
‘Holy cow. What’s going on in Utah?’ Inside the Hockey Club’s plan for long-term success
More Videos
Published
9 months agoon
By
admin-
Ryan S. Clark, NHL reporterNov 6, 2024, 07:00 AM ET
Close- Ryan S. Clark is an NHL reporter for ESPN.
SALT LAKE CITY — There are two versions of Ryan Smith. There’s the public-facing 40-something billionaire tech mogul who answers questions in a way that can be direct, earnest and open to admitting he might not have the right answer … or an answer at all.
That’s the version most people see. But there’s also another version of Smith that’s unapologetically Utahn. That version comes out in the way he talks about Salt Lake City, the state of Utah and the preconceived beliefs many people have about a place that they’ve likely never visited.
While the first version of Smith is the reason the Utah Hockey Club exists, it’s the second version that is hell-bent on ensuring that the franchise is going to thrive in the most Utah way possible.
“I put everything in Utah. They said we couldn’t build tech here, and we’d have to move to the Bay Area,” Smith said. “We couldn’t get venture funding here. We couldn’t IPO a company from here. We couldn’t sell. We proved every single person wrong.
“Then I think that people started believing, ‘Holy cow. What’s going on in Utah?’ That’s incredibly gratifying when you’re fighting for a bigger cause.”
This is the mission facing the Utah Hockey Club when it comes to achieving success long term. While the UHC is a new venture, the team relocated from Arizona where they were the Coyotes. Before that, they were the original Winnipeg Jets, relocating to the desert in 1996.
The club is trying to prove that Salt Lake City and Utah as a whole can support the NHL. It’s trying to prove that it can make hockey a staple, just like the Utah Jazz have been doing in the NBA for several decades.
Perhaps the most important point the Utah Hockey Club could make is that as Salt Lake City keeps growing, so could the city’s professional sports landscape.
“Utahns especially want to show they are more than a flyover state,” said Josh Furlong, a broadcaster and the sports director for KSL. “They recognize they are not going to be Los Angeles, Seattle or New York. They want to showcase what Utah has to offer. You have a rabid fan base that will support your team. I think you have a bunch of people who want to showcase that. I don’t know if it is some type of FOMO situation where they feel like they’re not being included. But they want to be in that mix among the best places.
“You want people to feel what you see. You have this beautiful landscape, friendly people and a great atmosphere for sports culture.”
1:27
Clayton Keller: Today was a great day for Utah Hockey Club
Utah Hockey Club’s captain Clayton Keller joins “SportsCenter” to discuss what the team’s NHL debut felt like following a 5-2 win over the Blackhawks.
“Utah! Getting bigger and better. Utah! Always leading the way. New technology is here. Growing faster each year. This is the place!”
Those are lyrics from “Utah … This Is The Place.” Written in 1996, it later became the state song in 2003. At the time of the song’s creation, Utah was on the verge of announcing itself to more of the world, using sports and entertainment as a mechanism.
The Jazz reached three straight Western Conference finals from 1996 through 1998, with two NBA Finals appearances. Salt Lake City received international exposure during the 2002 Winter Olympic Games. In 2005, the University of Utah was the first school to have the No. 1 picks in both the NBA and NFL drafts in the same year, with Andrew Bogut and Alex Smith. The state’s fortune was also extended to film in 2004 when a few graduates of BYU’s film school made the coming of age cult classic “Napoleon Dynamite.”
Decades later, it appears Utah could once again be following a similar path, but with more to gain.
Utah Hockey Club president of hockey operations Chris Armstrong didn’t quote the lyrics from the state song when asked about the future. But his words resemble a similar sentiment when he mentions Utah having the nation’s No. 3 economy and the youngest state based on median age (30.7 years old).
“It’s a unique moment in time where we’re building something new from the ground up and we get to do it with everybody here,” Armstrong said. “So that is why we see a successful and thriving future. It’s only continuing to grow that outpaces most cities in North America, and we think that’s a great opportunity for a new sports franchise.”
The history of sports fandom in Utah began with major college programs BYU and the University of Utah establishing athletic programs. Smaller schools such as Southern Utah, Utah State, Utah Valley and Weber State have also built followings in various sports.
Professional sports came on the scene in 1979 when the Jazz relocated from New Orleans and eventually became one of the NBA’s most successful franchises throughout the 1980s, 1990s and early 2000s.
MLS came to the area in 2004 with Real Salt Lake, which averages 20,291 fans per game, and extends to the Utah Royals of the NWSL, a team that was revived in 2024. The Royals’ first game drew 20,370 fans which set a state record for the most fans at a women’s sporting event.
Both RSL and the Royals are owned by Smith, a BYU graduate, along with Philadelphia 76ers and New Jersey Devils managing partner David Blitzer.
In 2034, Salt Lake City will join Athens, Beijing, London, Los Angeles and Paris as one of the few cities to host multiple Olympics when the Winter Games return.
