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With just under six weeks to go to Christmas Day, the countdown has officially begun, with all the big brands rolling out their seasonal adverts.

Becoming something of an institution over recent years, many see the festive ads as the starting pistol for their Christmas preparation/panic, despite us only being halfway through November.

And with an estimated £10.5bn spent on this year’s Xmas ads, it’s not just about inducing a fuzzy warm feeling in viewers, but also about encouraging them to put their hand in their pocket.

As we brace ourselves for festive fun, we take a swift look at this year’s bevvy of commercial offerings, as the annual battle of the Christmas adverts begins.

John Lewis

A girl called Sally falls into a clothes rack reminiscent of CS Lewis’s The Lion, The Witch And The Wardrobe, but instead of finding Narnia, she ends up in John Lewis.

Pic: PA
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Pic: PA

Through family flashbacks we lean how much she loves her older sister, whose gift she has carelessly left it to the last minute to buy. Spoiler alert – as one would expect in an advert for a retailer, she finds a pressie.

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With the retailer famous for its use of cover versions in their Christmas ads, this one is the origin story for a new cover, with a concurrent competition on TikTok to find an aspiring artist to rerecord a version, which will be featured on the Christmas Day airing and released by record label BMG too.

Waitrose

Marketed as a whodunnit – this big-budget production has a host of celebrity cameos, an intricate storyline and not one but two parts.

Pic: Waitrose
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Pic: Waitrose

Comedian Joe Wilkinson, Fleabag star Sian Clifford and Succession’s Matthew Macfadyen all have a role in the ensemble, revolving around hunting down the thief of a “chilled desert”.

Being Christmas, when tensions are traditionally high, everyone has reason to have scoffed it. The culprit won’t be revealed until the second part of the ad is released, but in the meantime, activity at Kings Cross Station, in stores and on social media is set to keep the investigation very much alive.

Sainsbury’s

Sainsbury’s goes big for its advert, calling on a beloved Roald Dahl character – the BFG, or Big Friendly Giant – to travel the country with a supermarket worker called Sophie (who pleasingly is a real store employee) in the search for the perfect festive treats.

Pic: Sainsbury's
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Pic: Sainsbury’s

A CGI BFG procures salmon, sprouts and cheese before a bit of magic helps him whip it all up into a feast, which he then gifts to an unsuspecting family through the window.

The first ones to release their ad earlier this month, the dulcet tones of national treasure Stephen Fry wrap the action, with a call to arms to stock up in readiness for Christmas.

M&S

Another national treasure – Dawn French – is back for this one, playing both herself and a festive fairy, who gives both French and her home a make-over ready for a Christmas soiree.

Pic: PA
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Pic: PA

French, whose multi-Christmas-dinner eating antics on The Vicar Of Dibley put her into the Xmas annals, is transformed into “the quintessential hostess” with a bit of help from her little friend.

Banking on the idea that you can never have enough of a good thing, there are six instalments of the advert running between now and the New Year. Who doesn’t like a second – or sixth – helping.

Lidl

This one pulls on the heartstrings, with a little girl inspired to give a gift to a boy who appears not to have any, after an old lady gives her some magic bells.

Pic: Lidl
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Pic: Lidl

Directed by Oscar-winning filmmaker Tom Hooper (he directed The King’s Speech), a CGI racoon and giant gingerbread man add a little action to events around the dinner table.

But the take home message is to think about giving as well as receiving, with the return of the retailer’s toy banks scheme set up at supermarkets with the aim of donating over 100,000 toys, to ensure no child experiences a giftless Christmas.

Aldi

Kevin the Carrot is back for a ninth year running, this time trying to save the Christmas spirit from a bunch of hard-boiled humbug villains.

Pic: Aldi
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Pic: Aldi

With the ad narrated by actor Jim Broadbent, our plucky hero braves an oven, a Mission Impossible-inspired ventilation system and Bond-esque snow jet-ski dash across the mountains, all to save Christmas.

Helped by his wife Katie, he of course pulls it off. A fan favourite, soft toys of the root vegetable are sold in stores, and this year cuddly humbugs are on sale too.

Morrisons

It’s a song and dance number from Morrisons, courtesy of their singing oven gloves performing Bugsy Malone’s You Give A Little Love.

Pic: Morrisons
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Pic: Morrisons

A choir of 26 Morrisons employees gave voice to the gloves, recording their rendition of the song at the iconic Abbey Road Studios in London.

