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Consumers beware: With bitcoin trading solidly over $90,000 this month and closing in on the $100,000 level, cybercriminals will be circling the wagons.

“This is going to create a lot of FOMO and a lot of urgency around investing in bitcoin and paying with bitcoin,” said Eva Velasquez, president and chief executive of the Identity Theft Resource Center. Scammers “love, love, love to leverage external events, create confusion, create that sense of urgency and steal your hard-earned money.”

The issue is compounded by the fact that legitimate strategies to make money with bitcoin are being discussed publicly by reputable sources. That, coupled with the technological advances of AI, makes scams seem more real, even for more sophisticated investors, industry professionals said. 

The stakes are particularly high given that the Federal Bureau of Investigation’s Internet Crime Complaint Center received more than 69,000 complaints last year related to cryptocurrency fraud, with estimated losses topping more than $5.6 billion. The losses associated with these complaints accounted for nearly half of the total fraud losses reported.

With this in mind, here’s how to recognize and avoid the latest crypto scams:

‘Elon Musk is not going to double your money’ 

Prevalent scams today include fake bonuses in exchange for an initial investment, bogus coin promotions, phishing emails or texts that appear to come from reputable crypto companies or exchanges, Ponzi and pyramid schemes, or “Pig butchering” scams that involve fraudsters building trust over time, often posing as friends or romantic partners, before convincing victims to invest in fake crypto platforms. 

Schemes also commonly invoke well-known names like crypto enthusiast and Tesla CEO Elon Musk. Scammers have been broadcasting fake video of Elon Musk including fake livestreams, making it seem as if he were speaking about specific cryptocurrency opportunities. In one such scam, the thieves tried to lure investors to scan a QR code before the “livestream” ended. Investors were promised double the amount of cryptocurrency they deposited, according to a report by Engadget

“Elon Musk is not going to double your money if you send him crypto,” said Merrick Theobald, vice president of marketing at BitPay, a cryptocurrency payment service. 

These types of scams are likely to proliferate with Musk, who is always in the headlines, figuring even more prominently in President-elect Trump’s orbit and picked to co-lead the proposed Department of Government Efficiency. The Trump administration is also expected to serve as tailwind for crypto with pro-crypto legislation expected to be one of the first legislative efforts taken up in a new Congress.

Coinbase warns scammers will prey on your fear

Fraudsters also use fear to ensnare victims.

Coinbase is seeing several scams in which cyber thieves send a text claiming a crypto owner’s account has been compromised. If the user responds to the text, scammers try to pry additional information such as the crypto owner’s seed phrase, which allows the thieves to empty the account, said Jeff Lunglhofer, chief information security officer of Coinbase. People fall for this because it all seems plausible and the scammers convince them their assets are at risk, he added.

If you get a text or an email claiming there’s a problem with your crypto account, don’t respond or click on any links. Instead, go directly to your provider’s website or call the phone number you know is attached to the provider to inquire about your account, Theobald said. 

Be skeptical of one-time promotional offers

Scammers sometimes send emails or place ads on social media, offering one-time promotions for investing in crypto. These ads often look like legitimate offers from reputable companies that people may be familiar with, or have done business with in the past, said Howard Greenberg, president of The American Blockchain and Cryptocurrency Association, a non-profit trade association. 

But there might be a letter missing in the URL and if you click on it, you’ll see something that looks very much like the homepage of the reputable site, confusing people more, Greenberg said. In reality, crypto owners are plugging in their credentials on a fraudulent site. “Before you realize you’ve signed on to a fake site, your money is gone,” Greenberg said. “There’s no way to do a dispute like you can with a credit card.”

To avoid this problem, he recommends people bookmark the websites of the legitimate providers they use. This way, investors can go there directly to purchase crypto and they don’t accidentally fall for a scam by clicking on someone else’s link. In addition, he recommends people only buy crypto on reputable exchanges, which include Coinbase and Gemini. “You don’t want to be using a fly-by-night exchange out of Liechtenstein,” Greenberg said.

How families get defrauded

There’s the adage, “If it sounds too good to be true, it probably is,” but when it comes to crypto scams, people still take the bait. Sometimes it’s because they don’t recognize the warning signs. These include offers that seem too good to be true, pressure tactics or unrealistic promises for returns. A little homework can save a lot of money and headaches, industry professionals said.

