AppLovin shares soared 45% on Thursday after the online gaming and advertising company issued guidance that was well above estimates and reported better-than-expected earnings and revenue.
The stock jumped past $245 in early afternoon trading. It’s now up 515% this year, far outpacing all other tech companies valued at $5 billion or more, according to FactSet data. The rally has lifted AppLovin’s market cap to over $80 billion.
Revenue in the third quarter climbed 39% to $1.2 billion, topping the $1.13 billion average estimate, according to LSEG. Earnings per share of $1.25 exceeded the 92-cent average estimate.
For the fourth quarter, AppLovin sees revenue of $1.24 billion to $1.26 billion, representing growth of about 31% at the middle of the range. Analysts were expecting about $1.18 billion.
Founded 12 years ago, AppLovin went public in 2021, riding a Covid-era wave of excitement in online games. Now, the company’s games unit generates relatively slow growth, but its online ad business is bustling from advancements in artificial intelligence that have improved ad targeting.
AppLovin attributes much of its growth to its AI advertising engine called AXON, particularly since releasing the updated 2.0 version last year. The technology helps put more targeted ads on the mobile gaming apps the company owns, and it works for other studios that license the software.
The company said software platform revenue in the quarter increased 66% to $835 million, driven by improvements in AXON’s models.
“As we continue to improve our models our advertising partners are able to successfully spend at a greater scale,” the company said in a letter to shareholders.
While revenue is increasing at a rapid rate, Wall Street is most attracted to AppLovin’s profitability. Net income in the quarter increased 300% to $434.4 million, or $1.25 a share, from $108.6 million, or 30 cents a share, a year earlier. The software platform had an adjusted profit margin of 78%.
“AppLovin continues to impress with outsized revenue growth and incredible EBITDA conversion,” analysts at Wedbush wrote in a report on Thursday. They recommend buying the stock and increased their price target from $170 to $270.
AppLovin CEO Adam Foroughi, whose net worth swelled on Thursday by more than $2 billion to about $7.4 billion, provided an update on the company’s pilot e-commerce project. The technology allows businesses to offer targeted ads in games.
“In all my years, It’s the best product I’ve ever seen released by us, fastest growing, but it’s still in pilot,” Foroughi said on the earnings call. E-commerce “is looking so strong that it’s something that we think will be impactful to the business financially in 2025 and then for the long-term.”
The suit, filed in the Southern District of New York, accuses Perplexity of unlawfully scraping The Times’ stories, videos, podcasts and other content to formulate responses to user queries. The startup also generates outputs that are “identical or substantially similar to” The Times’ content, according to the complaint.
“While we believe in the ethical and responsible use and development of AI, we firmly object to Perplexity’s unlicensed use of our content to develop and promote their products,” Graham James, a spokesperson for The Times, said in a statement. “We will continue to work to hold companies accountable that refuse to recognize the value of our work.”
Perplexity did not immediately respond to CNBC’s request for comment.
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Founded in 2022, Perplexity is best known for its AI-powered search engine that gives users simple answers to questions. The startup has raised more than $1.5 billion in funding from investors including IVP, New Enterprise Associates and Nvidia, according to PitchBook.
The lawsuit from The Times on Friday serves as the latest example of how media companies and publishers are working to protect their intellectual property during the AI boom.
The Times is already involved in another ongoing copyright suit against Microsoft and OpenAI, which alleges the companies improperly used The Times’ content to train their AI models. That suit was filed in the Southern District of New York in 2023.
In September, AI startup Anthropic agreed to pay $1.5 billion to settle a class action lawsuit with a group of authors who claimed that the company had illegally downloaded their books and others from pirated databases.
That settlement makes up the largest publicly reported copyright recovery.
Antonio Neri, President and CEO of Hewlett Packard Enterprise.
Anjali Sundaram | CNBC
Hewlett Packard Enterprise shares fell 5% Friday after the company reported fourth-quarter revenue that missed analyst expectations.
The company reported earnings after the bell on Thursday, posting revenue of $9.68 billion, which was up 14% over the year prior but fell short of the $9.94 billion in revenue expected by analysts polled by LSEG.
Revenue for HPE’s server segment came in at $4.46 billion, down 5% from the $4.68 billion a year ago. The fourth-quarter number missed StreetAccount analyst expectations of $4.58 billion.
