Rivian CEO says plenty room for Scout and Rivian to coexist after partnership
Rivian and VW have recently opened a partnership, despite the brands have very similar upcoming electric adventure vehicles with the Rivian R2 and VW Scout. But at a roundtable discussion with Rivian’s CEO RJ Scaringe, he said there’s more than enough room for the brands to coexist with each other.
Recent news about Rivian and VW’s software partnership, with VW investing over $5 billion into Rivian and forming a joint venture to adopt Rivian’s zonal architecture for the underpinnings of VW’s vehicle communications, has led to some interesting questions about how the details of the partnership would work out.
At the top of many people’s minds has been: isn’t it a little weird that the Rivian-like Scout brand will now essentially be competing with itself for the adventure EV market?
The question has been answered before – or perhaps more specifically non-answered – in press conferences around the official opening of the joint venture last week.
Generally, comments ran along the line of Rivian working to bring its software expertise to bear across VW’s brands, though the two companies have been a little shy to confirm whether Scout specifically would use Rivian’s software. After all, Scout is a bit of a spinoff from VW, and seems interested in showing some independence on that front, so it could be possible that they work on their own.
But in comments at a roundtable which Electrek attended today ahead of the LA Auto Show, it certainly seemed that Rivian will be working on Scout vehicles. Scaringe said that “we’re going to be supporting their full portfolio of brands – Porsche, Audi, Volkswagen, Scout.”
However, more importantly, Scaringe said that he’s “amused” by the focus that many have had on Scout, or those who consider it a potential threat to Rivian.
Scaringe estimates that there are “less than five” compelling EVs available for under $50k in the market today – and that’s perhaps being charitable. Meanwhile, if you go over to the gas world, there are gobs of choices out there for consumers, and yet they all manage to coexist without issue.
So Rivian has worked hard to distinguish itself from Tesla, for example, and thinks that even if Scout is inspired by Rivian, there’s still room for similar vehicles to coexist.
After all, there are many competing vehicles in many categories – some of which do indeed share underpinnings from separate companies. Just in the EV space, the Kia EV6 and Hyundai Ioniq 5 share a platform, and the Subaru Solterra and Toyota bZ4X are basically identical vehicles. So there has been plenty of history of companies working together to come out with similar or near-identical (rebadged) cars.
That’s not the case here, as Scout and Rivian will be very different in terms of platform and manufacturing. But sharing software shouldn’t be much of an issue – and even if we assume that Scout could cannibalize a segment of the market that Rivian otherwise had a good hold on, Rivian can still benefit from the partnership regardlessl.
Rivian’s main focus in recent years has been getting costs down. The story is that Rivian began scaling production in an extremely difficult time – trying to organize supply contracts at the historical peak of the auto industry (~2018), trying to start a manufacturing program during a global pandemic (2020/2021), and having little clout available to get on the better side of those contracts.
Now, Scaringe said, the situation is better: not only can Rivian show that it has a dominant position in its class – selling more premium SUVs than other EV and even gas brands – but it can also tout that it has support from one of the most established auto manufacturers in the world, Volkswagen. If VW – the second-largest automaker in the world – has enough faith in Rivian to invest $5.8 billion, then surely a supplier can trust that Rivian will stick around long enough to buy more than one set of parts.
Not only that, but the companies could potentially leverage their combined size for larger supply contracts. Say a certain microcontroller is needed for vehicle architecture across Rivian and also VW’s brands, then perhaps the joint venture could recognize much larger economies of scale.
The question also came up over whether Rivian might try to see if VW’s global sales network could help them to sell Rivians, but Scaringe shut that down, saying there is “no interest” in doing so. Rivian would rather stick to its plans of setting up its own stores and doing direct sales.
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Toyota USA has refreshed its RAV4 for 2026, and, in a significant step forward for efficiency, Toyota has axed the non-hybrid version of the vehicle. The RAV4 will now only be available in HEV and PHEV versions starting in the 2026 model year.
However, in an act of greenwashing reminiscent of many things Toyota has done before, it’s confusingly calling its vehicles “100% electrified” – despite that every single RAV4 includes a gas engine.
The improvements include new looks and trim lines, including an outdoorsy Woodland model (like the bZ just got) and a higher-performance “GR SPORT” model (though, we must remind everyone, that SUVs are not sportscars and will never be sportscars), and higher power from both PHEV and HEV models.
The PHEV model also boasts improved range, bumped from 42 miles to 50 miles – still lower than we’d typically consider worthy of coverage on Electrek, but the number is at least usable to keep the average driver on electric power for most of their daily driving (if they bother to plug it in).
Some trims will have DC fast charging, and you’ll be able to charge from 10-80% in 30 minutes.
Notably, the RAV4 no longer includes any option for a non-hybrid powertrain. All trims are either hybrid or plug-in hybrid. Previously, it had been anticipated that an EV model might join the lineup, but it looks like Toyota is just sticking with the newly-renamed bZ model for that purpose.
Toyota calls its new RAV4 options “highly efficient electrified powertrains,” but did not specify anticipated EPA mileage numbers for the HEV model, or for the PHEV when operating on gas power. The current RAV4 hybrid gets 39mpg (that’s about 10mpg better than the non-hybrid), and we would imagine something in that ballpark for the updated model.
The 2026 RAV4 will be available in Toyota dealerships across the US “later this year.” Pricing has not yet been announced.
Electrek’s Take
But the real issue here is the use of the word “electrified,” and specifically, “100% electrified.”
Toyota has a long history of deceptive advertising when it comes to its electrification efforts. Its lies have gotten it in trouble before, both in Norway and in the US.
Toyota is also the largest auto industry funder of climate denial, and has consistently ranked as the worst auto industry lobbyist on climate policy worldwide.
