFlow and its members look to provide “Power for All”

Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.

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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:

In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.

In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.

To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.

Source: EcoFlow

Save big and give back during the 2025 Member’s Festival

As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.

As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.

Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!

Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.

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Tesla loses another top talent: its long-time head of software

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Tesla loses another top talent: its long-time head of software

Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.

Tesla changed how the entire auto industry looks at software.

Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.

When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.

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Tesla also integrated its software into its retail experience, service, and manufacturing.

David Lau deserves a lot of the credit for that.

He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.

Lau listed the responsibilities of his team on his LinkedIn:

  • Vehicle Software:
    • Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
    • UI software and underlying Embedded Linux platforms
    • Navigation and routing
    • iOS and Android Mobile apps
  • Distributed Systems:
    • Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
    • Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
    • Diagnostic tools and fleet management, Manufacturing and Automation:
  • Automation controls (PLC, robot)
    • Server-side manufacturing execution systems that power all of Tesla’s production operations
  • Product Security and Red Team for software, services, and systems across Tesla

Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.

Electrek’s Take

Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.

He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.

I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.

There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.

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Kia’s EV3 is the best-selling retail EV in the UK right now

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Kia's EV3 is the best-selling retail EV in the UK right now

Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.

Kia EV3 is the best-selling EV in the UK through March

In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.

The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.

Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.

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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.

Kia-EV3-best-selling-EV
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)

Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.

Kia-EV3-best-selling-EV
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)

With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.

Electrek’s Take

Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.

Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.

Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.

For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.

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