Honda Prologue and Chevy Equinox drive EV incentives to record levels in October
As the incentives and discounts pile up, electric vehicle prices often rival, or even undercut, comparable gas models. With new models, like the Honda Prologue and Chevy Blazer EV rolling out, incentives surged to record highs in October as automakers look to fend off the incoming competition and draw in buyers.
EV incentives hit record levels in October
According to the latest Kelley Blue Book data, the average transaction price (ATP) for a new EV in the US was $56,902 in October.
The number is down from the $57,580 average EV price in September but still 0.9% higher than a year ago.
Meanwhile, EV incentives were drastically higher in October at 13.7% of ATP, more than doubling from a year ago (5.6% in October 2023) and up from 11.6% last month. The higher discounts are helping drive down EV prices, making them more affordable.
Incentives on electric cars have climbed throughout the year as new models roll out in key segments.
The KBB report notes several EV models, including the Honda Prologue and Chevy Equinox EV, are battling for market share in the midsize SUV segment.
In October, the ATP for midsize SUVs was $48,977, within 1% of the industry average of $48,623. With incentives, both the Prologue and Equinox EV can be bought for less than that.
According to estimates, the average transaction price for EV leader Tesla fell to $56,705, but it was still over 10% higher than last year.
The lower prices last month were likely due to Tesla’s Cybertruck ATP falling below $100,000 for the first time. In October, the Cybertruck ATP was $98,495.
Meanwhile, others, like GM and Honda, are proving that the right EV, at an affordable price, will attract buyers.
| 2025 Chevy Equinox EV trim | Starting Price | EPA-estimated Range |
| LT FWD | $34,995 | 319 miles |
| LT AWD | $40,295 | 307 miles |
| RS FWD | $45,790 | 319 miles |
| RS AWD | $49,090 | 307 miles |
The $35,000 Chevy Equinox EV LT model is now available, which is expected to drive even higher demand next year. And that’s before the $7,500 tax credit. With it included, prices could drop to as low as $27,500. GM calls the electric Equinox “the most affordable EV in the US with 315+ miles range.”
Electrek’s Take
According to Rho Motion, the North American EV market continues expanding. Through the first ten months of the year, sales are up 9% from October 2023.
New EV models, like Chevy’s Equinox and the Honda Prologue, are fueling the growth. GM has built over 120,000 Equinox, Blazer, and Honda Prologue EV models at its Mexico facility this year. The electric Equinox is leading the charge with 50,000 units alone.
According to the US Department of Treasury, drivers saved over $2 billion in upfront costs on clean vehicle purchases in 2024.
Ready to check out Chevy and Honda’s electric SUVs for yourself? We can help you get started. You can use our links below to find deals on the Chevy Equinox EV and Honda Prologue at a dealer near you.
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Leading yard operation 3PL YMX Logistics has announced plans to deploy fully twenty (20) of Orange EV’s fully electric Class 8 terminal trucks at a number of distribution and manufacturing sites across North America.
As the shipping and logistics industries increasingly move to embrace electrification, yard operations have proven to be an almost ideal use case for EVs, enabling companies like Orange EV, which specialize in yard hostlers or terminal tractors, to drive real, impactful change. To that end, companies like YMX are partnering with Orange EV.
“This relationship between YMX and Orange EV is a significant step forward in transforming yard operations across North America,” said Matt Yearling, CEO of YMX Logistics. “Besides the initial benefits of reduction in emissions and carbon footprint, our customers are also seeing improvements in the overall operational efficiency and seeking to expand. Our team members have also been sharing positive feedback about their new equipment and highlighting the positive impact on their health and day-to-day activities.”
This Orange looks good in blue
One of the most interesting aspects of this story – beyond the Orange EV HUSK-e XP’s almost unbelievable 180,000 lb. GCWR spec. – is that this isn’t a story about California’s ports, which mandate EVs. Instead, YMX is truly deploying these trucks throughout the country, with at least four currently in Chicago (and more on the way).
“Our collaboration with YMX Logistics represents a powerful stride in delivering sustainable yard solutions at scale for enterprise customers,” explains Wayne Mathisen, CEO of Orange EV. “With rising demand for electric yard trucks, our joint efforts ensure that more companies can access the environmental, financial, and operational benefits of electrification … this is a win for the planet, the workforce, and the bottom line of these organizations.”
We interviewed Orange EV founder Kurt Neutgens on The Heavy Equipment Podcast a few months back, but if you’re not familiar with these purpose-built trucks, it’s worth a listen.
HEP-isode 26
SOURCE | IMAGES: YMX Logistics.
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On today’s thrilling episode of Quick Charge, we’ve got the all-new Hyundai IONIQ 9 and its “a “rolling living room” pivoting captain’s chairs, Kia gets a go-fast 7 passenger SUV and an updated EV6, while Honda announces plans to start producing solid-state batteries at its new facility in just a few weeks.
We’ve also got big news for American workers – a Minnesota power company is ditching coal for solar while ExxonMobil and LG Chem get to work extracting thousands of tons of lithium out of Tennessee’s soil.
Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations sitewide. Learn more by clicking here.
You can watch the episode, below.
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Read more: Farm-fegnugen? Volkswagen rolls out an electric tractor.
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Arevon Energy has kicked off operations at Vikings Solar-plus-Storage – one of the US’s first utility-scale solar peaker plants.
The $529 million project in Imperial County, California, near Holtville, features 157 megawatts of solar power paired with 150 megawatts/600 megawatt hours of battery storage.
Vikings Solar-plus-Storage is designed to take cheap daytime solar power and store it for use during more expensive peak demand times, like late afternoons and evenings. The battery storage system can quickly respond to changes in demand, helping tackle critical grid needs.
Vikings leverages provisions in the Inflation Reduction Act that support affordable clean energy, strengthen grid resilience, boost US manufacturing, and create good jobs.
The Vikings project has already brought significant benefits to the local area. It employed over 170 people during construction, many local workers, and boosted nearby businesses like restaurants, hotels, and stores. On top of that, Vikings will pay out more than $17 million to local governments over its lifespan.
“Vikings’ advanced design sets the standard for safe and reliable solar-plus-storage configurations,” said Arevon CEO Kevin Smith. “The project incorporates solar panels, trackers, and batteries that showcase the growing strength of US renewable energy manufacturing.”
The project includes Tesla Megapack battery systems made in California, First Solar’s thin-film solar panels, and smart solar trackers from Nextracker. San Diego-based SOLV Energy handled the engineering, procurement, and construction work.
San Diego Community Power (SDCP) will buy the energy from the Vikings project under a long-term deal, helping power nearly 1 million customer accounts. SDCP and Arevon have also signed an agreement for the 200 MW Avocet Energy Storage Project in Carson, California, which will start construction in early 2025.
Vikings is named after the Holtville High School mascot, and Arevon is giving back to the local community by funding scholarships for deserving Holtville High students.
Arevon is a major renewable energy developer across the US and a key player in California, with nearly 2,500 MW in operation and more than 1,250 MW under construction.
Read more: Minnesota’s largest coal plant goes solar: Sherco Solar comes online
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