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Health care and how much it costs is scary. But youre not alone with this stuff, and knowledge is power. An Arm and a Leg is a podcast about these issues, and is co-produced by KFF Health News.VISIT ARMANDALEGSHOW.COM

Federal law requires that all nonprofit hospitals have financial assistance policies also known as charity care to reduce or expunge peoples medical bills. New research from Dollar For, an organization dedicated to helping people get access to charity care, suggests that fewer than one-third of people who qualify for charity care actually receive it. 

An Arm and a Leg host Dan Weissmann talks with Dollar For founder Jared Walker about its recent work, and how new state programs targeting medical debt in places like North Carolina may change the way hospitals approach charity care. 

Plus, a listener from New York shares a helpful resource for navigating charity care appeals. Dan Weissmann @danweissmann Host and producer of "An Arm and a Leg." Previously, Dan was a staff reporter for Marketplace and Chicago's WBEZ. His work also appears on All Things Considered, Marketplace, the BBC, 99 Percent Invisible, and Reveal, from the Center for Investigative Reporting. Credits Emily Pisacreta Producer Claire Davenport Producer Adam Raymonda Audio wizard Ellen Weiss Editor Click to open the Transcript Transcript: New Lessons in the Fight for Charity Care Note: An Arm and a Leg uses speech-recognition software to generate transcripts, which may contain errors. Please use the transcript as a tool but check the corresponding audio before quoting the podcast.

Dan: Hey there–

Clara lives in New York City with her husband Remy and their family. And, recently, over the course of a year, they had some … medical encounters. At hospitals.

Nothing super-dramatic: Remy broke his ankle in August of last year. Hello, emergency room. Hello, ER bill.

They had a second baby in November 2023 a boy! who ended up needing to spend a day in neonatal intensive care. He’s fine. They named him Isaac.

And one night early this year, Isaac just… wasn’t looking good. Lethargic. Had a fever.

Clara: We decided to give him Tylenol. Um, and he spit it all back out.

Dan: They took his temp again. A hundred and three point five.

Clara: We started Googling, um, what is like dangerously high fever for a baby

Dan: And yep. For a baby that little, a hundred three point five is starting to get iffy. Like possible risk of seizure. But it was late at night. No pediatrician, no urgent care. Hello new, unwelcome questions.

Clara: The last thing you want to be thinking about is, Oh shit, this is going to be really expensive. You want to be thinking about, let’s go to the ER right now, make sure he doesn’t have a seizure.

Dan: So they went. And the folks at the ER gave Isaac more tylenol, he didn’t spit it out, his fever went down. They went home, relieved about Isaac and a little anxious about the bills.

After insurance, they were looking at more than eight thousand dollars. Clara didn’t think her family could afford anything like that.

And the billing office didn’t offer super-encouraging advice.

Clara: basically every time I’ve called, they said, why don’t you start making small payments now so it doesn’t go into collections.

Dan: However. Clara listens to An Arm and a Leg. Where we’ve been talking about something called charity care for years. This summer, we asked listeners to send us their bills and tell us about their experience with charity care. Clara was one of the folks who responded.

Just to recap: Federal law requires all nonprofit hospitals to have charity care policies, also called financial assistance.

To reduce people’s bills, or even forgive them entirely, if their income falls below a level the hospital sets.

We’ve been super-interested in charity care here for almost four years, ever since a guy named Jared Walker blew up on TikTok spreading the word and offering to help people apply, through the nonprofit he runs, Dollar For.

Since then, we’ve learned a LOT about charity care. Dollar For has grown from an infinitesimally tiny organization — basically Jared, not getting paid much -to a small one, with 15 people on staff.

Jared says they’ve helped people with thousands of applications and helped to clear millions of dollars in hospital bills.

And in the past year, they’ve been up to a LOT and theyve been learning alot. Before we pick up Clara’s story which ends with her offering a new resource we can share let’s get a big download from Jared.

This is An Arm and a Leg, a show about why health care costs so freaking much, and what we can maybe do about it. I’m Dan Weissmann. I’m a reporter, and I like a challenge. So the job we’ve chosen on this show is to take one of the most enraging, terrifying, depressing parts of American life- and bring you a show that’s entertaining, empowering and useful.

In early 2024, Dollar For put out a couple of big research reports documenting how much charity care doesn’t get awarded. And why people don’t receive it.

Jared: I feel like for a long time we have been looking around at the experts, right? Who are the experts? And where can we find them and what can we ask them?

Dan: Finally, they undertook a major research project of their own. They analyzed thousands of IRS filings from nonprofit hospitals, and compared what they found to a study from the state of Maryland based on even more precise data.

