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As rivals like Ford and Toyota are pulling back major electric vehicle initiatives, Kia is plowing ahead as it looks to secure a leadership role. Kia is standing by its EV sales goal of 1.6 million models by 2030. With new low-cost EVs like the EV3 rolling out, Kia is already seeing strong demand.

Kia says 1.6 million EV sales goal for 2030 is still intact

Coming off back-to-back record global sales the past two years, Kia expects the momentum to continue.

However, “some difficulties” are expected in the short term. The Korean automaker sees shifting government policies and new tariffs on EV imports in the US and EU as potential headwinds this year and into 2025.

Despite this, Kia is sticking to its long-term sales goal of selling 1.6 million EV models in 2030. Kevin Ahn, CEO of Kia Asia Pacific, said at an event on Wednesday (via Reuters), “We’re not pushing volume to market. Especially this year, the market is changing very rapidly and there are so many uncertainties.”

“But our long term target is for 2030, 1.6 million EVs,” Ahn added. Kia expects “some chasms” on the way, but the goal is within reach.

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Kia EV6 (Source: Kia)

Like most automakers, Kia is bracing for the impacts of the US election. “Recently, the U.S. has finished their election, and there are big changes and expectations,” Ahn said it was too early to discuss the matter but added the company still plans to assemble EVs in the US at its West Point, GA, plant.

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Kia EV9 production begins in Georgia (Source: Kia)

New electric models en route

In May, Kia’s first three-row electric EV9 SUV rolled off the assembly line, a major milestone as the first EV built in Georgia.

The EV9 has helped push Kia to what looks like another record sales year in the US. With another 1,941 models sold in the US last month, Kia EV9 sales reached nearly 18,000 through the first ten months of the year.

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2024 Kia EV9 GT-Line (Source: Kia)

Kia calls the EV9’s sub-$55,000 starting price tag a “wake-up call” for the industry. Meanwhile, even more affordable Kia EV models are on the way.

2025 Kia EV9 Trim Starting Price*
Light Standard Range $54,900
Light Long Range $59,900
Wind $63,900
Land $69,900
GT-Line $73,900
2025 Kia EV9 price by trim (*excluding $1,325 destination fee)

As part of its “EV for all strategy,” Kia is launching a series of low-cost models. The EV3, Kia’s compact electric SUV, is already generating strong demand in Korea. The company has called it a potential “game changer” in its home market.

The EV3 starts at just $30,700 (KRW 42.08 million) in Korea with up to 375 miles (605 km) driving range. With incentives, the electric SUV can be bought for under $30,000 (KRW 39.95 million).

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Kia EV3 (Source: Kia)

Kia just launched the EV3 in Europe with “segment-leading range” of up to 375 miles (WLTP). Prices in Europe start at around 36,000 euros ($38,300). The electric SUV has been on sale in the UK since August, starting at £32,995 ($42,500).

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Kia EV4 (back) showcased alongside EV9 (left) EV3 (middle), and EV5 (right) (Source: Kia)

Next year, Kia is launching the EV4, its take on an entry-level electric sedan. Despite its four-door design, Kia claims the EV4 is “an entirely new type of EV sedan.”

Its low-riding, wide stance gives off a sports car-like feel. It’s expected to start at around $35,000 to $40,000. Ahead of its debut, the EV4 was spotted in hatchback form on US streets for the first time last week.

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Trump’s nuclear power push weakens regulator and poses safety risks, former officials warn

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Trump's nuclear power push weakens regulator and poses safety risks, former officials warn

Plant Vogtle Nuclear Power Plant in Waynesboro, GA, August 15, 2024.

Van Applegate | CNBC

President Donald Trump‘s push to approve nuclear plants as quickly as possible threatens to weaken the independent regulator tasked with protecting public health and safety, former federal officials warn. 

Trump issued four sweeping executive orders in May that aim to quadruple nuclear power by 2050 in the U.S. The White House and the technology industry view nuclear as powerful source of reliable electricity that can help meet the growing energy needs of artificial intelligence.

