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The British luxury automaker is undergoing its most significant transformation in its 90-year history. Jaguar’s new look captures the brand’s signature design as it shifts to an all-electric luxury EV lineup.

Jaguar unveils new look for upcoming luxury EVs

Jaguar has been building gas-powered sports cars for over 75 years, but the company is kicking off a new era starting today.

After unveiling its reimagined brand identity on Tuesday, Jaguar proclaimed it has transformed to reclaim its originality.

“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing,’” Professor Gerry McGovern OBE, Jaguar’s chief creative officer, said after introducing the new look.

The revamped Jag brand is built on its “Exuberant Modernism,” a new creative design theme that will define all upcoming vehicles bearing the iconic badge.

Jaguar’s new brand identity is centralized on four new design elements, or “symbols of change,” as the brand calls it. These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks.

Jaguar's-new-look-logo
Jaguar unveils its new brand identity for its upcoming luxury EV lineup (Source: Jaguar)

The device mark is Jaguar’s new signature look. It is a “powerful celebration of modernism,” with the Jaguar name in eye-catching gold. Strikethough, the second element, is the logo, which includes a grid-like design that will become “an immediately recognizable visual for Jaguar.”

Jaguar-new-brand-identity
Jaguar unveils its new brand identity for its upcoming luxury EV lineup (Source: Jaguar)

Restoring the brand for an all-electric future

Jaguar’s third symbol (exuberant colours) uses yellow, red, and blue as the building blocks of its new look. The brand’s redesigned ‘leaper’ (makers marks) symbolizes Jaguar’s ambition to always move forward.

“We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community,” McGovern added.

Jaguar's-new-look
Jaguar unveils its new brand identity for its upcoming luxury EV lineup (Source: Jaguar)

Last week, we got our first look at Jaguar’s new 4-door electric GT, the first of its new luxury EV lineup.

You can already see major design changes. The new model features a low-riding, extended silhouette compared to the crossover SUV and sedan models for which Jaguar is known, like the F-Type and I-Pace.

Jaguar's-electric-GT
Jaguar electric 4-door GT prototype (Source: Jaguar Land Rover)

It will be the first EV to ride on the new Jaguar Electric Architecture (JAE) with over 430 miles (700 km) range. With nearly 575 hp, it will also be the most powerful Jag to date.

The new luxury EV is expected to debut next summer, with deliveries kicking off in 2026. Jaguar’s new high-end EV lineup will have starting prices over £100,000 ($130,000).

Jaguar's-electric-GT
Jaguar electric 4-door GT prototype (Source: Jaguar Land Rover)

Jaguar will reveal the next stage of its transformation at Miami Art Week on December 2, 2024. Check back soon for more details on Jaguar’s radical transformation.

How do you feel about Jaguar’s new brand identity and design? Can the iconic British luxury automaker compete with a new lineup of high-end EV models? Let us know your thoughts below.

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Honda deploys Peterbilt 579EV electric semi out of Alabama plant

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Honda deploys Peterbilt 579EV electric semi out of Alabama plant

A new, all electric Peterbilt 579EV is in-service at Honda’s Lincoln, Alabama assembly plant, where it’s busy transporting newly-built Honda cars from the plant to a nearby railhead for shipment to dealers across the country.

Part of a pilot program between Honda, Alabama Power, and Virginia Transportation Corp., the new electric semi truck will help stakeholders gather data about the practicality and performance of the battery-powered Pete and use it to generate case studies for broader electrification initiatives. Other supporters of the pilot project include the Alabama Clean Fuels Coalition and, of course, Peterbilt.

“We remain committed to delivering for our customers and the environment,” offered Leo Doire, owner and CEO of Virginia Transportation Corp. “Our new Peterbilt 579EV model will be tested to determine how well it performs against the high productivity demands of our operations. The partners we have at the table will help us maximize this opportunity and prepare to scale up if we get the results we are hoping for.”

The truck itself has been spec’ed to be perfect for the kind of short haul and drayage applications Honda has in mind. This particular Peterbilt 579EV is fitted with PACCAR’s 400 kWh battery and a 670 hp electric motor good for an impressive 2,050 lb-ft of peak torque at 0 rpm.

The truck offers 150 miles of operating range and can be charged in about 3 hours on a 120 kW charger installed specifically for that purpose. A charger, it should be noted, that was partially paid for by Alabama Power.

“Alabama Power’s ‘Make Ready’ program provides businesses with valuable rebates to help reduce the upfront costs of installing EV infrastructure,” says Alabama Power Electric Transportation Manager Hasin Gandhakwala. “We are committed to partnering with customers who are exploring state and federal grant opportunities. Alabama Power is dedicated to advancing EV technologies to better serve the needs of our customers.”