Yaya Fanusie, director of policy for anti-money laundering and cyber risk at the Crypto Council for Innovation, had a family member recently defrauded by a crypto scammer. The company, supposedly founded by a well-known mathematician, advertised a guaranteed investment return of 150%. Fanusie did some digging on the relative’s behalf and found the supposedly famous mathematician had only a few dozen followers on LinkedIn. Fanusie was also suspicious due to the lofty investment guarantee and because his relative was being asked to communicate with the company on What’sApp, which is end-to-end encrypted and offers scammers extra protection.

Another red flag is if an organization asking for money claims crypto is the only payment option, Velasquez said. “I would be very, very leery about any transaction where the only way you can pay is through cryptocurrency.”

Do detailed research on new tokens and cryptocurrency companies

Fanusie recommends that prospective investors search the internet for background on any company they are considering doing business with, including where it was registered and when. He also urges would-be investors to check Fincen’s website to determine whether the provider they’re considering is regulated as a money service business. If a company claims to be an investment company, it’s worth checking with the SEC to see if it is registered, he said.

“You can’t take what they say on faith,” he said.

Prospective investors should also take the time to ensure any digital coin they are considering buying is legitimate. If the token isn’t listed on a mainstream site, it might not be legitimate or it might be obscure and thus riskier. One way to verify a token’s legitimacy is by looking it up on price-tracking sites such as CoinGecko or CoinMarketCap.

“Often if you do a little bit of verification … you find out that things aren’t always what they seem to be,” Fanusie said.

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Google hires Windsurf CEO Varun Mohan, others in latest AI talent deal

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Google hires Windsurf CEO Varun Mohan, others in latest AI talent deal

Chief executive officer of Google Sundar Pichai.

Marek Antoni Iwanczuk | Sopa Images | Lightrocket | Getty Images

Google on Friday made the latest a splash in the AI talent wars, announcing an agreement to bring in Varun Mohan, co-founder and CEO of artificial intelligence coding startup Windsurf.

As part of the deal, Google will also hire other senior Windsurf research and development employees. Google is not investing in Windsurf, but the search giant will take a nonexclusive license to certain Windsurf technology, according to a person familiar with the matter. Windsurf remains free to license its technology to others.

“We’re excited to welcome some top AI coding talent from Windsurf’s team to Google DeepMind to advance our work in agentic coding,” a Google spokesperson wrote in an email. “We’re excited to continue bringing the benefits of Gemini to software developers everywhere.”

The deal between Google and Windsurf comes after the AI coding startup had been in talks with OpenAI for a $3 billion acquisition deal, CNBC reported in April. OpenAI did not immediately respond to a request for comment.

The move ratchets up the talent war in AI particularly among prominent companies. Meta has made lucrative job offers to several employees at OpenAI in recent weeks. Most notably, the Facebook parent added Scale AI founder Alexandr Wang to lead its AI strategy as part of a $14.3 billion investment into his startup. 

Douglas Chen, another Windsurf co-founder, will be among those joining Google in the deal, Jeff Wang, the startup’s new interim CEO and its head of business for the past two years, wrote in a post on X.

“Most of Windsurf’s world-class team will continue to build the Windsurf product with the goal of maximizing its impact in the enterprise,” Wang wrote.

Windsurf has become more popular this year as an option for so-called vibe coding, which is the process of using new age AI tools to write code. Developers and non-developers have embraced the concept, leading to more revenue for Windsurf and competitors, such as Cursor, which OpenAI also looked at buying. All the interest has led investors to assign higher valuations to the startups.

This isn’t the first time Google has hired select people out of a startup. It did the same with Character.AI last summer. Amazon and Microsoft have also absorbed AI talent in this fashion, with the Adept and Inflection deals, respectively.

Microsoft is pushing an agent mode in its Visual Studio Code editor for vibe coding. In April, Microsoft CEO Satya Nadella said AI is composing as much of 30% of his company’s code.

The Verge reported the Google-Windsurf deal earlier on Friday.

WATCH: Google pushes “AI Mode” on homepage

Google pushes "AI Mode" on homepage

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Nvidia’s Jensen Huang sells more than $36 million in stock, catches Warren Buffett in net worth

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Nvidia's Jensen Huang sells more than  million in stock, catches Warren Buffett in net worth

Jensen Huang, CEO of Nvidia, holds a motherboard as he speaks during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, on June 11, 2025.

