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Pyrotechnics, fireworks, balloons – Reform UK’s conference was unlike any other. Back in September, Nigel Farage’s party used its annual gathering to underscore its message that it offers something different. 

Throughout Birmingham’s NEC, screens flashed up images of the party’s leader. When it was time for Mr Farage’s speech, delegates flocked to hear him speak. As he ascended the stage, a lengthy video montage of his life, set to music, played behind him.

Among the packed crowd of almost 4,000 members, there was the usual crop of grey-haired supporters but sprinkled among them were a surprising number of young, white men.

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Meet the young Reform voters

Since Reform’s leader made a surprise return to frontline politics, he’s leant even harder into anti-establishment rhetoric. The political elite don’t want Nigel Farage to succeed, is his mantra.

The problem Reform UK faces is that it now has five MPs, giving it a presence on the green benches alongside the very establishment it rails against. It’s next job is to try to professionalise the party beyond the cult of Nigel and widen its supporter base.

Farage’s conference speech contained a serious message; it was time for Reform to “grow up” and think about its long-term plan. Looking around the room, it seemed the future of the party might already have arrived.

While most of its supporters are still older white men. According to YouGov’s post-election analysis, Reform was the third most popular party with men aged 50-64 – just one point shy of the Tories.

But there are signs of growing support among younger age groups, including young men aged 18-24, where Reform was the third most popular choice, alongside the Green Party.

For Gen-Z women, it was the least popular option, alongside the Tories. But it was among 16-17-year-olds that the gender gap was the widest.

Surprisingly, Farage’s party was as popular as Labour among young men in that age group, according to a poll by JL Partners in the week of the general election. The contrast with young women in that group is stark – Reform UK lagging far behind Labour and the Green Party.

Reform UK leader Nigel Farage speaking during the party's annual conference at the National Exhibition Centre in Birmingham. Picture date: Friday September 20, 2024.
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Picture by: Joe Giddens/PA Wire/PA Images
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Reform UK leader Nigel Farage speaking during the party’s annual conference. Pic: PA

So, in a party where the median age of an MP is 60, how is it hooking in younger voters?

The popularity of Gen-Z skewing social platforms like TikTok is part of the answer. Reform was quick to engage with a younger audience there – racking up 308,100 followers. That is more than any other major political party, just ahead of Labour on 233,100.

Farage’s personal TikTok now has over a million followers, a fact he announced last week during a press conference in which he said the party’s membership had reached 100,000.

He also gave a breakdown of how old his social media followers seem to be. “We get tens of millions of views every single month. Two thirds of that million are under the age of 35. Half of them are under the age of 25. Something remarkable is happening with Gen-Z,” he said.

And it’s not just TikTok. Reform UK had far and away the highest number of social media page interactions across all platforms during the election, according to analysis by Crowdtangle.

Among its young followers are right-wing political influencers, like Nicholas Lissack.

Image:
Nicholas Lissack is a right-wing influencer

A smartly dressed student with strong right-wing views, Nick was surprised when his first TikTok video supporting Reform went viral in the run-up to the 2024 general election. In the video, which was watched almost 4 million times in 24 hours, he urged other first-time voters to follow his example and support Reform UK.

A week later, Nick found himself backstage at a pre-election Reform UK rally, meeting his “political hero” – Mr Farage. In another video, he calls their conversation “beautiful” and says they discussed the “ludicrous” price of pints and golf, alongside politics.

He describes his videos as “short, snappy and energetic… I come across like I’m having a fun time”. They’re snappily titled too – a glance over his TikTok page offers two-minute videos with titles like Labour Hates Us, Is Reform UK Fascist? and Ban Notting Hill Carnival. That energy has also translated across X/Twitter, where he now has tens of thousands of followers.

But he admits, not all his peers share his views.

“I lost quite a few friends over this but in that time, I gained 40,000 Twitter followers.”

Since we spoke, he’s gained a further 10,000.

Nick
Image:
Nick went viral, and then found himself meeting his Reform ‘hero’

So what about women?

Reform UK was proud of the fact it was able to stand a candidate in nearly every seat.

But, according to the campaign group 50:50 parliament, less than a fifth of its candidates were women. Five white men were chosen for seats the party deemed winnable, leading to Nigel Farage, Richard Tice, Rupert Lowe and James McMurdock being elected to parliament.

Controversially, this year, Nigel Farage told Sky News that the self-proclaimed misogynist influencer Andrew Tate was “an important voice for men”.

