‘Something remarkable is happening with Gen-Z’ – is Reform UK winning the ‘bro vote’?
Pyrotechnics, fireworks, balloons – Reform UK’s conference was unlike any other. Back in September, Nigel Farage’s party used its annual gathering to underscore its message that it offers something different.
Throughout Birmingham’s NEC, screens flashed up images of the party’s leader. When it was time for Mr Farage’s speech, delegates flocked to hear him speak. As he ascended the stage, a lengthy video montage of his life, set to music, played behind him.
Among the packed crowd of almost 4,000 members, there was the usual crop of grey-haired supporters but sprinkled among them were a surprising number of young, white men.
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Meet the young Reform voters
Since Reform’s leader made a surprise return to frontline politics, he’s leant even harder into anti-establishment rhetoric. The political elite don’t want Nigel Farage to succeed, is his mantra.
The problem Reform UK faces is that it now has five MPs, giving it a presence on the green benches alongside the very establishment it rails against. It’s next job is to try to professionalise the party beyond the cult of Nigel and widen its supporter base.
Farage’s conference speech contained a serious message; it was time for Reform to “grow up” and think about its long-term plan. Looking around the room, it seemed the future of the party might already have arrived.
While most of its supporters are still older white men. According to YouGov’s post-election analysis, Reform was the third most popular party with men aged 50-64 – just one point shy of the Tories.
But there are signs of growing support among younger age groups, including young men aged 18-24, where Reform was the third most popular choice, alongside the Green Party.
For Gen-Z women, it was the least popular option, alongside the Tories. But it was among 16-17-year-olds that the gender gap was the widest.
Surprisingly, Farage’s party was as popular as Labour among young men in that age group, according to a poll by JL Partners in the week of the general election. The contrast with young women in that group is stark – Reform UK lagging far behind Labour and the Green Party.
Reform UK leader Nigel Farage speaking during the party’s annual conference. Pic: PA
So, in a party where the median age of an MP is 60, how is it hooking in younger voters?
The popularity of Gen-Z skewing social platforms like TikTok is part of the answer. Reform was quick to engage with a younger audience there – racking up 308,100 followers. That is more than any other major political party, just ahead of Labour on 233,100.
Farage’s personal TikTok now has over a million followers, a fact he announced last week during a press conference in which he said the party’s membership had reached 100,000.
He also gave a breakdown of how old his social media followers seem to be. “We get tens of millions of views every single month. Two thirds of that million are under the age of 35. Half of them are under the age of 25. Something remarkable is happening with Gen-Z,” he said.
And it’s not just TikTok. Reform UK had far and away the highest number of social media page interactions across all platforms during the election, according to analysis by Crowdtangle.
Among its young followers are right-wing political influencers, like Nicholas Lissack.
Nicholas Lissack is a right-wing influencer
A smartly dressed student with strong right-wing views, Nick was surprised when his first TikTok video supporting Reform went viral in the run-up to the 2024 general election. In the video, which was watched almost 4 million times in 24 hours, he urged other first-time voters to follow his example and support Reform UK.
A week later, Nick found himself backstage at a pre-election Reform UK rally, meeting his “political hero” – Mr Farage. In another video, he calls their conversation “beautiful” and says they discussed the “ludicrous” price of pints and golf, alongside politics.
He describes his videos as “short, snappy and energetic… I come across like I’m having a fun time”. They’re snappily titled too – a glance over his TikTok page offers two-minute videos with titles like Labour Hates Us, Is Reform UK Fascist? and Ban Notting Hill Carnival. That energy has also translated across X/Twitter, where he now has tens of thousands of followers.
But he admits, not all his peers share his views.
“I lost quite a few friends over this but in that time, I gained 40,000 Twitter followers.”
Since we spoke, he’s gained a further 10,000.
Nick went viral, and then found himself meeting his Reform ‘hero’
So what about women?
Reform UK was proud of the fact it was able to stand a candidate in nearly every seat.
But, according to the campaign group 50:50 parliament, less than a fifth of its candidates were women. Five white men were chosen for seats the party deemed winnable, leading to Nigel Farage, Richard Tice, Rupert Lowe and James McMurdock being elected to parliament.
Controversially, this year, Nigel Farage told Sky News that the self-proclaimed misogynist influencer Andrew Tate was “an important voice for men”.
