That’s according to a new poll from Ipsos, the latest survey to assess public opinion of the new occupants of Downing Street.
And while the prime minister’s favourability rating plummets, Nigel Farage’sis on the rise.
Image: Ipsos favorability towards politicians
“We have never previously had a government starting with quite as low a share of the vote Labour got in July,” Sir John tells Sky News, referring to the party’s 174-seat majority despite a modest vote share of just 33.7%
“It’s also difficult to find a government that has slipped as much in the polls as this government has so quickly.”
While “the Conservative party is not that popular”, we are in a new world of multi-party politics where “people have plenty of options, Reform UK is gaining traction”, Sir John adds.
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It’s an “unprecedented situation”, and against it Labour face two fundamental difficulties – a leader who “hasn’t got a particularly strong political antenna” and a party “that doesn’t do narrative”.
“Voters are looking for them to fix the country,” Sir John says.
“Inevitably, they can’t in a matter of three to four months but they don’t have a positive narrative to explain why they have done what they have done.
“Their only argument is the Tories hid things and it’s worse than we thought. That’s a debatable proposition.”
But how detrimental is bad polling early on, and is it possible to shift the dial once a perception sets in?
‘They have certainly got time’
According to Keiran Pedley, director of UK Politics at Ipsos, “there’s not a hard and fast rule”.
Image: Two in five people feel worse off since Labour got elected.
He says: “If you look at past prime ministers, there are some that start at a certain level, and they fall gradually over time, and they lose an election or get replaced, like Rishi Sunak or Theresa May.
“But there are other examples where it’s not as linear – Margaret Thatcher, Tony Blair, David Cameron, their popularity ebbed and flowed.”
To some degree, this was all circumstantial. Thatcher was bolstered by the Falklands War, for example, while the perceived weaknesses of then Labour leader Ed Miliband helped Cameron bounce back from his austerity-hit approval ratings to win the 2015 election.
“These things are all relative to how competently the opposition are seen as well,” Mr Pedley says.
“Given Labour are not six months into what might be a five-year term they have certainly got time.”
‘Public is giving Labour a chance’
Indeed, some Labour insiders are not fazed by the polls, hoping the public will stick with them over time as they start to feel the benefits of the government’s longer-term pledges like growing the economy and investing in the NHS.
According to Luke Tryl, director of thinktank More in Common, there is evidence the public is giving them some grace on this front.
The polling might be grim, but in focus groups, he says people seem willing to “give them the benefit of the doubt”.
He said: “They will say ‘I am not that happy with what they have done so far, but I am willing to give them a chance’.”
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Mr Tryl says the next election is likely to come down to three metrics: Do people think the weekly shop is more affordable, can people get a GP appointment more easily, have the small boats stopped or at least reduced?
Mr Tryl says Labour will want to start making some progress on those issues long before voters next go to the polls – perhaps even within a year – or else the mood against the party could “crystalise”.
“They could find themselves in a situation like Joe Biden, who actually had lots of popular policy but [by the election campaign], the mood had crystallised against him, it was too late.”
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2:52
How the polls ‘got the US election wrong’
‘Learn lessons from America’
James Matthewson, a Labour spokesman during the Jeremy Corbyn era, also urged Starmer to learn lessons from across the Atlantic.
He believes the prime minister “absolutely can turn things around”, but that requires “defining what a centre-left government should look like”.
“They cannot look like the same old establishment. They need to look sensible and moderate but at the same time show they are different.”
That’s not an easy task he admits, and one Starmer’s predecessor, Mr Corbyn, failed to pull off with his huge fiscal spending programme that was rejected at the 2019 election.
Image: Labour need to learn from the Democrats’ losses, say pollsters
With even less room for manoeuvre on public spending than then, Mr Matthewson says Labour need to define their values with policies that are bold and socially progressive – but don’t cost the earth.
“The private school tax policy is a clear example of this kind of thing,” he says. “Most people don’t send their kids to private schools, and most people like that. It’s a thing of values.”
