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The British luxury automaker is undergoing its most significant transformation in its 90-year history. Jaguar’s new look captures the brand’s signature design as it shifts to an all-electric luxury EV lineup.

Jaguar unveils new look for upcoming luxury EVs

Jaguar has been building gas-powered sports cars for over 75 years, but the company is kicking off a new era starting today.

After unveiling its reimagined brand identity on Tuesday, Jaguar proclaimed it has transformed to reclaim its originality.

“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘A Jaguar should be a copy of nothing,’” Professor Gerry McGovern OBE, Jaguar’s chief creative officer, said after introducing the new look.

The revamped Jag brand is built on its “Exuberant Modernism,” a new creative design theme that will define all upcoming vehicles bearing the iconic badge.

Jaguar’s new brand identity is centralized on four new design elements, or “symbols of change,” as the brand calls it. These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks.

Jaguar's-new-look-logo
Jaguar unveils its new brand identity for its upcoming luxury EV lineup (Source: Jaguar)

The device mark is Jaguar’s new signature look. It is a “powerful celebration of modernism,” with the Jaguar name in eye-catching gold. Strikethough, the second element, is the logo, which includes a grid-like design that will become “an immediately recognizable visual for Jaguar.”

Jaguar-new-brand-identity
Jaguar unveils its new brand identity for its upcoming luxury EV lineup (Source: Jaguar)

Restoring the brand for an all-electric future

Jaguar’s third symbol (exuberant colours) uses yellow, red, and blue as the building blocks of its new look. The brand’s redesigned ‘leaper’ (makers marks) symbolizes Jaguar’s ambition to always move forward.

“We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community,” McGovern added.

Jaguar's-new-look
Jaguar unveils its new brand identity for its upcoming luxury EV lineup (Source: Jaguar)

Last week, we got our first look at Jaguar’s new 4-door electric GT, the first of its new luxury EV lineup.

You can already see major design changes. The new model features a low-riding, extended silhouette compared to the crossover SUV and sedan models for which Jaguar is known, like the F-Type and I-Pace.

Jaguar's-electric-GT
Jaguar electric 4-door GT prototype (Source: Jaguar Land Rover)

It will be the first EV to ride on the new Jaguar Electric Architecture (JAE) with over 430 miles (700 km) range. With nearly 575 hp, it will also be the most powerful Jag to date.

The new luxury EV is expected to debut next summer, with deliveries kicking off in 2026. Jaguar’s new high-end EV lineup will have starting prices over £100,000 ($130,000).

Jaguar's-electric-GT
Jaguar electric 4-door GT prototype (Source: Jaguar Land Rover)

Jaguar will reveal the next stage of its transformation at Miami Art Week on December 2, 2024. Check back soon for more details on Jaguar’s radical transformation.

How do you feel about Jaguar’s new brand identity and design? Can the iconic British luxury automaker compete with a new lineup of high-end EV models? Let us know your thoughts below.

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Tesla offered many Cybertruck trade-ins above purchase price in apparent glitch

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Tesla offered many Cybertruck trade-ins above purchase price in apparent glitch

Over the weekend, Tesla began offering many Cybertruck trade-in estimated values above the original purchase price, apparently due to a glitch in its system.

Tesla offers online trade-in estimates for individuals considering purchasing a vehicle from them.

Over the last few days, Cybertruck owners who submitted their vehicles through the system were surprised to see Tesla offering extremely high valuations on the vehicle, often above what they originally paid for the electric truck.

Here are a few examples:

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  • $79,200 for a 2025 Cybertruck AWD with 18,000 miles. Since this is a 2025 model year, it was eligible for the tax credit and Tesla is offering the same price as new without incentive.
  • Here Tesla offered $118,800 for a 2024 Cybertruck ‘Cyberbeast’ tri-motor with 21,000 miles.
  • In this example, Tesla offers $11,000 more than the owner originally paid for a 2024 Cybertruck.

The trade-in estimates made no sense. Tesla has been known to offer more attractive estimates online and then come lower with the official final offer, but this is on a whole different level.

Some speculated that Tesla’s trade-in estimate system was malfunctioning, while others thought Tesla was indirectly recalling early Cybertrucks.

It appears to be the former.

Some Tesla Cybertruck owners who tried to go through a new order with their Cybertruck as a trade-in were told by Tesla advisors that the system was “glitching” and they would not be honoring those prices.

Tesla told buyers that it would be refunding its usually “non-refundable” order fee.

Electrek’s Take

That’s a weird glitch. I assume that it was trying to change how the trade-in value would be estimated and the new math didn’t work for the Cybertruck for whatever reason.

It’s the only thing that makes sense to me.

The Cybertruck’s value is already quite weird due to the fact that Tesla still has new vehicles made in 2024, which are not eligible for the tax credit incentive, while the new ones made in 2025 are eligible.

There’s also the Foundation Series, which bundles many features for a $20,000 higher price.

All these things affect the value and can make it hard to compare with new Cybertrucks offered with 0% interest.

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At $28,000 off, is the Jeep Wagoneer S the best EV deal going? [update]

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At $28,000 off, is the Jeep Wagoneer S the best EV deal going? [update]

Like a 90s “gifted” kid that was supposed to be a lot of things, the electric Jeep Wagoneer S never really found its place — but when dealers started discounting the Jeep brands forward-looking flagship by nearly $25,000 back in June, I wrote that it might be time to give the go-fast Wagoneer S a second look.

