Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight. With a +$100,000 price tag, Jaguar’s new luxury EV is stirring up plenty of debate. Love it or hate it, Jaguar is embracing the attention.
On Tuesday, Jaguar finally unveiled the Type 00 EV, an electric four-door GT. The new model is Jaguar’s first reimagined production car, kicking off a new (all-electric) era for the storied British automaker.
Jaguar is transitioning to become an all-electric brand with a new lineup of ultra-luxury EV models priced over £100,000 ($130,000).
Ahead of its official debut at Miami Art Week, images leaked of Jag’s new EV online, stirring up the social media crowd. Some poked fun, comparing it to Barbie’s dream car or the Pink Panther, while others love it, saying it shows Jag’s “bold” new look.
Even Tesla CEO Elon Musk had something to say about the controversial EV. After teasing its new branding on X with the tagline “Copy Nothing,” Musk commented, “Do you sell cars?”
Musk wasn’t the only one. EV startup Lucid Motors also teased Jag, responding with a picture of its Air Sapphire, the “World’s first luxury Super-Sports Sedan.”
Jaguar welcomes attention over controversial luxury EV
Rawdon Glover, appointed to lead the revamped Jaguar brand last year, welcomes the attention, for better or for worse.
Glover told Sky News that the company has “gathered an awful lot of attention over the last few weeks,” adding, “But now I think it’s really important to talk about the vehicle.”
After introducing its new Type 00 concept, Jaguar described the luxury EV as “unmistakable, unexpected, and a dramatic physical manifestation of Jaguar.” In other words, it was “a fearless statement.” And that’s exactly what it is.
Glover explained, “We need to make sure that Jaguar is relevant, is desirable, is future proof for the next 90 years of its history.”
It’s no secret that the auto industry is in the middle of arguably its biggest transformation yet, with advanced new EVs, software, and connectivity tech rapidly hitting the market.
“At Jaguar, we’ve looked at that, and we think we have to make a really bold step forward,” Glober said. Jaguar’s boss added:
“We want to be bold and disruptive… We’re clearly in the conversation.”
While many companies unveil new cars all the time that go unnoticed, Glover explained, “More people have been talking about Jaguar for the last two weeks than – goodness, for so much longer.”
When asked about the backlash, Glover responded, “We absolutely don’t want to alienate any of our loyal fans.” Although Jaguar wants to take as many of its current clients as possible, it must also appeal to a new audience.
Jaguar’s new electric GT is based on its new JEA (Jaguar Electric Architecture). It has a target EPA range of 430 miles (692 km) and a WLTP range of up to 478 miles (770 km). It can also add 200 miles (321 km) of charge in as little as 15 minutes.
The production model will be revealed later next year, and sales will kick off in mid-2026. It will be built in the UK as Jaguar looks to a new beginning.
Electrek’s Take
Jaguar’s brand boss has a point. The company needed to do something “bold” to regain relevance. However, is a Miami Pink low-riding electric GT going to do it? Not to mention the +$100,000 price tag. That’s why the brand is receiving so much backlash.
Love it or hate it, the British automaker will face stiff competition when it relaunches in 2026. New luxury EVs from Lucid, Porsche, and several others are expected to hit the market.
Jaguar has received more attention in the past two weeks than in at least 20 years. Check out the brand’s search interest in the chart above.
Jaguar is trending again, but can it keep the spotlight over the next few years as it revamps the brand? Let us know what you think in the comments below.
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Blink Charging (Nasdaq: BLNK) has struck a deal with Hubject to make charging easier for EV drivers across North America.
The agreement will bring Blink into Hubject’s intercharge eRoaming platform as a charge point operator. That means electric mobility service providers (eMSPs) and their customers in the US, Canada, and Mexico will soon have access to Blink’s charging stations through their existing apps. In turn, Blink drivers will gain better access to stations connected through Hubject’s network.
Hubject, which already connects more than 1 million charging points and 2,750 partners worldwide, expects the integration to strengthen its North American presence by adding Blink’s wide-ranging network of chargers, from Level 2 workplace stations to DC fast charging. Blink, meanwhile, anticipates more customers will plug in, thanks to Hubject’s reach.
“Our collaboration with Blink marks an important step in expanding our North American intercharge network,” said Trishan Peruma, CEO of Hubject North America. “By integrating Blink’s network into our eRoaming platform, we aim to help reduce barriers that have historically complicated EV charging and to support the continued growth of EV adoption across the United States, Canada, and Mexico.”
