If you haven’t noticed, Genesis is quickly making a name for itself in the US. The luxury automaker now has 60 sales outlets as it expands into new US states. With new EVs launching, Genesis is eyeing a bigger share of the US luxury market.
Hyundai Motor Group’s Genesis brand is quietly emerging as a powerhouse in the US luxury market. Genesis marked its entry into the luxury segment in 2008 as a Hyundai-branded model.
In 2015, Hyundai announced Genesis would become an independent luxury brand. Since launching its first vehicle in the US, the luxury brand’s sales have surged from 7,000 in 2016 to over 69,000 last year. It even outsold Nissan’s Infiniti.
According to Genesis, this is just the start. The Korean luxury brand wants an even bigger slice of the market as it eyes rivals like Porsche.
A big reason behind the brand’s confidence is its new lineup of stylishly electric models. Genesis sells three EVs in the US: The GV60, Electrified G80, and Electrified GV70.
After introducing the Electrified GV70 just last year, the electric SUV is already Genesis’ top-selling EV in the US. According to Kelley Blue Book, Genesis sold 2,343 electric GV70 models in the US through September.
Genesis eyes a bigger share of the US luxury market
Altogether, the luxury brand’s EV sales reached over 4,600 through the first nine months of 2024, topping Porsche (4,291) and Volvo (3,644).
Genesis made a statement at the LA Auto Show, unveiling the updated 2026 Electrified GV70. The luxury electric SUV now includes more range and an NACS port so drivers can charge at Tesla Superchargers. It will go on sale in the first half of 2025.
Genesis at the 2024 LA Auto Show (Source: Hyundai Motor Group)
Meanwhile, Genesis showcased its new GV60 Magma Concept at the event, its first dedicated high-performance EV. The brand sees its Magma performance brand rivaling that of Geman luxury brands like Mercedes AMG, BMW M, and Audi RS.
The Genesis GV60 Magma EV will launch next year, spearheading the brand’s “expansion into the realm of high-performance vehicles.”
Genesis GV60 Magma EV concept global debut at Goodwood (Source: Genesis)
Genesis enhanced the battery and motor while fine-tuning the chassis, thermodynamics, and profile for more power and efficiency.
It also features an aggressive new design, sitting much lower and wider than the current GV60 model. Genesis added a Magma-exclusive sound system to give it a sports car-like feel in the cockpit.
Genesis G80 EV Magma Concept (Source: Genesis)
In April, we got our first look at the G80 EV Magma concept, which could be a potential challenger to Tesla’s Model S Plaid and the Porsche Taycan GT Turbo.
The luxury brand is expected to launch its flagship electric three-row SUV next year, the GV90. Genesis previewed the ultra-luxury EV in March after unveiling the Neolun concept.
Genesis now has 60 sales bases in the US, with new stores in Washington, Minnesota, New York, and Florida. It’s also building 30 in Canada as it expands its presence in the North American luxury market.
The luxury brand is opening a new dedicated design center in California. The “Genesis Design California” will open in the first half of 2025 as it builds out its US network.
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Russian President Vladimir Putin tours an exhibition at the Central Museum of the Great Patriotic War on Poklonnaya Gora in Moscow, Russia, April 30, 2025.
Alexander Kazakov | Via Reuters
Russia has shown little appetite for peace negotiations with Ukraine, despite Moscow making a show of what war experts described as “performative ceasefires,” and a number of attempts by U.S. President Donald Trump to persuade Russian leader Vladimir Putin to talk to Kyiv.
In fact, Moscow is widely believed to be planning a new summer offensive in Ukraine to consolidate territorial gains in the southern and eastern parts of the country, that its forces partially occupy. If successful, the offensive could give Russia more leverage in any future talks.
While Russia seems reluctant to pursue peace now, increasing economic and military pressures at home — ranging from supplies of military hardware and recruitment of soldiers, to sanctions on revenue-generating exports like oil — could be the factors that eventually drive Moscow to the negotiating table.
“Russia will seek to intensify offensive operations to build pressure during negotiations, but the pressure cannot be sustained indefinitely,” Jack Watling, senior research fellow for Land Warfare at the Royal United Services Institute (RUSI) in London, said in analysis Tuesday.
