Reddit is ramping up efforts to attract more users outside of the U.S., putting countries like India and Brazil in focus as it looks to unlock new advertising opportunities, a top company executive told CNBC.
In a wide-ranging interview, Jen Wong, chief operating officer of Reddit, said other platforms have 80% to 90% of users outside of the U.S. while about half of her company’s current users are based internationally.
“So that points to a lot of our future user growth opportunity definitely outside of the U.S. and local language,” Wong told CNBC. “The opportunity, the way I think about it, is every language is an opportunity for another Reddit.”
Reddit has historically been an English-language platform, but the company is looking to expand its international reach with the help of artificial intelligence translations. This year, Reddit launched a feature that automatically translates its site into different languages.
Wong said that around 20 to 30 languages could be available by the end of the year.
India opportunity
Among the company’s fastest-growing markets in terms of users is the U.K., the Philippines, India and Brazil.
“India’s growing really rapidly,” Wong said. “We see a big opportunity in India.”
The Reddit COO said that India has a large English-speaking internet population, and there are lots of engaged users around topics like cricket and the Bollywood movie industry.
Wong also said Reddit has been meeting with “mods” — or moderators, who oversee content on communities on the site.
Advertising opportunity
Growth in markets like India can propel Reddit to boost ad revenue, its main source of income.
International markets account for just over 17% of Reddit’s revenue currently, according to the company’s third-quarter results, despite around 50% of its users being located outside the U.S.
Wong said that Reddit first attempts cross-border advertising for international markets, such as when a European brand is looking to advertise in the U.S. Then, when Reddit hits about 10% of a country’s internet population in a country, there is an opportunity to build teams focused on local advertising — like an Indian brand advertising to Indian users.
This has not yet happened in many markets, but Reddit is keeping an eye on many of its fastest growing countries, Wong said.
New search tools
Reddit users will know that it’s not always the easiest site to find what you’re looking for — a drawback that the company is now looking to change with new search tools.
During Reddit’s third-quarter earnings call last month, CEO Steve Huffman called search on the platform a “focused investment” in 2025.
Wong expanded that the company is thinking of its search feature as a way of helping users to navigate around the site to find similar topics or posts that they may have otherwise missed.
“You land on a post and but it’s almost like a dead end. But there are a lot of posts, often like that post, or there are other posts like that post in other communities. And so giving you a total view of what that looks like is a really interesting opportunity,” Wong said.
“Guiding you through Reddit as you follow that line of thinking, is how we think of the opportunity.”
Wong declined to say more except, “We’re testing a lot of things.”
The European Commission launched an antitrust probe into German software behemoth SAP on Thursday, citing concerns about the company’s practices in software support services.
According to the Commission, the investigation will assess “whether SAP may have distorted competition in the aftermarket for maintenance and support services related to an on-premises type of software, licensed by SAP, used for the management of companies’ business operations.”
SAP, in a statement on Thursday, said it believed its policies and actions were fully compliant with EU competition rules.
“However, we take the issues raised seriously and we are working closely with the EU Commission to resolve them,” a spokesperson said. “We do not anticipate the engagement with the European Commission to result in material impacts on our financial performance.”
SAP is one of Europe’s most valuable companies, with a market cap of almost 282 billion euros ($331 billion). Shares of the firm moved lower on Thursday, losing 2% by 12:45 p.m. in London (7:45 a.m. ET).
The EU probe relates to a piece of SAP software called Enterprise Resource Planning, or ERP.
ERP is widely used by large corporations to manage their everyday finance and accounting needs. SAP is a major player in the space — but it isn’t alone. The company competes with the likes of Microsoft and Oracle, which offer their own ERP products.
Specifically, the European Commission said it was addressing the so-called “on-prem” version of SAP ERP. On-prem refers to software that is hosted on a company’s own servers, as opposed the cloud where it can be remotely accessed via SAP data centers.
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Much of SAP’s business still comes from its on-prem IT services. However, the company has for years been attempting to shift more of its focus to the cloud — particularly as it faces competition from technology giants like Microsoft and Amazon, which dominate the market for public cloud services.
The latest EU antitrust probe is noteworthy as it doesn’t involve Big Tech.
