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A worker delivers Amazon packages in San Francisco on Oct. 24, 2024.

David Paul Morris | Bloomberg | Getty Images

Amazon on Thursday announced Prime members can access new fixed pricing for treatment of conditions like erectile dysfunction and men’s hair loss, its latest effort to compete with other direct-to-consumer marketplaces such as Hims & Hers Health and Ro.

Shares of Hims & Hers fell as much as 17% on Thursday, on pace for its worst day.

Amazon said in a blog post that Prime members can see the cost of a telehealth visit and their desired treatment before they decide to proceed with care for five common issues. Patients can access treatment for anti-aging skin care starting at $10 a month; motion sickness for $2 per use; erectile dysfunction at $19 a month; eyelash growth at $43 a month, and men’s hair loss for $16 a month by using Amazon’s savings benefit Prime Rx at checkout.

Amazon acquired primary care provider One Medical for roughly $3.9 billion in July 2022, and Thursday’s announcement builds on its existing pay-per-visit telehealth offering. Video visits through the service cost $49, and messaging visits cost $29 where available. Users can get treatment for more than 30 common conditions, including sinus infection and pink eye.

Medications filled through Amazon Pharmacy are eligible for discounted pricing and will be delivered to patients’ doors in standard Amazon packaging. Prime members will pay for the consultation and medication, but there are no additional fees, the blog post said.

Amazon has been trying to break into the lucrative health-care sector for years. The company launched its own online pharmacy in 2020 following its acquisition of PillPack in 2018. Amazon introduced, and later shuttered, a telehealth service called Amazon Care, as well as a line of health and wellness devices.

The company has also discontinued a secretive effort to develop an at-home fertility tracker, CNBC reported Wednesday.

— CNBC’s Annie Palmer contributed to this report.

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Brad Gerstner on OpenAI’s dealmaking with AMD, Nvidia: ‘The best chips will win’

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Brad Gerstner on OpenAI's dealmaking with AMD, Nvidia: 'The best chips will win'

Brad Gerstner, Altimeter Founder and CEO, speaks at the Delivering Alpha conference in New York City on Sept. 28, 2023.

Adam Jeffery | CNBC

Investor Brad Gerstner cautioned Monday that OpenAI‘s deals with Nvidia and AMD are purely announcements, not deployments.

“Now we will see what gets delivered,” the Altimeter Capital founder told CNBC. “Ultimately, the best chips will win.”

OpenAI’s megadeal with AMD and its relentless push to expand artificial intelligence capabilities underscores the intensifying competitive landscape.

Gerstner said the deals provide “more evidence that the world will remain compute-constrained despite best efforts to bring massive supply online.”

Read more CNBC tech news

Experts say it’s also another validation of the AI arms race heating up, with AI a key element in the geopolitical race between the U.S. and China.

OpenAI’s Chinese rival DeepSeek sent shockwaves last year when it claimed to have a lower-cost AI model than its U.S. peer. And Deepseek has continued to innovate, delivering new open-sourced models using domestically made AI chips.

Last week, the U.S. government issued a report warning of DeepSeek’s national security concerns, Axios reported.

The National Institute of Standards and Technology’s Center for AI Standards and Innovation said DeepSeek provides Chinese Communist Party views more frequently than U.S. models, according to Axios.

OpenAI’s partnership with AMD is raising hopes that it is taking the right steps to increase production and build more complex AI models.

“What we’re really seeing is a world where there’s going to be absolute compute scarcity, because there’s going to be so much demand for AI services, and not just from OpenAI, really from the whole ecosystem,” OpenAI President told CNBC’s “Squawk on the Street” Monday. “And so that’s why it’s just so important for this whole industry to come together.”

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AppLovin stock tanks on report SEC is investigating company over data-collection practices

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AppLovin stock tanks on report SEC is investigating company over data-collection practices

The AppLovin logo arranged on a smartphone in New York, US, on Wednesday, Feb. 26, 2025.

Gabby Jones | Bloomberg | Getty Images

AppLovin shares plummeted on Monday after Bloomberg reported that the SEC has been probing the mobile advertising company over its data-collection practices.

