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Creator Kai Cenat broke the record for the highest subscriber count on Amazon‘s Twitch during a nonstop live stream for the entire month of November.

Cenat is a 22-year-old streamer who rose to popularity over the past two years with livestreams focused on comedy, gaming and pranks. He completed a so-called subathon on Saturday, streaming 24 hours a day for 30 days. A subathon is a streaming event where each new subscription or donation extends the stream’s duration, often leading to marathon sessions. 

During the stream, called Mafiathon 2, Cenat surpassed the previous subscriber record on Twitch, reaching nearly 727,700 subscribers by the end of November, a Twitch spokesperson said. Cenat also had 50 million unique viewers during this time.

Twitch subscribers usually pay $4.99 per month for perks such as ad-free viewing, exclusive emotes and access to subscriber-only chats with their favorite streamers. Twitch typically takes a 50% cut of subscriber revenue but reduces its share to between 30% and 40% for its top creators. Cenat’s team did not disclose how much he earned from the subathon, but based on his Tier 1 subscriptions, he may have earned about $3.6 million in revenue, with Twitch taking a cut of that amount.

“I love y’all so much,” Cenat said in the final moments of his 30-day stream at his mansion in Los Angeles. “Without y’all, I am nothing.”

Cenat’s stream doubled the previous Twitch subscriber record set by virtual streamer Ironmouse during a subathon in September, reaching more than 326,250 subscribers. Cenat and Ironmouse’s subathons highlight a trend among streamers to use multiday live streaming events to captivate audiences and significantly boost subscriber numbers and earnings.

During the livestream, many celebrity guests joined Cenat on his stream, including rapper Snoop Dogg, scientist Bill Nye and comedian Kevin Hart. With these guests, Cenat managed to continue his stream overnight uninterrupted while sleeping, eating and using the bathroom. During times he was off-screen, he would have other members from his team take over to entertain the thousands of viewers.

Cenat is now the biggest streamer on the internet, with mass followings across most social media platforms. He has 15.4 million followers on Twitch, 6.7 million on YouTube, 12 million on Instagram and 2.6 million on X.

Cenat said he will be donating 20% of the proceeds made from subscriptions during the stream toward a school he is helping build in Nigeria after visiting a settlement in Makoko.

“I visited Nigeria not too long ago & absolutely loved it,” Cenat said in a post on his Instagram story. “We will be going out of pocket funding this entire project with full staff, classrooms, uniforms etc.” 

The popular live streamer has faced controversy in the past. In 2023, he was charged with inciting a riot after a New York City giveaway turned into chaos. However, the Manhattan District Attorney decided not to prosecute

Twitch has become increasingly popular, attracting more than 105 million active monthly visitors with streaming playing a larger role in the creator economy.

Despite this growth, Amazon, which acquired Twitch for nearly $1 billion in 2014, has yet to see the platform turn a profit, according to The Wall Street Journal.

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Cognition to buy AI startup Windsurf days after Google poached CEO in $2.4 billion licensing deal

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Cognition to buy AI startup Windsurf days after Google poached CEO in .4 billion licensing deal

In this photo illustration, a man seen holding a smartphone with the logo of US artificial intelligence company Cognition AI Inc. in front of website.

Timon Schneider | SOPA Images | Sipa USA | AP

Artificial intelligence startup Cognition announced it’s acquiring Windsurf, the AI coding company that lost its CEO and several other senior employees to Google just days earlier.

Cognition said on Monday that it will purchase Windsurf’s intellectual property, product, trademark, brand and talent, but didn’t disclose terms of the deal. It’s the latest development in an AI talent war, as companies like Meta, Google and OpenAI fiercely compete for top engineers and researchers.

OpenAI had been in talks to acquire Windsurf for about $3 billion in April, but the deal fell apart, and Google said on Friday that it hired Windsurf’s co-founder and CEO Varun Mohan. Google is paying $2.4 billion in licensing fees and for compensation, as CNBC previously reported.

“Every new employee of Cognition will be treated the same way as existing employees: with transparency, fairness, and deep respect for their abilities and value,” Cognition CEO Scott Wu wrote in a memo to employees on Monday. “After today, our efforts will be as a united and aligned team. There’s only one boat and we’re all in it together.”

Cognition didn’t immediately respond to CNBC’s request for comment. Windsurf directed CNBC to Cognition.

Cognition is best known for its AI coding agent named Devin, which is designed to help engineers build software faster. As of March, the startup had raised hundreds of millions of dollars at a valuation of close to $4 billion, according to a report from Bloomberg.

Both companies are backed by Peter Thiel’s Founders Fund. Other investors in Windsurf include Greenoaks, Kleiner Perkins and General Catalyst.