And they hired a firm to survey a sample of more than 11 hundred people. Then ran focus groups to dig in for more detail.

Jared: I think that what these reports have just revealed is like, we are the experts like dollar for actually knows more than everyone else about this.

Dan: The amount of charity care that hospitals do not give to people who qualify for it?

The data analysis produced a number: 14 billion dollars. Which Jared and his colleagues say is a conservative estimate.

The survey showed that more than half of people who qualify for charity care do not get it. About two thirds of those folks do not know that it exists. Some people who know about it just don’t apply. And some who do get rejected, even though they qualify.

Their conclusion: We found that only 29% of patients with hospital bills they cannot afford are able to learn about, apply for, and receive charity care. None of which surprised Jared.

Jared: It’s like, Oh, like our assumptions have been correct on this. Like people don’t know about charity care. The process sucks. Um, a lot of people that should get it, don’t get it. Um, and hospitals have put all the pain and all of the responsibility on the patient

Dan: Those topline findings put Dollar For’s accomplishments in context.

Jared: Like we have submitted over 20, 000 of these financial assistance applications.

Dan: 20, 000 people. That’s spectacular. That’s I know you’re counting the money. How much money is it that you’re talking about so far?

Jared: I think we’re closing in on 70 million, 70 million in medical debt relief. So

Dan: Right. It’s a start.

Jared: there you go.

Dan: Its a start.

Jared: It sounds great, and then you see the 14 billion number and you’re like, oh, shoot. What are we doing? What are we doing?

Dan: laugh crying emoji.

Jared: Yeah, yeah, yeah.

Dan: And so, for most of the year, Jared and his team have been testing a strategy to take on a 14 billion dollar problem.

Jared: We have spent the year trying to work with hospitals. We came at this how do we put a dent in the 14 billion? If it’s not going to be through TikTok, and it’s not going to be through individual patint advocacy, then what if we moved further upstream, and instead of patients finding out about us one to three months after they get a bill, what if they heard about us at the hospital?

Dan: Jared envisioned patients getting evaluated for charity care, and getting referred to Dollar For for help applying, before they check out. He thought

Jared: Maybe we could make a bigger dent into that 14 billion. And, I think that that was wishful thinking.

Dan: Wishful thinking. That’s how Jared now describes his hopes that hospitals would see that they could do better by patients, with his help, and sign right up to work with him.

Jared: Um, well they haven’t, Dan. So, we don’t have, uh, you know, we’ve got one hospital.

We’ve got one hospital. I don’t know if there’s a smaller hospital in the United States. It is Catalina Island Health. It is a small hospital on an island off the coast of California

And when patients go in there, they tell them about Dollar For, and they send them over. Um, that was what we were hoping to do with these larger systems.

Dan: Jared talked to a lot of hospitals. He went to conferences for hospital revenue-department administrators. He didn’t get a lot of traction

Jared: You know, this is one thing where I’m like, I don’t want to be totally unfair to the hospitals.

They’re huge entities that you can’t just move quickly like that.

it is going to take a lot more on their end than it would on our end, we could spin up one of these partnerships in a week.

And. They’re going to need a lot of time and it’s going to, you know, how do we implement this? Um, you know, with a small Catalina Island hospital it was easy, but if you’re talking to Ascension

Dan: Ascension Healthcare– a big Catholic hospital system. A hundred thirty-six hospitals. More than a hundred thirty thousand employees. Across 18 states, plus DC. Jared says they might get thousands of charity care applications a month. A deal to steer folks to Jared isnt a simple handshake arrangement.

Jared: How do you, how do you do that? You know, how do you implement that? I mean, it’s a pain in the ass. And these hospitals, and more so, hospitals are not motivated to figure this out.

Dan: Yeah. Right.

Jared: Unless you’re in North Carolina,

Dan: North Carolina. In 2023, North Carolina expanded Medicaid. In July 2024, Governor Roy Cooper announced a program that would use Medicaid money to reward hospitals for forgiving Medical debt.

Gov. Roy Cooper: under this program. Hospitals can earn more by forgiving medical debt than trying to collect it. This is a win win win.

Dan: Under the program, hospitals can get more Medicaid dollars if they meet certain conditions. One, forgive a bunch of existing medical debts. Another: Make sure their charity care policies protect patients who meet income threhholds set by the state.

A third: they have to pro-actively identify patients who are eligible for charity care — and notify those patients before sending a bill, maybe even before they leave the hospital.

