Kia stands by its 1.6 million EV sales goal with new affordable models driving demand
As rivals like Ford and Toyota are pulling back major electric vehicle initiatives, Kia is plowing ahead as it looks to secure a leadership role. Kia is standing by its EV sales goal of 1.6 million models by 2030. With new low-cost EVs like the EV3 rolling out, Kia is already seeing strong demand.
Kia says 1.6 million EV sales goal for 2030 is still intact
Coming off back-to-back record global sales the past two years, Kia expects the momentum to continue.
However, “some difficulties” are expected in the short term. The Korean automaker sees shifting government policies and new tariffs on EV imports in the US and EU as potential headwinds this year and into 2025.
Despite this, Kia is sticking to its long-term sales goal of selling 1.6 million EV models in 2030. Kevin Ahn, CEO of Kia Asia Pacific, said at an event on Wednesday (via Reuters), “We’re not pushing volume to market. Especially this year, the market is changing very rapidly and there are so many uncertainties.”
“But our long term target is for 2030, 1.6 million EVs,” Ahn added. Kia expects “some chasms” on the way, but the goal is within reach.
Like most automakers, Kia is bracing for the impacts of the US election. “Recently, the U.S. has finished their election, and there are big changes and expectations,” Ahn said it was too early to discuss the matter but added the company still plans to assemble EVs in the US at its West Point, GA, plant.
New electric models en route
In May, Kia’s first three-row electric EV9 SUV rolled off the assembly line, a major milestone as the first EV built in Georgia.
The EV9 has helped push Kia to what looks like another record sales year in the US. With another 1,941 models sold in the US last month, Kia EV9 sales reached nearly 18,000 through the first ten months of the year.
Kia calls the EV9’s sub-$55,000 starting price tag a “wake-up call” for the industry. Meanwhile, even more affordable Kia EV models are on the way.
| 2025 Kia EV9 Trim | Starting Price* |
| Light Standard Range | $54,900 |
| Light Long Range | $59,900 |
| Wind | $63,900 |
| Land | $69,900 |
| GT-Line | $73,900 |
As part of its “EV for all strategy,” Kia is launching a series of low-cost models. The EV3, Kia’s compact electric SUV, is already generating strong demand in Korea. The company has called it a potential “game changer” in its home market.
The EV3 starts at just $30,700 (KRW 42.08 million) in Korea with up to 375 miles (605 km) driving range. With incentives, the electric SUV can be bought for under $30,000 (KRW 39.95 million).
Kia just launched the EV3 in Europe with “segment-leading range” of up to 375 miles (WLTP). Prices in Europe start at around 36,000 euros ($38,300). The electric SUV has been on sale in the UK since August, starting at £32,995 ($42,500).
Next year, Kia is launching the EV4, its take on an entry-level electric sedan. Despite its four-door design, Kia claims the EV4 is “an entirely new type of EV sedan.”
Its low-riding, wide stance gives off a sports car-like feel. It’s expected to start at around $35,000 to $40,000. Ahead of its debut, the EV4 was spotted in hatchback form on US streets for the first time last week.
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The Mockingbird Solar Center, Ørsted’s largest solar project globally, is now online, next to protected prairie donated by the renewable energy giant.
This massive 468-megawatt (MW) solar farm is set to power 80,000 homes and businesses, providing a major boost to the Texas grid.
But the launch of Mockingbird Solar isn’t just about clean energy – it’s also about restoring precious ecosystems. Ørsted has donated 953 acres of the Smiley-Woodfin Native Prairie Grassland, which sits next to the solar center, to The Nature Conservancy. The donated land is now the Smiley Meadow Preserve, a protected area for tallgrass prairie that’s home to more than 400 species of grasses and wildflowers.
Tallgrass prairies are some of the rarest ecosystems in the US, with less than 1% of Texas’ original tallgrass prairies still in existence. Tallgrass prairie does a lot of heavy lifting for the environment, including storing carbon, preventing floods, and providing crucial habitats for pollinators.
“Native prairies are the rarest landscapes left in Texas – so much so that many people have never seen one,” said David Bezanson, land protection strategy program director for The Nature Conservancy in Texas. He added that preserving Smiley Meadow will not only conserve one of the best prairie remnants left but also help restore other prairie habitats and boost regional biodiversity.
The Mockingbird Solar Center, a half-billion-dollar project, is part of Ørsted’s $20 billion push to expand renewable energy production across the US. Beyond generating electricity, it will inject $75 million into local property taxes, benefiting schools and other public services. The project also created over 550 construction jobs and will continue to be supported by operations staff moving forward.
Ørsted worked with US companies, including First Solar, for solar panels and partnered with local businesses like Drake Construction and Pfifer Farms for construction materials. It also gave more than $50,000 to local volunteer fire departments in Roxton and Brookston.
With Mockingbird Solar now up and running, Ørsted has more than 6 gigawatts of onshore wind, solar, and battery storage projects either in operation or being built across the US.
Read more: Ørsted got a huge Tesla battery storage system for the world’s single-largest offshore wind farm
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Jeep’s first global luxury electric SUV will arrive at US dealerships any day. Despite its $72,000 price tag, lease prices for the 2024 Jeep Wagoneer S EV start at just $599 per month.
2024 Jeep Wagoneer S EV lease prices
After unveiling its first global electric SUV, Jeep’s CEO said the Wagoneer S “marks a new chapter” in its storied history.
Jeep claims the Wagoneer S packs “exhilarating performance.” With 600 hp and 617 lb-ft of torque, the big-body SUV can sprint from 0 to 60 mph in just 3.4 seconds. Its 100 kWh battery pack also gives it a driving range of over 300 miles.
The electric SUV is unmistakably still a Jeep, but it did get several upgrades to distinguish it as an EV. The grille is now enclosed without the need to cool a massive engine, giving it a sporty, more modern look.
Jeep revamped its design with a new illuminated seven-slot grille with ambient cast lightning. It also fine-tuned its profile, adding flush door handles, a rear wing, and integrated fins for better airflow.
The first Jeep Wagoneer S Launch Edition models get exclusive dark accent design elements like 20″ Gloss Black Wheels.
Inside, the electric SUV is loaded with the latest tech and connectivity, including a best-in-class 45″ of usable screen space. The setup includes a 12.3″ center screen and an exclusive 10.25″ interactive front passenger screen.
Jeep already announced that the 2024 Wagoneer S EV will start at $71,995, but now the company has revealed lease prices for the first time.
According to Jeep, the 2024 Jeep Wagoneer S Launch Edition can be leased for $599 per month for 36 months (10,000 miles per year). The deal includes $4,999 due at signing and a $7,500 EV incentive. However, you may want to act fast, as Jeep’s offer is only good until December 2, 2024.
| Jeep Wagoneer S vs Tesla Model Y | Starting Price | Range | Lease Price |
| Jeep Wagoneer S Launch Edition | $71,995 | +300 miles | $599/mo |
| Tesla Model Y RWD | $44,990 | 320 miles | $299/mo |
| Tesla Model Y AWD | $47,990 | 308 miles | $399/mo |
| Tesla Model Y AWD Performance | $51,490 | 279 miles | $599/mo |
In comparison, Tesla Model Y RWD lease prices start at $299 for 36 months with $2,999 down (10,000 miles). The Performance AWD model starts at $599 per month. In an end-of-year promo, Tesla also offers 3 months of free Supercharging and Full Self-Driving.
Ready to drive off in your new electric SUV? We can help you get started. You can use our links below to view offers on the Jeep Wagoneer S and Tesla Model Y at a dealer near you.
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