“Utah is crazy for sports,” said Eric Schulz, a senior lecturer in marketing and strategy at Utah State. “I think it will probably be the same pattern that Denver had. Denver just had the Nuggets and the Broncos for a long time. Then the Rockies came to town and then the Avalanche came to town. There’s been a lot of growth in Utah over the last 20 years with people who have come from other parts of the country. Look at Las Vegas. Who thought a hockey team in Las Vegas would do so well?”
Armstrong said the Utah Hockey Club received more than 30,000 season-ticket deposits. It’s a similar figure to that of the Seattle Kraken when they garnered more than 32,000 deposits ahead of their first season.
Armstrong also said that the franchise “feels very confident” in that it could finish this season as both a top-20 revenue team and a top-20 ticketing team in the NHL despite playing in at a basketball-first venue that has around 5,000 obstructed view seats.
“I don’t know too much about what the perception is, but I can tell you that on the ground that all you see is growth around you,” Armstrong said. “I think the culture of hockey lends itself to the community of Greater Salt Lake and of Utah. Hard-working, honest, passion, camaraderie, pride in team, pride in state. … I think that speaks to the response that we’ve received with season-ticket deposits.”
THERE WILL BE challenges along the way.
Those Jazz teams with Karl Malone and John Stockton created a generational fandom that has played a role in why the Jazz still continue to be such a massive draw.
Harnessing that fandom became an instant priority for the Utah Hockey Club. Exactly a week after the Coyotes’ last regular season game, the team was flown to Salt Lake City, where they were greeted by 12,000 fans at the Delta Center.
In the offseason, the club organized an online poll encouraging fans to vote on its future team name. In June, the SEG announced 520,000 fans had participated, before narrowing it down to six potential options.
Chris Barney, the Smith Entertainment Group’s president of revenue and commercial strategy, said the club will market to everyone. But they’re concentrating on attracting young people so that they can grow those generational fans.
Part of that plan is creating a youth hockey program. Many of the NHL’s teams playing in nontraditional markets — especially Western Conference teams — have used these programs over the past 30 years. The short-term goal is to drive new, young fans to the sport. The long-term goal is to make the youth of today the season-ticket holders of tomorrow.
What makes the Utah Hockey Club’s plan different is their connection to the Jazz. The Junior Jazz is the NBA’s largest youth basketball program, with more than 60,000 members spread across Utah, Arizona, Idaho, Montana, Nevada and Idaho.
Barney, who grew up playing in the Junior Jazz, said that the Jazz designate 1,800 tickets every home game for program participants.
“Our goal is to develop a youth hockey program in which there’s an Auston Matthews playing somewhere in the NHL [in the future] that’s a product of Salt Lake City with the infrastructure that we have built,” Barney said. “That might be one of the most important things. It’s not right in front of our face, but we have a five-year strategic plan. Developing and building it out is darn near the top.”
Barney explained that there are county recreation departments that are incubators for youth who end up playing sports in the community. With SEG already having those relationships in place through the Junior Jazz, they hope to do the same with the Utah Hockey Club when it comes time to introduce ice hockey and street hockey throughout the community.
The most recent USA Hockey membership numbers show that Utah had a combined 4,869 players between males and females. Of those 4,869 registered players, there were 3,168 who were younger than 18, while 2,073 were under 14. In 2016-17 — the final period before the Golden Knights arrived — the state of Nevada had 1,699 combined registered players. In 2023-24, there were a combined 5,560 male and female players, with 2,861 of them being 18 and younger.
“We’re all in,” Barney said. “We’re not going to dip our toe in. We’re all in.”
ANOTHER CHALLENGE IN building a fan base is that while Salt Lake City and Utah as a whole are growing, growth does not come cheap, which sets up a dichotomy that exists for many franchises in 2024.
“Utah has a ton of rising costs. Especially in real estate,” Furlong said. “There is a real pain point here with things being overpriced, and the housing market being really tough. Utahns love to get things for free or for cheap. The cheaper you make it, the better it is going to be. That said, you have someone like Ryan Smith who is trying to appeal to other people in the tech world who have limitless amounts of cash.
“The general fan wants it to be as cheap as possible because there are other factors, but tech people want to showcase this as a premier destination.”
Chris Hartweg is the publisher and CEO of the Team Marketing Report, which produces the Fan Cost Index, a model that calculates what the cost would be for a family of four to attend a sporting event.
Hartweg said recent history shows that new teams — whether they be expansion or relocation — were more expensive than the league average when they debuted. He said that the Nashville Predators (1998-99), Columbus Blue Jackets (2000-01) and Minnesota Wild (2000-01) were all within 3% above the league average ticket prices in their first season. Those are the outliers in recent NHL history.
The Atlanta Thrashers (1999-2000) were 34% above league average. The Vegas Golden Knights (2017-18) were 30% higher, while the Seattle Kraken (2021-22) were 58% higher.
“With dynamic pricing, (teams) know where all the price points are,” Hartweg said. “They know they want to move this many more season tickets if they go to this level. They know going in what’s the most that they could get before diminishing returns. That’s business. It happened in Seattle.”