Drug reform and democratic reform are other areas Labour could tap into to distinguish themselves from the Tories, he adds – warning Mr Farage will be “emboldened” by Donald Trump’s victory, and that poses a huge risk at the next UK election.
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2:07
100 days of Starmer
Their “core narrative”, he says, is “there is a left-wing establishment ruling the world”.
“It’s nonsense, but it’s the narrative that works. And the more you look like that, the more you’re trying to be responsible and fill the shoes of the previous government, the more you fall into that trap.”
Can Labour bounce back?
Of course, while Mr Biden had four years, Mr Starmer has five – so for now at least, time is indeed on his side.
Since the local elections Reform UK has had no shortage of good polls.
But a new one suggests Nigel Farage‘s party has a chance not only of winning the next election, but of claiming a decent Commons majority, too.
In February, Reform topped a Sky News/YouGov poll for the first time, with Nigel Farage’s party edging in front on 25%, Labour pushed into second on 24%, with the Tories on 21%.
But a fresh one from Ipsos puts Reform on 34%, nine points ahead of Labour on 25%, with the Conservatives a distant third on 15%.
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16:03
Zia Yusuf: I sent a tweet I regretted
While the other parties are flatlining, Reform appears to be pushing boundaries.
Were these figures to be replicated across the country at a general election, with every constituency behaving the same way, then Reform could win as many as 340 seats, giving it a majority of 30, Sky News analysis suggests.
Labour could be reduced to 176 seats, down 236 on last year’s election, while the Tories would hit a record low of 12 seats.
But polling should always be taken with a pinch of salt and with the firm acknowledgement that there is not an election coming any time soon.
Conservative backbenchers might also tell you publicly that opinion polls are notoriously difficult to translate into seat numbers because voting percentages in individual constituencies can vary hugely from the overall average.
But the truth is that the symbolism of Reform UK topping another poll is likely to be noticed by MPs from all parties, especially backbench Conservatives who have actively been hoping their leader, Kemi Badenoch, can help them climb the polls and bring the party back into public favour.
Politics is a brutal game and when it comes to toppling underwhelming party leaders, the Tories are more ruthless than most. One wonders how many of these polls Mrs Badenoch’s party will allow her to endure.
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As the party approaches a year since its major victory, it will not have much to celebrate if these numbers are anything to go by.
According to this survey, only 19% are satisfied with the job Sir Keir Starmer is doing as prime minister, with 73% dissatisfied.
And the figure of 25% of voters intending to vote Labour is a level not seen since October 2019.
While abstract to much of the public, polling can often shape not only the chatter inside Westminster but how and when plots by MPs begin.
For Reform UK, this is a much-needed morale boost after a surprise resignation by their former Chairman Zia Yusuf, and then an almost immediate U-turn back into the party.
And Kemi Badenoch – who said during her leadership campaign that the Conservatives needed to go back to first principles and that this would take time – will be wondering, seven-and-a-half months after winning the leadership, how much time she really has left.
Ipsos interviewed a representative probability sample of 1,180 British adults aged 18+, via the Ipsos UK KnowledgePanel. Data was collected between 30 May-4 June 2025.
The impending ban on protest group Palestine Action has divided opinion – described as both “outrageous” and “long overdue”.
Home Secretary Yvette Cooper is expected to take the step after the group broke into RAF Brize Norton in Oxfordshire on e-scooters and sprayed two Voyager planes with red paint.
The prime minister described the attack as “outrageous” and a rapid review of security at MoD bases is under way.
It was the latest protest in a five-year campaign from Palestine Action (PA) that has targeted arms manufacturers, financial institutions, political figures and government buildings.
Red spray paint has become its signature.
Image: Damage to planes at Brize Norton
On its website, PA says it is a “direct action movement” committed to ending “global participation” in what it calls Israel’s “genocidal and apartheid regime”.
It adds that it uses “disruptive tactics” to target “corporate enablers of the Israeli military-industrial complex”.
Banning the group would make membership of it illegal. It would be treated as a terrorist organisation.
Saeed Taji Farouky, a spokesman for PA, told Sky News that potential proscription was “unfair”, adding that it was “ludicrous” that a “civil society direct action group” could end up on the same list as ISIS.
