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Mercedes is now paying dealers up to $3,000 for every EV they sell until the end of the year. As part of its new Q4 2024 EQ Sales Challenge, the company is giving dealers a good reason to move EVs off the lot.

Mercedes is now paying dealers for EV sales

The luxury brand is struggling to gain traction in the US EV market this year, with sales of the EQE, EQB, and EQS class all down by double-digits through September.

Mercedes is looking to turn things around with a new dealer incentive to drive EV sales. According to online vehicle research firm CarsDirect, Mercedes is paying dealers up to $3,000 for every EV they sell.

Through January 2, 2025, Mercedes is running its Q4 2024 EQ Sales Challenge. The program allows dealers to earn $2,000 on almost every 2024 EV model they sell while meeting monthly targets.

Dealers who hit their targets can earn an extra $1,000 on every sale, up to $3,000 per EV. Although the bonus is for dealers, buyers may also see some savings with new incentives to drive sales.

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Mercedes-Benz EQB 300 4MATIC (Source: Mercedes-Benz)

Mercedes is offering $7,500 in EV lease bonus cash and an up to $5,000 loyalty bonus. On some models, like the high-performance AMG EQS, a $7,500 lease bonus and $15,000 incentive offer up to $22,500 in savings.

Including incentives, lease prices are listed as low as $419 a month for the 2024 Mercedes EQB 250+ SUV. The EQB model starts at $53,050.

Mercedes-dealers-EV
Mercedes-Benz EQB 300 4MATIC (Source: Mercedes-Benz)

More affordable models are coming soon. Mercedes is teasing its upcoming lower-priced CLA EV ahead of its official debut. CEO Ola Källenius took the new EV on a first drive at its Immendingen site this week, revealing new design details like the three-point headlights.

The new model will be a the first of a new family of Mercedes models. The CLA EV kicks off “a new chapter for the entry-level segment at Mercedes-Benz,” the company said. It’s expected to be revealed next year with deliveries in 2026.

Are you ready to drive off in your new all-electric Mercedes? We can help you find the right model at the best price. You can use our links below to find deals on Mercedes-Benz EV models in your area.

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Podcast: Trump victory’s impact on EV market, TSLA surges, new Ioniq 5, and more

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Podcast: Trump victory's impact on EV market, TSLA surges, new Ioniq 5, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss how Trump’s victory will impact the EV market, TSLA surging, the new Ioniq 5 being a great deal, and more.

Sponsored by ALSET Auto: North America’s leader in paint protection and restyling; offering colored wraps, paint protection, window tint, ceramic coatings and more, exclusively on EVs.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):

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Range Rover to launch smaller Velar electric SUV, the first to ride on JLR’s EMA platform

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Range Rover to launch smaller Velar electric SUV, the first to ride on JLR's EMA platform

Jaguar Land Rover confirmed the first EV based on its new EMA platform will be here in less than two years. After the Range Rover Electric and Sport EVs, a smaller electric SUV, likely the Velar will hit the market.

Range Rover Velar electric SUV is due out in 2026

The first Range Rover electric SUV is expected to make its big debut soon, with sales starting in 2025.

Shortly after, the Range Rover Sport Electric will hit the market. JLR’s CEO Adrian Mardell has now confirmed that the first EV to ride on its new EMA platform will launch in less than two years.

Unlike Range Rover’s flagship EV, the new model will be underpinned by the company’s new EMA platform. The Range Rover Electric and Sport EVs share the same MLA platform as the current gas models.

According to AutoCar, the new EV is expected to be the smaller Range Rover Velar Electric, which will launch in under two years.

“We’ll first have MLA BEV, with the Range Rover BEV later next year,” Mardell said. “Then it’s the first vehicle off EMA, which will probably be springtime in 2026.”

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Range Rover Electric prototype testing (Source: JLR)

Well ahead of its debut, Range Rover’s smaller Velar electric SUV model has already been spotted out testing.

In August, we got our first look at the electric Velar, which was being delivered on a transporter to JLR’s Nurburgring test facility.

Range Rover Velar Electric spotted testing (Source: CarSpyMedia)

The first EMA-based model will launch with hands-free, eyes on driving features. A spokesperson told AutoCar it would be the first to feature the new tech.

With the first Range Rover Electric launching soon, JLR said the electric SUV had already secured over 48,000 clients on its waitlist. According to JLR, its customers are using PHEVs “as a stepping stone towards battery electric vehicles (BEVs).” The Range Rover Electric will make its first appearance shortly. Check back for more details soon.

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Chinese solar giant Trina sells its Texas factory a week after it opens

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Chinese solar giant Trina sells its Texas factory a week after it opens

Trina Solar is selling its Texas solar panel factory as the US scrutinizes Chinese companies cashing in on Inflation Reduction Act tax breaks.

FREYR Battery is acquiring Trina Solar’s 5 gigawatt (GW), 1.35 million-square-foot solar panel factory in Wilmer, Texas, that only just came online on November 1.

FREYR, which was founded in Norway and moved its headquarters to Georgia, will pay $340 million for Trina’s factory. Trina will retain a minority ownership stake in Freyr, reports Bloomberg. The factory is set to reach full production by 2025, with firm contracts already locking in 30% of its estimated output for US customers.

The two companies announced the acquisition on November 6, the same day that Kamala Harris conceded the US election to Donald Trump. On July 31, senators introduced S.4873, a bipartisan bill aimed at stopping Chinese companies from cashing in on US tax credits meant to boost American solar manufacturing. Chinese companies are expected to face even tighter trade restrictions under the Trump administration.

As Electrek reported in August 2023, Changzhou-headquartered Trina Solar was one of five Chinese solar panel manufacturers that received a US Department of Commerce (DOC) tariff slap because the DOC ruled that the companies were dodging US tariffs on China-made goods by processing components in Southeast Asian countries before shipping their solar products to the US.

Daniel Barcelo, FREYR’s newly appointed CEO, said, “We are proud to be partnered with Trina Solar, a global manufacturing and solar technology leader. Domestic manufacturing capacity for solar and batteries is essential for energy transition and job creation.” Barcelo said in an interview, according to Bloomberg, that he feels confident that the newly acquired factory will qualify for the IRA manufacturing tax credit.

As Politico reported earlier this week about the Inflation Reduction Act’s 45X tax credit:

The 45X tax credit pays factory owners based on each component that’s produced. A solar module, for instance, can receive 7 cents a watt, or $70,000 per megawatt, though the payment will get smaller beginning in 2029.

Trina’s 5,000-megawatt Texas factory stands to receive $1.775 billion from 2025 through 2032 if it operates at a 78% utilization rate, according to Antoine Vagneur-Jones, head of trade and supply chains at BloombergNEF. At a 60% utilization rate, Trina would net more than $1 billion, he said.

FREYR says its next step is to build a 5 GW solar cell factory in the US, and site selection is already underway. The company plans to break ground in the second quarter of 2025, aiming for initial production in the second half of 2026. The new US-owned and operated solar cell factory will help solve a key bottleneck for developers, create up to 1,800 direct jobs, and meet local content requirements for US solar projects.


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