Hartweg pointed out that the Kraken lowered their prices for the second season, but were able to charge a hefty premium for two main reasons that could also apply to the Utah Hockey Club: a new team, and a new venue.
Hartweg said it’s possible that UHC’s fans could be in store for a pricey first season, with the possibility of an uptick in prices once the Delta Center renovation project is completed in 2027.
Then there’s the role of the secondary market. Hartweg said the average family looking to go to a game might purchase tickets on the secondary market, and they might not know where to find the strongest deals.
Utah’s upcoming three-game home stand against the Carolina Hurricanes, the Vegas Golden Knights and the Washington Capitals offers a wide range of price points for the cheapest available ticket.
A cursory glance across numerous secondary ticketing sites shows that the composite least expensive ticket at Delta Center for the Nov. 13 game versus the Hurricanes is $37, while the least expensive ticket for the Nov. 18 game against the Capitals is $58, should fans want to watch Alexander Ovechkin continue to chase Wayne Gretzky’s all-time goals record.
It’s a contrast compared to the demand ahead of the Nov. 15 game against the Golden Knights, a perennial Stanley Cup contender that could become one of the UHC’s chief geographic rivals. Those sites list the least expensive ticket for the game on Nov. 15 against Vegas as $119.67. The composite cheapest lower-bowl tickets with an unobstructed view is $248.
“When a new team comes in, it’s Christmas Day,” Schulz said. “They can come in and buy the best seats and put in orders for blocks of a hundred and resell them on the secondary market. If they can get their hands on them, they only have to resell a quarter of the season and they already have their money back. If a team goes to the playoffs, it’s like 12 Christmases having those tickets.”
Barney said the franchise has a “multiyear strategy” when it comes to how ticketing will work for fans from various economic backgrounds.
He said that adding 6,000 unobstructed seats once the Delta Center renovation is completed will help with making the UHC more accessible. Another step is to work with community partners to ensure they’re getting UHC tickets in the hands of fans from underrepresented groups so they can also have access.
They’ll also continue to sell those obstructed view seats that Barney also called the “partial ice” seats or “single-ice seats” — in reference to the steep angles behind each goal — that will start at $19 per game.
“We want to make sure we’re being strategic about how the tickets are being distributed,” said Barney, who grew up in nearby Kaysville. “I think the move to make sure that concessions are also more affordable for people was also really important.”
Hartweg said it’s common for teams to provide more cost-effective food and drink offerings to help offset the price of a game ticket. He said there are places that offer $5 beers, but it might come with the caveat that it’s in the 700 section of the arena.
Delta Center has what’s called a “Mountain Menu” which is a fan-friendly pricing option in which a bottle of water is $2 while hot dogs, ice cream, nachos and popcorn are $3. There were also other options such as Chick-fil-A, with 30 nuggets for $30, while a chicken sandwich and waffle fries cost $16.
“It’s worth the price,” said Christian Priskos, who grew up in Salt Lake City. “We have a Tier 1 NHL team that’s in downtown Salt Lake City. It’s not only boosting the local economy with local business, local bars and local restaurants and everything you want to do. But it’s also boosting the social scene as well. People want to say ‘Salt Lake is a sleepy town.’ But, we’re not. We’re a Tier 1 city and the Utah Hockey Club is another step toward showing that.”
WHILE THE FOOD and drink prices might be new to Utah Hockey Club fans, those are the prices that Jazz fans have grown accustomed to paying over the years. And the SEG can take components of its playbook from running the Jazz to serve Utah hockey fans.
On the ice, they are boosted by a strong collection of young talent — and the ninth-best prospect pipeline. A playoff appearance in Year 1 is a real possibility.
From a fan engagement perspective, both Armstrong and Barney shared how going to the Delta Center for a Utah Hockey Club game could be a first for a number of people in the area. At present, the Jazz are in a rebuild yet have sold out for 296 consecutive games. Delta Center, which holds 18,306 fans for basketball, had more than 14,000 fans attend a preseason basketball game less than 24 hours before the first game in UHC history.
Armstrong said that element of demand coupled with how historically engaged fans across Salt Lake City and the state of Utah have been could also play a role in the Utah Hockey Club having long-term success.
“There’s a lot of Utahns who haven’t been able to experience a live sporting event in the building because the Jazz have sold out so many consecutive games,” Armstrong said. “It gives people another opportunity to be part of this world-class venue in Salt Lake they have not been able to access with the Jazz. … Now we’ve given them that new product that gives them that chance.”
You may like
Sports
Stanford hires former Nike CEO Donahoe as AD
Published
5 hours agoon
August 2, 2025By
admin
-
Seth Wickersham
CloseSeth Wickersham
ESPN Senior Writer
- Senior Writer for ESPN.com and ESPN The Magazine
- Joined ESPN The Magazine after graduating from the University of Missouri.
- Although he primarily covers the NFL, his assignments also have taken him to the Athens Olympics, the World Series, the NCAA tournament and the NHL and NBA playoffs.
Jul 31, 2025, 11:10 PM ET
Stanford has hired former Nike CEO John Donahoe as the school’s new athletic director, the university announced Thursday.