CFO Marie Myers addressed the shortfall on the analyst call Thursday, attributing it to the timing of artificial intelligence service shipments and lower-than-expected government spending.
“Despite these headwinds, we were encouraged by robust server order growth across both traditional server and AI offerings, with demand significantly outpacing revenue in this period,” she said.
Server revenue declined 10% from the third quarter.
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HPE beat earnings expectations with adjusted earnings of 62 cents per share, coming in above the 58 cents per share expected by LSEG.
The company expects fiscal 2026 first-quarter revenue in the range of $9 billion to $9.4 billion, which was short of the $9.87 billion expected by FactSet analysts.
The Warner Bros. studios water tower stands next to a U.S. flag in Burbank, California, U.S. Nov. 18, 2025.
Mike Blake | Reuters
This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox.
Here are five key things investors need to know to start the trading day:
1. And the winner is…
Breaking news this morning: Netflix said it reached a deal to purchase Warner Bros. Discovery’s film and streaming assets, ending the sale process that has been the talk of tinsel town.
Here are the details:
Under the deal, Netflix will acquire WBD’s film studio and HBO Max streaming service. Discovery will continue with its spin out of its TV network business that houses brands such as TNT and CNN.
Netflix will pay $27.75 per WBD share in the cash-and-stock deal, equating to a total enterprise value of more than $82 billion.
The streaming giant’s acquisition is slated to close after the separation with Discovery, which is expected to happen in the third quarter of 2026.
Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.
2. That’s so meta
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., wears a pair of Meta Ray-Ban Display AI glasses during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.
Meta’s rally came after Bloomberg reported that CEO Mark Zuckerberg is planning to make cuts to the company’s metaverse unit. The report said executives have considered cutting as much as 30% of the division’s budget, and that the cuts could include job losses that would likely impact Meta’s virtual reality unit. Stephanie Link, Hightower Advisors’ chief investment strategist, told CNBC that the move would be par for the course for Zuckerberg.
3. Full beat
Shoppers line up outside of Ulta Beauty before the 6am opening on Black Friday.
Aimee Dilger | LightRocket | Getty Images
Ulta Beauty doesn’t appear to be feeling the same slowdown that other consumer brands are reporting. The retailer beat Wall Street’s expectations on both lines for the third quarter, sending shares up more than 6% in extended trading.
Ulta raised its full-year profit and sales guidance for the second quarter in a row, saying it expects higher comparable store sales growth than previously penciled in. As CNBC’s Melissa Repko points out, Ulta is benefitting from consumers’ continued interest in beauty products — even as they pull back on other spending.
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4. Pulte’s problem
William Pulte, director of the Federal Housing Finance Agency (FHFA) nominee for US President Donald Trump, during a Senate Banking, Housing, and Urban Affairs Committee confirmation hearing in Washington, DC, US, on Thursday, Feb. 27, 2025.
Al Drago | Bloomberg | Getty Images
The Government Accountability Office is investigating Federal Housing Finance Authority Director Bill Pulte, the congressional watchdog said yesterday.
Senate Democrats last month called for the GAO to probe Pulte, asking the agency to determine whether Pulte and FHFA employees “misused federal authority and resources” to accuse President Donald Trump’s enemies of mortgage fraud. Pulte has criminally referred several Democrats to the Department of Justice, including New York Attorney General Letitia James, Sen. Adam Schiff and Rep. Eric Swalwell.
A GAO spokesperson said the organization isn’t ready to offer a timeline for the process. An FHFA spokesman declined CNBC’s request for comment.
5. Race to the top
Tesla Cybertrucks in front of the company’s store in Colma, California, US, on Monday, Nov. 10, 2025.
David Paul Morris | Bloomberg | Getty Images
Tesla made up ground in Consumer Reports’ closely watched ranking of auto brands release yesterday. The electric vehicle maker landed at No. 10 for 2026, up from the 18th spot last year.
Tesla’s rise was driven by an increase in reliability, Jake Fisher, Consumer Reports’ senior director of auto testing, told CNBC’s Michael Wayland. Notably, Tesla’s Cybertruck was the brand’s only model with a below-average score.
Here are some stories we recommend making time for this weekend.
— CNBC’s Julia Boorstin,Lillian Rizzo, Alex Sherman, David Faber, Sara Salinas,Sarah Whitten,Melissa Repko, Chris Eudaily, Dan Mangan and Michael Wayland contributed to this report. Josephine Rozzelle edited this edition.