Environment

How GE Vernova plans to deploy small nuclear reactors across the developed world

Published

1 year ago

November 30, 2024

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GE Hitachi Nuclear Energy’s BWRX-300 small modular reactor incorporates proven components.

Courtesy: GE Verona

GE Vernova is aiming to deploy small nuclear reactors across the developed world over the next decade, staking out a leadership position in a budding technology that could play a central role in meeting surging electricity demand and reducing carbon dioxide emissions.

The company’s small modular reactor, or SMR, is designed to reduce the cost of building new nuclear plants, said Nicole Holmes, chief commercial officer at GE Vernova’s nuclear unit GE Hitachi.

GE Vernova is the spinoff of General Electric’s former energy business. The company’s stock has more than doubled since listing on the New York Stock Exchange last April, with investors seeing the Cambridge, Mass.-based company playing a key role in the future of the power industry through a portfolio of divisions that span nuclear, natural gas, wind and carbon capture.

The U.S. government wants to triple nuclear power by 2050 to shore up an electric grid that is under growing pressure from surging power demand. But large nuclear projects, in the U.S. at least, are notoriously plagued by multi-billion dollar budgets, cost overruns, delayed construction timelines and, sometimes, cancellations.

“Affordability has been the real challenge for nuclear through the many years,” Holmes told CNBC. “We’re beginning to crack that at this point.”

Simpler design

GE Vernova’s SMR, the BWRX-300, has a simpler design with fewer components and less concrete and steel compared to a larger nuclear plant, Holmes said. The reactor might cost somewhere in the range of $2 billion to $4 billion to build compared to $10 billion to $15 billion for a large nuclear plant, Holmes said.

The plant generates 300 megawatts of electricity, enough to power more than 200,000 U.S. households. The average reactor in the U.S. fleet has about 1,000 megawatts of power, enough for more than 700,000 homes. The smaller size offers more flexibility in terms of location, she said.

“You could put four of these on a site and get the same output as you would from a single large reactor,” the executive said. “You can have one started, deploying energy, making money while you build out others. It gives you a lot of optionality,” she said.

GE Vernova is targeting more than $2 billion in annual revenue from its small reactor business by the mid-2030s. That compares with total company revenue of $33.2 billion last year. GE Vernova sees demand for as many as 57 small reactors in total across its target markets in the U.S., Canada, the United Kingdom and Europe by 2035.

To hit that revenue target, GE Vernova would need to ship between three to four reactors per year, according to an October research note from Bank of America. The company could capture a 33% market share in its target markets, according to the bank.

“We’re underway building a strong order book in those target markets,” Holmes said. “A lot of the buyers in these early stages will be utilities.”

GE Vernova is also talking to major tech companies, which Holmes declined to name, that are showing a growing interest in nuclear power to meet electricity demand from their artificial intelligence data centers.

“We are in conversations with a lot of the big tech companies,” Holmes said. “I see a ton of interest from them in in new nuclear, and what it could do to meet some of their energy demands.”

North America deployments

GE Vernova signed a collaboration agreement in March 2023 with Ontario Power Generation, Tennessee Valley Authority and Synthos Green Energy in Poland to invest $500 million to kick start the BWRX-300 and launch the reactor at a commercial scale.

The goal is to create a standardized reactor design that can be deployed across GE Vernova’s target markets rather than building different nuclear plants at each site, Holmes said.

“We’re working on a plant that can be deployed in many, many places across many, many regulatory regimes and still be the same fundamental plant,” Holmes said. “They’re helping us with those requirements to make it the same,” she said of the collaboration partners.

GE Vernova is also seeing growing interest in expanding capacity at existing nuclear plants by adding small modular reactors, said Chief Financial Officer Kenneth Parks on the company’s Oct. 23 earnings call.

GE Vernova won the first commercial contract in North America to deploy a small modular reactor for Ontario Power in January 2023. Holmes described the project as the first commercial deployment of an SMR not only in North America, but also in the developed world.

The reactor is scheduled to come online in 2029 in Darlington on Lake Ontario about 60 miles east of Toronto. Ontario Power eventually plans to deploy three more BWRX-300 reactors at Darlington.

In the U.S., the Tennessee Valley Authority (TVA) is considering building a BWRX-300 at its Clinch River site a few miles from Oak Ridge National Laboratory.

TVA received the first early site permit in the nation from the Nuclear Regulatory Commission in 2019 for a small modular reactor at Clinch River. The power company has approved $350 million for the project so far, though its board has not made a final decision yet on whether to build a reactor.

TVA is pursuing small reactors because there is less financial risk tied to them compared to large 1,000 megawatt, or 1 gigawatt, size reactors, said Scott Hunnewell, vice president of TVA’s new nuclear program.

“If you have a gigawatt scale plant where your construction timeline starts at eight years and then gets longer, your interest expenses really start to accrue and really drive your cost up,” Hunnewell told CNBC. “The SMR just overall, it’s a smaller bite at the apple, a lot less risk associated with it.”

