Pyrotechnics, fireworks, balloons – Reform UK’s conference was unlike any other. Back in September, Nigel Farage’s party used its annual gathering to underscore its message that it offers something different.
Throughout Birmingham’s NEC, screens flashed up images of the party’s leader. When it was time for Mr Farage’s speech, delegates flocked to hear him speak. As he ascended the stage, a lengthy video montage of his life, set to music, played behind him.
Among the packed crowd of almost 4,000 members, there was the usual crop of grey-haired supporters but sprinkled among them were a surprising number of young, white men.
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Meet the young Reform voters
Since Reform’s leader made a surprise return to frontline politics, he’s leant even harder into anti-establishment rhetoric. The political elite don’t want Nigel Farage to succeed, is his mantra.
The problem Reform UK faces is that it now has five MPs, giving it a presence on the green benches alongside the very establishment it rails against. It’s next job is to try to professionalise the party beyond the cult of Nigel and widen its supporter base.
Farage’s conference speech contained a serious message; it was time for Reform to “grow up” and think about its long-term plan. Looking around the room, it seemed the future of the party might already have arrived.
While most of its supporters are still older white men. According to YouGov’s post-election analysis, Reform was the third most popular party with men aged 50-64 – just one point shy of the Tories.
But there are signs of growing support among younger age groups, including young men aged 18-24, where Reform was the third most popular choice, alongside the Green Party.
For Gen-Z women, it was the least popular option, alongside the Tories. But it was among 16-17-year-olds that the gender gap was the widest.
Surprisingly, Farage’s party was as popular as Labour among young men in that age group, according to a poll by JL Partners in the week of the general election. The contrast with young women in that group is stark – Reform UK lagging far behind Labour and the Green Party.
Image: Reform UK leader Nigel Farage speaking during the party’s annual conference. Pic: PA
So, in a party where the median age of an MP is 60, how is it hooking in younger voters?
The popularity of Gen-Z skewing social platforms like TikTok is part of the answer. Reform was quick to engage with a younger audience there – racking up 308,100 followers. That is more than any other major political party, just ahead of Labour on 233,100.
Farage’s personal TikTok now has over a million followers, a fact he announced last week during a press conference in which he said the party’s membership had reached 100,000.
He also gave a breakdown of how old his social media followers seem to be. “We get tens of millions of views every single month. Two thirds of that million are under the age of 35. Half of them are under the age of 25. Something remarkable is happening with Gen-Z,” he said.
Among its young followers are right-wing political influencers, like Nicholas Lissack.
Image: Nicholas Lissack is a right-wing influencer
A smartly dressed student with strong right-wing views, Nick was surprised when his first TikTok video supporting Reform went viral in the run-up to the 2024 general election. In the video, which was watched almost 4 million times in 24 hours, he urged other first-time voters to follow his example and support Reform UK.
A week later, Nick found himself backstage at a pre-election Reform UK rally, meeting his “political hero” – Mr Farage. In another video, he calls their conversation “beautiful” and says they discussed the “ludicrous” price of pints and golf, alongside politics.
He describes his videos as “short, snappy and energetic… I come across like I’m having a fun time”. They’re snappily titled too – a glance over his TikTok page offers two-minute videos with titles like Labour Hates Us, Is Reform UK Fascist? and Ban Notting Hill Carnival. That energy has also translated across X/Twitter, where he now has tens of thousands of followers.
But he admits, not all his peers share his views.
“I lost quite a few friends over this but in that time, I gained 40,000 Twitter followers.”
Since we spoke, he’s gained a further 10,000.
Image: Nick went viral, and then found himself meeting his Reform ‘hero’
So what about women?
Reform UK was proud of the fact it was able to stand a candidate in nearly every seat.
But, according to the campaign group 50:50 parliament, less than a fifth of its candidates were women. Five white men were chosen for seats the party deemed winnable, leading to Nigel Farage, Richard Tice, Rupert Lowe and James McMurdock being elected to parliament.
Controversially, this year, Nigel Farage told Sky News that the self-proclaimed misogynist influencer Andrew Tate was “an important voice for men”.