The most consequential of Trump’s orders aims to slash regulations and speed up power plant approvals through an overhaul of the Nuclear Regulatory Commission. The NRC is an independent agency established by Congress in 1975 to make sure that nuclear reactors are deployed and operated safely.

Trump accuses the NRC of “risk aversion” in his order, blaming the regulator for how few nuclear plants have been built in the U.S. over the past three decades. The president says that the NRC is focused on protecting the public from “the most remote risks,” arguing that such a cautious approach to approving plants restricts access to reliable electricity.

“We’ll be very safe, but we’ll be fast and safe,” Trump said about expediting nuclear plants at a conference on energy and artificial intelligence in Pittsburgh on Tuesday. The president said his administration would get a “whole different group of people” to regulate the industry.

But three former NRC chairs who spoke to CNBC say Trump is blaming the regulator that protects the public, when the industry’s fundamental problem is that new nuclear plants are incredibly expensive to build. The chairs were appointed by Democratic presidents. CNBC also spoke to the chief of staff for a chair appointed by George W. Bush.

Only two new reactors have been built from scratch in the U.S. over the past 30 years. Those new units at Plant Vogtle in Georgia came in $18 billion over budget and seven years behind schedule. Two reactors in South Carolina were canceled in the middle of construction in 2017 due to cost overruns. The mismanagement of the Georgia and South Carolina projects led to the bankruptcy of industry stalwart Westinghouse.

Trump’s intervention at the NRC threatens the independence that the regulator needs to protect the public interest, the former chairs said. If NRC independence is compromised, the regulator could become vulnerable to industry or government influence in ways that raise the risk of a nuclear accident, they warned.

Independence threatened

Trump’s executive order is unprecedented in the history of the NRC and it is dangerous, said Allison Macfarlane, who led the NRC as chairperson from 2012 to 2014. The Fukushima nuclear accident is an example of what can happen when safety regulators are not independent, said Macfarlane, who was appointed by President Barack Obama.

The 2011 earthquake and tsunami in Japan resulted in a severe accident at the Fukushima Daiichi Nuclear Power Plant. An investigation by Japan’s parliament concluded that the accident was manmade and found that collusion between government, industry and regulators was the root cause.

Meta signs 20-year nuclear power agreement with Constellation Energy

Japan’s regulators and government focused on promoting nuclear power as safe and did not force the operator to implement measures that would have made the plant less vulnerable to a natural disaster, according to the 2012 investigation. In the wake of the accident, Japan shut down all of its nuclear plants for safety inspections, losing a power source that supplied 30% of the nation’s electricity.

“There was a massive impact on the economy and that is an issue of national security,” Macfarlane said of the accident in Japan.

“The reason why we have independent regulators, and by independent I mean free of industry and political influence, is to protect the public safety and to protect national security,” she said.

Slashing regulations

Trump’s executive order seems more focused on approving reactors fast than safety, said Stephen Burns, who chaired the NRC from 2015 to 2017. The order requires the NRC to make final decisions within 18 months on applications to build and operate nuclear plants. It calls for the regulator to make decisions even faster when possible.

“To the extent it’s saying NRC is the problem and we’re more concerned with deadlines than we are with the safety case — that’s where it concerns me,” said Burns, who was also appointed to the commission by Obama.

The NRC is also ordered to undertake a “wholesale revision” of its regulations and work with the White House Office of Management and Budget and the Department of Government Efficiency to accomplish this.

One of the goals of revising NRC regulations is to create a process to approve at a “high volume” microreactors and small modular reactors, advanced nuclear technologies that the industry believes will one day make plants cheaper and faster to build.

But these advanced reactors often have designs that are very different from the existing U.S. fleet and present different safety profiles as a consequence, said Richard Meserve, who chaired the NRC from 1999 to 2003. These new designs have not been deployed in the real world, and some use different reactor coolants such as sodium or molten salt rather than light water in traditional plants.

“We have very strict deadlines on reactors of a type that have not yet been thoroughly reviewed,” said Meserve, who was appointed by President Bill Clinton. “To set deadlines seems to me to be very imprudent. There has to be a careful analysis that is guided by data that may not be available even for some of these reactors.”