Russian stockpiles of military equipment left over from the Soviet era, including tanks, artillery and infantry fighting vehicles, will be running out between now and mid-fall, Watling said, meaning that Russia’s ability to replace losses will be entirely dependent on what it can produce from scratch.
“At the same time, while Russia can fight another two campaign seasons with its current approach to recruitment, further offensive operations into 2026 will likely require further forced mobilisation, which is both politically and economically challenging,” Watling surmised.
CNBC has contacted the Kremlin for a response to the comments and is awaiting a reply.
Economy slowing
In the meantime, dark clouds are gathering on the horizon when it comes to Russia’s war-focused economy, which has labored under the weight of international sanctions as well as homegrown pressures, also largely resulting from war, such as rampant inflation and high food and production costs that even Putin described as “alarming.”
Russia’s central bank (CBR) has stood the course of keeping interest rates high (at 21%) in a bid to lower the rate of inflation, which stood at 10.2% in April. The CBR said in May that a disinflationary process is underway but that “a prolonged period of tight monetary policy” is still required for inflation to return to its target of 4% in 2026. In the meantime, a marked slowdown in the Russian economy has surprised some economists.
“The sharp slowdown in Russian gross domestic product growth from 4.5% year-on-year in the fourth quarter, to 1.4% in the first quarter is consistent with a sharp fall in output and suggests that the economy may be heading for a much harder landing than we had expected,” Liam Peach, senior emerging markets economist at Capital Economics commented last week.
“Such a sharp drop in GDP growth has surprised us, although we had expected a slowdown to take hold this year,” he noted, adding that “a technical recession is possible over the first half of the year and GDP growth over 2025 as a whole could come in significantly below our current forecast of 2.5%.”
In this pool photograph distributed by Russian state agency Sputnik, Russia’s President Vladimir Putin visits Uralvagonzavod, the country’s main tank factory in the Urals, in Nizhny Tagil, on Feb. 15, 2024.
Ramil Sitdikov | Afp | Getty Images
The growth that remains in the Russian economy is concentrated in manufacturing, specifically the defense sector and related industries, and is being fueled by state spending, according to Alexander Kolyandr, senior fellow at the Center for European Policy Analysis.
“After three years of militarizing the country, Russia’s economy is cooling,” he said in online analysis for CEPA, noting that the slowdown in inflation, less borrowing by companies and consumers, declining imports, industrial output and consumer spending all pointed to the slowdown continuing.
That’s not disputed by Russian officials, with the Economic Development Ministry predicting that economic growth will slow from 4.3% in 2024 to 2.5% this year.
“The economy is not demobilizing; it is just running out of steam. That said, a drop can easily become a dive. Bad decisions by policymakers, a further dip in oil prices, or carelessness with inflation, and Russia could find itself in trouble,” Kolyandr said.
Sanctions and oil price bite
What’s particularly starting to hurt Russia are factors beyond its control, including tighter sanctions on Russia’s “shadow fleet” (vessels illicitly transporting oil in a bid to evade sanctions enacted following the 2022 invasion of Ukraine) and a decline in oil prices as a result of Trump’s global tariffs policy that is hitting demand.
On Thursday, benchmark Brent futures with a July expiry stood at $64.94 a barrel while frontmonth July U.S. West Texas Intermediate (WTI) crude was at $61.65. The last spot price of a barrel of Urals crude oil, Russia’s benchmark, was at $59.97, according to LSEG data.
At the start of 2025, Brent was trading at $74.64 per barrel, while WTI and Urals crude were trading at $75.13 and $70.04, respectively.
FILE PHOTO: Crude oil tanker Nevskiy Prospect, owned by Russia’s leading tanker group Sovcomflot, transits the Bosphorus in Istanbul, Turkey September 6, 2020.
Yoruk Isik | Reuters
A lower oil price will “severely limit Russian revenue while its reserves are becoming depleted,” RUSI’s analyst Watling remarked.
“More aggressive enforcement against Russia’s shadow fleet and the continuation of Ukraine’s deep strike campaign could reduce the liquid capital that has so far allowed Russia to steadily increase defence production and offer massive bonuses for volunteers joining the military,” he said.