Tate is currently banned from YouTube for breaching hate speech rules. He is also banned from Facebook and was described by Meta as a “dangerous individual”. He was also accused of rape, people trafficking and organised crime – though he denies these allegations.
For Nick, being frank about his political opinions has helped his videos reach a wide audience. He attributes his success to men feeling “increasingly disenfranchised” in the wake of “fourth-wave feminism”.
“Reform offers an exciting alternative because it doesn’t discriminate… Young men are drawn to it because they see it as an opportunity to dig their teeth into politics,” he said.
Image: George Finch has started The New Reformer, an online magazine
Another new voice in the right-wing political space is George Finch. He enjoyed similar success to Nick over the summer, making videos in support of Mr Farage’s party. Since then, he’s started The New Reformer, an online magazine which he describes as “By Reformers, for Reformers”. Articles have provocative titles like “Project 2029 – dismantling the woke state” and “Since When Is It Divisive to Be British?”.
He thinks the party doesn’t have a problem attracting voters who are women.
“To say that women are put off by Reform is wrong. If it’s something you think is a problem I’m sure HQ are looking at it”.
Image: George says he doesn’t think the party has a problem attracting women
Will it work?
“There was something about TikTok that worked for Reform,” says Dr Jilly Kay, a senior lecturer in Communication and Media at Loughborough University. “Nigel Farage’s performance and his way of connecting with people worked effectively. We see that in the increased support among young male voters.”
But she also thinks Reform can tap into something more fundamental and give clarity to voters who feel adrift after a period of unstable politics.
“As a young man you’re told you can’t do this, you can’t do that. Farage is trying to give that sense of permission,” Dr Kay explains. “[Reform UK] has that sense of freedom and power which people like Farage claim is being denied to men and boys.”
But other experts warn that this surge in youthful support could be being overstated.
“Reform undoubtedly has distinct appeal among some sections of young voters: specifically, young men from poorer backgrounds, and who are unlikely to attend university,” says Dr Stuart Fox, a senior lecturer in politics at the University of Exeter.
But according to Dr Fox, Reform UK is far less popular among young voters overall than parties such as the Greens, Liberal Democrats and Labour. He also points out the challenges of engaging the specific youthful demographic most likely to support them.
“Those young people to whom Reform most appeal – young men from poorer backgrounds – are by far the least likely to vote. It will be a real challenge for Reform to capitalise on its appeal to those voters in elections.”
The first signs of whether it can in fact capitalise on this so-called “bro vote” will be at next year’s local elections. It will be a key test for the party and, if it succeeds, its ambitions are high.
Reform UK wants to secure its future and not only challenge the Tories’ status as the leading right-wing group in UK politics but eventually become the governing party in Britain.
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In response Reform UK said: “Reform UK has all the momentum in British politics. This is shown by the surge in support by younger voters.
“We have now surpassed 100,000 members and our polling continues to rise. Young people recognise that the Tories and Labour have failed them and that Britain needs Reform.
“We will harness this momentum as we head into next May and future elections and offer young people real change.”
He was expected to be deported, but instead of being handed over to immigration officials he was released from HMP Chelmsford on Friday.
He spent just under 48 hours at large before he was apprehended.
The accidental release sparked widespread alarm and questions over how a man whose crimes sparked protests in Epping over the use of asylum hotels was able to be freed.
Ms Mahmood said: “Last week’s blunder should never have happened – and I share the public’s anger that it did.”
Image: Anti-asylum demonstrators in Epping, Essex. Pic: PA
On Sunday, Justice Secretary David Lammy said an exclusive Sky News interview will be used as part of an independent inquiry into the mistaken release.
Speaking to Sky’s national correspondent Tom Parmenter, a delivery driver who spoke to Kebatu at HMP Chelmsford described him as being “confused” as he was being guided to the railway station by prison staff.
The migrant is said to have returned to the prison reception four or five times before leaving the area on a train heading to London.
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‘My family feels massively let down’
Mr Lammy, who put Kebatu’s release down to human error, said he ordered an “urgent review” into the checks that take place when an offender is released from prison, and new safeguards have been added that amount to the “strongest release checks that have ever been in place”.
