Christmas adverts – the 10 most-anticipated ads as the festive battle for customers commences
With just under six weeks to go to Christmas Day, the countdown has officially begun, with all the big brands rolling out their seasonal adverts.
Becoming something of an institution over recent years, many see the festive ads as the starting pistol for their Christmas preparation/panic, despite us only being halfway through November.
And with an estimated £10.5bn spent on this year’s Xmas ads, it’s not just about inducing a fuzzy warm feeling in viewers, but also about encouraging them to put their hand in their pocket.
As we brace ourselves for festive fun, we take a swift look at this year’s bevvy of commercial offerings, as the annual battle of the Christmas adverts begins.
John Lewis
A girl called Sally falls into a clothes rack reminiscent of CS Lewis’s The Lion, The Witch And The Wardrobe, but instead of finding Narnia, she ends up in John Lewis.
Pic: PA
Through family flashbacks we lean how much she loves her older sister, whose gift she has carelessly left it to the last minute to buy. Spoiler alert – as one would expect in an advert for a retailer, she finds a pressie.
With the retailer famous for its use of cover versions in their Christmas ads, this one is the origin story for a new cover, with a concurrent competition on TikTok to find an aspiring artist to rerecord a version, which will be featured on the Christmas Day airing and released by record label BMG too.
Waitrose
Marketed as a whodunnit – this big-budget production has a host of celebrity cameos, an intricate storyline and not one but two parts.
Pic: Waitrose
Comedian Joe Wilkinson, Fleabag star Sian Clifford and Succession’s Matthew Macfadyen all have a role in the ensemble, revolving around hunting down the thief of a “chilled desert”.
Being Christmas, when tensions are traditionally high, everyone has reason to have scoffed it. The culprit won’t be revealed until the second part of the ad is released, but in the meantime, activity at Kings Cross Station, in stores and on social media is set to keep the investigation very much alive.
Sainsbury’s
Sainsbury’s goes big for its advert, calling on a beloved Roald Dahl character – the BFG, or Big Friendly Giant – to travel the country with a supermarket worker called Sophie (who pleasingly is a real store employee) in the search for the perfect festive treats.
Pic: Sainsbury’s
A CGI BFG procures salmon, sprouts and cheese before a bit of magic helps him whip it all up into a feast, which he then gifts to an unsuspecting family through the window.
The first ones to release their ad earlier this month, the dulcet tones of national treasure Stephen Fry wrap the action, with a call to arms to stock up in readiness for Christmas.
M&S
Another national treasure – Dawn French – is back for this one, playing both herself and a festive fairy, who gives both French and her home a make-over ready for a Christmas soiree.
Pic: PA
French, whose multi-Christmas-dinner eating antics on The Vicar Of Dibley put her into the Xmas annals, is transformed into “the quintessential hostess” with a bit of help from her little friend.
Banking on the idea that you can never have enough of a good thing, there are six instalments of the advert running between now and the New Year. Who doesn’t like a second – or sixth – helping.
Lidl
This one pulls on the heartstrings, with a little girl inspired to give a gift to a boy who appears not to have any, after an old lady gives her some magic bells.
Pic: Lidl
Directed by Oscar-winning filmmaker Tom Hooper (he directed The King’s Speech), a CGI racoon and giant gingerbread man add a little action to events around the dinner table.
But the take home message is to think about giving as well as receiving, with the return of the retailer’s toy banks scheme set up at supermarkets with the aim of donating over 100,000 toys, to ensure no child experiences a giftless Christmas.
Aldi
Kevin the Carrot is back for a ninth year running, this time trying to save the Christmas spirit from a bunch of hard-boiled humbug villains.
Pic: Aldi
With the ad narrated by actor Jim Broadbent, our plucky hero braves an oven, a Mission Impossible-inspired ventilation system and Bond-esque snow jet-ski dash across the mountains, all to save Christmas.
Helped by his wife Katie, he of course pulls it off. A fan favourite, soft toys of the root vegetable are sold in stores, and this year cuddly humbugs are on sale too.
Morrisons
It’s a song and dance number from Morrisons, courtesy of their singing oven gloves performing Bugsy Malone’s You Give A Little Love.
Pic: Morrisons
A choir of 26 Morrisons employees gave voice to the gloves, recording their rendition of the song at the iconic Abbey Road Studios in London.
Like Lidl, the retailer pulled out the directing big guns, hiring The Greatest Showman director Michael Gracey to oversee proceedings.
Asda
Bagging the prize for the most gnome puns in one advert, Asda sees a flash mob of gnomes preparing the store for Christmas.