So its use of the word “electrified” should be looked at with some skepticism, since the company has used it before to confuse consumers into thinking that its vehicles are more efficient than they really are. For some previous coverage on that, see the FTC complaint filed against Toyota over its false electrification claims.
In this case, Toyota has upped the ante, not just claiming that its vehicles are electrified, but “100% electrified.”
There are a lot of terms that get used confusingly in the EV industry, oftentimes purposefully, in order to greenwash companies’ efforts. EV, PHEV, EREV, FCEV, HEV, BEV, electrified, all-electric, and so on.
But one thing that has heretofore been reserved for models that do not include a gasoline engine is any variation on “all-electric,” “100% electric,” “fully electric” or the like.
So, moving from “electrified” to “100% electrified” certainly seems like intentional phrasing by Toyota here. “Electrified” was already questionable, but “100% electrified” is well over the line.
So despite that we should be happy about a step-change improvement in powertrain availability on the RAV4, and the elimination of the non-hybrid model, Toyota just had to play one of its tricks and remind us why they’re the greatest enemy of electrification in the auto industry (well… save one).
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Elon Musk interviews on CNBC from the Tesla Headquarters in Texas.
CNBC
Elon Musk said Tuesday that artificial intelligence development could run into power generation problems by the middle of next year, as the technology industry builds increasingly large data centers.
Musk told CNBC in an interview that his artificial intelligence startup xAI is planning a gigawatt-size facility outside Memphis, Tenn. He said the facility would be complete in six to nine months. A gigawatt is equivalent to the power capacity of the average nuclear plant in the U.S., according to the Department of Energy.
Musk said AI faces three major limitations as it scales up: chips, transformers and power generation. Transformers are used to ramp down the voltage of electricity produced by power plants so it can used by computers.
“As we solve the transformer shortage, there will be the fundamental electricity generation shortage,” Musk told CNBC’s David Faber. “My guess is people are going to start hitting challenges with power generation maybe by the middle of next year, end of next year.”
Alphabet’s Google unit warned in February that the U.S. is facing a power capacity crisis as the U.S. races against China to achieve dominance in AI. Google started looking into nuclear energy after realizing renewables were potentially causing instability on the grid, said Caroline Golin, Google’s global head of energy market development. The output of wind and solar is dependent on weather conditions.
Google ran into a “very stark reality that we didn’t have enough capacity on the system to power our data centers in the short term and then potentially in the long term,” Golin said at a February conference hosted by the Nuclear Energy Institute in New York City.
Musk said Tuesday that China is building significantly more power generation than U.S. “China power generation looks like a rocket going to orbit and U.S. power generation is flat,” the Tesla CEO said.
Musk’s xAI is using natural gas turbines to help power its Colossus data center in Memphis. Environmental advocates have accused xAI of violating the Clean Air Act and permitting requirements for “major sources of air pollution” by using gas turbines without mitigation technologies or permits in place.
Utilities such as Dominion Energy told investors on recent earnings calls that they are not seeing evidence of slowing data center demand, despite anxiety in the market that the tech sector might cut back on concerns about of a possible recession. Dominion serves the largest data center market in the world located in northern Virginia.
But Constellation Energy cautioned that although demand is strong, some of the forecasts by utilities are overstated as developers shop their data centers in multiple jurisdictions. Constellation is the largest operator of nuclear plants in the U.S.
“I just have to tell you, folks, I think the load is being overstated,” CEO Joe Dominguez said on the power company’s first quarter earnings call. “We need to pump the brakes here.”
Hyundai is shutting down a production line at its Ulsan plant in Korea, where the IONIQ 5 and Kona EV are built. Although it’s only for a few days, the move comes as the automaker faces slower exports.
Why is Hyundai pausing EV production in Korea?
For the third time this year, Hyundai is planning to pause production of some of its most popular EV models in Korea.
Industry sources said on May 20 (via Newsis) that Hyundai will shut down Line 2 at its Ulsan plant in Korea, where it builds the IONIQ 5 and Kona Electric. The pause will start on May 27 and end on May 30.
Despite launching a new discount campaign in Korea earlier this month, offering over $4,300 (6 million won) in savings on the IONIQ 5, sales are still lagging. In particular, Hyundai has exported significantly fewer IONIQ 5 models this year.
Through April, Hyundai exported just 9,663 IONIQ 5s, down from 27,476 sold overseas in the same period last year.
Kona EV exports have also fallen sharply. Through April 2025, Hyundai shipped just 3,428 Kona EV models, down 42% from nearly 6,000 last year.
According to the report, Hyundai said in an internal note, “The sluggish sales in the global electric vehicle market have not improved,” adding, “We have made every effort to secure additional orders, but we are currently unable to secure the quantity.”
Following a temporary halt in February and April, this will be Hyundai’s third time pausing EV production in Korea this year.
In a turn of events, Hyundai’s joint venture in China, Beijing Hyundai, announced losses improved by over 100 million won ($72 million) in Q1. With its first custom-tailored electric SUV launching in China later this year, Beijing Hyundai could turn a profit by the end of 2025.
The Korean automaker reported its seventh consecutive record sales month in the US. The IONIQ 5 remains a top seller with over 12,000 units sold through April, up 14% from last year.
IONIQ 6 sales, on the other hand, are down 10% this year, with 4,424 sold through April, and Hyundai doesn’t give a breakdown for Kona EV sales.
Hyundai is also offering generous discounts in the US right now with up to $12,500 in upfront savings on the new three-row IONIQ 9. The 2025 IONIQ 5 is a steal with leases starting at just $209 per month.
Ready to try out Hyundai’s electric vehicles for yourself? We’ve got you covered. You can use our links below to find popular Hyundai EV models in your area.
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