And TVA is already familiar with the boiling water technology of the BWRX-300, Hunnewell said. The power company operates three large GE boiling water reactors at its Browns Ferry site that use the same fuel that would power the BWRX-300.

“GE Hitachi is a known quantity,” Hunnewell said.

GE Vernova, Ontario Power, TVA and Synthos Green Energy will share lessons learned as they deploy reactors to further streamline the construction process, Holmes said.

The collaboration will also potentially benefit companies that are not part of the team. TVA plans to share information with any utility that is interested in learning from the power company’s experience as it seeks to deploy small reactors, Hunnewell said.

Tech sector interest

While the primary customers for the BWRX-300 are utilities, the tech sector is playing an increasingly influential role in reviving nuclear power after a long period of reactor shutdowns in the U.S. due to poor economics in the face of cheap and plentiful natural gas.

Microsoft signed 20-year power purchase agreement with Constellation Energy, which will provide long-term financial support to revive the Three Mile Island nuclear plant outside Harrisburg, Pennsylvania. Amazon and Alphabet’s Google made investments in small nuclear reactors in October.

Holmes doesn’t see the tech companies actually building and operating their own nuclear plants, but instead supporting the deployment of new reactors by purchasing dedicated power from utilities.

“As utilities think about deploying additional capacity, these large tech companies could be an off taker and agree to power purchase prices that support deployment of these early units and early technologies,” Holmes said.

The growing power needs of tech companies’ artificial intelligence data centers will be a “tremendous demand driver” for small nuclear reactors, the executive added.

Environment

Toyota propagandizes its employees with video games to lobby for more pollution

Published

42 mins ago

December 19, 2025

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Toyota propagandizes its employees with video games to lobby for more pollution

Toyota’s latest move in its work to harm the environment involves an internal platform where it uses video games to spread propaganda among its North American employees, enticing them with prizes to join lobbying efforts to loosen environmental rules around the automotive industry.

We’ve covered Toyota’s anti-environment lobbying efforts many times before.

For an inexhaustive list of how Toyota lobbies to harm the environment, the company:

Now, an excellent report by the Guardian details how Toyota uses internal communications to encourage its employees to join its propaganda efforts, with anti-EV and anti-environment propaganda in the form of video games where employees can earn points and prizes.

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Toyota calls the platform “Toyota Policy Drivers,” and it’s available to some 10,000 employees across North America. The games were created by LGND, a software firm that has also made projects for defense contractors Aurex and Bechtel.

A video showing the website participation process and the biased language used. Source: LGND

It consists of several videos telling Toyota’s side of the story – like Toyota’s insistence that hybrids pollute less than EVs, which is incorrect – and links to participate by reaching out to public representatives.

But that’s just normal corporate propaganda stuff. What’s different about Toyota’s platform is the gamification of the process, encouraging employees to earn points and play video games while digesting this propaganda.

Video games used as anti-environment propaganda

Games include Monster Mansion, Adventure Quest, Star Quest, and Dragon Quest (no, not the long-running and popular RPG – we wonder if trademark authorities might be interested in that one).

Screenshots from “Star Quest” and “Dragon Quest.” Source: Toyota Policy Drivers, via The Guardian

Toyota cycles games in and out each year, but each has a similar goal of showing propaganda videos in exchange for points. The videos were publicly visible until this morning. After the Guardian published its article, Toyota password protected them.

Playing the “games” can earn you points, which can be redeemed for stickers and t-shirts, or even trips. One employee says he earned cupcakes and a trip to Washington, DC.

Adam Zuckerman of Public Citizen had harsh words for the program, which he called “dystopian” and said “treats employees like children.” Specifically referring to Stephen Ciccone, Toyota’s VP of public affairs for North America, Zuckerman said:

It’s fitting that Ciccone calls himself a wartime consigliere because he has gone to war against the standards that protect our communities and the air that we breathe. Like the mafiosos that he fashions himself after, he is pressuring his own workers into doing his bidding against the common good. Ciccone should quit cosplaying mafia, end his dystopian game of poisoning our air, and stop blocking the green vehicles of the future.

Toyota’s actions and its public image diverge

Toyota’s propaganda contradicts its long-held public image. For decades now, Toyota has been considered by the public as one of the more environmentally-friendly automakers, first starting with its small cars in the 70s and later due to the Prius, the vehicle that is known for popularizing the conventional gas hybrid powertrain. In the early 2000s, the Prius was among the most efficient vehicles available.

However, the Prius is no longer particularly efficient comparatively. Just about any electric car is significantly more efficient than a Prius – even the ridiculous Hummer EV roughly matches the Prius in energy efficiency at 53mpge vs. 57mpg. Also, conventional hybrids get 100% of their energy from fossil fuels, and are thus inherently incompatible with climate solutions.

Despite Toyota’s false claims that gas-powered hybrids are the answer to reducing emissions, its own numbers show that its emissions have steadily increased over the years. And its average US fleet mpg is consistently middling-to-poor, according to the EPA’s automotive trends report.