Gonzalo Fuentes | Reuters

Nvidia CEO Jensen Huang unloaded roughly $36.4 million worth of stock in the leading artificial intelligence chipmaker, according to a U.S. Securities and Exchange Commission filing.

The sale, which totals 225,000 shares, comes as part of Huang’s previously adopted plan in March to unload up to 6 million shares of Nvidia through the end of the year. He sold his first batch of stock from the agreement in June, equaling about $15 million.

Last year, the tech executive sold about $700 million worth of shares as part of a prearranged plan. Nvidia stock climbed about 1% Friday.

Huang’s net worth has skyrocketed as investors bet on Nvidia’s AI dominance and graphics processing units powering large language models.

The 62-year-old’s wealth has grown by more than a quarter, or about $29 billion, since the start of 2025 alone, based on Bloomberg’s Billionaires Index. His net worth last stood at $143 billion in the index, putting him neck-and-neck with Berkshire Hathaway‘s Warren Buffett at $144 billion.

Shortly after the market opened Friday, Fortune‘s analysis of net worth had Huang ahead of Buffett, with the Nvidia CEO at $143.7 billion and the Oracle of Omaha at $142.1 billion.

Read more CNBC tech news

The company has also achieved its own notable milestones this year, as it prospers off the AI boom.

On Wednesday, the Santa Clara, California-based chipmaker became the first company to top a $4 trillion market capitalization, beating out both Microsoft and Apple. The chipmaker closed above that milestone Thursday as CNBC reported that the technology titan met with President Donald Trump.

Brooke Seawell, venture partner at New Enterprise Associates, sold about $24 million worth of Nvidia shares, according to an SEC filing. Seawell has been on the company’s board since 1997, according to the company.

Huang still holds more than 858 million shares of Nvidia, both directly and indirectly, in different partnerships and trusts.

WATCH: Nvidia hits $4 trillion in market cap milestone despite curbs on chip exports

Nvidia hits $4 trillion in market cap milestone despite curbs on chip exports

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Tesla to officially launch in India with planned showroom opening

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Tesla to officially launch in India with planned showroom opening

Elon Musk meets with Indian Prime Minister Narendra Modi at Blair House in Washington DC, USA on February 13, 2025.

Anadolu | Anadolu | Getty Images

Tesla will open a showroom in Mumbai, India next week, marking the U.S. electric carmakers first official foray into the country.

The one and a half hour launch event for the Tesla “Experience Center” will take place on July 15 at the Maker Maxity Mall in Bandra Kurla Complex in Mumbai, according to an event invitation seen by CNBC.

Along with the showroom display, which will feature the company’s cars, Tesla is also likely to officially launch direct sales to Indian customers.

The automaker has had its eye on India for a while and now appears to have stepped up efforts to launch locally.

In April, Tesla boss Elon Musk spoke with Indian Prime Minister Narendra Modi to discuss collaboration in areas including technology and innovation. That same month, the EV-maker’s finance chief said the company has been “very careful” in trying to figure out when to enter the market.

Tesla has no manufacturing operations in India, even though the country’s government is likely keen for the company to establish a factory. Instead the cars sold in India will need to be imported from Tesla’s other manufacturing locations in places like Shanghai, China, and Berlin, Germany.

As Tesla begins sales in India, it will come up against challenges from long-time Chinese rival BYD, as well as local player Tata Motors.

One potential challenge for Tesla comes by way of India’s import duties on electric vehicles, which stand at around 70%. India has tried to entice investment in the country by offering companies a reduced duty of 15% if they commit to invest $500 million and set up manufacturing locally.

HD Kumaraswamy, India’s minister for heavy industries, told reporters in June that Tesla is “not interested” in manufacturing in the country, according to a Reuters report.

Tesla is looking to recruit roles in Mumbai, job listings posted on LinkedIn . These include advisors working in showrooms, security, vehicle operators to collect data for its Autopilot feature and service technicians.

There are also roles being advertised in the Indian capital of New Delhi, including for store managers. It’s unclear if Tesla is planning to launch a showroom in the city.

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