Blink Charging’s president and CEO Mike Battaglia added, “Connecting the Blink Network to Hubject’s platform will allow more drivers to benefit from interoperable charging while traveling.”
The integration will use the industry-standard OCPI protocol to keep billing and communication between networks secure and reliable. Deployment is planned in phases throughout 2025, with full integration targeted for the end of the year.
Read more: Blink just made it a lot easier to find its charging stations
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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Hyundai wants to make the electric sports car for everyone. Not just those who can afford it. The new Hyundai IONIQ 5 N Essentials trim was launched in Korea on Monday, offering a lower price tag but the same thrilling drive.
Hyundai launches new IONIQ 5 N Essentials in Korea
The IONIQ 5 N is Hyundai’s first EV sports car under the IONIQ series. Initially launched in 2023, the IONIQ 5 N marked a new era for Hyundai’s high-performance N division.
Hyundai’s electric hot hatch not only looks the part with added sporty “N” branded elements scattered inside and out, but it’s also packed with fun features, advanced tech, and a host of drive modes.
Based on a dual-motor all-wheel drive (AWD) powertrain, the IONIQ 5 N delivers up to 641 horsepower when N Grin Boost is engaged. Even without it, the electric sports car packs 601 hp.
It also draws power from an 84 kWh battery, good for an EPA-estimated range of 221 miles. On the WLTP scale, it’s rated with an official range of 278 miles (448 km). The added power results in a lower range than other IONIQ 5 trims.
Although it was already one of the most affordable sports cars, EV or gas-powered, Hyundai is lowering the price even further.
After launching the new Essentials model in South Korea on Monday, Hyundai said the new trim “is characterized by lowering the barrier to entry so that customers can experience the overwhelming driving performance of the IONIQ 5 N at a reasonable price through optimized specifications.”
Hyundai focused on core convenience features while including the same high-performance motors, battery, and N-specific elements as the base model.
A Hyundai official said, “The Essential trim of the IONIQ 5 N is a new trim that offers greater cost-effectiveness to lower the barrier to entry for high-performance electric vehicles.”
The IONIQ 5 N features advanced driver assistance systems (ADAS), including highway driving assist and navigation-based smart cruise control. Hyundai has also added an exclusive new “Parking Assist Lite” package, offering safety and convenience features such as surround view monitoring and rear parking assistance.
The new Hyundai IONIQ 5 N Essentials trim starts at 74.9 million won ($54,000), including tax benefits. Hyundai said it will continue to make competitive products so more buyers can experience high-performance EVs.
Although the Essentials trim is not available in the US, the IONIQ 5 N is still more affordable than most sports cars. The 2025 Hyundai IONIQ 5 N starts at $66,200. But, with the $7,500 tax credit, which is set to expire on September 30, leases are currently listed as low as $549 per month.
Looking to test the IONIQ 5 out for yourself? You can use our link to find the Hyundai IONIQ 5 and high-performance N models near you today (trusted affiliate link).
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A federal judge has cleared the way for Ørsted’s nearly complete 704-megawatt (MW) Revolution Wind offshore wind farm to restart construction, overturning a stop-work order imposed by the Trump administration.
Reagan-appointed senior US District Judge Royce C. Lamberth granted a preliminary injunction in Washington, DC, calling the government’s conduct “the height of arbitrary and capricious government conduct.” He added, “If Revolution Wind cannot meet benchmark deadlines, the entire project could collapse. There is no doubt in my mind of irreparable harm to the plaintiffs.”
Ørsted welcomed the ruling and said in a statement, “Revolution Wind will continue to seek to work collaboratively with the US Administration and other stakeholders toward a prompt resolution. Revolution Wind will resume impacted construction work as soon as possible, with safety as the top priority.”
The decision marks a significant setback for the Trump administration’s attempts to stall offshore wind development. Revolution Wind is already about 80% complete, with all turbine foundations and 45 of 65 turbines successfully installed, and expected to power 350,000 homes in Rhode Island and Connecticut. Earlier this month, the two states’ attorneys general announced they were suing the Trump administration to overturn its “baseless” decision to halt Revolution Wind. That underlying lawsuit challenging the stop-work order will continue to progress.
Oceantic Network CEO Liz Burdock said, “Today’s decision allowing work to resume on Revolution Wind is welcome news for the hundreds of skilled workers who can now return to their jobs while the legal process continues. This Made in America energy project is putting Americans to work building reliable, affordable power to communities across New England that desperately need it.”
Read more: Connecticut, Rhode Island sue Trump to save 80% complete offshore wind farm
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FTC: We use income earning auto affiliate links. More.
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