Tate is currently banned from YouTube for breaching hate speech rules. He is also banned from Facebook and was described by Meta as a “dangerous individual”. He was also accused of rape, people trafficking and organised crime – though he denies these allegations.

For Nick, being frank about his political opinions has helped his videos reach a wide audience. He attributes his success to men feeling “increasingly disenfranchised” in the wake of “fourth-wave feminism”.

“Reform offers an exciting alternative because it doesn’t discriminate… Young men are drawn to it because they see it as an opportunity to dig their teeth into politics,” he said.

Image:
George Finch has started The New Reformer, an online magazine

Another new voice in the right-wing political space is George Finch. He enjoyed similar success to Nick over the summer, making videos in support of Mr Farage’s party. Since then, he’s started The New Reformer, an online magazine which he describes as “By Reformers, for Reformers”. Articles have provocative titles like “Project 2029 – dismantling the woke state” and “Since When Is It Divisive to Be British?”.

He thinks the party doesn’t have a problem attracting voters who are women.

“To say that women are put off by Reform is wrong. If it’s something you think is a problem I’m sure HQ are looking at it”.

Image:
George says he doesn’t think the party has a problem attracting women

Will it work?

“There was something about TikTok that worked for Reform,” says Dr Jilly Kay, a senior lecturer in Communication and Media at Loughborough University. “Nigel Farage’s performance and his way of connecting with people worked effectively. We see that in the increased support among young male voters.”

But she also thinks Reform can tap into something more fundamental and give clarity to voters who feel adrift after a period of unstable politics.

“As a young man you’re told you can’t do this, you can’t do that. Farage is trying to give that sense of permission,” Dr Kay explains. “[Reform UK] has that sense of freedom and power which people like Farage claim is being denied to men and boys.”

Read more:
Calls for tougher measures on mobile phones for teens
Louise Haigh’s photo of stolen phone ‘taken after alleged theft’

But other experts warn that this surge in youthful support could be being overstated.

“Reform undoubtedly has distinct appeal among some sections of young voters: specifically, young men from poorer backgrounds, and who are unlikely to attend university,” says Dr Stuart Fox, a senior lecturer in politics at the University of Exeter.

But according to Dr Fox, Reform UK is far less popular among young voters overall than parties such as the Greens, Liberal Democrats and Labour. He also points out the challenges of engaging the specific youthful demographic most likely to support them.

“Those young people to whom Reform most appeal – young men from poorer backgrounds – are by far the least likely to vote. It will be a real challenge for Reform to capitalise on its appeal to those voters in elections.”

The first signs of whether it can in fact capitalise on this so-called “bro vote” will be at next year’s local elections. It will be a key test for the party and, if it succeeds, its ambitions are high.

Reform UK wants to secure its future and not only challenge the Tories’ status as the leading right-wing group in UK politics but eventually become the governing party in Britain.

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In response Reform UK said: “Reform UK has all the momentum in British politics. This is shown by the surge in support by younger voters.

“We have now surpassed 100,000 members and our polling continues to rise. Young people recognise that the Tories and Labour have failed them and that Britain needs Reform.

“We will harness this momentum as we head into next May and future elections and offer young people real change.”

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Ex-classmates died after being treated at same mental health hospital – as concerns raised over more deaths

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Ex-classmates died after being treated at same mental health hospital - as concerns raised over more deaths

They were former classmates who both died after receiving care from the same mental health hospital three years apart.

Warning: This article contains reference to suicide

Multiple failings led to the death of 22-year-old Alice Figueiredo – who took her own life in July 2015 – and the NHS trust responsible for her care was charged with corporate manslaughter.

Last week, following a months-long trial, the trust was found not guilty of that charge but was convicted of serious health and safety failings.

Karis Braithwate, who had gone to school with Alice, also died in 2018, having been treated by the same NHS trust.

Reports seen by Sky News detail a decade of deaths at North East London NHS Foundation Trust (NELFT), with coroners repeatedly raising concerns about the mental health services provided by the trust – in particular at Goodmayes Hospital in Ilford.

Rushed assessments and neglect were often cited. One patient was marked as alive and well, even though he had taken his own life inside the hospital the previous day.

Another patient told staff he was hearing voices telling him to kill himself, yet staff did not remove crucial items from his possession – items he would later use to take his own life.

Karis, 24, was sent to Goodmayes Hospital after she tried to take her own life at a train station in October 2018. The next day, staff spent 27 minutes assessing her and a further two minutes confirming their conclusion.