Donahoe, 65, will arrive in the collegiate athletic director space with a vast swath of business experience, as Stanford officials viewed him as a “unicorn candidate” because of both his business ties and history at the school. Stanford coveted a nontraditional candidate for the role, and Donahoe’s hire delivers a seasoned CEO with stints at Nike, Bain & Company and eBay. He also served as the board chair of PayPal.
He also brings strong Stanford ties as a 1986 MBA graduate. He has had two stints on the Stanford business school’s advisory board, including currently serving in that role.
“My north star for 40 years has been servant leadership, and it is a tremendous honor to be able to come back to serve a university I love and to lead Stanford Athletics through a pivotal and tumultuous time in collegiate sports,” Donahoe said in a statement. “Stanford has enormous strengths and enormous potential in a changing environment, including being the model for achieving both academic and athletic excellence at the highest levels. I can’t wait to work in partnership with the Stanford team to build momentum for Stanford Athletics and ensure the best possible experiences for our student-athletes.”
Donahoe replaces Bernard Muir, who announced in February that he was stepping down after serving in that role since 2012. Alden Mitchell has been the school’s interim athletic director.
The hire is a head-turning one for Stanford, bringing in someone with Donahoe’s high-level business experience. And it comes at a time when the athletic department has struggled in its highest-profile sports, as football is amid four consecutive 3-9 seasons and the men’s basketball team hasn’t reached the NCAA tournament since 2014.
In hiring Donahoe, Stanford is aiming for someone who can find an innovative way to support general manager Andrew Luck and the football program while also figuring out a sustainable model for the future of Stanford’s Olympic sports.
“Stanford occupies a unique place in the national athletics landscape,” university president Jonathan Levin said in a statement. “We needed a distinctive leader — someone with the vision, judgment, and strategic acumen for a new era of college athletics, and with a deep appreciation for Stanford’s model of scholar-athlete excellence. John embodies these characteristics. We’re grateful he has agreed to lead Stanford Athletics through this critical period in college sports.”
Stanford’s Olympic sports remain the best in the country, as Stanford athletes or former athletes accounted for 39 medals at the 2024 Paris Olympics. If Stanford were a country, it would have tied with Canada for the 11th-most medals. Stanford has also won 26 of the possible 31 director’s cups for overall athletic success in college, including a 25-year streak from 1995 to 2019.
School officials approached Donahoe in recent weeks about the position, with both Levin and former women’s basketball coach Tara VanDerveer among the chief recruiters. Donahoe has a long-standing relationship with both, as he maintained strong ties to the school throughout his career.
Sources said Luck will report to Donahoe. Luck spent time with him in the interview process and is excited to work with him, sources said. It’s also a change from the prior structure, as upon Luck’s hiring he had been slated to report to Levin.
“I am absolutely thrilled John Donahoe is joining as our next athletic director,” Luck said in a statement. “He brings unparalleled experience and elite leadership to our athletic department in a time of opportunity and change. I could not be more excited to partner with and learn from him.”
Stanford is set to begin a football season in which it is picked to finish last in the 17-team ACC. Former NFL coach Frank Reich is the interim coach, and both sides have made clear this is a definitive interim situation and that he won’t return after the 2025 season.
Sports
Iowa State extends Campbell, bumps pay to $5M
Published
5 hours agoon
August 2, 2025By
admin
-
Max OlsonAug 1, 2025, 04:59 PM ET
Close- Covers the Big 12
- Joined ESPN in 2012
- Graduate of the University of Nebraska
Iowa State and coach Matt Campbell have finalized a contract extension through 2032 after the winningest coach in program history led the Cyclones to their first-ever 11-win season in 2024.
Campbell will earn $5 million per year in total compensation, according to a copy of the contract obtained by ESPN on Friday. The three-time Big 12 Coach of the Year honoree took a discount on the deal, sources told ESPN, to ensure that his staff salary pool increased and to allow Iowa State to allocate an additional $1 million to revenue-sharing funds for its football roster.
Campbell earned $4 million in 2024 while leading the Cyclones to a Big 12 championship game appearance, an 11-3 record and a No. 15 finish in the AP poll. He’s entering his 10th season in Ames and has won a school record of 64 games during his tenure.
Colorado coach Deion Sanders will be the Big 12’s highest-paid head coach this year at $10 million after landing a five-year, $54 million contract extension in March. Campbell’s new salary will not rank among the top five in the conference, but he prioritized maximizing Iowa State’s ability to invest in its football roster following a historic season.
Campbell, 45, told ESPN in July at Big 12 media days that “probably our top 20 guys took a pay cut to come back to Iowa State” for 2025, relative to what they could’ve earned in NIL compensation by entering the transfer portal.
The head coach’s deal includes performance incentives based on the Cyclones’ regular-season record, starting at $250,000 for seven wins and climbing to $1.5 million for a 12-0 season. He’ll earn at least $100,000 for a Big 12 title game appearance and up to $500,000 for a Big 12 championship. The deal also permits him to distribute up to $100,000 of his performance incentive earnings each year to his football staff.