Why Amazon, Microsoft, Google and Meta are investing in nuclear power

And it’s unclear what role OMB and DOGE are playing in revising the NRC’s regulations. The NRC and White House declined to comment when asked whether OMB and DOGE would have the final say over how regulations are changed.

OMB has always reviewed major NRC regulations as a matter of procedure, said Paul Dickman, who served as chief of staff for NRC chair Dale Klein, an appointee of President George W. Bush. (Klein, when asked to comment, referred questions to Dickman. CNBC also reached out to Kristine Svinicki, who was appointed as chair during Trump’s first administration, but didn’t hear back.)

The question now is whether OMB and DOGE will also be passing judgement on the technical content of the regulations, Dickman said. The pair’s undefined role in the review process introduces uncertainty that could make the NRC vulnerable to political interference, he said.

“Are they going to reject something because they didn’t like an opinion?” Dickman asked. “What’s the basis of that? There’s no guidelines for review.”

Trump is “committed to modernizing nuclear regulations, streamlining regulatory barriers, and reforming the Nuclear Regulatory Commission while prioritizing safety and resilience,” White House spokesperson Harrison Fields said.

The NRC is “working quickly to implement Executive Orders to modernize our regulatory and licensing processes while protecting public health and safety,” spokesperson Scott Burnell said.

Staff cuts

Trump has also ordered a staff reduction at the NRC at a time when the regulator is now facing tighter deadlines and a major overhaul of its regulations, the former chairs said. An executive order that calls for staff cuts “is just another way to incentivize people to look for other jobs,” Dickman said.

“It’s a loss of personnel and competency which is really probably the most worrisome part of all this stuff,” Dickman said.

A senior White House official told reporters in May that the size of the staff cuts had not been determined. The executive order does allow for staffing to increase for plant licensing. The NRC and White House declined to comment when asked by CNBC about the potential cuts and whether licensing staff would be beefed up.

Last month, Trump fired NRC Commissioner Christopher Hanson, who was appointed by President Joe Biden. Hanson said in a statement that Trump terminated his position “without cause contrary to existing law and longstanding precedent regarding removal of independent agency appointees.” The White House declined to comment when asked why Hanson was fired.

“This is part of the overthrow of the NRC as an independent agency,” Meserve said.

Political interference, whether real or perceived, threatens undermine U.S. public confidence in nuclear power, Dickman said. Such interference would also tarnish the NRC’s reputation as the international gold standard for approving reactors, which would make it more difficult for U.S. companies to sell nuclear technology abroad, according to Macfarlane, Burns and Meserve.

“Public confidence in the safety of reactors is enhanced by the fact that there is an independent regulator that’s separated from the political process,” Meserve said. “There is a danger when you mix in political considerations and promotion along with the safety mission that the safety mission gets suppressed to some extent — and you could end up with some very bad mistakes being made.”

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Mangrove’s new lithium plant will boost North America’s EV game

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Mangrove's new lithium plant will boost North America's EV game

Mangrove Lithium is scaling up in a big way to produce more homegrown lithium in North America. The Vancouver, Canada-based company just announced it will build another new facility, and this one will crank out 20,000 tonnes of battery-grade lithium yearly – enough to power over 500,000 EVs, as much as North America’s current refining capacity.

Mangrove has signed memoranda of understanding (MoUs) to lock in demand with multiple major US battery gigafactories. These deals cover offtake for the entire output of the new refinery. However, the company has not yet announced the refinery’s site location.

“Global customers are recognizing that Mangrove is a strategic partner in securing lithium supply,” said CEO and founder Saad Dara.

Annie Liu, Mangrove’s chief strategy and commercial officer, added, “Having negotiated deals for automakers like Tesla and Ford, I’ve seen just how crucial a reliable Western lithium supply chain is – and that’s exactly what we’re building here.”

