The BOSE display at the Berkshire Hathaway Annual Shareholders Meeting in Omaha, Nebraska.
David A. Grogan | CNBC
Bose Corp. will purchase the McIntosh Group, a deal that will give the Massachusetts-based company control of one of the most storied names in high-end audio.
McIntosh will continue to manufacture the high-end audio equipment it is known for out of its longtime headquarters in Binghamton, New York, Bose CEO Lila Snyder said. The deal also includes Sonus Faber, a company that makes high-end speakers by hand in Italy.
The purchase of the two audio workshops provides Bose access into the high-end luxury audio market, Snyder told CNBC in an interview.
“There is this opportunity for luxury, where the consumer is more discerning, really interested in the heritage and the story, and that handcrafted nature,” she said.
Snyder, who took over as Bose CEO in 2020, did not provide terms or a price for the deal. McIntosh was previously owned by Highlander Partners, a Dallas-based private equity firm.
McIntosh has been making high-end amplifiers and other audio equipment since 1949, and one of its devices can cost tens of thousands of dollars. Sonus Faber sells a pair of speakers that costs $140,000.
The purchase shows how Bose is navigating an environment where there is more competition in headphones and audio electronics than ever. Bose is privately held and doesn’t share annual revenue, although it had about $3 billion in sales in 2023, according to Forbes. It has about 3,000 employees.
Bose enters the high-end luxury audio market
Luxury audio — defined as products that cost more than $5,000 — grew 12% in 2023 to about $2.8 billion in total sales, according to an estimate from Futuresource Consulting. The deal will allow Bose to test a higher-end market for its products, which are already expensive – a pair of Bose headphones can easily cost $350.
“These are different customers that right now we’re not really reaching with our technology and with our products,” she said.
Snyder did not rule out the possibility of Bose producing McIntosh-branded headphones or other products.
“We do think there’s a real opportunity around wearables in the luxury and high-performance space as well, which is something that we would expect you to see from us down the road,” Synder said.
Bose is best-known for its speakers and its headphones, including the QuietComfort headphones line, which was one of the first noise-canceling headsets to hit the market in 2000. It also sells soundbars, wireless earbuds, speakers and audio equipment for cars. It divested a group that built sound systems for auditoriums and other professional environments last year.
The audio market has grown since Bose was one of the few high-end brands.
Bose now competes against some of the biggest companies in the world, including Apple, which bought Beats Electronics for $3 billion in 2014 and released the AirPods in 2016, targeting the premium headphone market.
There is also new audio-focused competition for Bose.
Sonos, which was best known for its in-home speakers, introduced its first noise-canceling headphones earlier this year, although the company is reeling from an app redesign in May that was received poorly by users. Bose also spent the past decade competing with smart speakers from the likes of Amazon and Google that were often priced aggressively low to spur adoption.
The purchase of the two luxury audio workshops could help Bose grow in the in-car stereo market, which Snyder said makes up about a third of the company’s overall business. Sonus Faber produces speakers for Lamborghini cars, for example, and some Jeeps have a McIntosh-branded audio system. One possibility that Bose is excited about is that it can integrate its noise-canceling technology in electric cars to make the vehicle ride quieter, she said.
“There are places today where the Bose brand probably can’t go. Lamborghini is a great example of that,” Snyder said. “You really want the very best kind of cutting-edge technology to be in those luxury or highest-performing vehicles.”
A motorcycle is seen near a building of the Taiwan Semiconductor Manufacturing Company (TSMC), which is a Taiwanese multinational semiconductor contract manufacturing and design company, in Hsinchu, Taiwan, on April 16, 2025.
Daniel Ceng | Anadolu | Getty Images
Taiwan Semiconductor Manufacturing Company on Thursday reported a near 61% year-on-year rise in second-quarter profit, beating estimates, as demand for artificial intelligence chips stays strong.
Here are TSMC’s first-quarter results versus LSEG SmartEstimates:
Revenue: 933.80 billion New Taiwan dollars ($31.7 billion), vs. NT$931.24 billion expected
Net income: NT$398.27 billion, vs. NT$377.86 billion
Second-quarter net profit hit a record high, according to Reuters.
TSMC’s net revenue in the June quarter rose 38.65% from a year ago to NT$933.80 billion, also beating estimates.
Advanced chips, with sizes 7-nanometer or smaller, accounted for 74% of TSMC’s total wafer revenue in the quarter. In semiconductor technology, smaller nanometer sizes signify more compact transistor designs, which lead to greater processing power and efficiency.