Tate is currently banned from YouTube for breaching hate speech rules. He is also banned from Facebook and was described by Meta as a “dangerous individual”. He was also accused of rape, people trafficking and organised crime – though he denies these allegations.
For Nick, being frank about his political opinions has helped his videos reach a wide audience. He attributes his success to men feeling “increasingly disenfranchised” in the wake of “fourth-wave feminism”.
“Reform offers an exciting alternative because it doesn’t discriminate… Young men are drawn to it because they see it as an opportunity to dig their teeth into politics,” he said.
George Finch has started The New Reformer, an online magazine
Another new voice in the right-wing political space is George Finch. He enjoyed similar success to Nick over the summer, making videos in support of Mr Farage’s party. Since then, he’s started The New Reformer, an online magazine which he describes as “By Reformers, for Reformers”. Articles have provocative titles like “Project 2029 – dismantling the woke state” and “Since When Is It Divisive to Be British?”.
He thinks the party doesn’t have a problem attracting voters who are women.
“To say that women are put off by Reform is wrong. If it’s something you think is a problem I’m sure HQ are looking at it”.
George says he doesn’t think the party has a problem attracting women
Will it work?
“There was something about TikTok that worked for Reform,” says Dr Jilly Kay, a senior lecturer in Communication and Media at Loughborough University. “Nigel Farage’s performance and his way of connecting with people worked effectively. We see that in the increased support among young male voters.”
But she also thinks Reform can tap into something more fundamental and give clarity to voters who feel adrift after a period of unstable politics.
“As a young man you’re told you can’t do this, you can’t do that. Farage is trying to give that sense of permission,” Dr Kay explains. “[Reform UK] has that sense of freedom and power which people like Farage claim is being denied to men and boys.”
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But other experts warn that this surge in youthful support could be being overstated.
“Reform undoubtedly has distinct appeal among some sections of young voters: specifically, young men from poorer backgrounds, and who are unlikely to attend university,” says Dr Stuart Fox, a senior lecturer in politics at the University of Exeter.
But according to Dr Fox, Reform UK is far less popular among young voters overall than parties such as the Greens, Liberal Democrats and Labour. He also points out the challenges of engaging the specific youthful demographic most likely to support them.
“Those young people to whom Reform most appeal – young men from poorer backgrounds – are by far the least likely to vote. It will be a real challenge for Reform to capitalise on its appeal to those voters in elections.”
The first signs of whether it can in fact capitalise on this so-called “bro vote” will be at next year’s local elections. It will be a key test for the party and, if it succeeds, its ambitions are high.
Reform UK wants to secure its future and not only challenge the Tories’ status as the leading right-wing group in UK politics but eventually become the governing party in Britain.
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In response Reform UK said: “Reform UK has all the momentum in British politics. This is shown by the surge in support by younger voters.
“We have now surpassed 100,000 members and our polling continues to rise. Young people recognise that the Tories and Labour have failed them and that Britain needs Reform.
“We will harness this momentum as we head into next May and future elections and offer young people real change.”
While the politicians talk, so many people come from around the world to try to get across the Channel on small boats. But why?
Why make such a perilous crossing to try to get to a country that seems to be getting increasingly hostile to asylum seekers?
As the British and French leaders meet, with small boats at the forefront of their agenda, we came to northern France to get some answers.
It is not a new question, but it is peppered with fresh relevance.
Over the course of a morning spent around a migrant camp in Dunkirk, we meet migrants from Gaza, Iraq, Eritrea, South Sudan, Sri Lanka and beyond.
Some are fearful, waving us away; some are happy to talk. Very few are comfortable to be filmed.
All but one man – who says he’s come to the wrong place and actually wants to claim asylum in Paris – are intent on reaching Britain.
They see the calm seas, feel the light winds – perfect conditions for small boat crossings.
John has come here from South Sudan. He tells me he’s now 18 years old. He left his war-torn home nation just before his 16th birthday. He feels that reaching Britain is his destiny.
“England is my dream country,” he says. “It has been my dream since I was at school. It’s the country that colonised us and when I get there, I will feel like I am home.
“In England, they can give me an opportunity to succeed or to do whatever I need to do in my life. I feel like I am an English child, who was born in Africa.”