This month, the discounts are even better.

UPDATE 23AUG25: I found you some even better EV deals!


Whether we’re talking about Mercedes-Benz, Cerberus, Fiat, or even Enzo Ferrari, outsiders have labeled Jeep as a potentially premium brand that could, “if managed properly,” command luxury-level prices all over the globe. That hasn’t happened, and Stellantis is just the latest in a long line of companies to sink massive capital into the brand only to realize that people will not, in fact, spend Mercedes money on a Jeep.

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That said, the Jeep Wagoneer S is not a bad car (and neither is its totally different, hideously massive, ICE-powered Wagoneer sibling, frankly). Built on the same Stellantis STLA Large vehicle platform that underpins the sporty Charger Daytona EVs, the confusingly-named Wagoneer S packs dual electric motors putting out almost 600 hp. That’s good enough to scoot the ‘ute 0 to 60 mph in a stomach-turning 3.5 seconds and enough, on paper, to convince Stellantis executives that they had developed a real, market-ready alternative to the Tesla Model Y.

With the wrong name and a sky-high starting price of $66,995 (not including the $1,795 destination fee), however, that demand didn’t materialize, leaving the Wagoneer S languishing on dealer lots across the country.

That could be about to change, however, thanks to big discounts on Wagoneer S being reported at CDJR dealers in several states:

  • Jeff Belzer’s in Minnesota has a 2025 Wagoneer S Limited with a $67,790 MSRP for $39,758 ($28,032 off)
  • Troncalli CDJR in Georgia has a 2025 Wagoneer S Limited with a $67,590 MSRP for $42,697 ($24,893 off)
  • Whitewater CDJR in Minnesota has a 2025 Wagoneer S Limited with a $67,790 MSRP for $43,846 ($23,944 off)
  • Antioch CDJR in Illinois has a 2025 Wagoneer S Limited with a $67,790 MSRP for $44,540 ($23,250 off)

“Stellantis bet big on electric versions of iconic American brands like Jeep and Dodge, but consumers aren’t buying the premise,” writes CDG’s Marcus Amick. “(Stellantis’ dealer body) is now stuck with expensive EVs that need huge discounts to move, eating into already thin margins while competitors focus on [more] profitable gas-powered vehicles.”

All of which is to say: if you’ve found yourself drawn to the Jeep Wagoneer S, but couldn’t quite stomach the $70,000+ window stickers, you might want to check in with your local Jeep dealer and see how you feel about it at a JCPenneys-like 30% off!


Original content from Electrek; images via Stellantis.


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New 50-ton SANY reach stacker brings Formula 1 tech to the job site

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New 50-ton SANY reach stacker brings Formula 1 tech to the job site

Multinational equipment brand SANY just launched a clever new 50-ton reach stacker that pairs gravity and an F1-style KERS system to generate electricity, improve operating efficiency, and reduce costs. The best part: they’re putting that smart tech to work by helping clean up (and shore up) the grid.

Short for Kinetic Energy Recovery System, KERS was a staple of Formula 1 in the late aught and 2010s. Essentially an advanced form of regenerative braking, KERS captured the kinetic energy of a car at speed that would normally be lost as heat when the brake pads pressed against the brake discs. Instead of heat, KERS converted that energy into electricity (storing it in a battery or flywheel), to be deployed later.

Sebastian Vettel explains KERS


4x WDC Sebastian Vettel explains KERS.

In practice, KERS gave drivers an extra boost of horsepower at the push of a button, enabling them to attack or defend their position on track and adding a fresh strategic element to the sport. In SANY’s case, that stored power is fed back into the reach stacker’s electric hydraulic system, reducing pressure loss across the high-pressure setup by 50%, and lowering the machine’s overall energy consumption by more than 60%.

Energy recovery is a key feature. The potential energy of the boom, lifting gear and energy storage cabinets during the boom’s descent can be recovered efficiently with an overall recovery efficiency of over 65%. That means every 1 kWh of consumption in lifting can be recovered by 0.4 kWh during descent.

SANY

The 50t reach stacker is available with a 512 kWh swappable battery pack that’s compatible with other SANY heavy equipment assets, and supports both DC fast charging when swapping isn’t practical or (for whatever reason) desirable.

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On a single charge and backed by the onboard KERS, that’s good enough for the machine can lift and move containers for more than 7 continuous hours, which SANY claims significantly reducing downtime for charging compared to other, similar equipment assets.

The new SANY reach stacker can stack six 50-ton containers, greatly enhancing a site’s container and battery storage density within a limited space. The first units will reach unnamed customers building out a utility-scale energy storage project by the end of this month.

Electrek’s Take


50 tonne electric reach stacker; via SANY.

All the great stuff I was saying about the new 65-tonne XCMG still holds true for the SANY (especially when they take the wraps off their own 65t BESS-specific unit later this year), but the SANY adds smart battery swap tech and what seems to be more efficient operations, too.

Regardless of which one you choose, it seems like the available options for reach stacker operators are just getting better and better!

SOURCE | IMAGES: SANY.


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