Alice (left) and Karis (right) were schoolmates
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Alice Figueiredo (L) and Karis Braithwaite (R) died in 2015 and 2018 respectively

She was discharged from hospital in the afternoon. She then went to a nearby railway station and took her own life. Her death came less than an hour after she had left the hospital.

Karis had been friends with Alice, her mother said. The pair had been classmates at the same school.

Karis told her mother she was upset at being put on the same ward where Alice had taken her own life three years earlier.

Her stepfather Mark Bambridge called Karis sweet and kind and said she often “struggled with life”. He felt relief when she was taken to hospital, saying: “She was in a place where she would be taken care of.”

Mark Bambridge said Karis was a sweet and kind girl
Image:
Mark Bambridge said Karis was a sweet and kind girl

Karis’s mother – who asked not to be named – said her daughter confided in her about the neglect she endured at the hospital.

Karis told her mother that her carer would sleep when they were supposed to be watching over her and said she never felt safe.

“She spoke of her belongings going missing, of being treated with indifference and disrespect, and of staff who showed little concern for her wellbeing,” her mother said.

Karis’s mother said her daughter was failed by the hospital and the family was offered only a “hollow, superficial and indifferent ‘apology’ from the administration team of those who were meant to protect her”.

In the wake of the verdict in Alice’s case, Karis’s mother said: “I am holding Alice’s family in my thoughts and praying they receive the justice they – and we – so clearly need and deserve.”

A spokesperson for NELFT called Karis’s death a “profound tragedy” and said the trust had conducted an in-depth review of patient safety since 2018, “resulting in significant changes in the way we assess risk of suicide”.

Goodmayes Hospital, and the NELFT, has been at the centre of a lengthy court battle

“We train our staff to consider the trauma in a patient’s history, rather than focusing solely on their current crisis,” the spokesperson added.

“This approach allows us to see the person behind the diagnosis, making it easier to identify warning signs and support safe recovery.”

The trust said it had also improved record-keeping and communication between emergency workers and mental health practitioners.

The man marked as alive after he’d died

Sky News looked at more than 20 prevention of future death reports, which are written by a coroner to draw attention to a matter in which they think action could be taken to prevent future deaths.

Behind each report is a different person, but there are some strikingly similar themes – failure to carry out adequate risk assessments; issues sharing and recording information; neglect.

day 2

One report said staff at Goodmayes Hospital “panicked and did not follow policy” in the wake of a man’s death in 2021, instead writing that he was still alive when he had died the day before.

Speaking in response at the time, the trust said it had written a “detailed action plan” to address concerns raised.

Another report said one woman developed deep vein thrombosis after she was left to sit motionless in her room. She had not eaten or drunk anything in the two days before her death, and the trust was criticised for failing to record her food intake.

NHS manslaughter trial - day 2

Responding to the report at the time, the trust said it had implemented new policies to learn from her death.

Issues stretched beyond Goodmayes Hospital and spanned the entire NHS trust.

One man was not given any community support and overdosed after his access to medication was not limited.

Another man, a father of three, was detained under the Mental Health Act but released from Goodmayes after just a few hours. The 39-year-old was found dead two weeks later after being reported missing by his family.

At his inquest, a coroner raised concerns about the lack of a detailed assessment around him, with a junior doctor saying he was the only doctor available for 11 wards and 200 patients.

‘Don’t kill yourself on my shift’

It has been 10 years since Alice took her own life inside the walls of Goodmayes Hospital. But current patients say the issues haven’t gone away.

Teresa Whitbread said her 18-year-old granddaughter Chantelle was a high suicide risk but she still managed to escape from the hospital “20 times”.

“I walked in one day and said, ‘Where is Chantelle?’, and no one could tell me,” she told Sky News.

Teresa Whitbread has begged social services to not let her granddaughter be returned to Goodmayes
Image:
Teresa Whitbread does not want her granddaughter to return to Goodmayes Hospital

On another occasion, Chantelle managed to get into the medical room and stabbed herself and a nurse with a needle.

She said one nurse told her granddaughter: “Don’t kill yourself on my shift. Wait until you go home and kill yourself.”

Teresa grew emotional as she talked about her granddaughter, once a vibrant young girl and avid boxer, whose treatment is now managed by community services.

“It’s made her worse,” Teresa said of Chantelle’s experience at Goodmayes Hospital. “There’s no care, there’s no care plan, there’s no treatment.”

The NEFLT said it could not comment on specific cases but added that “patient safety is our absolute priority, and we work closely with our patients and their families to ensure we provide compassionate care tailored to their needs”.