TSMC, the world’s largest contract chip manufacturer, has benefited from the megatrend towards AI as it gains from producing advanced processors for clients including Nvidia and Apple.
However, the company faces potential headwinds from the trade policy of the U.S. President Donald Trump, who has threatened steep “reciprocal tariffs” on Taiwan.
U.S. export controls have also restricted TSMC’s business with China, as well that of its key clients such as Nvidia and AMD. However, amid a thawing of trade relations between Beijing and Washington, Nvidia and AMD said earlier this week that they had received government assurances allowing them to ship products to China.
The growing prevalence of AI music has caused a stir across the music industry, according to Keith Mullin, head of management and music industry course leader at the Liverpool Institute for Performing Arts.
Da-kuk | E+ | Getty Images
With more than 1 million monthly listeners on Spotify, psychedelic rock band The Velvet Sundown is raking in thousands of dollars and has the music industry asking itself tough questions 一 and they’re not about whether the ’70s are coming back.
The “band” was recently confirmed to primarily be the work of generative artificial intelligence 一 something that had been heavily suspected in light of a suspiciously smooth and glossy image of its “band members” and derivative song titles like “Dust on the Wind.”
The Velvet Sundown’s bio on Spotify now clarifies that it is a “synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence.”
It adds, “This isn’t a trick – it’s a mirror. An ongoing artistic provocation designed to challenge the boundaries of authorship, identity, and the future of music itself in the age of AI.”
However, in CNBC’s conversations with various music professionals, descriptors like “soulless,” “stifling,” and “creepy” surfaced, as the industry grapples with the encroachment of AI.
While AI tools have long been integrated into music software like Logic, newer AI-powered platforms such as Suno and Udio have made it easier than ever to generate entire songs based on nothing more than a few prompts and inputs.
As a result, “The Velvet Sundown” is far from the only AI-generated artist emerging online. There’s evidence that other upstarts like “dark country” musician Aventhis — with more than 600,000 monthly listeners on Spotify — are also a product of AI-generated voices and instruments.
Meanwhile, France-headquartered music-streaming service Deezer, which deployed an AI detection tool for music in January, revealed in April that about 18% of all tracks now being uploaded to its platform are fully generated by AI.
AI music tech advances
The quality and originality of AI music have often been criticized, but experts say that as generative AI becomes more sophisticated, it’s becoming harder and harder for the average listener to distinguish between human and machine.
“[The Velvet Sundown]” is much better music than most of what we’ve heard from AI in the past,” Jason Palamara, an assistant professor of music technology at the Herron School of Art and Design, told CNBC.
“Early versions could be used to make catchy, repetitive hooks … But we’ve gotten to the point where AI is putting out songs that actually make sense structurally, with verses, choruses and bridges,” Palamara said.
He said The Velvet Sundown is likely just the “tip of the iceberg” of what’s coming. Suno and Udio — the current “gold standard” of genAI platforms — come with few to no barriers to entry, allowing anyone to create hundreds of AI tracks in one sitting.
Both AI platforms offer free access, as well as premium subscriptions priced at about $30 or less a month.
But while creating an AI song can be done for free, that doesn’t mean it can’t generate revenue. The Velvet Sundown has made about $34,235 over a 30-day period across all audio streaming platforms, according to estimations from ChartMasters’ streaming royalties calculator.
Because of that, it’s easy to see why AI creators might want to flood streaming platforms with as much generated music as possible, hoping to go viral.
‘We can’t predict yet’
The growing prevalence of AI music has caused a stir across the music industry, according to Keith Mullin, head of management and music industry course leader at the Liverpool Institute for Performing Arts.
“It’s the hot topic of the moment, especially in relation to copyright and digital service providers like Spotify,” said Mullin, who is also the guitarist for Liverpool rock band The Farm.
Nevertheless, Mullin said generative AI on music is here to stay. “I don’t think we can turn the clock back,” he said, noting that music and its business models are ever changing.
For a band that doesn’t even really exist to then get all that social media traction, it’s so discouraging.
Tilly Louise
U.K.-based alternative pop artist
Indeed, the music business is no stranger to big technology shifts — events like the introduction of Napster in 1999 and the proliferation of music-streaming platforms in the 2000s shook up the industry, forcing major adaptations.
Still, the notion of competing with AI bands is causing anxiety for budding musicians like Tilly Louise, a U.K.-based alternative pop artist who said it’s already hard enough for small performers to gain traction and generate income from online music.