If Campbell accepts another Power 4 head coaching job before the end of his contract, his buyout would be $2 million. He would not owe liquidated damages if he departs for an NFL coaching opportunity. Campbell interviewed with the Chicago Bears in January during the organization’s head coaching search.
Campbell surpassed Dan McCarney as the program’s winningest head coach last season and has led the Cyclones to bowl games in seven of the past eight seasons, including a Fiesta Bowl victory and a top-10 finish in 2020.
Sports
What you missed from college football recruiting this summer
Published
5 hours agoon
August 2, 2025By
admin
-
Eli LedermanAug 2, 2025, 07:33 AM ET
Close- Eli Lederman covers college football and recruiting for ESPN.com. He joined ESPN in 2024 after covering the University of Oklahoma for Sellout Crowd and the Tulsa World.
The busiest 60 days of the annual recruiting calendar are officially behind us. And while another four months still remain before the December early signing period, college football’s top programs have already wrapped up the majority of their business in the 2026 cycle.
Per ESPN Research, a total of 155 prospects in the 2026 ESPN 300 made commitments in an avalanche of summer recruiting business from June 1 to July 31. In the wake of that, only 16 uncommitteds remain in the ESPN 300 as of Saturday morning. Within that group are just nine top-100 recruits, with five-star defensive end Jake Kreul, No. 2 running back Savion Hiter and No. 2 defensive tackle Deuce Geralds among those expected to come off the board in August.
More settled by this point of the cycle than any other in recent memory, college football’s 2026 class is unfolding against the backdrop of yet another moment of change in the sport. The House settlement and earliest ebbs of college athletics’ revenue sharing era have already shaped the 2026 cycle, and their effects will continue to ripple across the class until February’s national signing day.
As the recruiting trail prepares to take a (relative) back seat to fall camp practices, here’s a look at how the cycle played out this summer and what could come next for the class of 2026:
Revenue sharing and a new era in recruiting
The House settlement, which now permits schools to pay their athletes directly, among other sweeping changes, officially took effect July 1.
But according to personnel staffers, agents, recruits and parents surveyed by ESPN this month on the condition of anonymity, byproducts of college football’s new reality and the initial revenue sharing cap of $20.5 million across all sports have been steering the 2026 cycle for months. “In the past, collectives would always say we’re only going to offer what we know we can pay you,” a player agent told ESPN. “Now programs know what the budget will be, and harder numbers were discussed earlier than usual. The ability for programs to get those numbers out there early was huge.” As schools prepared roster budgets and braced for post-settlement oversight this spring, a number of Power 4 programs began front-loading their 2025 rosters in the lead-up to July 1.
In some cases, that meant negotiating updated, pre-settlement contracts with transfers and current players, deals that will not count against the post-July 1 revenue share cap. In others, sources told ESPN that programs and collectives found workarounds on the recruiting trail, doling out upfront payments as high as $25,000 per month to committed recruits in the 2026 class, primarily through advantageous high school NIL laws that exist in states such as California, Oregon and Washington.
Those front-loading efforts helped several programs jump out to fast starts in the 2026 cycle. Per sources, the impending arrival of revenue sharing also played a significant role in speeding up the 2026 class this spring. With programs in position to present firmer financial figures, a flurry of elite prospects committed to schools on verbal agreements before July 1.
“People rushed to get deals done pre-House,” a Power 4 personnel staffer told ESPN. “You know there’s only so much money available, and schools let kids know that. The first one to say yes gets it.”
Friday loomed especially large in the short-lived history of the House settlement.
Per the settlement, Aug. 1 was the first official date rising seniors could formally receive written revenue share contracts from programs and NIL collectives, the latter of which will now operate under looser regulation from the newly founded College Sports Commission, per a memo sent to athletic directors on Thursday. Put another way, Aug. 1 was the first day committed prospects and their families could officially learn whether terms they had agreed to earlier this year were legit.
“We’re going to see how serious these schools are,” said the parent of an ESPN 300 quarterback. “I think we might see some kids decommit and find new schools this fall.”
Across the industry, sources believe programs will, for the most part, deliver on the verbal agreements. Multiple agents and personnel staffers told ESPN that a number of programs have also generally ignored the Aug. 1 stipulation across the spring and summer, presenting frameworks of agreements to prospective recruits or flouting the rule entirely. Another question hovering over the months ahead: How much will these agreements do to contain the annual shuffle of flips, decommitments and late-cycle drama in the 2026 class?
“These deals should keep things more in check,” another Power 4 personnel staffer said. “But I’m not naive to think some won’t flip. There’s some snakes out there.”
0:46
No. 1 overall prospect Lamar Brown commits to LSU
No. 1 overall prospect Lamar Brown stays home and commits to play for the LSU Tigers.
Where do things stand with the 2026 five-star class?
Oregon offensive tackle commit Immanuel Iheanacho, No. 13 in the 2026 ESPN 300, initially planned to announce his commitment Aug. 5. But, like many of the 2026 five-stars who entered late spring still uncommitted, Iheanacho felt the heat of an accelerated market in June.
