‘Something remarkable is happening with Gen-Z’ – is Reform UK winning the ‘bro vote’?
Pyrotechnics, fireworks, balloons – Reform UK’s conference was unlike any other. Back in September, Nigel Farage’s party used its annual gathering to underscore its message that it offers something different.
Throughout Birmingham’s NEC, screens flashed up images of the party’s leader. When it was time for Mr Farage’s speech, delegates flocked to hear him speak. As he ascended the stage, a lengthy video montage of his life, set to music, played behind him.
Among the packed crowd of almost 4,000 members, there was the usual crop of grey-haired supporters but sprinkled among them were a surprising number of young, white men.
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Meet the young Reform voters
Since Reform’s leader made a surprise return to frontline politics, he’s leant even harder into anti-establishment rhetoric. The political elite don’t want Nigel Farage to succeed, is his mantra.
The problem Reform UK faces is that it now has five MPs, giving it a presence on the green benches alongside the very establishment it rails against. It’s next job is to try to professionalise the party beyond the cult of Nigel and widen its supporter base.
Farage’s conference speech contained a serious message; it was time for Reform to “grow up” and think about its long-term plan. Looking around the room, it seemed the future of the party might already have arrived.
While most of its supporters are still older white men. According to YouGov’s post-election analysis, Reform was the third most popular party with men aged 50-64 – just one point shy of the Tories.
But there are signs of growing support among younger age groups, including young men aged 18-24, where Reform was the third most popular choice, alongside the Green Party.
For Gen-Z women, it was the least popular option, alongside the Tories. But it was among 16-17-year-olds that the gender gap was the widest.
Surprisingly, Farage’s party was as popular as Labour among young men in that age group, according to a poll by JL Partners in the week of the general election. The contrast with young women in that group is stark – Reform UK lagging far behind Labour and the Green Party.
Reform UK leader Nigel Farage speaking during the party’s annual conference. Pic: PA
So, in a party where the median age of an MP is 60, how is it hooking in younger voters?
The popularity of Gen-Z skewing social platforms like TikTok is part of the answer. Reform was quick to engage with a younger audience there – racking up 308,100 followers. That is more than any other major political party, just ahead of Labour on 233,100.
Farage’s personal TikTok now has over a million followers, a fact he announced last week during a press conference in which he said the party’s membership had reached 100,000.
He also gave a breakdown of how old his social media followers seem to be. “We get tens of millions of views every single month. Two thirds of that million are under the age of 35. Half of them are under the age of 25. Something remarkable is happening with Gen-Z,” he said.
And it’s not just TikTok. Reform UK had far and away the highest number of social media page interactions across all platforms during the election, according to analysis by Crowdtangle.
Among its young followers are right-wing political influencers, like Nicholas Lissack.
Nicholas Lissack is a right-wing influencer
A smartly dressed student with strong right-wing views, Nick was surprised when his first TikTok video supporting Reform went viral in the run-up to the 2024 general election. In the video, which was watched almost 4 million times in 24 hours, he urged other first-time voters to follow his example and support Reform UK.
A week later, Nick found himself backstage at a pre-election Reform UK rally, meeting his “political hero” – Mr Farage. In another video, he calls their conversation “beautiful” and says they discussed the “ludicrous” price of pints and golf, alongside politics.
He describes his videos as “short, snappy and energetic… I come across like I’m having a fun time”. They’re snappily titled too – a glance over his TikTok page offers two-minute videos with titles like Labour Hates Us, Is Reform UK Fascist? and Ban Notting Hill Carnival. That energy has also translated across X/Twitter, where he now has tens of thousands of followers.
But he admits, not all his peers share his views.
“I lost quite a few friends over this but in that time, I gained 40,000 Twitter followers.”
Since we spoke, he’s gained a further 10,000.
Nick went viral, and then found himself meeting his Reform ‘hero’
So what about women?
Reform UK was proud of the fact it was able to stand a candidate in nearly every seat.
But, according to the campaign group 50:50 parliament, less than a fifth of its candidates were women. Five white men were chosen for seats the party deemed winnable, leading to Nigel Farage, Richard Tice, Rupert Lowe and James McMurdock being elected to parliament.