Chantelle’s family say she is a shell of her former self and have begged mental health services not send her back to Goodmayes.

“Something has to change, and if it doesn’t change, [the hospital] needs to be closed down,” Teresa said.

“Because people are not safe in there.”

Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK

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MPs back legalising assisted dying in England and Wales after historic Commons vote

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MPs back legalising assisted dying in England and Wales after historic Commons vote

MPs have voted to approve a historic bill that would legalise assisted dying in England and Wales.

The Terminally Ill Adults (End of Life) Bill was approved by 314 votes to 291 at its third reading in the House of Commons – a majority of 23.

Politics Live: MPs back legalising assisted dying in historic Commons vote

Labour MP Kim Leadbeater, who proposed the legislation, was seen crying in the chamber as it went through.

Campaign group Dignity in Dying hailed the result as “a landmark moment for choice, compassion and dignity at the end of life”.

“MPs have listened to dying people, to bereaved families and to the public, and have voted decisively for the reform that our country needs and deserves,” said Sarah Wootton, its chief executive.

The bill will now go to the House of Lords, where it will face further scrutiny before becoming law.

Due to a four-year “backstop” added to the bill, it could be 2029 before assisted dying is actually offered, potentially coinciding with the end of this government’s parliament.

The bill would allow terminally ill adults with fewer than six months to live to apply for an assisted death, subject to approval by two doctors and a panel featuring a social worker, senior legal figure and psychiatrist.

Campaigners with Dignity in Dying protest in favour of the assisted dying Bill, in Parliament Square, central London, ahead of a debate on the Terminally Ill Adults (End of Life) Bill in the House of Commons. Picture date: Friday June 20, 2025. PA Photo. Photo credit should read: Yui Mok/PA Wire
Image:
Campaigners with Dignity in Dying protest in favour of the assisted dying bill. Pic: PA

MPs have deliberated the proposals for months, with a vote in November passing with a bigger majority of 55.

Since then it has undergone some significant changes, the most controversial being the replacement of a High Court Judge’s approval with the expert panel.

Ms Leadbeater has always insisted her legislation would have the most robust safeguards of any assisted dying laws in the world.

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MP: ‘Surreal’ moment as assisted dying passes Commons

Opening the debate on Friday she said that opposing the bill “is not a neutral act. It is a vote for the status quo”.

She warned that if her plan was rejected, MPs would be asked to vote on it again in 10 years and “that fills me with despair”.

MPs have brought about historic societal change

A chain of events that started with the brutal murder of an MP almost 10 years ago has today led to historic societal change – the like of which many of us will never see again.

Assisted dying will be legalised in England and Wales. In four years’ time adults with six months or less to live and who can prove their mental capacity will be allowed to choose to die.

Kim Leadbeater, the MP who has made this possible, never held political aspirations. Previously a lecturer in health, Ms Leadbeater reluctantly stood for election after her sister Jo Cox was fatally stabbed and shot to death in a politically motivated attack in 2016.

And this is when, Ms Leadbeater says, she was forced to engage with the assisted dying debate. Because of the sheer volume of correspondence from constituents asking her to champion the cause.

Polls have consistently shown some 70% of people support assisted dying. And ultimately, it is this seismic shift in public opinion that has carried the vote. Britain now follows Canada, the USA, Belgium, Switzerland, the Netherlands and Australia. All countries with sophisticated health systems. Nowhere has assisted dying been reversed once introduced.

The relationship between doctor and patient will now also change. The question is being asked: Is an assisted death a treatment? There is no decisive answer. But it is a conversation that will now take place. The final answer could have significant consequences, especially in mental health settings.

There are still many unknowns. Who will be responsible for providing the service? The NHS? There is a strong emotional connection to the health service and many would oppose the move. But others will argue that patients trust the institution and would want to die in its arms.

The challenge for health leaders will be to try and reconcile the bitter divisions that now exist within the medical community. The Royal Colleges have tried to remain neutral on the issue, but continued to challenge Ms Leadbeater until the very end.

Their arguments of a failure of safeguards and scrutiny did not resonate with MPs. And nor did concerns over the further erosion of palliative care. Ms Leadbeater’s much-repeated insistence that “this is the most scrutinised legislation anywhere in the world” carried the most weight.

Her argument that patients should not have to fear prolonged, agonising deaths or plan trips to a Dignitas clinic to die scared and alone, or be forced to take their own lives and have their bodies discovered by sons, daughters, husbands and wives because they could not endure the pain any longer was compelling.