“There were a couple of schools I was looking at that asked me to commit early, really wanting to get me in their class,” Iheanacho told ESPN. “Oregon didn’t rush me at all.”
Even so, Iheanacho eventually shifted his commitment timeline forward more than a month. ESPN’s second-ranked offensive line prospect picked the Ducks over Auburn, LSU and Penn State on July 3, landing as one of 11 five-star recruits to commit between June 14 and July 20.
-
DT Lamar Brown, LSU, No. 1 overall
-
RB Derrek Cooper, Texas, No. 7 overall
-
DE JaReylan McCoy, Florida, No. 9 overall
-
DE Richard Wesley, Texas, No. 11 overall
-
OT Immanuel Iheanacho, Oregon, No. 13 overall
-
OLB Tyler Atkinson, Texas, No. 14 overall
-
ATH Brandon Arrington, Texas A&M, No. 15 overall
-
TE Kaiden Prothro, Georgia, No. 19 overall
-
OT Felix Ojo, Texas Tech, No. 20 overall
-
S Jett Washington, Oregon, No. 21 overall
-
S Jireh Edwards, Alabama, No. 23 overall
As of Saturday morning, only one of the record 23 five-star prospects in ESPN’s class rankings for 2026 remains uncommitted. LSU secured a class cornerstone and the highest-ranked pledge of the Brian Kelly era in No. 1 overall recruit Lamar Brown on July 10. Meanwhile, Florida (McCoy) and Texas A&M (Arrington) each landed a top-15 defender, Ojo landed a historic deal with Texas Tech, and Texas closed July with the most five-star pledges — four — in the country.
With Kreul, the skilled pass rusher from Florida’s IMG Academy nearing a decision from among Ole Miss, Oklahoma and Texas, ESPN’s 2026 five-star class could be closed out before Week 0.
No matter how it plays out from here, the cycle’s five-stars are already historically settled. As of Saturday morning, 95.6% of the five-star class is committed among 14 schools across the Power 4 conferences. Per ESPN Research, it’s by far the highest Aug. 1 five-star pledge rate in any cycle since at least 2020. Just over a decade ago, only six of the 20 five-stars (30%) in the 2015 cycle were committed on Aug. 1, 2014; nearly half the class committed after New Year’s Day.
Highest rate of five-star pledges by Aug. 1 since the start of the 2020 cycle
-
2026: 95.6%
-
2024: 76.1%
-
2025: 72.7%
-
2021: 66.6%
-
2020: 58.8%
A number of factors — the early signing period, NIL, transfer portal, new rules around recruiting windows and on-campus visits — explain why elite recruiting continues to inch further and further from the traditional February signing day. Amid the fallout of the House settlement, the latest five-star class seemingly received another nudge this summer.
What’s left for the 2026 QB market after summer moves?
The last major quarterback domino in the 2026 class fell July 18 when four-star Landon Duckworth (No. 178 overall) committed to South Carolina. More than four months from the early signing period, the quarterback market in 2026 is effectively closed.
After Ryder Lyons (BYU), Bowe Bentley (Oklahoma) and Jaden O’Neal (Florida State) found homes in June, Duckworth was the last uncommitted ESPN 300 quarterback. Further down the class, several major programs across the Big Ten and SEC dipped into the flip market or outside the top 300 to secure their 2026 quarterback pledge(s) this summer.
Notable quarterback moves since June 1:
-
Ryder Lyons, BYU, No. 49 overall
-
Jaden O’Neal, Florida State, No. 166 overall
-
Bowe Bentley, Oklahoma, No. 168 overall
-
Peyton Falzone, Auburn, No. 208 overall
-
Jett Thomalla, Alabama, No. 14 pocket passer
-
Bryson Beaver, Oregon, No. 15 pocket passer
-
Matt Ponatoski, Kentucky, No. 16 pocket passer
-
Tayden-Evan Kaawa, No. 24 pocket passer
-
Luke Fahey, Ohio State, No. 28 pocket passer
Oregon ended its monthslong chase for a quarterback pledge June 25 with former Boise State commit Beaver. One of the cycle’s top summer risers after a standout Elite 11 finals showing, Beaver landed with Ducks coach Dan Lanning and offensive coordinator Will Stein over interest Alabama, Auburn, LSU and Ole Miss in whirlwind, 13-day rerecruitment.
Alabama has five-star freshman Keelon Russell. But still repairing the program’s quarterback pipeline under coach Kalen DeBoer, the Crimson Tide added two pledges this summer between Thomalla — an Iowa State flip — and Kaawa. Across the state, Auburn and coach Hugh Freeze made their move June 26 flipping Falzone from Penn State before Ohio State (Fahey) and Kentucky (Ponatoski), another pair of quarterback-needy programs, landed pledges in July.
For now, the quarterback class is settled and only so many major programs are still searching in 2026.
Among the 68 Power 4 programs and Notre Dame, only 10 reached August without at least one pledge among the 106 quarterback prospects rated by ESPN: Colorado, Georgia Tech, LSU, Iowa, Iowa State, Maryland, Stanford, UCLA, Virginia Tech and West Virginia.