Controversially, this year, Nigel Farage told Sky News that the self-proclaimed misogynist influencer Andrew Tate was “an important voice for men”.
Tate is currently banned from YouTube for breaching hate speech rules. He is also banned from Facebook and was described by Meta as a “dangerous individual”. He was also accused of rape, people trafficking and organised crime – though he denies these allegations.
For Nick, being frank about his political opinions has helped his videos reach a wide audience. He attributes his success to men feeling “increasingly disenfranchised” in the wake of “fourth-wave feminism”.
“Reform offers an exciting alternative because it doesn’t discriminate… Young men are drawn to it because they see it as an opportunity to dig their teeth into politics,” he said.
George Finch has started The New Reformer, an online magazine
Another new voice in the right-wing political space is George Finch. He enjoyed similar success to Nick over the summer, making videos in support of Mr Farage’s party. Since then, he’s started The New Reformer, an online magazine which he describes as “By Reformers, for Reformers”. Articles have provocative titles like “Project 2029 – dismantling the woke state” and “Since When Is It Divisive to Be British?”.
He thinks the party doesn’t have a problem attracting voters who are women.
“To say that women are put off by Reform is wrong. If it’s something you think is a problem I’m sure HQ are looking at it”.
George says he doesn’t think the party has a problem attracting women
Will it work?
“There was something about TikTok that worked for Reform,” says Dr Jilly Kay, a senior lecturer in Communication and Media at Loughborough University. “Nigel Farage’s performance and his way of connecting with people worked effectively. We see that in the increased support among young male voters.”
But she also thinks Reform can tap into something more fundamental and give clarity to voters who feel adrift after a period of unstable politics.
“As a young man you’re told you can’t do this, you can’t do that. Farage is trying to give that sense of permission,” Dr Kay explains. “[Reform UK] has that sense of freedom and power which people like Farage claim is being denied to men and boys.”
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But other experts warn that this surge in youthful support could be being overstated.
“Reform undoubtedly has distinct appeal among some sections of young voters: specifically, young men from poorer backgrounds, and who are unlikely to attend university,” says Dr Stuart Fox, a senior lecturer in politics at the University of Exeter.
But according to Dr Fox, Reform UK is far less popular among young voters overall than parties such as the Greens, Liberal Democrats and Labour. He also points out the challenges of engaging the specific youthful demographic most likely to support them.
“Those young people to whom Reform most appeal – young men from poorer backgrounds – are by far the least likely to vote. It will be a real challenge for Reform to capitalise on its appeal to those voters in elections.”
The first signs of whether it can in fact capitalise on this so-called “bro vote” will be at next year’s local elections. It will be a key test for the party and, if it succeeds, its ambitions are high.
Reform UK wants to secure its future and not only challenge the Tories’ status as the leading right-wing group in UK politics but eventually become the governing party in Britain.
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In response Reform UK said: “Reform UK has all the momentum in British politics. This is shown by the surge in support by younger voters.
“We have now surpassed 100,000 members and our polling continues to rise. Young people recognise that the Tories and Labour have failed them and that Britain needs Reform.
“We will harness this momentum as we head into next May and future elections and offer young people real change.”
An MP has told Sky News she was attacked online by the Tate brothers after she participated in a debate in the House of Commons about violence against women.
The controversial duo, Andrew and Tristan Tate, are facing charges of rape and human trafficking in the UK – all of which they deny.
But they are still very active online, and according to Sorcha Eastwood, the MP for Lagan Valley, are targeting her.
In a document seen by Sky News, Tristan Tate has highlighted one of the MP’s tweets and writes in private correspondence: “MP, nice target, can we sue her?”
Sorcha Eastwood says at first she thought the replies were from parody accounts and not the Tate brothers.
Her original tweet was about Elon Musk, not the Tate brothers. The MP said Musk’s tweets should be looked at through a counter-extremism lens.
“I was really concerned, I was concerned because to me that is a direct attack for want of a better phrase on me serving my constituents.
