Ford is cutting another 4,000 jobs in Europe as it loses ground in the global EV race
Ford is slashing another 4,000 jobs in Europe as it struggles to keep pace with the market’s shift to electric vehicles (EVs). The American automaker said a “highly disruptive” EV market and new competition are causing significant losses in the region. Ford’s announcement comes as China’s leading EV maker, BYD, is quickly catching up in global deliveries.
Ford is cutting more jobs in Europe amid EV struggles
“Ford has been in Europe for more than 100 years,” the company’s European vice president for Transportation and Partnerships, Dave Johnston, said on Wednesday.
As the market shifts to EVs and new competition arises, Ford is fighting for its share. The company has incurred “significant losses” in recent years amid a “highly disruptive” influx of new EV challengers.
Ford plans to cut another 4,000 jobs in Europe by the end of 2027 as part of its restructuring. The company blamed the “weak economic situation” and “lower-than-expected” demand for electric cars.
The planned cuts will primarily affect Germany, but some will also affect the UK. Ford said in a press release that other European markets will see “minimal reductions. “
Ford is also slowing the output of its new electric Explorer and Capri, both of which were built at its revamped Cologne EV plant in Germany.
Last week, German newspaper Kölner Stadt-Anzeiger (via Automobilwoche) reported that the plant’s employees would be put on short-term work hours. A Ford spokesperson confirmed the move, citing a “rapidly deteriorating” EV market.
Ford confirmed the plans on Wednesday, saying it will result in short-term working days at the Cologne plant in the first quarter of 2025.
An urgent call to action
In a letter to the German government, Ford’s CFO, John Lawler, reiterated the company’s commitment to Europe and the 2035 emissions target. However, he also issued an urgent call to action for all stakeholders to work together to advance the transition. Lawler added:
What we lack in Europe and Germany is an unmistakable, clear policy agenda to advance e-mobility, such as public investments in charging infrastructure, meaningful incentives to help consumers make the shift to electrified vehicles, improving cost competitiveness for manufacturers, and greater flexibility in meeting CO2 compliance targets.
Despite the restructuring, Ford still wants to be a player in Europe. The next generation of Ford vehicles in Europe will be “software-defined” with a “differentiated” design.
The company will focus on its commercial Ford Pro business while competing in select passenger vehicle segments to drive profit growth.
Ford invested $2 billion into its Cologne plant to prepare it for EV production. After the first electric Explorer rolled off the assembly line in June, Ford added its second EV, the new Capri, just last month.
The American automaker has drastically downsized leadership in Germany this year. Earlier this month, Ford lost two of its most experienced leadership team members. It’s now down to two directors from nine earlier this year.
Electrek’s Take
Ford’s restructuring in Europe comes as EV leaders, like China’s BYD, continue gaining ground in the global auto market.
After dominating its home market, BYD and other Chinese EV makers are looking overseas to drive growth.
BYD is already a leading EV brand in key regions like Southeast Asia and Central and South America, but it expects sales to accelerate in the next few months. The EV giant opened its first manufacturing plant in Thailand earlier this year, and more are planned for Hungary, Brazil, Mexico, Pakistan, and Turkey.
According to Bloomberg, BYD is rapidly approaching Ford in global deliveries. Although BYD is best known for its low-cost EVs, like the Seagull, which starts at under $10,000 (69,800 yuan) in China, it’s quickly expanding into new segments like pickup trucks, mid-size SUVs, and luxury models.
Ford’s CEO Jim Farley warned rivals earlier this year that if they fail to keep up with the Chinese, “20% to 30% of your revenue is at risk.”
“As the CEO of a company that had trouble competing with the Japanese and the South Koreans, we have to fix this problem,” Farley said.
While Ford’s Model e EV unit is on track to lose between $5 billion and $5.5 billion this year, BYD just reported a record $1.6 billion (RMB 11.6 billion) in Q3 net income amid surging EV sales. October was BYD’s eighth straight record sales month, with over 500,000 passenger vehicles sold for the first time.
Ford is betting on smaller, more affordable EVs to turn things around with its new low-cost platform. The first EV model powered by the platform, a new electric truck, is due out in 2027.
Can Ford turn things around? Or will it be too little too late? Let us know your thoughts in the comments below.
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Over the weekend, Tesla began offering many Cybertruck trade-in estimated values above the original purchase price, apparently due to a glitch in its system.
Tesla offers online trade-in estimates for individuals considering purchasing a vehicle from them.
Over the last few days, Cybertruck owners who submitted their vehicles through the system were surprised to see Tesla offering extremely high valuations on the vehicle, often above what they originally paid for the electric truck.
Here are a few examples:
- $79,200 for a 2025 Cybertruck AWD with 18,000 miles. Since this is a 2025 model year, it was eligible for the tax credit and Tesla is offering the same price as new without incentive.
- Here Tesla offered $118,800 for a 2024 Cybertruck ‘Cyberbeast’ tri-motor with 21,000 miles.
- In this example, Tesla offers $11,000 more than the owner originally paid for a 2024 Cybertruck.
The trade-in estimates made no sense. Tesla has been known to offer more attractive estimates online and then come lower with the official final offer, but this is on a whole different level.
Some speculated that Tesla’s trade-in estimate system was malfunctioning, while others thought Tesla was indirectly recalling early Cybertrucks.
It appears to be the former.
Some Tesla Cybertruck owners who tried to go through a new order with their Cybertruck as a trade-in were told by Tesla advisors that the system was “glitching” and they would not be honoring those prices.
Tesla told buyers that it would be refunding its usually “non-refundable” order fee.
