Denmark on Wednesday laid out a framework that can help EU member states use generative artificial intelligence in compliance with the European Union’s strict new AI Act — and Microsoft‘s already on board.
A government-backed alliance of major Danish corporates, led by IT consultancy Netcompany, launched the “Responsible Use of AI Assistants in the Public and Private Sector” white paper, a blueprint that sets out “best-practice examples” for how firms should use and support employees in deploying AI systems in a regulated environment.
The guide also aims to encourage delivery of “secure and reliable services” by businesses to consumers. Denmark’s Agency for Digital Government, the country’s central business registry CVR and pensions authority ATP are among the founding partners adopting the framework.
This includes guidelines governing how the public and private sector collaborate, deploying AI in society, complying with both the AI Act and General Data Protection Regulation (GDPR), mitigating risks and reducing bias, scaling AI implementation, storing data securely, and training up staff.
Netcompany CEO André Rogaczewski said the provisions laid out in the white paper were primarily aimed at companies in heavily regulated industries, such as in financial services. He told CNBC he’s aiming to address one core question: “How can we scale the responsible usage of AI?”
What is the EU AI Act?
The EU AI Act is a landmark law that aims to govern the way companies develop, use and apply AI. It came into force in August, after previously receiving final approval from EU member states, lawmakers, and the European Commission — the executive body of the EU — in May.
The law applies a risk-based approach to governing AI, meaning various applications of the technology are treated differently depending on the risk level they pose. It’s been touted as the world’s first major AI law that will give firms clarity under a harmonized, EU-wide regulatory framework.
Though the rules are technically in effect, implementation them is a lengthy process. Most of the provisions of the Act — including rules for general-purpose AI systems like OpenAI’s ChatGPT — won’t materialize until at least 2026, at the end of a two-year transition period.
“It is absolutely vital for the competitiveness of our businesses and future progress of Europe that both the private and public sector will succeed in developing and using AI in the years to come,” Caroline Stage Olsen, Denmark’s minister of digital affairs, told CNBC, calling the white paper a “helpful step” toward that goal.
Netcompany’s Rogaczewski told CNBC that pitched the idea for a white paper to some of Denmark’s biggest banks and insurance firms some months ago. He found that, though each organization was “experimenting” with AI, institutions lacked a “common standard” to get the most out of the tech.
Rogaczewski hopes the Danish white paper will also offer a blue print for other countries and businesses seeking to simplify compliance with the EU AI Act.
Microsoft’s decision to sign up to the guidelines is of particular note. “Getting Microsoft involved was important since generative AI solutions often involve algorithms and global tech,” said Rogaczewski, adding the tech giant’s involvement underlines how responsible digitization is possibility across borders.
The U.S. tech giant is a major backer of ChatGPT developer OpenA, which secured a $157 billion valuation this year. Microsoft also licenses OpenAI’s technology out to enterprise firms via its Azure cloud computing platform.
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Google on Friday made the latest a splash in the AI talent wars, announcing an agreement to bring in Varun Mohan, co-founder and CEO of artificial intelligence coding startup Windsurf.
As part of the deal, Google will also hire other senior Windsurf research and development employees. Google is not investing in Windsurf, but the search giant will take a nonexclusive license to certain Windsurf technology, according to a person familiar with the matter. Windsurf remains free to license its technology to others.
“We’re excited to welcome some top AI coding talent from Windsurf’s team to Google DeepMind to advance our work in agentic coding,” a Google spokesperson wrote in an email. “We’re excited to continue bringing the benefits of Gemini to software developers everywhere.”
The deal between Google and Windsurf comes after the AI coding startup had been in talks with OpenAI for a $3 billion acquisition deal, CNBC reported in April. OpenAI did not immediately respond to a request for comment.
The move ratchets up the talent war in AI particularly among prominent companies. Meta has made lucrative job offers to several employees at OpenAI in recent weeks. Most notably, the Facebook parent added Scale AI founder Alexandr Wang to lead its AI strategy as part of a $14.3 billion investment into his startup.
Douglas Chen, another Windsurf co-founder, will be among those joining Google in the deal, Jeff Wang, the startup’s new interim CEO and its head of business for the past two years, wrote in a post on X.
“Most of Windsurf’s world-class team will continue to build the Windsurf product with the goal of maximizing its impact in the enterprise,” Wang wrote.
