Tesla is adding new incentives to convince people to buy its vehicles by the end of the year: 3 months of free Supercharging and Full Self-Driving.
Those are being added to FSD transfers, discounts, and more.
In Q4, Tesla aims to deliver a record number of at least 515,000 vehicles in order for deliveries not to be down for the whole, which would be a first in a decade for Tesla.
To avoid this, Tesla needs to perform strongly in North America.
The good news for the automaker, but bad for EV adoption past this year, is that Trump’s signaling of the removal of the $7,500 federal tax credit for electric vehicles should encourage people to get one by the end of the year before he takes power in January.
But it sounds like Tesla believes it needs a little more to convince people to take delivery by the end of the year.
Starting yesterday, Tesla is offering buyers in North America 3 months of free Full Self-Driving (Supervised) and Supercharging if they take delivery of a new inventory vehicle by December 31:
Customers who take delivery of a new inventory vehicle between November 14, 2024 and December 31, 2024 are eligible for three months of free Full Self-Driving (Supervised) and Supercharging. Offer cannot be postponed to a later time or transferred to any other account or vehicle. An alternative option will not be made available to those who purchase Full Self-Driving (Supervised). Used vehicles and business orders are excluded from this promotion.
That’s on top of Tesla offering discounts on its new inventory vehicles, FSD transfer, and 0% APR loans.
It does look like the automaker is going all out for its end-of-the-year push and we are not even in December yet.
You think we will see even deeper discounts next month or the fear of losing the tax credit will give people enough incentive to place orders? Let us know in the comment section below.
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Tesla (TSLA) released its financial results and shareholders’ letter for the second quarter (Q2) 2025 after market close today.
We are updating this post with all the details from the financial results, shareholders’ letter, and the conference call later tonight. Refresh for the latest information.
Tesla Q2 2025 earnings expectations
As we reported in our Tesla Q2 2025 earnings preview yesterday, the Wall Street consensus for this quarter was $22.279 billion in revenue and earnings of $0.40 per share.
The expectations had been significantly downgraded over the last month, as analysts were surprised by Tesla’s announcement of much lower deliveries than expected in the first quarter.
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How did Tesla do compared to expectations?
Tesla Q2 2025 financial results
After the market closed today, Tesla released its financial results for the first quarter and confirmed that it delivered on expectations with earnings of $0.40per share (non-GAAP), and it exceeded revenue expectations with $22.496 billion during the last quarter.
Tesla’s earnings per share are down 23% year-over-year amid a booming EV market.
Operating income decreased 42% year-over-year to now less than $1 billion, and almost half of it came from regulatory credits.
Tesla’s cash on hand has decreased this quarter for the first time in years. The company lost about $200 million of its giant war chest – now sitting at $36.8 billion.
We will be posting our follow-up posts here about the earnings and conference call to expand on the most important points (refresh the page to see the most recent posts):
Here’s Tesla’s Q2 2025 shareholder presentation in full:
Here’s Tesla’s conference call for the Q2 2025 results:
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Optimus, Tesla’s humanoid robot, which CEO Elon Musk claims is ahead of the industry and will sell in the trillions of dollars, failed while serving popcorn on the first day of Tesla’s new diner launch.
Musk has been touting Optimus as a revolutionary product that will generate “trillions of dollars” per year for Tesla.
It’s the latest pivot that the CEO has led Tesla into, as electric vehicle sales are declining, and it is becoming increasingly clear that its self-driving effort is unlikely to be profitable anytime soon.
The company needs new revenue streams to justify a $1 trillion valuation, given its declining revenue and earnings.
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However, we have been reporting on how the program appears to be in shambles lately.
Last month, Tesla’s head of the program, Milan Kovac, left the company just a few months after being promoted to vice-president.
That’s despite Tesla claiming for months that the robot is already performing useful work within its factories and plans to ramp up production to 100,000 units per month next year, with the goal of starting to sell the robot.
Aside from gullible Tesla shareholders, not many people believe this narrative. The main issue is that Tesla is not seen as having a lead in humanoid robots, which is still a nascent industry, and its previous demonstrations have been misleading.
The launch of its new diner in Los Angeles was the latest occasion to showcase Optimus. Tesla had an Optimus robot serve popcorn to customers.
Again, Tesla employees at the event confirmed to attendees that the robot was teleoperated, which makes the demonstration unimpressive to start with, but the disappointment doesn’t stop there.
The robot was seen frozen and stopped operating during the first day of the Tesla diner launch.
$TSLA optimus froze and couldn’t serve popcorn at Tesla diner
Attendees were told that the robot lost connection.
Electrek’s Take
To be clear, Tesla can only get the Optimus robot to serve popcorn for a short period before it fails, even with the use of human teleoperation.
Yet, Musk claims that Tesla will make 100,000 of these next year and sell them to customers.
It makes no sense. It’s similar to Tesla’s robotaxi service in Austin, which requires teleoperation and a human safety monitor with a finger on a kill switch at all times.
That said, I honestly believe that Tesla will be able to scale Optimus faster than its robotaxi service. However, they will both scale much slower than Tesla shareholders currently believe and the competition is already ahead of both.
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BYD officially launched the Atto 1 in Indonesia on Wednesday. Starting at just $12,000 (IDR 195 million), the Atto 1 is now one of the most affordable EVs on the market.
BYD launches the Atto 1 entry-level EV
The Atto 1 is a rebadged version of BYD’s top-selling electric car in China, the Seagull EV. BYD’s smallest and most affordable EV is sold under the names Dolphin Mini and Dolphin Surf in other overseas markets.
BYD introduced the Atto 1 at the Gaikindo Indonesia International Auto Show (GIIAS) on Wednesday, priced from IDR 195 million, or about $12,000.
The new entry-level EV is available in two trims: Standard Range Dynamic and Long Range Premium. Powered by a 30.08 kWh BYD Blade battery, the standard range Atto 1 Dynamic offers a NEDC range of 300 km (186 miles).
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Upgrading to the Premium model costs IDR 235 million ($14,500), but it’s equipped with a bigger 38.88 kWh battery, providing an NEDC range of 380 km (236 miles).
BYD Atto 1 EV (Source: BYD Indonesia)
The interior resembles that of other BYD brand vehicles, featuring a minimalist, high-tech smart cockpit. It features a 10.1″ intelligent touchscreen with Apple CarPlay and Android Auto, as well as a 7″ digital driver’s instrument display.
Meanwhile, the Long Range Premium version comes with an added wireless charging pad and a tilt-and-telescopic steering wheel.
BYD Atto 1 interior (Source: BYD Indonesia)
At 3,959 mm long, 1,720 mm wide, and 1,590 mm tall, the Atto 1 is smaller than a Toyota Yaris, but slightly bigger than the Kia Picanto.
“This launch in Indonesia marks the first release of the Atto 1 in ASEAN, and the car is now available for pre-order,” BYD Indonesia’s operations director, Nathan Sun, said at the event.
The Atto 1 is BYD’s third electric vehicle to arrive in Indonesia, and the brand’s most affordable yet. BYD also sells the Seal, starting at IDR 629 million, Atto 3 SUV (IDR 515 million), and Dolphin (IDR 425 million).
Indonesia is the largest auto market in Southeast Asia, and EV sales are picking up with new government policies supporting local production. In the first half of the year, the EV market share doubled to 10% from 5% in the same period last year.
Earlier today, Toyota, which controls around 30% of the Indonesian auto market, announced plans to begin building EVs locally by the end of 2025.