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The new plant will go beyond Mangrove’s current electrochemical refining tech by adding spodumene concentrate processing – in other words, extending the company’s operations further upstream in the lithium supply chain. It’s a big move toward reshoring parts of lithium refining, which is still heavily dominated by China.

Dara warned that the global lithium supply chain is getting more fragile by the day, so “Mangrove is building the foundation for a self-reliant, scalable, and sustainable North American lithium future,” he said.

His urgency isn’t hypothetical: Earlier this year, China floated the idea of banning exports of key lithium extraction and processing tech. With most lithium still processed in China, the idea of being cut off sent a clear message – North America needs local capacity, and fast.

Mangrove says its electrochemical refining process is flexible when it comes to feedstock and output, which helps reduce costs, shrink carbon footprint, and eliminate waste. That flexibility could be a game-changer as the continent tries to build out a cleaner and more secure lithium supply chain.

Meanwhile, Mangrove’s first commercial plant in Delta, British Columbia, is already under construction. Backed by a USD 35 million funding round, the project is on track to come online by the end of the year. That plant alone will supply enough battery-grade lithium to power about 25,000 EVs annually. It will be North America’s first electrochemical lithium refining facility.

Read more: Critical EV battery materials face a supply crunch by 2030


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Hyundai is using its three-row IONIQ 9 EV with a built-in drone launch pad to save the planet

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Hyundai is using its three-row IONIQ 9 EV with a built-in drone launch pad to save the planet

Meet the Hyundai IONIQ 9 Seed Ball Drone Station. Hyundai’s new three-row EV is more than just a family hauler — it’s now using drones to help restore forests.

Hyundai IONIQ 9 EV restores forests with drones

After delivering the first customer models just a few months ago, Hyundai’s three-row electric SUV is already doing more than just cutting emissions.

Hyundai introduced the IONIQ 9 Seed Ball Drone Station on Thursday, a modified version of the brand’s largest EV, complete with a built-in drone launch pad.

The interior features a dedicated drone operation PC, dual monitors, and a swivel seat, essentially transforming it into “a fully functional mobile office.”

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Hyundai’s specially designed EV, built in collaboration with Guru E&T, is being used to plant trees in areas that are hard to access. Equipped with vehicle-to-load (V2L) capabilities, Hyundai’s electric vehicles supply power for the drones in remote areas.

The drones scatter “seed balls,” which are clay spheres filled with soil, organic matter, and seeds throughout the area.

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Hyundai IONIQ 9 Seed Ball Drone Station interior (Source: Hyundai)

The modified IONIQ 9 is part of the Korean automaker’s ongoing Smart Forest Restoration Program. It follows the IONIQ 5 Monitoring Drone Station, launched in 2023.

Hyundai is utilizing its new EV models to help restore forests in Uljin, Korea, which were severely impacted by widespread wildfires in 2022.

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Hyundai IONIQ 5 and IONIQ 9 EVs are restoring forests with drones (Source: Hyundai)

The efforts are part of Hyundai’s forest-building efforts called the IONIQ Forest project. Launched in 2016, the project covers 13 countries, including the US. Hyundai plans to expand the drone projects into other regions in the future.

After deliveries began in the US in late May, Hyundai reported IONIQ 9 sales reached over 1,000 by the end of June.

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2025 Hyundai IONIQ 5 (Source: Hyundai)

Hyundai’s three-row electric SUV starts at $60,555 with an EPA-est range of up to 335 miles. Like the IONIQ 5, it also features a native NACS port to access Tesla Superchargers.

The IONIQ 5 remains one of the top-selling EVs in the US, with over 19,000 sold in the first half of 2025. With leases starting at just $179 per month, the 2025 Hyundai IONIQ 5 (now with more range and a built-in NACS port) is hard to pass up right now with the EV tax credit set to expire at the end of September.

Since both the IONIQ 9 and IONIQ 5 are built at Hyundai’s new EV plant in Georgia, they still qualify for the $7,500 tax credit until the deadline.

Looking to snag the savings while they’re still here? You can use our links below to find the 2025 Hyundai IONIQ 5 and 2026 IONIQ 9 in your area.

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