“I couldn’t believe that they decided to pick this random Northern Irish MP. The fact that it wasn’t even about them. This is something I didn’t go looking for.
“I think from my perspective, it’s a very, very sinister attempt to shut down important voices in public life, political discourse.”
It was only when she started noticing an uptick in abuse from other accounts she realised she had encountered some of the brothers’ followers.
“I had rape threats. I had death threats. I had people saying I should be hung from a lamppost. I had people saying I should be chopped into liver. I also had people then who were like we’ll waste 15 minutes raping Sorcha Eastwood.”
A representative for the Tate brothers told Sky News that there was no targeted campaign against Sorcha Eastwood
A representative for the Tate brothers told Sky News that there was no targeted campaign against her.
They said: “Ms Eastwood has a distorted view regarding social media if she believes one is required to ‘invite or ask’ people to interact.
“Tristan Tate is entitled to his view in relation to her tweet regarding Elon Musk.”
The self-styled “misogynist influencer” Andrew Tate and his brother Tristan have both been charged with human trafficking, face allegations of trafficking minors, sexual intercourse with a minor and money laundering in Romania.
There is also a European arrest warrant for them as they are facing separate, unrelated charges of rape and human trafficking in the UK. They deny all charges.
Ms Eastwood now worries for others who don’t have a platform like her and who may not feel like they can speak out.
“If this is what has happened to me I have absolutely no doubt that this has happened to others where they have been attempted to be silenced.”
Keir Starmer has previously commented on the Tate brothers’ case in the Commons saying it is “a live issue”, but adding that “the principle is absolutely clear” in relation to whether the brothers should face justice.
Sorcha Eastwood says she wants to see the government do much more to protect against abuse online.
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Tate brothers deny wrongdoing
“I think ultimately the government has taken the wrong course on this. They need to step up.
“This should be an issue of national security as far as the radicalisation of young people online. It should be an issue in terms of the levels of misinformation, disinformation and the lack of trust that is had in our politics right across the UK and Europe.
“I want the government to help me, help every other person to crack down on this and get serious about it. And the only way they’ll be able to do that, is by hitting these tech companies in the only language which they understand, which is money and via robust legislation.”
A government spokesperson said: “Violence against women and girls is a scourge on our society which is why we have set out an unprecedented mission to halve these crimes within a decade.
“Tackling illegal abuse both online and offline is central to supporting victims and preventing harm in our communities and we will not hesitate to strengthen laws to deliver this mission.
“Last month, parts of the Online Safety Act came into force meaning companies must take action to protect users from illegal material including extreme sexual violence.
“Further protections from this summer will require platforms to protect children from harmful, misogynistic, and violent content.”
UK
‘It’s just nasty’: Birmingham residents ‘overwhelmed’ by foul stench and massive rats as bins strike rumbles on
In parts of Birmingham, the stench is overwhelming – enough to make you heave.
At a block of flats in Highgate, in Birmingham city centre, we find a mountain of bin liners full of rubbish spewing out of the cavernous bin store, which is normally locked.
Mickel comes out to speak to us, while all around bin liners lie open, with the contents for all to see, including used nappies and rotting food.
Mickel says they’ve had ‘foxes and rats, literally the size of cats’
Outside Mickel’s flat in Highgate, bin liners lie open, spewing out rubbish
We both find it hard to keep talking amid the awful smell.
“We’ve had foxes and rats, literally the size of cats, flies, it’s just nasty, something needs to be done,” he says.
Chris says the situation is ‘overwhelming’ as she’s ‘terrified of rats’
Around the corner, I meet Chris, in her dressing gown, popping the bins into her bin store beneath her flat before work.
She unlocks it, and although it isn’t bursting out on to the street yet, it is getting full.
She says the situation is “overwhelming” as she’s “terrified of rats”. But, even so, she has sympathy for the striking bin workers.
“It’s not an easy job; they must have a heart of gold to do that job,” she says.
“Pay them whatever they need, they deserve it.”