Who might still be looking within that group?
Colorado (Julian Lewis), Maryland (Malik Washington) and UCLA (Madden Iamaleava) each signed a top-300 quarterback in the 2025 class. With all three programs in the midst of roster rebuilds, none is likely to make a serious push at the position this fall.
With Garrett Nussmeier out of eligibility in 2025, and after the LSU lost No. 1 overall recruit Bryce Underwood to Michigan last fall, the Tigers remain a program to watch in the coming months.
What did ESPN’s top five classes do this summer?
The Trojans got the bulk of their work done on the trail this spring and began June with the most ESPN 300 pledges of any program nationally. That remains the case as USC has bolstered its top-ranked incoming class with five more ESPN 300 pledges over the past eight weeks, adding defenders Talanoa Ili (No. 54 overall), Luke Wafle (No. 104) and Peyton Dyer (No. 269), a July 4 pledge from No. 3 wide receiver Ethan “Boobie” Feaster (No. 25) and the commitment of highly regarded four-star offensive guard Breck Kolojay (No. 198) on Friday.
Can USC hold on to secure its first No. 1 class since 2013? Time will tell. Sources told ESPN that the Trojans’ biggest moves in the cycle are likely finished while the program continues to target the tight end and safety positions, but there’s still time for plenty more to unfold this fall.
The Bulldogs went for volume and quality this summer, collecting 19 commitments including 12 from inside the ESPN 300. Georgia continued to build around five-star quarterback Jared Curtis with five-star tight end Kaiden Prothro, top-50 offensive tackle Ekene Ogboko, running back Jae Lamar and pass catchers Brayden Fogle and Craig Dandridge. On the other side of the ball, defensive backs Justice Fitzpatrick, Chase Calicut and Caden Harris, and defensive tackle Pierre Dean Jr. rank among the newest arrivals in an increasingly deep Bulldogs defensive class.
Georgia’s summer wasn’t without a few major misses. Losing out to Texas on No. 1 outside linebacker Tyler Atkinson — a priority in-state target — stung. Top running back Derrek Cooper’s subsequent pledge to the Longhorns marked another blow, as did wide receiver Vance Spafford‘s decision to flip to Miami in late June. But the Bulldogs are loaded up once again on top during this cycle and will hit the fall in line to secure the program’s 10th straight top-three signing class for 2026.
The Aggies landed a key local recruiting win over Texas on June 17 with a commitment from No. 5 running back K.J. Edwards, the state’s No. 6 prospect in 2026. But Texas A&M’s summer of recruiting was defined on defense, where coach Mike Elko is building another monster class.
Five-star athlete Brandon Arrington, who will play defensive back in college, became the program’s top-ranked 2026 pledge on June 19. Behind him, the Aggies have added top-150 defenders Bryce Perry-Wright, Camren Hamiel and Tristian Givens, and top 300 linebacker Daquives Beck since June 1 to a defensive class that features nine ESPN 300 pledges.
Even after narrowly missing on top defenders Lamar Brown (LSU) and Anthony Jones (Oregon) in July, Texas A&M holds one of the nation’s deepest classes and appears poised to contend later this year for its first top-five class since the Aggies went No. 1 in 2022.
It was a five-star bonanza for coach Steve Sarkisian and the Longhorns this summer.
It began with a late-June pledge from Oregon decommit Richard Wesley, ESPN’s No. 3 defensive end. From there, Texas went on to secure its latest pair of recruiting wins over Georgia last month, swooping in to land Atkinson on July 15 before earning Derrek Cooper’s commitment five days later. With No. 1 quarterback Dia Bell already in the fold, the Longhorns have as many five-star pledges in 2026 as the program signed across 11 classes from 2011 to 2021.
Top-50 offensive lineman John Turntine III marked a key addition July 4, and the Longhorns got deeper on defense with commitments from cornerback Samari Matthews and former Georgia defensive tackle pledge James Johnson. But the five-star moves have been the story for Texas this summer, and Sarkisian & Co. might not be done yet with the Longhorns heavily in the mix for Jake Kreul, the last remaining five-star in the 2026 class.
After a productive spring, the Irish landed five ESPN 300 pledges after June 1, plugging the few remaining holes in the program’s 2026 class with a series of elite high school prospects.
Notre Dame landed its top two defensive back commitments within hours of each other on June 20 with pledges from cornerback Khary Adams and Joey O’Brien. On June 26, the Irish secured their highest-ranked tight end commit since the 2021 class in four-star Ian Premer. And in early July, Notre Dame bolstered its wide receiver class with an infusion of talent and NFL pedigree, adding Kaydon Finley (son of Jermichael Finley), Brayden Robinson and Devin Fitzgerald (son of Larry Fitzgerald).
Notre Dame’s trip to last season’s national title game arrived amid the program’s steady rise on the recruiting trail under coach Marcus Freeman. That has continued in 2026, where the Irish are poised to sign more ESPN 300 pledges — 17 — than in any cycle since at least 2006.