Jared: I’m very excited to see how that looks in the future. Because if you remember, the big four, like our shit list, is Texas, Florida, Georgia, North Carolina.

Dan: Jared’s shit list. The states where, over the years, he has heard from the greatest number of people who have difficulty getting hospital charity care. Where he often has to fight hardest to help them get it.

Jareds shit list, the big four, were the four biggest states (by population) that had rejected the expansion of Medicaid under the Affordable Care Act.

Because of how the ACA was written, no Medicaid expansion means a lot more people who don’t have a lot of money and just don’t have ANY insurance at all.

It’s a giant problem. And North Carolina was one of those states where it was toughest.

Jared: And in, you know, the span of a year, North Carolina has expanded Medicaid, and created one of the best medical debt charity care policies in the country.

This law essentially says that they have to identify them early. So that’s like on paper, you know, it sounds amazing.

Dan: Onpaper it sounds amazing. We’ll come back to that. But first, let’s make clear: This wasn’t a sudden transformation. The governor, Roy Cooper, who we heard in that clip? He spent like seven years pushing the state to expand Medicaid.

The legislature finally agreed in 2023. And then Cooper and his team spent months this year figuring out how to bake medical-debt relief into the plan. It took a ton of maneuvering.

Our pals at KFF Health News covered the process. Here’s Ames Alexander, who reported that story with Noam Levy, describing the process on a public radio show called “Due South.”

Coopers team started out by trying to quietly bounce their ideas off a few hospitals..

Ames Alexander KFF Health News: But then word got back to the hospital industry’s powerful lobbying group. That’s the North Carolina Healthcare Association. And the Association was not at all happy about it. .

Dan: They raised a stink. And claimed the whole thing would be illegal, the feds shouldn’t approve it.

Cooper and his health secretary Cody Kinsley got kept going– and they did get the feds to sign off on the plan. So it was legal.

But it wasn’t mandatory. They were offering hospitals money, but those hospitals needed to say yes. And that didn’t happen right away.

Ames Alexander KFF Health News: When Cooper and Kinsley unveiled this plan on July 1st, there wasn’t a single hospital official who would join them there for the press conference. Ultimately, though, all 99 of the state’s hospitals signed on. And it’s not, it’s not really hard to understand why they stood to lose a lot of federal money.

Dan: Lose OUT on a ton of NEW federal money. A ton. According to KFF’s reporting, a single hospital system stands to gain like 800 million dollars a year for participating.

And you know, thinking about that — how much money hospitals were considering turning down — kind of puts into perspective Jared’s experience trying to get them to work with him. He wasn’t offering anybody 800 million dollars a year.I said to Jared: Seems like this would be hard to replicate elsewhere. Other states aren’t going to be able to put that kind of new federal money on the table. And Jared said:

Jared: I think before like, Oh, can we replicate it? I’m just like, how do we make it? How do we make it work in North Carolina?

Dan: That is: How to make sure when it gets implemented, that it really works? Remember, Jared said before: This all sounds amazing ON PAPER. We’ll have some of his caveats after the break. Plus the rest of Clara’s story.

An Arm and a Leg is a co-production of Public Road Productions and KFF Health News — that’s a nonprofit newsroom covering health issues in America. KFF’s reporters do amazing work — you just heard one of them breaking down how North Carolina put that deal together. I’m honored to work with them.

Jared loves the idea behind North Carolina’s initiative on charity care: Hospitals have to screen people while they’re on site, and let them know before they leave the hospital what kind of help they may be eligible for.

Jared: Making sure that a patient knows what is available to them before they leave is very powerful. , like, that’s where the responsibility should be. Um, but how do you do it? And what happens if you don’t? Right?

Dan: In other words, Jared says, the devil is in implementation, and in systems of accountability. He’s seen what happens when those systems are pourous.

Jared: In Oregon, they had that law that was like, Oh, you can’t sue patients without first checking to see if they’re eligible for charity care. . And then you find all these people that are being sued that were never screened.

Dan: Yeah, Oregonpassed a law in 2019 that required hospitals to evaluate patients for charity care before they could be sued over a bill. Jared’s colleague Eli Rushbanks analyzed a sample of hospital-bill lawsuits in one county. He could only see patients income in a few of them– but in almost half of those, that income was definitely low enough that the debt shouldve been forgiven.

He also took a big-picture look: In the years after the law took effect, two thirds of hospitals gave out LESS charity care than they had given before. Probably not what lawmakers had hoped for.

Hospitals in North Carolina will have two years to fully implement the screening requirement, called “presumptive eligibility.”

Some hospitals around the country already use automated systems for this: They check your credit, pull other data. Some of them use AI.