Pic: Asda
The resulting advert isn’t as irritating as it sounds on paper, thanks to nice performances by the two human characters in the ad – Maggie and Bill.
And as we know, Christmas is all about the merchandise, so the supermarkets are of course selling special Xmas versions of their garden gnomes to accompany their already 50-strong gnome range. Who knew?
Tesco
Tesco reminds us of those members of the family who are no longer here to join us on the big day, with a man carrying on his late grandmother’s festive tradition of baking gingerbread.
Pic: Tesco
He becomes obsessed with the spicy treat, as it infiltrates every part of his day from his haircut to a trip to see the Christmas lights.
He eventually gets together with his grandad to bake a gingerbread house, revealing it to the family at lunch, thus keeping the tradition alive.
Greggs
And in the most unlikely festive cameo of the year, Greggs has enlisted Nigella Lawson to star in its first Christmas ad.
Pic: PA
Rapturously endorsing their festive bakes, Lawson has her hands full of pasties, and her table full of take-away coffees, as she promotes the bakery’s festive-themed fare.
Whether or not you believe the 64-year-old TV chef really tucks into their sausage rolls in real life – the attention-grabbing collaboration looks like a wise move for the chain, whose sales have jumped in recent weeks as it continues its UK expansion.
Despite The Who’s Quadrophenia being set over 60 years ago, Pete Townshend’s themes of identity, mental health, and modern masculinity are just as relevant today.
The album is having a renaissance as Pete Townshend’s Quadrophenia A Mod ballet is being brought to life via dance at Sadler’s Wells East, and Sky News has an exclusive first look.
As Townshend puts it, the album he wrote is “perfect” for the stage.
Pete Townshend
“My wife Rachel did the orchestration for me, and as soon as I heard it I said to her it would make a fabulous ballet and we never really let that go,” he tells Sky News.
“Heavy percussion, concussive sequences. They’re explosive moments. They’re also romantic movement moments.”
If you identify with the demographics of Millennial, Gen Y or Gen Z, you might not be familiar with The Who and Mod culture.
But in post-war Britain the Mods were a cultural phenomenon characterised by fashion, music, and of course, scooters. The young rebels were seen as a counter-culture to the establishment and The Who, with Roger Daltry’s lead vocals and Pete Townshend’s writing, were the soundtrack.
Quadrophenia the album is widely regarded as an essay on the British adolescent experience at the time, focusing on the life of fictional protagonist Jimmy – a young Mod struggling with his sanity, self-doubt, and alienation.
Townshend sets the rock opera in 1965 but thinks its themes of identity, mental health, and modern masculinity are just as relevant today.
He says: “The phobias and the restrictions and the unwritten laws about how young men should behave. The ground that they broke, that we broke because I was a part of it.
“Men were letting go of [the] wartime-related, uniform-related stance that if I wear this kind of outfit it makes me look like a man.”
Paris Fitzpatrick and Pete Townshend. Pic: Johan Persson
This struggle of modern masculinity and identity appears to be echoing today as manosphere influencers like Andrew Tate, incel culture, and Netflix’s Adolescence make headlines.
For dancer Paris Fitzpatrick, who takes on the lead role of Jimmy, the story resonates.
Paris Fitzpatrick, who takes on the lead role of Jimmy in the ballet
“I think there’s a connection massively and I think there may even be a little more revival in some way,” he tells Sky News.
“I love that myself. I love non-conforming to gender norms and typical masculinity; I think it’s great to challenge things.”
Despite the album being written before he was born, the dancer says he was familiar with the genre already.
“I actually did an art GCSE project about Mods and rockers and Quadrophenia,” he says.
“I think we’ll be able to bring it to new audiences and hopefully, maybe people will be inspired to to learn more about their music and the whole cultural movement of the early 60s.”
Read more from Sky News:
Tributes to ‘genius’ Kilmer
Richest billionaires named
Springsteen’s seven new albums
In 1979, the album was adapted into a film directed by Franc Roddam starring Ray Winstone and Sting but Townshend admits because the film missed key points he is “not a big fan”.
“What it turned out to be in the movie was a story about culture, about social scenario and less about really the specifics of mental illness and how that affects young people,” he adds, also complimenting Roddam’s writing for the film.
Perhaps a testament to Pete Townshend’s creativity, Quadrophenia started as an album, was successfully adapted to film and now it will hit the stage as a contemporary ballet.
It appears that over six decades later Mod culture is still cool and their issues still relatable.