Image: Waves splash in Kingston, Jamaica, as Hurricane Melissa hits. Pic: AP
Andrew Tracey had been due to fly home to the UK on Monday, but his flight was cancelled.
Mr Tracey told Sky News that food packages were being delivered to guests at his hotel. Deck chairs have been removed from the beach, and the swimming pools have been drained, at the Negril hotel where he is staying.
“The balcony and walls do feel as though they are vibrating just due to the strength of the wind,” said Mr Tracey.
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“I’m very nervous, it’s hard to comprehend what we are likely to expect.”
The US National Hurricane Centre in Miami said that Melissa was “one of the most powerful hurricane landfalls on record in the Atlantic basin” as it hit southwestern Jamaica near New Hope.
Image: People walk along a road during the passing of Hurricane Melissa in Rocky Point, Jamaica, on Tuesday. Pic: AP
In a social media post, the centre warned that it is an “extremely dangerous and life-threatening situation” – and told those in the area not to leave their shelter as the eye of the storm passes over.
‘It is a bit scary, but we’ve got each other’
A British-Jamaican couple who are sheltering inside as the storm passes over the island spoke to Sky News about their ordeal.
Shantell Nova Rochester and her Jamaican fiance Denva Wray are due to get married on the island next month.
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They spoke of broken windows and water coming in where they are staying, but the couple believe they are “as safe as they can possibly be” in St Elizabeth.
Mr Wray said: “Where we are is quite strong, sturdy, but you can hear a lot of wind. It is a bit scary, but we’ve got each other, so we are strong.”
Asked about the wedding, Ms Rochester said: “We’re just worried about getting through tomorrow, but that’s a worry in the back of our heads.
“Where we plan to get married is flooded at this time.”
Government action ‘too late’ – British tourist
One British man who paid £3,500 for last-minute flights so he and his family could return home before the hurricane hit the island said that he felt “completely let down” by the government’s response.
David Rowe and his family, from Hertfordshire, had spent 10 days in Jamaica before deciding to fly back to the UK on Saturday.
Mr Rowe, 47, was critical of the response of the Foreign, Commonwealth and Development Office (FCDO).
Image: David Rowe with his wife Abby, daughter Cora, eight, and son Ethan, 12, during their holiday in Jamaica. Pic: PA/handout
Speaking to the PA news agency, IT manager Mr Rowe said: “It’s all too late, their reaction and their response to the storm has been too late – after the fact.
“The advice should have been last week, like on the Saturday – don’t travel – because a lot of the travel companies use the FCDO guidance on travel (for) all their planning and what decisions they make as an organisation.
“There should have been something done much sooner than this. A lot of the UK nationals, and people on holiday there, they are stranded.
“This could have been prevented with better action from the UK government.”
Mr Rowe added that he and his wife had felt “very anxious” before they flew home – and “very sad” for those left in the country.
A Foreign Office spokesperson said: “We understand how worrying developments in Jamaica are for British nationals and their families.
“Our travel advice includes information about hurricane season, which runs from June to November. Last Thursday we updated our travel advice for Jamaica to include a warning about Tropical Storm Melissa and that it was expected to intensify over the coming days.
“The safety and security of British nationals is our top priority, and that is why we are urging any British nationals in Jamaica to follow the guidance of the local authorities and register their presence with us to receive updates.”
The government’s decision to slash foreign aid will lead to unrest, further crises and threaten UK security, a group of cross-party MPs has warned.
A report by the International Development Committee found the decision in February to reduce aid to 0.3% of gross national income (GNI) by 2027/28 – coupled with the US cutting its aid budget – is having a severe impact.
The foreign aid budget was cut to invest in defence from 0.5% of GNI, which was meant to be an interim reduction from 0.7% to cope with economic challenges caused by the pandemic.
Total aid spending is set to reduce from £14.1bn in 2024 to £9.4bn by 2028/29.
The committee, chaired by Labour MP Sarah Champion, said spending is being prioritised on humanitarian aid over development, which “builds long-term resilience and should lead to reducing the need for humanitarian aid”.