Much of the bloc’s work on competition policy has focused on the market power of U.S. technology giants. This has led to criticisms from both the tech sector and politicians in the U.S., who say American tech firms are being unfairly targeted. On Wednesday, Apple urged a repeal of the Digital Markets Act, the EU’s landmark digital competition law, saying it was “leading to a worse experience for Apple users in the EU.”
A Nvidia RTX PRO 6000 Blackwell Server Edition on display during VivaTech 2025 tech conference in Paris, France.
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British artificial intelligence infrastructure firm Nscale is raising heaps of cash as it looks to ramp up the deployment of AI data centers across Europe.
Nscale, which is based in London, said Thursday that it has raised $1.1 billion in a bumper Series B funding round. The investment was led by Aker, the Norwegian industrial investment company, with additional participation from a raft of firms including Nvidia, Nokia and Dell.
The investment highlights continued demand for high-powered computing infrastructure, which is required to train and run powerful foundational AI models from companies like OpenAI, Microsoft and Google.
Nscale has become a central player in Britain’s ambition to become a global AI powerhouse. Last week, the likes of Microsoft, Nvidia and OpenAI announced multibillion-dollar projects involving Nscale to build out AI computing infrastructure across the U.K.
“We are creating one of the largest global [infrastructure] platforms of its kind – purpose-built to meet surging demand and unlock breakthroughs at unprecedented scale,” said Josh Payne, Nscale’s CEO and co-founder, in a statement.
“This allows Nscale to provide our customers access to scarce, and highly sought after, compute capacity and rapidly accelerate the build-out of secure, compliant and energy-efficient AI infrastructure,” he added.
Nscale was spun out from Arkon Energy, an Australian cryptocurrency mining firm, in 2023 to address soaring demand for data centers capable of handling AI workloads.
It is working with OpenAI in the U.K. and Norway to build new data centers as part of the ChatGPT maker’s Stargate investment project. Nscale said that part of the Series B funding would go toward “enabling the rapid rollout” of the Stargate data center projects in Europe.
The company is committing $1 billion for the Norwegian project, with the goal of racking up 100,000 Nvidia graphics processing units (GPUs) at the site before 2027. The U.K. site, meanwhile, will house 8,000 GPUs in its first phase early next year, with the option to expand capacity to around 31,000 GPUs over time.
Light uses artificial intelligence to automate companies’ finance and accounting functions.
Light
Danish startup Light is the latest in a series of European tech firms raising cash as venture capitalists search for the next big thing in artificial intelligence.
Founded in 2022, Light develops software that uses AI to automate various functions that exist within businesses’ finance teams, including accounting, bookkeeping and financial reporting.
The Copenhagen-headquartered company told CNBC that it had raised $30 million in a Series A funding round led by Balderton Capital, an early investor in fintech unicorns Revolut and GoCardless.
Atomico, Cherry Ventures, Seedcamp and Entrée Capital also invested in the round, along with angel investors including Hugging Face co-founder Thomas Wolf and Meta board member Charlie Songhurst.
Light plans to use the cash to “double down on the commercial side” of the business, Jonathan Sanders, Light’s CEO and co-founder, told CNBC. The startup recently opened an office in London and says it is planning to open one in New York to meet U.S. demand.
Light isn’t the only startup out there using AI to streamline companies’ finance and accounting processes.
Pigment, a business planning and forecasting platform designed to be more user-friendly than Microsoft Excel, last year raised $145 million at a valuation north of $1 billion. More recently, accounting software startup Pennylane raised 75 million euros ($88.4 million), doubling its valuation to 2 billion euros.
Currently, the market for software that helps companies manage their finances is dominated by industry behemoths like Microsoft, Oracle and SAP. However, these systems can often be cumbersome, requiring specialists to “tinker around the edges for a year or two just to make it work,” according to Sanders.
“We service fast-growing, fast-scaling companies who need a system where they can expand really fast,” Sanders told CNBC. Light’s customers include Lovable, the buzzy Swedish AI firm recently valued at $2 billion, and Sana Labs, which is being acquired by Workday for $1.1 billion.
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Sanders said AI can rapidly transform how companies handle their finances. “The future of numbers is text,” he says. For example, rather than sifting through company policies to find a team’s meal allowance, this can be automated by an AI agent that has access to the relevant documents.
Moving forward, Light wants to focus on large, enterprise-level customers that struggle with “broken processes and workflows,” according to Sanders. “No human team can continuously analyze, reconcile and update thousands of pages of policies for coherence,” he told CNBC.