‘England is my dream country,’ John tells Adam Parsons
He says he would like to make a career in England, either as a journalist or in human resources, and, like many others we meet, is at pains to insist he will work hard.
The boat crossing is waved away as little more than an inconvenience – a trifle compared with the previous hardships of his journey towards Britain.
We meet a group of men who have all travelled from Gaza, intent on starting new lives in Britain and then bringing their families over to join them.
One man, who left Gaza two years ago, tells me that his son has since been shot in the leg “but there is no hospital for him to go to”.
Next to him, a man called Abdullah says he entered Europe through Greece and stayed there for months on end, but was told the Greek authorities would never allow him to bring over his family.
Britain, he thinks, will be more accommodating. “Gaza is being destroyed – we need help,” he says.
Abdullah says ‘Gaza is being destroyed – we need help’
A man from Eritrea tells us he is escaping a failing country and has friends in Britain – he plans to become a bicycle courier in either London or Manchester.
He can’t stay in France, he says, because he doesn’t speak French. The English language is presented as a huge draw for many of the people we talk to, just as it had been during similar conversations over the course of many years.
I ask many of these people why they don’t want to stay in France, or another safe European country.
Some repeat that they cannot speak the language and feel ostracised. Another says that he tried, and failed, to get a residency permit in both France and Belgium.
But this is also, clearly, a flawed survey. Last year, five times as many people sought asylum in France as in Britain.
And French critics have long insisted that Britain, a country without a European-style ID card system, makes itself attractive to migrants who can “disappear”.
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Migrant Channel crossings hit new record
A young man from Iraq, with absolutely perfect English, comes for a chat. He oozes confidence and a certain amount of mischief.
It has taken him only seven days to get from Iraq to Dunkirk; when I ask how he has made the trip so quickly, he shrugs. “Money talks”.
He looks around him. “Let me tell you – all of these people you see around you will be getting to Britain and the first job they get will be in the black market, so they won’t be paying any tax.
“Back in the day in Britain, they used to welcome immigrants very well, but these days I don’t think they want to, because there’s too many of them coming by boat. Every day it’s about seven or 800 people. That’s too many people.”
“But,” I ask, “if those people are a problem – then what makes you different? Aren’t you a problem too?”
He shakes his head emphatically. “I know that I’m a very good guy. And I won’t be a problem. I’ll only stay in Britain for a few years and then I’ll leave again.”
A man from Sri Lanka says he “will feel safe” when he gets to Britain; a tall, smiling man from Ethiopia echoes the sentiment: “We are not safe in our home country so we have come all this way,” he says. “We want to work, to be part of Britain.”
Emmanuel is another from South Sudan – thoughtful and eloquent. He left his country five years ago – “at the start of COVID” – and has not seen his children in all that time. His aim is to start a new life in Britain, and then to bring his family to join him.
He is a trained electrical engineer, but says he could also work as a lorry driver. He is adamant that Britain has a responsibility to the people of its former colony.
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“The British came to my country – colonising, killing, raping,” he said. “And we didn’t complain. We let it happen.
“I am not the problem. I won’t fight anyone; I want to work. And if I break the laws – if any immigrant breaks the laws – then fine, deport them.
“I know it won’t be easy – some people won’t like me, some people will. But England is my dream.”
Emmanuel Macron has said the UK and France have a “shared responsibility” to tackle the “burden” of illegal migration, as he urged co-operation between London and Paris ahead of a crunch summit later this week.
Addressing parliament in the Palace of Westminster on Tuesday, the French president said the UK-France summit would bring “cooperation and tangible results” regarding the small boats crisis in the Channel.
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King Charles III at the State Banquet for President of France Emmanuel Macron. Pic: PA
Mr Macron – who is the first European leader to make a state visit to the UK since Brexit – told the audience that while migrants’ “hope for a better life elsewhere is legitimate”, “we cannot allow our countries’ rules for taking in people to be flouted and criminal networks to cynically exploit the hopes of so many individuals with so little respect for human life”.
“France and the UK have a shared responsibility to address irregular migration with humanity, solidarity and fairness,” he added.
Looking ahead to the UK-France summit on Thursday, he promised the “best ever cooperation” between France and the UK “to fix today what is a burden for our two countries”.
Sir Keir Starmer will hope to reach a deal with his French counterpart on a “one in, one out” migrant returns deal at the key summit on Thursday.