When Toyota owners are educated about Toyota’s opposition to environmental policy, it results in a 32% reduction in favorability for the brand. A large majority of Toyota owners want the company to support stronger environmental policy.

Similarly, a recent appearance of Toyota’s chairman, Akio Toyoda, decked out in US campaign gear supporting Donald Trump helped many in the public to recognize Toyota’s friendliness with anti-environment actors. As former CEO, Toyoda was largely responsible for the company’s current failure to adopt electric vehicles.

But Toyota has dug in its feet in defending hybrid vehicles, which it considers its own territory, whereas electric vehicles are the territory of other brands. So it twists itself into knots trying to defend more-polluting vehicles, despite the harm that they cause to everyone who lives on Earth – yes, including Toyota employees, who breathe the same air and live in the same disrupted climate as the rest of us.

Toyota laughably claims this corporate-led effort is “grassroots”

While Toyota says that employees don’t have to participate, the combination of incentives and implicit pressure from higher-ups means that employees who would not have otherwise lobbied against the public interest would then be encouraged to do so.

It calls the effort “grassroots advocacy,” even though it is being coordinated and pushed upon employees of a one of the largest corporate entities on the planet (that’s not what “grassroots” means…). It also allows employees to participate during working hours, indicating that it sees these videogames as a work activity, rather than natural grassroots advocacy.

Indeed, the company brags about what it sees as the success of the program, taking credit for various harmful policy changes, like republicans’ illegal attempt to force dirty air on 12 US states. Toyota also used the platform to oppose EPA exhaust rules that would save Americans $100 billion in fuel costs, wrongly calling it an “EV mandate,” despite that the Biden rule is actually technology neutral (which Toyota claims to support, even though it opposed a technology neutral measure in practice).

Perhaps now, with the knowledge of yet another way that Toyota spreads anti-environment propaganda, some of the environmental sheen of this company can start to tarnish in the public eye.

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Environment

Podcast: We bought 2 new EVs, Tesla Robotaxi, Ford’s $19B EV charge, and more

Published

53 mins ago

December 19, 2025

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Podcast: We bought 2 new EVs, Tesla Robotaxi, Ford's B EV charge, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Seth and me (Fred) each buying a new EV, Tesla Robotaxi progress, Ford’s $19 billion charge on EVs, and much more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:

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Environment

Volkswagen shelves its electric minibus for the US, but not forever

Published

54 mins ago

December 19, 2025

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Volkswagen shelves its electric minibus for the US, but not forever

The ID.Buzz will not be available in the US for the 2026 model year, but Volkswagen said this isn’t the end for its electric minibus.

Volkswagen cancels 2026 ID.Buzz for the US market

And just like that, the US loses yet another electric vehicle. Volkswagen is pulling the ID.Buzz from its lineup in 2026, but it apparently won’t be forever.

A company spokesperson confirmed the news to Carscoops on Friday, telling them, “Following a careful assessment of current EV market conditions, we have made the strategic decision not to move forward with MY26 ID.Buzz production for the US market.”

While you won’t be able to get your hands on a 2026MY, Volkswagen suggested the electric minibus is in a “transition” phase and will return in 2027.

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According to the company spokesperson, the decision enables VW to use the resources instead to focus on selling down current inventory, “ensuring a strong foundation as we prepare for the MY27 transition next year.”

The comments come after a text from a VW dealer surfaced on Reddit, claiming the company notified dealers that the ID.Buzz is being discontinued with no 2026 models planned. The text also stated, “What we currently have in stock will be the final availability.”

Volkswagen’s spokesperson pushed back against the claims, saying that’s not accurate. “We gave dealers this direction: The ID. Buzz continues to serve as an important halo product for the Volkswagen brand, and safeguarding its market presence remains a top priority,” they said.

Like the entire US auto industry, VW is facing new headwinds under the Trump administration, including new tariffs and policy changes such as ending the $7,500 federal tax credit for electric vehicles.

Through the first nine months of 2025, Volkswagen sold just under 5,000 ID.Buzz models in the US. The 2025 VW ID.Buzz started at $61,545 with an EPA-estimated driving range of 234 miles.

Electrek’s Take

The Volkswagen minibus was a hit thanks to its open, flexible interior and distinctive look, which became a cultural icon. However, it was also extremely affordable.

While the policy changes under the Trump Administration are forcing automakers to rethink their electrification plans, the $60K electric minibus was a tough sell from the start.

Volkswagen is promising to introduce more affordable vehicles, but the US will miss out on most of them. Will the ID.Buzz return in 2027 at a lower price? It could.

Ford recently announced it has ended production of the current F-150 Lightning and will replace it with an extended-range electric vehicle (EREV) version. The American automaker is also shifting from large, more expensive EVs to smaller, more profitable models.

Once thing is for sure: When, or if, the ID.Buzz returns; it will need to be either at a lower price or offer much more in terms of features, driving range, etc.

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