The agency has been looking into whether the company violated agreements on pushing targeted ads to consumers, Bloomberg reported, citing people familiar with the matter. The report said that the SEC is responding to a whistleblower complained filed this year along with multiple short-seller reports, and added that neither the company nor its officials have been accused of wrongdoing.

An AppLovin spokesperson said the company doesn’t typically comment on the “existence or non-existence” of regulatory matters.

“That said, as a global public company, we regularly engage with regulators and if we get inquiries we address them in the ordinary course,” the spokesperson said in a statement. “Material developments, if any, would be disclosed through the appropriate public channels.”

The stock dropped 14% in regular trading after the report, which landed shortly before market close. It fell another 5% in extended trading.

AppLovin’s stock has been on a tear, jumping about 80% this year after soaring more than 700% in 2024. The surge has been driven by the company’s artificial intelligence technology that’s allowed it to provide better ad targeting capabilities to brands.

Last month, AppLovin was added to the S&P 500, replacing MarketAxess Holdings, at the same time that Robinhood joined the index in place of Caesars Entertainment.

AppLovin made the move into the benchmark despite a short-seller’s effort to keep it out.

In March, Fuzzy Panda Research advised the committee for the large-cap U.S. index to keep AppLovin from becoming a constituent. AppLovin shares dropped 15% in December, when the committee picked Workday to join the S&P 500.

Three notable short-seller firms, including Fuzzy Panda, have slammed AppLovin of late. The latest was Muddy Waters Research, which in March said the company’s ad tactics “systematically” violate app stores’ terms of service by “impermissibly extracting proprietary IDs from MetaSnap, TikTok, Reddit, Google, and others.” In so doing, AppLovin is funneling targeted ads to users without their consent, Muddy Waters said.

Fuzzy Panda and Culper Research put out reports the prior month, taking aim at AppLovin’s AXON software, which drove its earnings growth and stock surge. The shares dropped 12% on Feb. 26, the day of the short reports.

After those reports were published, AppLovin CEO Adam Foroughi wrote a blog post, defending his company’s technology and practices, and taking aim at the short sellers trying to profit from AppLovin’s decline.

WATCH: AppLovin CEO on company’s bid to buy TikTok

AppLovin CEO Adam Foroughi on its bid to buy TikTok

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Figma’s stock pops 7% after OpenAI CEO Altman touts ChatGPT integration

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Figma's stock pops 7% after OpenAI CEO Altman touts ChatGPT integration

Figma signage appears at the New York Stock Exchange in New York as the company prepares for its shares to begin trading on July 31, 2025.

Michael Nagle | Bloomberg | Getty Images

Figma shares jumped 7% on Monday after the design software vendor’s technology was promoted by OpenAI CEO Sam Altman in an onstage demo at his company’s annual DevDay conference in San Francisco.

Altman discussed Figma’s integration into ChatGPT, which has more than 800 million monthly users. He showed how third-party applications could plug in with OpenAI’s Apps SDK, or software development framework.

“When someone’s using ChatGPT, you’ll be able to find an app by asking for it by name,” Altman said. “For example, you could sketch out a product flow for ChatGPT and then say, Figma, turn this sketch into a workable diagram. The Figma app will take over respond and complete the action.”

In addition to asking for Figma’s help by name in ChatGPT, the assistant can also suggest Figma when it’s relevant, Figma product manager Luke Zhang said in a blog post.

The rally for Figma, at its high point, was the steepest since the day of the company’s public market debut on the New York Stock Exchange in July.

Figma has been ramping up its own tools for working on app and website designs using generative AI models from OpenAI and other providers.

Subscribers to products that connect to the Apps SDK will be able to log in without leaving their ChatGPT conversations, Altman said. He said people working on products in Figma can also launch the FigJam tool to keep working on development ideas. Apps SDK is based on the Model Context Protocol, an open standard that OpenAI rival Anthropic introduced last year.

Software developers will be able to submit apps for review later in 2025, Altman said.

Over time, OpenAI will offer many ways to generate revenue through third-party integrations, Altman said. Last week, OpenAI announced a feature allowing people to buy products listed on Etsy through ChatGPT.

WATCH: Figma shares slide on revenue growth rate outlook

Figma shares slide on revenue growth rate outlook

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