The electric semi is a continuation of a decarbonization project Honda initiated in 2011, when the company recruited Virginia Transport Corp. to help find ways to reduce emissions at its Alabama facilities. VTC’s efforts have led to changes that displaced more than 475,000 gallons of diesel in 2023 alone.

Electrek’s Take

Peterbilt 579EV at Alabama Honda plant; via Alabama Power.

With the big Pete’s 82,000 lb. GVWR and 150 miles of range between charging sessions, it seems like these guys will be making a lot of back-and-forth runs between the Honda plant and the CSX terminal to me. Here’s hoping they see the benefits of electrifying the rest of their vehicle transport fleets somewhat sooner than later.

SOURCE | IMAGES: Alabama Power.

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Solar and storage projects make headlines, but will they survive? (Interview)

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Solar and storage projects make headlines, but will they survive? (Interview)

On today’s episode of Quick Charge, we’ve got big solar breaking ground all over, despite the incoming administration’s supposed lack of love for home-grown clean energy. Our guests today walk us through home solar, energy storage, and more.

Today’s episode is sponsored by BLUETTI, a leading provider of portable power stations, solar generators, and energy storage systems. For a limited time, save up to 52% during BLUETTI’s exclusive Black Friday sale, now through November 28, and be sure to use promo code BLUETTI5OFF for 5% off all power stations sitewide. Learn more by clicking here.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news!

Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show!

Read more: Saldivar’s Trucking: first owner-operator to deploy Volvo VNR Electric semi.

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Tesla turns to its ‘Tesla Electric’ utility service to help sell cars

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Tesla turns to its 'Tesla Electric' utility service to help sell cars

Tesla is now using ‘Tesla Electric’, its electric utility service in Texas, to help sell cars with a new incentive.

After gaining experience through its virtual power plants (VPPs), Tesla took things a step further with the launch of “Tesla Electric” back in 2022.

Instead of reacting to specific “events” and providing services to your local electric utilities, as Tesla Powerwall owners have done in VPPs in California, Australia, and a few other markets, Tesla Electric is actively and automatically buying and selling electricity for Tesla Powerwall owners – providing a buffer against peak prices.

The company is essentially becoming an energy retailer.

Tesla Electric is currently only available to Powerwall owners in Texas and the UK, but the company has plans to expand its products through this new division.

The company has been growing its Tesla Electric userbase in Texas and now it plans to use it to help sell cars.

Tesla has two different plans under the program:

Feature Tesla Electric Fixed Plan Tesla Electric Dynamic Plan
Pricing Structure Competitive fixed rate for electricity, with a discounted rate during low-cost hours. Competitive variable rate, with higher rates during peak demand periods.
Contract Term 12-month commitment. Month-to-month flexibility.
Unlimited Vehicle Charging Available for an additional $15/month per vehicle, allowing unlimited charging. Available for an additional $25/month per vehicle, allowing unlimited charging.
Powerwall Credits Earn $400 credit per year per Powerwall by participating in the Tesla Virtual Power Plant, with Tesla managing the Powerwall to share energy with the grid when needed. Earn $120 credit per year per Powerwall by participating in the Tesla Virtual Power Plant, with the customer managing the Powerwall to optimize earnings.
Energy Sharing with Grid Sell energy back to the grid at a fixed rate per kWh. Sell energy back to the grid at 90% of the real-time market price per kWh.

The first one enable you to charge your electric car for just $15 a month.

With this new incentive, Tesla is brining that down to $5 a month for a year for people who take delivery by the end of the year:

Get $5/mo Unlimited Overnight Charging With Tesla

To get unlimited overnight charging for $5 per month per vehicle for a full year, you must complete the following steps by December 31, 2024:

  1. Order and take delivery of a new Tesla vehicle
  2. Sign up for the Tesla Electric Fixed Plan

To be eligible, you need to live in an area of Texas that allows you to choose your electricity provider, be a new Tesla Electric member and take delivery of a new Tesla vehicle. Promotion is subject to change at any time.

This appear to be part of Tesla’s effort to deliver a record number of more than 515,000 vehicles in Q4 in order for its annual deliveries not to be down for the full year.

ver the last few weeks, we have been reporting on a series of sale incentives that Tesla has put in place to make sure it has the demand to achieve this record quarter.

In Europe, it includes a year of free Supercharging and heavy discounts.

In the US, there are also good inventory discounts, 3 months of free Supercharger and FSD, FSD transfer, and more.

And everywhere, Tesla is heavily subsidizing loans with lower interest rates.

But it’s the first time that Tesla is using such a targeted incentive, at the state level, and using its Tesla Electric program.

It’s interesting.

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