Jared says he’s seen some hospitals over-rely on the tech.

Jared: Some hospitals that are using presumptive eligibility tools will use that as a way to say, Oh, we already screened you. You can’t apply, but the patient is sitting there going, well, I’m eligible.

Your tool must have got it wrong. Cause these things are not a hundred percent accurate, or think of something like this, you lose your job, or maybe you’re at the hospital because you just gave birth to another human. So now you’re a household of four. It’s a four instead of three.

And obviously the presumptive eligibility tool isn’t going to be able to know that and calculate that. So if you go to the hospital and say, now I want to apply and they say, well, you don’t get to apply because we already screened you and you’re not eligible. That’s bullshit.

Dan: So, as North Carolina hospitals bring their systems online, Jared wants to push for a process where patients can appeal a machine-made decision. Jared: I’d love to be able to test that

how does that impact how many people are getting charity care and that 14 billion?

Dan: What do you think is your best shot for the next year of kind of moving towards 14 billion?

Jared: We are trying to figure that out. Um, obviously the election will play into that, but I think that if I had to guess where we would land, um, I think that we will double down on our patient advocacy work.

Dan: Jared says theyll definitely also continue to work with advocates and officials on policy proposals. But

Jared: The only reason anyone cares about what we have to say about policy is because we know what the patient experiences. So I think that if the, the more people we help, the more opportunity we will have to push policies forward that we want to see happen

Dan: So, this is a good place to note: If you or anybody you know has a hospital bill thats scaring you, Dollar For is a great first stop. Well have a link to their site wherever youre listening to this. Theyve got a tool that can help you quickly figure out if you might qualify for charity care from your hospital. Plus tons of how-tos. And theyve got dedicated staff to help you if you get stuck.

And we just heard Jared say theyre not backing away from that work, even as they aim to influence policy.

About policy Jared does have one other thought about their work in that area

Jared: We think that we’re going to get a little bit more feisty, uh, moving forward. So I’m, I’m excited about that.

Dan: I talked with Jared less than a week after the election. We didn’t know yet which party would take the House of Representatives, and of course there’s still a LOT we don’t know about what things look like from here. Jared had just one prediction.

Jared: I think we’re going to be needed, you know, that much more.

Dan: I think we’re all gonna need each other more than ever. Which is why I’m pleased to bring us back to Clara’s story from New York.

You might remember: Her family had three hospital adventures in the space of a year.

The first one, where her husband broke his ankle, got her started. The bill was eighteen hundred dollars, after insurance. A LOT for their family. But she had a few things going for her.

One, she knew charity care existed. Not because the hospital mentioned it.

Clara: No, I know about it from an arm and a leg,

Dan: And two, she had the skills. Because by training, she’s a librarian. And you may already know this but people come to libraries looking for a lot more than just books.

Clara: People all the time, will come in and bring in a form or need help navigating different systems and, and even just looking and trying to see where to start.

Dan: So, she went and found her hospital’s financial assistance policy online. Saw that her family met their income requirements. Found the form. Submitted it. Got offered a discount… that still left her family on the hook for more than they could comfortably pay.

And decided to see if she could ask for more. Was there an appeals process? There was.

But she didn’t find all of the information she needed online. The process wasn’t quick.

Clara: A lot of phone tag. And I don’t know if the bill pay phone lines are staffed better than the financial aid phone lines. But, you know, you get an answering machine a lot. You have to call back. The person doesn’t remember you. They’re not able to link your account.

All the things that I just feel like they’re really greasing the wheels of the paying for the bill option, but actually not making it especially accessible to do the financial aid and appeal process.

Dan: Clara hung in there. Heres what she told my colleague Claire Davenport.

Clara: Being a listener of the podcast, I feel like I’m part of a community of people who are sort of maneuvering through the crazy healthcare system. And I do kind of have Dan’s voice in my head, like, this is nuts. This is not your fault. This is crazy and not right.

Dan: Also, when she was angling for more help on her husband’s ER bill, she knew anything she learned could come in handy: She was due to give birth at the same hospital pretty soon.

Her persistence paid off. In the end, the hospital reduced that 1800 dollar bill to just 500 dollars.

Two weeks later, Isaac was born. And spent an extra day in the NICU. That, plus the late-night fever that sent them to the ER left Clara’s family on the hook for about 6500 dollars.

Clara used what she’d learned the first time through as a playbook. Apply, then appeal to ask for more help. She says that made it a little simpler. But not simple, and not quick.

Isaac was born in November 2023. His ER visit was in April 2024. When Clara talked with our producer in early August 2024, she was still waiting to hear the hospital’s decision about her appeal. Was it gonna be approved?