Despite accumulating millions of streams on Spotify, Louise, 25, said she’s never made nearly enough money from streaming platforms to live on, and currently works a full-time job.
“For a band that doesn’t even really exist to then get all that social media traction, it’s so discouraging,” she added.
To prepare young artists for the changing music environment, music professors said, they’ve increasingly been working AI into their lesson plans, aiming to teach students how to use the technology to enhance their creative process and music production, rather than replace it.
Some established producers have also leaned into the trend. Last month, Grammy-winning artist and producer Timbaland launched an AI-focused entertainment venture, called Stage Zero, which will feature an AI-generated pop star.
“Other producers are going to start doing this … and it will create a completely different model of the music industry that we can’t predict yet,” Palamara said. He added, however, that he does think the trend will make earning money as an artist online even harder.
The trend is also expected to continue to receive backlash not only for its impact on artists, but also for what it could mean for music consumers.
“[M]usic fans should be worried because the proliferation of AI music and content clogs our social media feeds and algorithms, making it difficult for us to connect with one another,” Anthony Fantano, a prominent music critic and internet personality on YouTube, told CNBC in a statement.
“AI art offers nothing that humans themselves can’t already do better,” he said, adding that it’s a way for “greedy capitalists” to cut out actual artists.
Aside from calling for better copyright protections for artists when it comes to the training of AI, music groups are asking that AI-generated music be labeled as such. Spotify did not respond to an inquiry from CNBC regarding its generative AI detection and labeling policies.
In a statement to CNBC, Tino Gagliardi, president of the American Federation Of Musicians of the United States and Canada, urged creators, those in the tech industry, lawmakers, and music fans to stand together in support of human creativity and authorship.
“Consent, credit, and compensation are prerequisites in AI development. And transparency, including in streaming and other marketplaces, is the foundation for safeguarding musicians’ livelihoods. Anything short of that is theft.”
Coinbase unveiled Wednesday an “everything app” designed to bring more people into the crypto economy.
The “Base App,” which replaces Coinbase Wallet, will combine wallet, trading and payment functions as well as social media, messaging and support for mini apps – all running on the company’s homegrown public blockchain network Base, which is built on Ethereum.
So-called super apps like WeChat and Alipay – which bundle several different services and functionalities into a single mobile app – have long been viewed as the holy grail of fintech by the industry. They’re central to everyday life in China but haven’t been successfully replicated in the West. Meta Platforms and X have made attempts to realize that vision, integrating payments, messaging and social content, among other things.
For Coinbase, the intent is to expand its reach to a new subset of consumers who aren’t necessarily interested in buying or trading crypto, the company’s core business. Over-reliance on that revenue stream has been a sticking point for the company, and some analysts view the Base blockchain as a way for it to drive utility in crypto beyond speculative trading.
As part of the Base App launch, Coinbase also rolled out two key functions meant to help power it: an identity verification system called Base Account and an express checkout system for payments with the Circle-issued USDC stablecoin, called Base Pay.
Base Pay is a one-click checkout feature for USDC payments across the web, developed with Shopify. At the end of the year, Coinbase plans to bring Base Pay to brick-and-mortar stores with tap-to-pay support. Alex Danco, product manager at Shopify, said at Coinbase’s unveiling event that the function has been turned on for tens of thousands of its merchants this week, and will roll out to every merchant by the end of the year. Shopify will also offer 1% cash back in the U.S. for users who pay with USDC on Base later this year, he said.
Base is often touted for its ability to settle a payment in less than a second for less than a cent, which its fans expect will help the network grow in a way other crypto-based payments efforts haven’t.
Now, Coinbase hopes to tap into an opportunity to settle payments on the Base network that go beyond trading and payments. With the introduction of the everything app, the company is emphasizing the opportunity for a new economic model for content creators in particular – one that might give them more direct and diverse monetization options for their content as well as more control over their identity and data.
Coinbase will fund creator rewards and waive USDC transaction fees within chats in the app as part of the effort to bring more users on chain. It is not expected to generate significant revenue right away.
The new consumer app comes as the crypto industry and Coinbase, in particular, embrace a boom in product launches and rollouts thanks to the pro-crypto policies of the Trump administration and more clearly defined crypto regulations expected from Congress — perhaps as soon as this week. Last month Coinbase launched its first credit card with American Express and Shopify rolled out USDC-powered payments through Coinbase and Stripe.