If Western allies can maintain and strengthen efforts to degrade Russia’s economy, and Ukraine’s forces “deny Russia from reaching the borders of Donetsk [in eastern Ukraine] between now and Christmas,” then “Moscow will face hard choices about the costs it is prepared to incur for continuing the war.”
“Under such conditions the Russians may move from Potemkin negotiations to actually negotiating,” Watling said.
U.S. President Donald Trump sits next to Crypto czar David Sacks at the White House Crypto Summit at the White House in Washington, D.C., U.S., March 7, 2025.
Evelyn Hockstein | Reuters
President Donald Trump‘s top crypto and AI advisor David Sacks said Wednesday that the administration expects the stablecoin legislation moving through the Senate to pass with “significant bipartisan support,” and claimed it could unlock demand for U.S. Treasuries.
“We already have over $200 billion in stablecoins — it’s just unregulated,” Sacks told CNBC’s “Closing Bell Overtime.” “If we provide the legal clarity and legal framework for this, I think we could create trillions of dollars of demand for our Treasuries practically overnight, very quickly.”
The GENIUS Act — a bill to regulate stablecoins — cleared a key procedural vote in the Senate. With 15 Democrats voting for the bill to pass the cloture threshold this week, the proponents have the votes necessary to avoid a filibuster.
“We have every expectation now that it’s going to pass,” added Sacks, though he didn’t answer a question about concerns from Democrats that there aren’t sufficient safeguards in place to keep the president and his family from profiting from legislation.
Read more about tech and crypto from CNBC Pro
Democrats previously rejected the GENIUS Act in part on concern that President Trump’s personal cryptocurrency ventures, including his own meme coin and a stablecoin from his family’s crypto business, created an unprecedented conflict of interest.
Unlike digital assets such as bitcoin, which can trade wildly, stablecoins are a subset of cryptocurrencies whose value is tied to that of a real-world asset, like the U.S. dollar. Bitcoin hit a new record on Wednesday, nearing $110,000.
Tether, which is banked by Cantor Fitzgerald in the U.S., controls more than 60% of the stablecoin market. Deutsche Bank found that stablecoin transactions hit $28 trillion last year, surpassing that of Mastercard and Visa, combined.
Sacks, who has emerged as a powerful policy voice inside Trump’s inner circle, framed the GENIUS Act not just as a crypto breakthrough but as a national economic strategy.
“Stablecoins offer a new, more efficient, cheaper, smoother payment system — new payment rails for the U.S. economy,” he said. “It also extends the dominance of the dollar online.”
The White House has aggressively backed the effort, even as concerns mount over the president’s potential conflicts.
Abu Dhabi’s MGX investment fund recently pledged $2 billion in USD1 to Binance, the world’s largest digital assets exchange. It’s the company’s largest-ever investment made in crypto.
Still, the path to passage isn’t entirely smooth. Senator Josh Hawley, R-Mo., added a controversial rider to the bill that would cap credit card late fees — what’s seen as a poison pill that could alienate banking allies and stall final approval.
The Trump administration wants to pull the plug on ENERGY STAR, the federal program behind those familiar blue labels on energy-efficient appliances, homes, and buildings. Launched in 1992, ENERGY STAR has saved Americans more than $500 billion in energy costs while slashing greenhouse gas emissions.
To dig into what this means for everyday Americans, we spoke with Rebecca Foster, CEO of clean energy nonprofit Vermont Energy Investment Corporation (VEIC), which has spent decades working to make homes, schools, and businesses more energy efficient.
Electrek: What is the ENERGY STAR program, and what are the benefits for consumers?
Rebecca Foster: It’s simple: ENERGY STAR helps customers and businesses save energy and reduce costs. The program does this by clearly labeling which products are energy-efficient options. It’s a certification of confidence – it does not dictate efficiency standards. The program was created in 1992 by President George H.W. Bush and has enjoyed decades of bipartisan support.
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The brand has become the backbone of energy efficiency across the country. ENERGY STAR is a recognized and reliable mark of efficient appliances and electronics that lower costs and improve indoor air quality. The ENERGY STAR label has also expanded to include efficiency standards for weatherizing homes and certifying when new buildings are constructed to high efficiency standards. Utilities benefit from ENERGY STAR, too – with more efficient appliances and systems plugged in, they are better able to manage the grid and decrease costs for customers.