Electrek’s Take
That’s a weird glitch. I assume that it was trying to change how the trade-in value would be estimated and the new math didn’t work for the Cybertruck for whatever reason.
It’s the only thing that makes sense to me.
The Cybertruck’s value is already quite weird due to the fact that Tesla still has new vehicles made in 2024, which are not eligible for the tax credit incentive, while the new ones made in 2025 are eligible.
There’s also the Foundation Series, which bundles many features for a $20,000 higher price.
All these things affect the value and can make it hard to compare with new Cybertrucks offered with 0% interest.
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![At $28,000 off, is the Jeep Wagoneer S the best EV deal going? [update]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/06/jeep_wagoneer_deals.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
Like a 90s “gifted” kid that was supposed to be a lot of things, the electric Jeep Wagoneer S never really found its place — but when dealers started discounting the Jeep brands forward-looking flagship by nearly $25,000 back in June, I wrote that it might be time to give the go-fast Wagoneer S a second look.
This month, the discounts are even better.
UPDATE 23AUG25: I found you some even better EV deals!
Whether we’re talking about Mercedes-Benz, Cerberus, Fiat, or even Enzo Ferrari, outsiders have labeled Jeep as a potentially premium brand that could, “if managed properly,” command luxury-level prices all over the globe. That hasn’t happened, and Stellantis is just the latest in a long line of companies to sink massive capital into the brand only to realize that people will not, in fact, spend Mercedes money on a Jeep.
That said, the Jeep Wagoneer S is not a bad car (and neither is its totally different, hideously massive, ICE-powered Wagoneer sibling, frankly). Built on the same Stellantis STLA Large vehicle platform that underpins the sporty Charger Daytona EVs, the confusingly-named Wagoneer S packs dual electric motors putting out almost 600 hp. That’s good enough to scoot the ‘ute 0 to 60 mph in a stomach-turning 3.5 seconds and enough, on paper, to convince Stellantis executives that they had developed a real, market-ready alternative to the Tesla Model Y.
With the wrong name and a sky-high starting price of $66,995 (not including the $1,795 destination fee), however, that demand didn’t materialize, leaving the Wagoneer S languishing on dealer lots across the country.
That could be about to change, however, thanks to big discounts on Wagoneer S being reported at CDJR dealers in several states:
- Jeff Belzer’s in Minnesota has a 2025 Wagoneer S Limited with a $67,790 MSRP for $39,758 ($28,032 off)
- Troncalli CDJR in Georgia has a 2025 Wagoneer S Limited with a $67,590 MSRP for $42,697 ($24,893 off)
- Whitewater CDJR in Minnesota has a 2025 Wagoneer S Limited with a $67,790 MSRP for $43,846 ($23,944 off)
- Antioch CDJR in Illinois has a 2025 Wagoneer S Limited with a $67,790 MSRP for $44,540 ($23,250 off)
“Stellantis bet big on electric versions of iconic American brands like Jeep and Dodge, but consumers aren’t buying the premise,” writes CDG’s Marcus Amick. “(Stellantis’ dealer body) is now stuck with expensive EVs that need huge discounts to move, eating into already thin margins while competitors focus on [more] profitable gas-powered vehicles.”
All of which is to say: if you’ve found yourself drawn to the Jeep Wagoneer S, but couldn’t quite stomach the $70,000+ window stickers, you might want to check in with your local Jeep dealer and see how you feel about it at a JCPenneys-like 30% off!
Jeep Wagoneer S gallery
Original content from Electrek; images via Stellantis.
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Multinational equipment brand SANY just launched a clever new 50-ton reach stacker that pairs gravity and an F1-style KERS system to generate electricity, improve operating efficiency, and reduce costs. The best part: they’re putting that smart tech to work by helping clean up (and shore up) the grid.
Short for Kinetic Energy Recovery System, KERS was a staple of Formula 1 in the late aught and 2010s. Essentially an advanced form of regenerative braking, KERS captured the kinetic energy of a car at speed that would normally be lost as heat when the brake pads pressed against the brake discs. Instead of heat, KERS converted that energy into electricity (storing it in a battery or flywheel), to be deployed later.
Sebastian Vettel explains KERS
In practice, KERS gave drivers an extra boost of horsepower at the push of a button, enabling them to attack or defend their position on track and adding a fresh strategic element to the sport. In SANY’s case, that stored power is fed back into the reach stacker’s electric hydraulic system, reducing pressure loss across the high-pressure setup by 50%, and lowering the machine’s overall energy consumption by more than 60%.
Energy recovery is a key feature. The potential energy of the boom, lifting gear and energy storage cabinets during the boom’s descent can be recovered efficiently with an overall recovery efficiency of over 65%. That means every 1 kWh of consumption in lifting can be recovered by 0.4 kWh during descent.
The 50t reach stacker is available with a 512 kWh swappable battery pack that’s compatible with other SANY heavy equipment assets, and supports both DC fast charging when swapping isn’t practical or (for whatever reason) desirable.
On a single charge and backed by the onboard KERS, that’s good enough for the machine can lift and move containers for more than 7 continuous hours, which SANY claims significantly reducing downtime for charging compared to other, similar equipment assets.
The new SANY reach stacker can stack six 50-ton containers, greatly enhancing a site’s container and battery storage density within a limited space. The first units will reach unnamed customers building out a utility-scale energy storage project by the end of this month.
Electrek’s Take
All the great stuff I was saying about the new 65-tonne XCMG still holds true for the SANY (especially when they take the wraps off their own 65t BESS-specific unit later this year), but the SANY adds smart battery swap tech and what seems to be more efficient operations, too.
Regardless of which one you choose, it seems like the available options for reach stacker operators are just getting better and better!
SOURCE | IMAGES: SANY.
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