He added: “It’s not logical, it’s not even consistent with the British legal definition of terrorism, it’s a reaction that’s been taken overnight, with almost no discussion or debate.
“The whole thing is incredibly worrying, mostly for what it means about British law in general, about undermining the very basis of British democracy and the rule of law.”
There are “no circumstances” under which the two people who breached Brize Norton would be handed over to the police, he said.
Singer-songwriter Paloma Faith, who spoke at a pro-Palestine rally in Whitehall in central London on Saturday, told Sky News she was “devastated” by the move.
Image: Paloma Faith spoke at the pro-Palestine rally
“I have met some of the people who have friends in that group. They are young students and they are basically trying to do something because they feel that our government is failing them.”
She added that “everyone” wants to end what she described as a “massacre” in Gaza.
Israel says its military campaign in Gaza is a way of defending itself against Hamas, which killed more than a thousand people in its 7 October attacks and took about 240 people hostage. Hamas-run health authorities claim Israeli attacks have since killed almost 56,000 people in Gaza.
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1:49
What’s happening to Palestine Action?
Faith continued: “When you scribble on something, or paint on it, it’s a non-violent protest and it shouldn’t be made at the same level as a violent protest – it is unjust.”
Ben Jamal, director of the Palestine Solidarity Campaign, backed Palestine Action’s use of non-violent protest.
Image: A bank damaged by Palestine Action
He told Sky News: “There has been a place for that in all political movements in history.
“In the struggle for the rights of black people in the US, in the struggle against apartheid in South Africa, in the struggle for women to have the vote, people took forms of non-violent direct action.
“Imagine if we had the current [situation] back in those days – we would have been proscribing the suffragettes, treating them as terrorists.”
Image: There was a pro-Israeli counter-protest in London
Others have welcomed the move. Lord Walney, who served as the government’s independent adviser on political violence, told Sky News the decision was “long overdue”.
“Palestine Action have acted as the enemy within which is why it’s right, now, to crack down on them,” he said.
“They have terrorised working people for a number of years and there’s a number of serious violent charges that are going through the court system at the moment.”
The UK government is expected to announce its decision early next week.
A yellow warning is in place for “potentially intense” thunderstorms in large parts of the country – and some places could have up to 40mm of rainfall in less than two hours.
The Met Office said there could also be “frequent lightning, large hail and strong winds”.
The alert lasts until 3am on Sunday and covers parts of northern England, northeast Wales and the Scottish Borders.
The Met Office urged those in the warning areas to consider if their location is at risk of flash flooding and to prepare accordingly.
Image: Weather warning for thunderstorms. Pic: Met Office
Forecasters have said the heatwave in parts of England and Wales provides “perfect conditions” for thunderstorms.
On Saturday, the UK had the hottest day of 2025 so far, with a temperature of 33.2C (91.7F) recorded in Charlwood, Surrey.
And thousands of people watched the sunrise over Stonehenge in Wiltshire to celebrate the summer solstice, marking the year’s longest day.
Met Office meteorologist Jonathan Vautrey said “hot and humid air is being dragged up” from parts of continental Europe.
“But we also have low pressure out in the Atlantic, and that is driving weather fronts across the UK, providing instability in the air and the perfect conditions to start sparking off some thunderstorms as that hot and humid air rises rapidly,” he added.
Image: People enjoy the warm weather on a beach in Margate, Kent. Pic: PA
The east of England, including London and the South East, could experience a “tropical night”, although most of the country will see “a lot cooler” and “a lot fresher” conditions, Met Office forecaster Dan Stroud said.
“In one or two spots, that could potentially be a tropical night, which is where the overnight minimums actually fail to drop below 20 degrees (centigrade),” he added.
Sunday will see a day of “sunny spells and showers” with highs of around 27C and 28C, Mr Stroud said.
An amber heat-health alert for all regions in England remains in place over the weekend.
The alert, issued by the UK Health Security Agency (UKHSA), has warned that significant impacts are likely during the alert period across health and social care services, including a rise in demand.