Windsurf has become more popular this year as an option for so-called vibe coding, which is the process of using new age AI tools to write code. Developers and non-developers have embraced the concept, leading to more revenue for Windsurf and competitors, such as Cursor, which OpenAI also looked at buying. All the interest has led investors to assign higher valuations to the startups.
This isn’t the first time Google has hired select people out of a startup. It did the same with Character.AI last summer. Amazon and Microsoft have also absorbed AI talent in this fashion, with the Adept and Inflection deals, respectively.
Microsoft is pushing an agent mode in its Visual Studio Code editor for vibe coding. In April, Microsoft CEO Satya Nadella said AI is composing as much of 30% of his company’s code.
The Verge reported the Google-Windsurf deal earlier on Friday.
Jensen Huang, CEO of Nvidia, holds a motherboard as he speaks during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, on June 11, 2025.
The sale, which totals 225,000 shares, comes as part of Huang’s previously adopted plan in March to unload up to 6 million shares of Nvidia through the end of the year. He sold his first batch of stock from the agreement in June, equaling about $15 million.
Last year, the tech executive sold about $700 million worth of shares as part of a prearranged plan. Nvidia stock climbed about 1% Friday.
Huang’s net worth has skyrocketed as investors bet on Nvidia’s AI dominance and graphics processing units powering large language models.
The 62-year-old’s wealth has grown by more than a quarter, or about $29 billion, since the start of 2025 alone, based on Bloomberg’s Billionaires Index. His net worth last stood at $143 billion in the index, putting him neck-and-neck with Berkshire Hathaway‘s Warren Buffett at $144 billion.
Shortly after the market opened Friday, Fortune‘s analysis of net worth had Huang ahead of Buffett, with the Nvidia CEO at $143.7 billion and the Oracle of Omaha at $142.1 billion.
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The company has also achieved its own notable milestones this year, as it prospers off the AI boom.
On Wednesday, the Santa Clara, California-based chipmaker became the first company to top a $4 trillion market capitalization, beating out both Microsoft and Apple. The chipmaker closed above that milestone Thursday as CNBC reported that the technology titan met with President Donald Trump.
Brooke Seawell, venture partner at New Enterprise Associates, sold about $24 million worth of Nvidia shares, according to an SEC filing. Seawell has been on the company’s board since 1997, according to the company.
Huang still holds more than 858 million shares of Nvidia, both directly and indirectly, in different partnerships and trusts.
Elon Musk meets with Indian Prime Minister Narendra Modi at Blair House in Washington DC, USA on February 13, 2025.
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Tesla will open a showroom in Mumbai, India next week, marking the U.S. electric carmakers first official foray into the country.
The one and a half hour launch event for the Tesla “Experience Center” will take place on July 15 at the Maker Maxity Mall in Bandra Kurla Complex in Mumbai, according to an event invitation seen by CNBC.
Along with the showroom display, which will feature the company’s cars, Tesla is also likely to officially launch direct sales to Indian customers.
The automaker has had its eye on India for a while and now appears to have stepped up efforts to launch locally.
In April, Tesla boss Elon Musk spoke with Indian Prime Minister Narendra Modi to discuss collaboration in areas including technology and innovation. That same month, the EV-maker’s finance chief said the company has been “very careful” in trying to figure out when to enter the market.
Tesla has no manufacturing operations in India, even though the country’s government is likely keen for the company to establish a factory. Instead the cars sold in India will need to be imported from Tesla’s other manufacturing locations in places like Shanghai, China, and Berlin, Germany.
As Tesla begins sales in India, it will come up against challenges from long-time Chinese rival BYD, as well as local player Tata Motors.
One potential challenge for Tesla comes by way of India’s import duties on electric vehicles, which stand at around 70%. India has tried to entice investment in the country by offering companies a reduced duty of 15% if they commit to invest $500 million and set up manufacturing locally.
HD Kumaraswamy, India’s minister for heavy industries, told reporters in June that Tesla is “not interested” in manufacturing in the country, according to a Reuters report.
Tesla is looking to recruit roles in Mumbai, job listings posted on LinkedIn . These include advisors working in showrooms, security, vehicle operators to collect data for its Autopilot feature and service technicians.
There are also roles being advertised in the Indian capital of New Delhi, including for store managers. It’s unclear if Tesla is planning to launch a showroom in the city.