They said the international development minister, Baroness Chapman, has made it clear “the UK will remain a leading humanitarian actor”.
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But the committee said while they are glad those in “desperate need of aid will be prioritised, particularly in the regions of Ukraine, Gaza, and Sudan”, they are concerned about the long-term effect of pulling development aid.
“We are concerned that slashing development aid will continue to lead to unrest and further crises in the future, presenting a threat to UK security,” the MPs said.
Image: David Lammy, when he was foreign secretary, on a visit to Chad to see how aid agencies are dealing with the humanitarian crisis. Pic: PA
Risk to UK’s national security
They said a reduction in foreign aid will have “devastating consequences across the world”.
The committee said it recognises an increase in defence spending is needed, but “to do this at the expense of the world’s most vulnerable undermines not only the UK’s soft power, but also its national security”.
They said the government must make “every effort” to return to spending 0.5% of GNI on foreign aid “at a minimum, as soon as possible”.
The committee also found long-term funding for development is “essential” to ensure value for money is achieved.
However, they accused the government of seeing value for money only in terms of the taxpayer, saying that downplays “equity and the importance of poverty reduction” and causes tension.
They agreed accountability to the taxpayer is “key to reducing poverty globally, and maximising the impact of each pound to do so, must remain the Foreign, Commonwealth and Development Office’s central tenet for official development assistance spending”.
Image: A Foreign Office team member helping evacuees in Cyprus in 2023. File pic: Reuters
Spending on migrant hotels
Spending on migrant hotels in the UK was also criticised by the MPs, who said while international aid rules mean they can cover refugee hosting for the first 12 months in the UK, given the recent cuts, that is “incompatible with the spirit” of the UN’s OECD Development Assistance Committee rules.
“Excessive spend on hotel costs is not an effective use of development budget,” they said.
The committee recommended costs of housing refugees should be capped “at a fixed percentage” of total foreign aid spending “to protect a rapidly diminishing envelope of funding”.
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‘Short-sighted’
Reacting to the report, Timothy Ingram, head of UK advocacy at WaterAid, said: “The UK government’s decision to cut the aid budget was one that defied both logic and humanity. Aid when delivered effectively in partnership with local communities is not charity – it’s an investment in a safer and more prosperous world.
“Undermining it, especially vital finance for water, weakens the world’s resilience to climate shocks, pandemics, and conflict – impacting the one in 10 people without access to clean water, and ultimately making us all less safe.
“This is a short-sighted political decision with long-term consequences for the UK’s stability, economy and global standing. We join with MPs in urging the government, once again, to urgently reconsider.”
Lack of transparency over private contractors’ spending
In the report, MPs said it is worried the Foreign Office has not reviewed aid spending on multilateral organisations, which allows the UK less direct influence over spending, such as the World Bank or vaccine organisation Gavi since 2016, despite spending nearly £3bn on them in 2024.
They said the use of private contractors does not offer inherently poor value for money, but a lack of transparency and data can mean under-delivering and a loss of “in-house” expertise.
Image: Palestinians carry aid supplies that entered Gaza. Pic: Reuters
‘Tragic error’
Sarah Champion, chair of the International Development Committee, said: “Ensuring aid delivers genuine value for money has never been more important. As major donors tighten their belts, we have to ensure that every penny we spend goes to the people most in need.
“The former Department for International Development was rightly seen as a world leader in value for money; the FCDO is broadly hanging on to that reputation. But it must make some urgent improvements.
“Reducing poverty must be the central aim of the development budget. While accountability to the taxpayer is an important consideration, the FCDO’s current definition of value for money risks diverting focus away from improving the lives of the most vulnerable – the very reason the aid budget exists at all.
“The savage aid cuts announced this year are already proving to be a tragic error that will cost lives and livelihoods, undermine our international standing and ultimately threaten our national security. They must be reversed.
“Value for money is critical to making the most of a shrinking aid budget. While this report finds some positives, the government must take urgent action to wipe out waste and ensure the money we are still spending makes a genuine difference.”