Like Lidl, the retailer pulled out the directing big guns, hiring The Greatest Showman director Michael Gracey to oversee proceedings.

Asda

Bagging the prize for the most gnome puns in one advert, Asda sees a flash mob of gnomes preparing the store for Christmas.

Pic: Asda
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Pic: Asda

The resulting advert isn’t as irritating as it sounds on paper, thanks to nice performances by the two human characters in the ad – Maggie and Bill.

And as we know, Christmas is all about the merchandise, so the supermarkets are of course selling special Xmas versions of their garden gnomes to accompany their already 50-strong gnome range. Who knew?

Tesco

Tesco reminds us of those members of the family who are no longer here to join us on the big day, with a man carrying on his late grandmother’s festive tradition of baking gingerbread.

Pic: Tesco
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Pic: Tesco

He becomes obsessed with the spicy treat, as it infiltrates every part of his day from his haircut to a trip to see the Christmas lights.

He eventually gets together with his grandad to bake a gingerbread house, revealing it to the family at lunch, thus keeping the tradition alive.

Greggs

And in the most unlikely festive cameo of the year, Greggs has enlisted Nigella Lawson to star in its first Christmas ad.

Pic: PA
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Pic: PA

Rapturously endorsing their festive bakes, Lawson has her hands full of pasties, and her table full of take-away coffees, as she promotes the bakery’s festive-themed fare.

Whether or not you believe the 64-year-old TV chef really tucks into their sausage rolls in real life – the attention-grabbing collaboration looks like a wise move for the chain, whose sales have jumped in recent weeks as it continues its UK expansion.

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Helen Garner’s ‘unsparing’ diary collection becomes first to win prestigious Baillie Gifford non-fiction prize

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Helen Garner's 'unsparing' diary collection becomes first to win prestigious Baillie Gifford non-fiction prize

A writer, whose “candid” and “unsparing” diaries have become the first to ever win the prestigious Baillie Gifford Prize for Non-Fiction. has told Sky News she is “delighted” to see the literary format recognised rather than dismissed.

Helen Garner, an acclaimed Australian author and diarist whose celebrity fans include singer Dua Lipa and fellow writer David Nicholls, said that diaries, often written by women, tended to be given “short shrift” in the literary industry.

She has now won the Baillie Gifford award for How To End A Story, a collection which charts 20 years of her life, from publishing her debut novel while raising a young daughter in the 1970s to the disintegration of her marriage in the 1990s.

Garner accepted the award via video link from Australia. Pic: Baillie Gifford Prize
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Garner accepted the award via video link from Australia. Pic: Baillie Gifford Prize

Judges hailed her as a “brilliant observer and listener” and described the diaries as a “recklessly candid, unsparing, occasionally eye-popping account of the implosion of a marriage”.

Speaking to Sky News’ Sophy Ridge and Wilfred Frost on the new Mornings with Ridge and Frost programme, Garner, 82, said: “My main reason to be delighted is that I think diaries have been given short shrift in literature. I think they are literature.

“Because they were often written by women, they used to be dismissed as just sort of verbal sludge that people… sort of lazily wrote down, but in actual fact to keep a decent diary involves as much hard work as writing a full-on book – in my experience, anyway. So I’m really glad that it’s been recognised.”

Garner was named winner of the £50,000 prize at a ceremony in London on Tuesday, and accepted her award via video link from Melbourne, Australia.

Journalist Robbie Millen, who chaired the prize jury, said her “addictive” book was the unanimous choice of the six judges.

“Garner takes the diary form, mixing the intimate, the intellectual, and the everyday, to new heights,” he said, comparing her to Virginia Woolf in the canon of great literary diarists. “There are places it’s toe-curlingly embarrassing. She puts it all out there.”

How To End A Story was the judge's unanimous choice. Pic: Baillie Gifford Prize
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How To End A Story was the judge’s unanimous choice. Pic: Baillie Gifford Prize

‘The mess my life became is not unique’

Garner, who has published novels, short stories, screenplays and true crime books, told Sky News she has been surprised to hear from so many readers who have related to her words and most intimate thoughts.

“People have said to me, ‘this could be my marriage’,” she said. “I found that rather shocking because it’s quite a painful story of a marriage collapsing, starting off with love, but then developing over the years into something painful and destructive.

“I’ve been glad to find that I’m not unique in that way, that the mess that I made in my life, the mess that my life became, it’s not unique. In fact, it’s archetypal. It’s something that’s happened to gazillions of people in the history of the world.”