“I’m overwhelmed with excitement and optimism, but most of all, gratitude,” Jeff Wang, the interim CEO of Windsurf, wrote in a post on X on Monday. “Trying times reveal character, and I couldn’t be prouder of how every single person at Windsurf showed up these last three days for each other and for our users.”

Wu said that the acquisition ensures all Windsurf employees are “treated with respect and well taken care of in this transaction.” All employees will participate financially in the deal, have vesting cliffs waived for their work to date and receive fully accelerated vesting for their, according to the memo.

“There’s never been a more exciting time to build,” Wu wrote.

WATCH: Google snatches Windsurf CEO after OpenAI deal dissolves

Google snatches Windsurf CEO after OpenAI deal dissolves

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Musk’s xAI faces European scrutiny over Grok’s ‘horrific’ antisemitic posts

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Musk's xAI faces European scrutiny over Grok's 'horrific' antisemitic posts

The Grok logo is being displayed on a smartphone with Xai visible in the background in this photo illustration on April 1, 2024. 

Jonathan Raa | Nurphoto | Getty Images

The European Union on Monday called in representatives from Elon Musk‘s xAI after the company’s social network X, and chatbot Grok, generated and spread anti-semitic hate speech, including praise for Adolf Hitler, last week.

A spokesperson for the European Commission told CNBC via e-mail that a technical meeting will take place on Tuesday.

xAI did not immediately respond to a request for comment.

Sandro Gozi, a member of Italy’s parliament and member of the Renew Europe group, last week urged the Commission to hold a formal inquiry.

“The case raises serious concerns about compliance with the Digital Services Act (DSA) as well as the governance of generative AI in the Union’s digital space,” Gozi wrote.

X was already under a Commission probe for possible violations of the DSA.

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Grok also generated and spread offensive posts about political leaders in Poland and Turkey, including Polish Prime Minister Donald Tusk and Turkish President Recep Erdogan.

Over the weekend, xAI posted a statement apologizing for the hateful content.

“First off, we deeply apologize for the horrific behavior that many experienced. … After careful investigation, we discovered the root cause was an update to a code path upstream of the @grok bot,” the company said in the statement.

Musk and his xAI team launched a new version of Grok Wednesday night amid the backlash. Musk called it “the smartest AI in the world.”

xAI works with other businesses run and largely owned by Musk, including Tesla, the publicly traded automaker, and SpaceX, the U.S. aerospace and defense contractor.

Despite Grok’s recent outburst of hate speech, the U.S. Department of Defense awarded xAI a $200 million contract to develop AI. Anthropic, Google and OpenAI also received AI contracts.

CNBC’s April Roach contributed to this article.

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Meta removes 10 million Facebook profiles in effort to combat spam

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Meta removes 10 million Facebook profiles in effort to combat spam

Meta CEO Mark Zuckerberg looks on before the luncheon on the inauguration day of U.S. President Donald Trump’s second presidential term in Washington on Jan. 20, 2025.

Evelyn Hockstein | Reuters

Meta on Monday said it has removed about 10 million profiles for impersonating large content producers through the first half of 2025 as part of an effort by the company to combat “spammy content.”

The crackdown is part of Meta’s broader effort to make the Facebook feed more relevant and authentic by taking action against and removing accounts that engage in “spammy” behavior, such as content created using artificial intelligence tools.

As part of that initiative, Meta is also rolling out stricter measures to promote original posts from creators, the company said in a blog post.

Facebook also took action against approximately 500,000 accounts that it identified to be engaged in inauthentic behavior and spam. These actions included demoting comments and reducing distribution of content, which are intended to make it harder for these accounts to monetize their posts.

Meta said unoriginal content is when images or videos are reused without crediting the original creator. Meta said it now has technology that will detect duplicate videos and reduce the distribution of that content.

The action against spam and inauthentic content comes as Meta increases its investment in AI, with CEO Mark Zuckerberg on Monday announcing plans to spend “hundreds of billions of dollars” on AI compute infrastructure to bring the company’s first supercluster online next year.

This mandate comes at a time when AI is making it easier to mass-produce content across social media platforms. Other platforms are also taking action to combat the increase of spammy, low-quality content on social media, also known as “AI slop.”

Google’s YouTube announced a change in policy this month that prevents content that is mass-produced or repetitive from being eligible for being awarded revenue.

This announcement sparked confusion on social media, with many users believing this was a reversal on YouTube’s stance on AI content. However, YouTube clarified that the policy change is aimed at curbing unoriginal, spammy and repetitive videos.

“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetize,” said a spokesperson for YouTube in a blog post to clarify the new policy.

YouTube’s new policy change will take effect on Tuesday.

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