Striking bin workers at Lifford Lane tip, south of the city centre
There’s an awful smell coming from a mountain of bin liners outside Mickel’s flat in Highgate
At Lifford Lane tip, south of the city centre, Brigette has pulled up alongside picketing workers. The back seat of her car is full of rubbish.
She apologises for the terrible waft, mixed with air freshener.
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“It’s very pungent, isn’t it? Not nice,” she admits.
“It’s unfortunate, I have some sympathies for all the parties, but, equally, we have a duty of care to stay clean and tidy.”
She says she has her rubbish and that of her elderly aunt and plans to make weekly trips to the tip until a resolution in this pay dispute between the council and the Unite union is found.
UK
‘US is our closest ally’, Jonathan Reynolds says in reaction to Trump tariffs – but ‘nothing off the table’
The US is “our closest ally” but “nothing is off the table” in response to Donald Trump’s 10% tariffs on imports from the UK, the business secretary has said.
In a statement following the US president’s nearly hour-long address to the world, Business and Trade Secretary Jonathan Reynolds said: “We will always act in the best interests of UK businesses and consumers.
“That’s why, throughout the last few weeks, the government has been fully focused on negotiating an economic deal with the United States that strengthens our existing fair and balanced trading relationship.”
Follow the latest following Trump’s tariffs announcement
Mr Reynolds reiterated the statements from the prime minister and his cabinet over the past few days, saying the US is “our closest ally”, and the government’s approach is to “remain calm and committed to doing this deal, which we hope will mitigate the impact of what has been announced today”.
Business Secretary Jonathan Reynolds says “nothing is off the table” following the tariffs announcement. Pic: PA
But he continued: “We have a range of tools at our disposal, and we will not hesitate to act. We will continue to engage with UK businesses, including on their assessment of the impact of any further steps we take.
“Nobody wants a trade war, and our intention remains to secure a deal. But nothing is off the table, and the government will do everything necessary to defend the UK’s national interest.”
‘Get back round the negotiating table’, say Tories
The Conservative Party’s shadow business and trade secretary described the US president’s announcement as “disappointing news which will worry working families across the country”.
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Sky’s Ed Conway examines how economies across the world are impacted by tariffs
Andrew Griffith hit out at the government for having “failed to negotiate with President Trump’s team for too many months after the election, failed to keep our experienced top trade negotiator, and failed to get a deal to avoid the imposition of these tariffs by our closest trading partner”.
“The chancellor’s emergency budget of just a week ago with its inadequate headroom is now at risk, casting uncertainty about more taxes or spending cuts,” he continued. “Sadly, it is British businesses and workers who will pay the price for Labour’s failure.”
He called on ministers to “swallow their pride” and “get back round the negotiating table to agree a fair deal to protect jobs and consumers in both the UK and the US alike”.
Liberal Democrat leader Sir Ed Davey has reacted furiously to Mr Trump’s announcement of a “destructive trade war”, and called on the government to stand up against “Trump’s attempts to divide and rule”.
“The prime minister should bring our Commonwealth and European partners together in a coalition of the willing against Trump’s tariffs, using retaliatory tariffs where necessary and signing new trade deals with each other where possible.”
Speaking on Wednesday evening at a White House event entitled ‘Make America Wealthy Again’, the US president unleashed sweeping tariffs across the globe.
Mr Trump held up a chart detailing the worst offenders – which also showed the new tariffs the US would be imposing.
The UK’s rate of 10% was perhaps a shot across the bow over the 20% VAT rate, though the president’s suggested a 10% tariff imbalance between the two nations. Nonetheless, tariffs of 10% could directly reduce UK GDP by between 0.01% and 0.06%, according to Capital Economics.
A 25% duty on all car imports from around the world is also being imposed from midnight in the US – 5am on Thursday, UK time.
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The UK government had been hoping to negotiate an economic deal with the US in a bid to avoid the tariffs, but to no avail. The government says negotiations will continue.
The Confederation of British Industry said “negotiating stronger trading relationships with all like-minded partners will be foundational to any success”.
The business secretary is expected to make a statement in the House of Commons on Thursday, and we are also expecting to hear from the prime minister.
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