Five programs poised to push for a top-five finish this fall
Current ESPN class ranking: No. 6
Only one program can match USC’s count of nine top-100 pledges in 2026: Alabama.
The Crimson Tide’s second class under coach Kalen DeBoer boomed in June and July as the Crimson Tide secured a slew of commitments on defense with five-star safety Jireh Edwards (No. 23 overall), No. 3 outside linebacker Xavier Griffin (No. 30) and defensive ends Nolan Wilson (No. 53) and Jamarion Matthews (No. 92). Priority in-state offensive targets Ezavier Crowell (No. 31) and Cederian Morgan (No. 47) marked two more key additions this summer.
Alabama whiffed on another major in-state recruit Thursday when four-star outside linebacker Anthony Jones, the state’s No. 1 prospect in 2026, committed to Oregon. Jones represented one of the last elite targets on the Crimson Tide’s board. But Alabama has already flipped four Power 4 commits this summer and could continue to climb this fall as long as DeBoer and his staff remain active within the class from now to the early signing period.
Current ESPN class ranking: No. 11
LSU enters the month with ESPN’s No. 1 overall recruit, a five-star wide receiver in Tristen Keys (No. 10 overall) and 10 total ESPN 300 commits in the program’s incoming recruiting class.
How can the Tigers climb into the upper reaches of the 2026 cycle this fall? First and foremost, they have to hang onto Keys, ESPN’s No. 3 wide receiver. He has been committed to LSU since March 19, but that didn’t keep him from taking multiple official visits in the spring or shield him from serious flips efforts from Miami, Tennessee and Texas A&M this summer.
The Tigers’ battle to keep Keys could stretch all the way to the early signing period.
Sources expect LSU to ramp up its own flip efforts with in-state safety and Ohio State pledge Blaine Bradford (No. 34 overall) in the coming months. The Tigers are also finalists for Deuce Geralds and remain top contenders in the recruitments of offensive linemen Darius Gray (No. 73) and wide receiver Jase Mathews, both of whom are set to commit in August. LSU can’t be counted out from renewing its work in the 2026 quarterback this fall, either.
Current ESPN class ranking: No. 7
The defending national champs had a relatively quiet summer atop the 2026 cycle, adding only four ESPN 300 pledges highlighted by the in-state pledges of outside linebacker Cincere Johnson (No. 82 overall) and running back Favour Akih (No. 160). Fahey, ESPN’s No. 28 pocket passer, will pad Ohio State’s future quarterback depth after Air Noland‘s offseason transfer, too.
One priority target who could help push the Buckeyes over the edge is four-star prospect Bralan Womack (No. 32). Ohio State has been consistent a leader in the recruitment of ESPN’s No. 3 safety through the spring and summer, and coach Ryan Day & Co. will have to hold off late pushes from fellow finalists Auburn, Florida and Texas A&M from now until Womack’s Aug. 22 commitment date. The Buckeyes also remain involved in the recruitments of No. 2 running back Savion Hiter and Darius Gray, the nation’s 10th-ranked offensive lineman.
Current ESPN class ranking: No. 8
Wolverines coach Sherrone Moore has filled out his class with nine ESPN 300 pledges since June 1, headlined by top-100 defender Carter Meadows (No. 88 overall), who trails only quarterback Brady Smigiel (No. 44) among the top prospects pledged to Michigan in 2026.
Who could be next for the Wolverines? Michigan are finalists for ESPN 300 defenders Davon Benjamin (No. 63) and Anthony Davis Jr. (No. 299) with each set for a decision Saturday. More prominently, the Wolverines remain focused on Hiter (No. 24 overall), a top priority for the Michigan staff this summer whose commitment date is set for Aug. 19. The Wolverines also continue to be linked with Syracuse wide receiver pledge Calvin Russell (No. 28). ESPN’s No. 4 wide receiver closed a narrowing process with a commitment to the Orange on July 5, but sources expect Michigan and Miami to remain involved with Russell this fall.
Current ESPN class ranking: No. 10
No. 2 outside linebacker Anthony Jones committed to the Ducks on Thursday, joining five-stars Immanuel Iheanacho and Jett Washington in a string of high-profile pledges for Oregon this summer.
Insiders believe the Ducks have backed off at the very top of the 2026 class after spending in the 2025 cycle, but Jones’ pledge could be the first move in a late-summer surge for coach Dan Lanning. Oregon is viewed as the front-runner for both Deuce Geralds and Davon Benjamin as the pair of top-65 prospects prepare to announce their commitments Saturday afternoon. If the Ducks land both, Lanning & Co. could be in position to sign another top-five class by December.
Trending
-
Sports3 years ago
‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year ago
Story injured on diving stop, exits Red Sox game
-
Sports2 years ago
Game 1 of WS least-watched in recorded history
-
Sports2 years ago
MLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Sports2 years ago
Button battles heat exhaustion in NASCAR debut
-
Environment2 years ago
Japan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years ago
Game-changing Lectric XPedition launched as affordable electric cargo bike