The country believed her.

The assisted dying debate was last heard in the Commons in 2015, when it was defeated by 330 votes to 118.

There have been calls for a change in the law for decades, with a campaign by broadcaster Dame Esther Rantzen giving the issue renewed attention in recent years.

Supporters have described the current law as not being fit for purpose, with desperate terminally ill people feeling the need to end their lives in secret or go abroad alone, for fear loved ones will be prosecuted for helping them.

Ahead of the vote, an hours-long emotionally charged debate heard MPs tell personal stories about their friends and family.

Maureen Burke, the Labour MP for Glasgow North East, spoke about how her terminally ill brother David was in so much pain from advanced pancreatic cancer that one of the last things he told her was that “if there was a pill that he could take to end his life, he would very much like to take that”.

She said she was “doing right by her brother” in voting for it.

How did MPs vote?

MPs were given a free vote, meaning they could vote with their conscience and not along party lines.

The division list shows Prime Minister Sir Keir Starmer voted in favour of the bill, but Conservative leader Kemi Badenoch voted against.

Health Secretary Wes Streeting and Justice Secretary Shabana Mahmood, who will have to deliver the bill, also voted no.

Read more: Find out how your MP voted

Bill ‘poorly drafted’

Opponents have raised both practical and ethical concerns, including that people could be coerced into seeking an assisted death and that the bill has been rushed through.

Veteran Labour MP Diane Abbott said she was not opposed to the principle of assisted dying but called the legislation “poorly drafted”.

Former foreign secretary James Cleverly echoed those concerns, saying he is “struck by the number of professional bodies which are neutral on the topic of assisted dying in general, but all are opposed to the provisions of this bill”.

Recently, the Royal College of Psychiatrists, the Royal College of Pathologists and the Royal College of Physicians have raised concerns about the bill, including that there is a shortage of staff to take part in assisted dying panels.

However, public support for a change in the law remains high, according to a YouGov poll published on the eve of the vote.

The survey of 2,003 adults in Great Britain suggested 73% of those asked last month were supportive of the bill, while the proportion of people who feel assisted dying should be legal in principle stood at 75%.

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How did your MP vote on the assisted dying bill?

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How did your MP vote on the assisted dying bill?

The assisted dying bill passed its third reading in the Commons with a majority of 23 and will now be passed to the House of Lords.

There were 314 votes in favour and 291 against.

In November, the bill passed its second reading by a majority of 55, more than twice as large as today. It then went to “committee stage”, during which the wording and implications were examined in detail, and tweaked with input from experts, stakeholders and the public.

Politics latest: Bill legalising assisted dying passed in the Commons

That amended bill will now be passed on to the House of Lords, where it will go through a similar process before being either passed back to the Commons with further amendments, or sent to the King for Royal Assent.

Only after both houses agree on the exact wording of the bill does it become law.

Who changed their vote since November?

A total of 56 MPs voted a different way today, compared to how they did in November. There were 11 who changed to yes, while 24 changed to no. There were also 21 MPs who voted last time who chose to abstain today.

Among those who chose to change their vote were foreign secretary David Lammy and culture secretary Lisa Nandy. Mr Lammy had voted against the bill in November, while Ms Nandy voted in favour. Both chose not to vote today.

Only one MP, Labour’s Jack Abbott, voted in favour today after voting against at the second reading.

Prime Minister Sir Keir Starmer has voted in favour of the bill on both occasions, as has Chancellor Rachel Reeves and former prime minister Rishi Sunak.

The health secretary, Wes Streeting, who will have a crucial role in implementing the legislation if it becomes law, has voted against the bill both times, as has Angela Rayner, the deputy prime minister, and opposition party leaders Kemi Badenoch and Nigel Farage.

Lib Dem leader Ed Davey voted against the second reading, but chose not to vote today.

The SNP again chose not to vote, as the bill will not apply to Scotland, but a majority of MSPs in the devolved Scottish parliament voted through similar proposals in its first stage last month.

They were among 43 MPs in total who did not vote this time, including the Speaker and his Deputies. That’s slightly lower than the 46 MPs who abstained during the second reading vote in November.

Overall, a clear majority of Labour MPs supported the bill, while most Conservatives voted against it.

What do the public think?

Pollsters YouGov asked people if they were in favour of assisted dying or against, before November’s second reading and again last month.

On both occasions, a majority said they approved of the policy becoming legal, both in principle and in practice.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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