Quadrophenia, a Mod Ballet will tour to Plymouth Theatre Royal from 28 May to 1 June 2025, Edinburgh Festival Theatre from 10 to 14 June 2025 and the Mayflower, Southampton from 18 to 21 June 2025 before having its official opening at Sadler’s Wells Theatre, London on 24 June running to 13 July 2025 and then visiting The Lowry, Salford from 15 to 19 July 2025.
Russell Brand has been charged with rape and two counts of sexual assault between 1999 and 2005.
The Metropolitan Police say the 50-year-old comedian, actor and author has also been charged with one count of oral rape and one count of indecent assault.
The charges relate to four women.
He is due to appear at Westminster Magistrates’ Court on Friday 2 May.
Police have said Brand is accused of raping a woman in the Bournemouth area in 1999 and indecently assaulting a woman in the Westminster area of London in 2001.
He is also accused of orally raping and sexually assaulting a woman in Westminster in 2004.
Please use Chrome browser for a more accessible video player
Ashna Hurynag discusses Russell Brand’s charges
The fourth charge alleges that a woman was sexually assaulted in Westminster between 2004 and 2005.
Police began investigating Brand, from Oxfordshire, in September 2023 after receiving a number of allegations.
Read more from Sky News:
Mum spared prison after son’s death
Last UK blast furnaces days from closure
Ship owner files legal claim after North Sea crash
The comedian has denied the accusations and said he has “never engaged in non-consensual activity”.
He added in a video on X: “Of course, I am now going to have the opportunity to defend these charges in court, and I’m incredibly grateful for that.”
Metropolitan Police Detective Superintendent Andy Furphy, who is leading the investigation, said: “The women who have made reports continue to receive support from specially trained officers.
“The Met’s investigation remains open and detectives ask anyone who has been affected by this case, or anyone who has any information, to come forward and speak with police.”
Tom Cruise has paid tribute to Val Kilmer, wishing his Top Gun co-star “well on the next journey”.
Cruise, speaking at the CinemaCon film event in Las Vegas on Thursday, asked for a moment’s silence to reflect on the “wonderful” times shared with the star, whom he called a “dear friend”.
Kilmer, who died of pneumonia on Tuesday aged 65, rocketed to fame starring alongside Cruise in the 1986 blockbuster Top Gun, playing Tom ‘Iceman’ Kazansky, a rival fighter pilot to Cruise’s character Maverick.
Tom Cruise said ‘I wish you well on the next journey’. Pic: AP
Val Kilmer in 2017. Pic: AP
His last part was a cameo role in the 2022 blockbuster sequel Top Gun: Maverick.
Cruise, on stage at Caesars Palace on Thursday, said: “I’d like to honour a dear friend of mine, Val Kilmer. I can’t tell you how much I admire his work, how grateful and honoured I was when he joined Top Gun and came back later for Top Gun: Maverick.
“I think it would be really nice if we could have a moment together because he loved movies and he gave a lot to all of us. Just kind of think about all the wonderful times that we had with him.
“I wish you well on the next journey.”
The moment of silence followed a string of tributes from Hollywood figures including Cher, Francis Ford Coppola, Antonio Banderas and Michelle Monaghan.
Kilmer’s daughter Mercedes told the New York Times on Wednesday that the actor had died from pneumonia.
Tom Cruise at Caesars Palace on Thursday. Pic: AP
Diagnosed with throat cancer in 2014, Kilmer discussed his illness and recovery in his 2020 memoir Your Huckleberry and Amazon Prime documentary Val.
He underwent radiation and chemotherapy treatments for the disease and also had a tracheostomy which damaged his vocal cords and permanently gave him a raspy speaking voice.
Kilmer played Batman in the 1995 film Batman Forever and received critical acclaim for his portrayal of rock singer Jim Morrison in the 1991 movie The Doors.
Read more from Sky News:
Tributes to ‘genius’ Kilmer
Richest billionaires named
Springsteen’s seven new albums
He also starred in True Romance and Kiss Kiss Bang Bang, as well as playing criminal Chris Shiherlis in Michael Mann’s 1995 movie Heat and Doc Holliday in the 1993 film Tombstone.
In 1988 he married British actress Joanne Whalley, whom he met while working on fantasy adventure Willow.
The couple had two children before divorcing in 1996.
-
Sports2 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports12 months agoStory injured on diving stop, exits Red Sox game
-
Sports1 year agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike
-
Business3 years agoBank of England’s extraordinary response to government policy is almost unthinkable | Ed Conway