The main benefit to consumers is significant savings through energy efficiency. A typical home can save around $450 a year on their energy bills by choosing ENERGY STAR-certified products, according to a Lawrence Berkeley National Laboratory estimate. Lower-income households spend a greater proportion of their budget on energy, so losing that savings will be felt especially hard by these families. Energy efficiency programs that VEIC administers, including Efficiency Vermont, Efficiency Smart, and the DC Sustainable Energy Utility, have incorporated ENERGY STAR certifications into their rebates and educational materials for decades. The ENERGY STAR certification is an easy way to let people know which products are eligible for rebates and encourage folks to choose the more efficient option by making it more affordable with incentives. Combined, these programs have delivered more than $694 million in customer incentives since 2000, resulting in over $5.6 billion in lifetime customer savings.
Evaluations of the ENERGY STAR program show it saves US households about $40 billion a year nationwide – and has delivered about $500 billion in savings since it began. All for a program that costs the government just $30 million annually. According to the Consortium for Energy Efficiency‘s 2022 survey, where I worked for over a decade prior to joining VEIC, nearly 90% of US households report recognizing the ENERGY STAR label and almost half (45%) report knowingly purchasing an ENERGY STAR-certified product or home within the last 12 months.
Electrek:How would ending the ENERGY STAR program hurt consumers at a national and regional level?
Rebecca Foster: Efficiency labels and education from ENERGY STAR leads to more affordable energy bills for customers. Ending the program means less clarity and guidance for how to choose the more efficient option, which means higher costs month after month. Households are increasingly opting for more efficient, all-electric clean technologies like cold climate heat pumps for heating/cooling and EVs for their transportation needs. That means efficiency will become even more important for households to maintain lower electricity use. So, losing ENERGY STAR now will really cost Americans more in the short and long term.
Regionally and on a local level, getting rid of ENERGY STAR could disrupt energy efficiency programs run by states, utilities, and third-party administrators that rely on the ENERGY STAR label for rebates. It could also hurt manufacturers, distributors, and contractors who have built their businesses around providing and installing more efficient equipment. Existing lists of qualified products will quickly become out of date as new models and new technology enter the market. We could see programs in different states or run by different entities come up with confusing or competing standards for their rebates, making it more difficult for people to save energy.
All of these impacts hurt consumers, especially at a time when families and businesses are already struggling to keep up with rising costs.
Electrek:What sort of impact would ending this program have on the grid?
Rebecca Foster: A stable electric grid is more important than ever as we see growing electricity demand due to data centers and AI and an increasing reliance on electricity to meet more of our daily needs. ENERGY STAR has been the backbone of energy efficiency across the country for decades, and it’s delivered the more efficient lighting, appliances, and heating systems that are in use today in countless homes. Efficiency is a major reason why US electricity demand has been flat for the last two decades, according to the EIA.
Losing ENERGY STAR would slow down and complicate management of the grid because efficiency contributes to a stable and optimized grid. It also helps avoid the costly expansion of transmission projects by reducing demand without asking customers to make large behavioral changes.
A more efficient grid can also avoid investing in new fossil fuel power generation, like natural gas power plants, helping meet state and regional goals for clean energy and emissions reductions. ENERGY STAR is a great tool for realizing an efficient, electrified future. Ending the program will put a greater burden on grid operators and utilities by taking away one of the most effective tools in the toolbox for addressing rising energy demand: customer participation.
Rebecca Foster is VEIC’s CEO. Heading up the executive leadership team, Rebecca guides the nonprofit’s strategic planning, business development, and performance across its contracts nationwide. With nearly 25 years of experience in the clean energy industry, Rebecca is a seasoned leader dedicated to the organization’s mission of generating the energy solutions the world needs.
VEIC is a national clean energy nonprofit that delivers high-impact energy solutions focused on equity and innovation. Since 1986, VEIC has been recognized as a leader in decarbonization strategies, working with governments, utilities, foundations, and businesses to reduce GHG emissions and create a sustainable energy system that benefits everyone.
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