King Charles also addressed the delegations at a state banquet in Windsor Castle on Tuesday evening, saying the summit would “deepen our alliance and broaden our partnerships still further”.
King Charles speaking at state banquet welcoming Macron.
Sitting next to President Macron, the monarch said: “Our armed forces will cooperate even more closely across the world, including to support Ukraine as we join together in leading a coalition of the willing in defence of liberty and freedom from oppression. In other words, in defence of our shared values.”
In April, British officials confirmed a pilot scheme was being considered to deport migrants who cross the English Channel in exchange for the UK accepting asylum seekers in France with legitimate claims.
The two countries have engaged in talks about a one-for-one swap, enabling undocumented asylum seekers who have reached the UK by small boat to be returned to France.
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Britain would then receive migrants from France who would have a right to be in the UK, like those who already have family settled here.
The small boats crisis is a pressing issue for the prime minister, given that more than 20,000 migrants crossed the English Channel to the UK in the first six months of this year – a rise of almost 50% on the number crossing in 2024.
President Macron greets Commons Speaker Sir Lindsay Hoyle at his address to parliament in Westminster.
Elsewhere in his speech, the French president addressed Brexit, and said the UK could not “stay on the sidelines” despite its departure from the European Union.
He said European countries had to break away from economic dependence on the US and China.
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“Our two countries are among the oldest sovereign nations in Europe, and sovereignty means a lot to both of us, and everything I referred to was about sovereignty, deciding for ourselves, choosing our technologies, our economy, deciding our diplomacy, and deciding the content we want to share and the ideas we want to share, and the controversies we want to share.
“Even though it is not part of the European Union, the United Kingdom cannot stay on the sidelines because defence and security, competitiveness, democracy – the very core of our identity – are connected across Europe as a continent.”
The Princess of Wales and celebrities attended the King’s star-studded state banquet on Tuesday, where Emmanuel Macron paid tribute to the late Queen Elizabeth II.
On the first day of Mr Macron’s state visit, King Charles gave a toast in French and said the three-day trip was another chance to “celebrate a deep and enduring friendship”.
“What’s possibly the most remarkable thing is the way in which the speciality of one country is part of the story of the other,” the monarch said.
“For centuries, our citizens have admired one another. We’ve made each other laugh, and we’ve imitated one another.”
The Prince and Princess of Wales at the State Banquet. Pic: PA
The banquet hall at Windsor Castle. Pic: PA
The King makes a speech at a banquet at Windsor Castle. Pic: PA
King Charles looks at Emmanuel Macron at a state banquet at Windsor Castle. Pic: PA
After the King’s speech, Mr Macron told him France had a “real affection for your mother” Queen Elizabeth II, adding he believed the feeling was “reciprocal”.
“She was your queen,” he said. “To us, she was the Queen.”
He capped off his speech – which repeated his calls for closer relations that he made earlier in the Palace of Westminster – by saying: “In honour of the United Kingdom, of this entente amico that unites our two fraternal peoples in an unwavering alliance.
“Long live the United Kingdom of Great Britain and Northern Ireland! Long live France!”
Emmanuel Macron gives a speech at a state banquet at Windsor Castle. Pic: PA
The Princess of Wales also made her first appearance at a state banquet in almost two years, sitting next to the French president.
She last made an appearance at a grand royal dinner in November 2023 in honour of the South Korean president. It comes after she opened up about her “rollercoaster” cancer recovery last week.
Emmanuel Macron and Kate, the Princess of Wales, share a toast. Pic: PA
Also in attendance were Sir Mick Jagger, frontman of The Rolling Stones, who was joined by his fiancee Melanie Hamrick, and Sir Elton John, who was accompanied by his husband David Furnish.
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Mick Jagger taking his seat at the state banquet at Windsor Castle. Pic: PA
Elton John and David Furnish at the state banquet at Windsor Castle. Pic: PA
Meanwhile, it was announced that the Bayeux Tapestry, depicting the Norman conquest of England, will return to the UK for the first time in more than 900 years, and will feature in an exhibition from September 2026 to July 2027.
Mr Macron joked ahead of the state banquet that negotiations to bring the 11th-century artwork back to the UK took longer “than all the Brexit tests”. Talks on a loan had started as early as 2018.
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