Asked by Ridge if the book would have been a “difficult read” for her ex-husband, Garner replied: “I don’t know, I haven’t spoken to him for approximately 25 years. We won’t be speaking to each other again, I imagine. And if you’ve read the diary, you’ll see why.”

The other shortlisted titles

Jason Burke’s The Revolutionists: The Story Of The Extremists Who Hijacked The 1970s

Richard Holmes’s The Boundless Deep: Young Tennyson, Science And The Crisis Of Belief

Justin Marozzi’s Captives And Companions: A History Of Slavery And The Slave Trade In The Islamic World

Adam Weymouth’s Lone Wolf: Walking The Faultlines Of Europe

Frances Wilson’s Electric Spark: The Enigma Of Muriel Spark

How To End A Story is the first set of diaries to win the Baillie Gifford Prize, which was founded in 1999 and recognises English-language books in current affairs, history, politics, science, sport, travel, biography, autobiography and the arts.

It was selected from more than 350 books published between 1 November 2024 and 31 October 2025.

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Sir David Beckham receives knighthood from the King at Windsor Castle ceremony

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Sir David Beckham receives knighthood from the King at Windsor Castle ceremony

Becks, Goldenballs and now officially Sir David – football star David Beckham has received his knighthood from the King.

After years in the running following his OBE in 2003, the former England captain and Manchester United star has now been honoured for his services to sport and charity at an investiture ceremony at Windsor Castle.

Nobel Prize-winning novelist Sir Kazuo Ishiguro and West End performer Dame Elaine Paige were also among the stars set to be recognised at the event.

Sir David, 50, who has described himself as a “huge royalist”, was last year named an ambassador for the King’s Foundation, an educational charity established by Charles in 1990.

The football star, who grew up in northeast London, made his Premier League debut for Manchester United in 1995 and was part of the team that earned a dramatic Champions League final victory in 1999 – when they beat Bayern Munich with two nail-biting late goals.

It was the year they famously won the treble, also taking home the Premier League and FA Cup silverware.

During his time with the club, Sir David scored 85 goals and collected honours including six Premier League titles and two FA Cups, before going on to play for clubs including Real Madrid, AC Milan, LA Galaxy, and Paris Saint-Germain.

He retired from the sport in 2013.

Alongside his football career, he is also known for his charity work, including serving as a goodwill ambassador for humanitarian aid organisation UNICEF since 2005.

Sir David’s wife Victoria, the Spice Girl turned fashion designer, joined him at the ceremony. The couple married in 1999 and have four children together – Brooklyn, Romeo, Cruz and Harper.

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Wild At Heart actress Diane Ladd dies aged 89

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Wild at Heart actress Diane Ladd dies aged 89

American actress and Wild at Heart star Diane Ladd has died aged 89.

Laura Dern, Ladd’s daughter who is also an actress, announced her mother’s death on Monday.

Ladd was a triple Academy Award nominee for her supporting roles in Alice Doesn’t Live Here Anymore, Wild at Heart and Rambling Rose.

She also starred in 1973 film White Lightning and HBO’s Enlightened in 2011 with her daughter. Often, they played mother and daughter together.

For the 1991 drama Rambling Rose they were the first, and only, mother and daughter duo to receive Oscar nominations for the same film in the same year.

Diane Ladd pictured with daughter Laura Dern, holding her award for Enlightened in 2012. Pic: Reuters
Image:
Diane Ladd pictured with daughter Laura Dern, holding her award for Enlightened in 2012. Pic: Reuters

‘She doesn’t care what anybody thinks’

Ms Dern, who starred in Jurassic Park, said of her mother in 2019: “She is just the greatest actress, ever. You don’t even use the word brave because she just shows up like that in life. She doesn’t care what anybody thinks.

“She leads with a boundarylessness.”

In 2023 they released a joint memoir together titled Honey, Baby, Mine: A Mother and Daughter Talk Life, Death, Love.

Read more from Sky News:
Diane Keaton’s family issue statement as cause of death given
Thieves steal more than 1,000 items from museum

The book was based on their conversations together during daily walks after Ladd was given only months to live, after she was diagnosed with lung disease.

Ms Dern said at the time: “The more we talked and the deeper and more complicated subjects we shared, my mother got better and better and better.

“It’s been a great gift.”

Ladd was married three times and worked into her 80s.

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