Orange partners with OpenAI, Meta to develop custom African-language AI models
The logo of telecoms giant Orange displayed at Mobile World Congress 2024 in Barcelona, Spain.
Joan Cros | Nurphoto via Getty Images
French telecoms giant Orange on Tuesday said it’s partnering with Microsoft-backed OpenAI and Facebook-owner Meta to build custom artificial intelligence models designed to better understand regional African languages.
Orange said it’s working with OpenAI and Meta to develop custom AI models built on their respective Whisper and Llama open-source AI models — openly available systems that can be adapted to meet specific needs — that can understand West African languages not understood by most conversational systems.
Currently, much of the data major AI companies train their algorithms on originates in the United States, which means their models can lose important context, such as culture and language, when it comes to different regions like Europe, the Middle East and Africa.
That means it can be hard for those models to understand text and voice-based communications composed in less well-represented languages, according to Steve Jarrett, Orange’s chief AI officer.
“Having an open model, you’re able to do what’s called fine tuning, where you you introduce additional information to the model that wasn’t included when it was first trained,” Jarrett told CNBC in an interview. “We’re adding the recognition of West African regional languages that are not understood today by any AI.”
Orange plans to start by rolling out AI models that incorporate two West African regional languages, Wolof and Pulaar, which are spoken by roughly 16 million people and six million people, respectively, in early 2025.
Wolof is a language spoken in Senegal, the Gambia and southern Mauritania, while Pulaar is mostly spoken in Senegal.
The open-source AI models will be provided externally by Orange with a free license for non-commercial uses including public health and education, the company said. Orange plans to expand its custom AI model initiative to eventually cover all 18 West African countries.
“We’re operating in West African countries where a lot of these regional languages are being spoken in our contact centers, but where the current AI models don’t understand what these people are typing or saying,” Jarrett told CNBC.
Major large language models like OpenAI’s GPT, Meta’s Llama and Anthropic’s Claude aren’t well suited to Africans’ needs as they weren’t trained specifically on data originating from the region, according to Orange’s AI chief.
‘Sovereign AI’ push
The move taps into a concept that’s been gaining traction globally, known as “sovereign AI.”
The term refers to the idea that individual countries and regions should seek greater control over the core technological infrastructure upon which AI systems are built, by localizing data storage and processing to ensure they represent specific languages, culture and history.
Orange is also looking to localize data processing and the hosting of OpenAI’s models in European data centers. This, Orange said, will give it early access to OpenAI’s latest and most advanced AI models and help it build new applications such as AI-powered voice systems for customer service.
Jarrett said Orange is committing to using AI “responsibly” and “not always using the massive, large language model [LLM] for every problem” given environmental concerns associated with the technology’s huge energy requirements.
In addition to using AI systems to improve customer service, Orange is also using the tech to improve a core part of its business: mobile networks.
“On the network side, we use [AI] to not only optimize how we plan the network, but also how we operate the network right,” Jarrett told CNBC.
“The volume of data is so large coming from all the network equipment that with AI systems, we can help identify those patterns in the data that could help us identify and predict failures even before the customer notices.”
Masayoshi Son, chairman and chief executive officer of SoftBank Group Corp., speaks during the company’s annual general meeting in Tokyo, Japan, on Friday, June 27, 2025.
Bloomberg | Bloomberg | Getty Images
Intel and SoftBank announced on Monday that the Japanese conglomerate will make a $2 billion investment in the embattled chipmaker.
SoftBank will pay $23 per share for Intel’s common stock, which closed on Monday at $23.66. The shares rose about 6% in extended trading to $25.
The investment makes SoftBank the fifth-biggest Intel shareholder, according to FactSet. It’s a vote of support for Intel, which hasn’t been able to take advantage of the artificial intelligence boom in advanced semiconductors and has spent heavily to stand up a manufacturing business that’s yet to secure a significant customer.
“Masa and I have worked closely together for decades, and I appreciate the confidence he has placed in Intel with this investment,” Intel CEO Lip-Bu Tan said in a statement, referring to SoftBank founder Masayoshi Son.
Intel shares lost 60% of their value last year, their worst performance in the company’s more than half-century on the public market. The stock is up 18% in 2025 as of Monday’s close.
Tan took over as Intel CEO in March after his predecessor, Pat Gelsinger, was ousted in December.
Intel has been a major topic of discussion in Washington of late, due to the company’s role as the only American company capable of manufacturing the most advanced chips.
However, Intel’s foundry business, which is designed to manufacture chips for other companies, has yet to secure a major customer, a critical step towards stabilization and expansion. Last month, Intel said it would wait to secure orders before committing to certain future investment in its foundry.
Tan met with President Donald Trump last week after the president had called for the CEO’s resignation. The U.S. government is considering taking an equity stake in Intel, according to reports.
SoftBank, meanwhile, has become an increasingly large player in the global chip and AI markets.
In 2016, SoftBank acquired chip designer Arm in a deal worth about $32 billion at the time. Today the company is worth almost $150 billion. Arm-based chips are part of Nvidia’s systems that go into data centers.
And in March of this year, SoftBank announced plans to acquire another chip designer, Ampere Computing, for $6.5 billion.
SoftBank was also part of President Trump’s Stargate announcement in January, along with OpenAI and Oracle.
The three companies committed to invest an initial $100 billion and up to $500 billion over the next four years in the AI infrastructure project. Two months later, SoftBank led a $40 billion investment into OpenAI, the largest private tech deal on record.
“This strategic investment reflects our belief that advanced semiconductor manufacturing and supply will further expand in the United States, with Intel playing a critical role,” Son said in a statement.
Nikesh Arora, CEO of Palo Alto Networks, looks on during the closing bell at the Nasdaq Market in New York City on March 25, 2025.
Jeenah Moon | Reuters
Palo Alto Networks reported better-than-expected quarterly results and issued upbeat guidance for the current period. The cybersecurity software vendor said Nir Zuk, who founded the company in 2005, is retiring from his role as chief technology officer.
The stock rose about 6% in extended trading.
Here’s how the company did compared to LSEG estimates:
- Earnings: 95 cents adjusted vs. 88 cents expected
- Revenue: $2.54 billion vs. $2.5 billion expected.
Revenue in the fiscal fourth quarter rose 16% from about $2.2 billion last year, the company said in a statement. Net income fell to about $254 million, or 36 cents per share, from about $358 million, or 51 cents per share, in the year-ago period.
The company also issued upbeat guidance for the fiscal first quarter. Earnings per share will be between 88 cents and 90 cents, Palo Alto said, topping an 85-cents estimate from StreetAccount.
For the full year, Palo Alto said revenue will range from $10.48 billion to $10.53 billion on adjusted earnings of $3.75 to $3.85 per share. Both estimates exceeded Wall Street’s projections.
Palo Alto said that for the fiscal first quarter, remaining purchase obligations, which tracks backlog, will range between $15.4 billion and $15.5 billion, surpassing a $15.07 billion estimate.
Last month, the company announced plans to buy Israeli identity security provider CyberArk for $25 billion. It’s the largest deal Palo Alto has made since its founding, and most ambitious in an acquiring spree that ramped up after CEO Nikesh Arora took the helm of the company in 2018.
Shares sold off sharply after the news broke and have yet to recover previous highs. The stock is down about 3% this year as of Monday’s close.
“We look for great products, a team that can execute in the product, and we let them run it,” Arora told CNBC following the announcement. “This is going to be a different challenge, but we’ve done well 24 times, so I’m pretty confident that our team can handle this.”
Lee Klarich, the company’s product chief, will replace Zuk as CTO and fill his position on the board.
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