Clara: In the event that it’s not, I think we just put it on like the longest payment plan we can. Maybe we would ask family for help.

Dan: Update: A few days after that conversation, the hospital said yes to Clara’s appeal. Her new total, 650 dollars. About a tenth of that initial amount.

Which, yes, is a nice story for Clara and her family. But the reason I’m so pleased to share her story is this:

Clara: Actually, I made a template that you can let your listeners use for making an appeal letter. I’ll share it with you.

Dan: Clara thought it might be useful because part of the application and appeal process — not all of it was just facts and figures and pay stubs. There was also an opportunity to write a letter. Which opened up questions.

Clara: I feel like It’s not totally clear what you’re supposed to put in the letter and who you’re appealing to and how emotional you’re supposed to make it versus how technical

Dan: Here’s how she approached it.

Clara: I was trying to think about if I was reading the letter, what would help paint the picture of this bill in context of everything else. trying to put myself in their shoes, reading it, what would be useful t kind of add more depth to our story than just the bill. And then also I just tried to be really grateful and express authentic gratitude for the great care we received.

Dan: She also included a realistic estimate of what her family could actually pay. Which the hospital ended up agreeing with.

And yes, Clara shared that template with us. We’ll post a link to it wherever you’re listening to this. Please copy and paste, and fill in the blanks, and please-tell us if it works for you.

A big lesson here is, don’t take no for a final answer. Don’t take “We’ll help you this much” for a final answer. Clara discovered one other thing: Don’t give up if it looks like you may have missed a deadline. She missed one.

Clara: So I called them and said, I’m really worried. ” I didn’t send it in time. It might be off by a couple days. Is this going to be a huge problem? And they said, No, don’t worry about it.

It’s totally fine. Just send it. So I’m thinking, Okay, wait. There are so many people who are going to get cut off or get their bill and realize, Oh, well, I totally missed the window. So let’s go for the payment plan option. When actually,

Dan: If you’ve got the chutzpah, and the time, and the patience to make the next call and ask… you may get a different answer.

It sucks that it’s this hard. But I appreciate every clue that it’s not impossible. And I appreciate Clara sharing her story — and her template with us.

I told Jared about it.

Jared: Yeah, that’s amazing. I mean, I love, uh, it’s so funny. it’s just the idea of you have this patient that is going through all of this stuff and is so busy trying to focus on their own health, do their own thing, and they’re out here making templates so that other people can , you know, jump through the same hoops because we know We’re all going to have to jump through the hoops, uh, is just, man, how frustrating is that?

But how amazing is it that you have, you have built a community of people that are, you know, willing to, uh, take those kind of crappy, not kind of, very terrible experiences and, um, and turn it into something that is helpful for other people. I think that’s amazing.

Dan: Me too! So this is where I ask you to help keep a good thing going. We’ve got so much to do in 2025, and your donations have always been our biggest source of support. After the credits of this episode, youll hear the names of some folks who have pitched in just in the last few weeks.

And this is The Time to help us build. The place to go is arm and a leg show dot com, slash, support.

That’s arm and a leg show dot com, slash, support .

We’ll have a link wherever you’re listening.

Thank you so much for pitching in if you can.

We’ll be back with a brand new episode in a few weeks.

Till then, take care of yourself.

This episode of An Arm and a Leg was produced by Claire Davenport and me, Dan Weissmann, with help from Emily Pisacreta — and edited by Ellen Weiss.

Adam Raymonda is our audio wizard. Our music is by Dave Weiner and Blue Dot Sessions. Gabrielle Healy is our managing editor for audience. Bea Bosco is our consulting director of operations.

Lynne Johnson is our operations manager.

An Arm and a Leg is produced in partnership with KFF Health News. That’s a national newsroom producing in-depth journalism about health issues in America and a core program at KFF, an independent source of health policy research, polling, and journalism.

Zach Dyer is senior audio producer at KFF Health News. He’s editorial liaison to this show.

And thanks to the Institute for Nonprofit News for serving as our fiscal sponsor. They allow us to accept tax-exempt donations. You can learn more about INN at INN.org.

Finally, thank you to everybody who supports this show financially.

An Arm and a Leg is a co-production of KFF Health News and Public Road Productions.

To keep in touch with An Arm and a Leg, subscribe to its newsletters. You can also follow the show on Facebook and the social platform X. And if youve got stories to tell about the health care system, the producers would love to hear from you.

To hear all KFF Health News podcasts, click here.

And subscribe to “An Arm and a Leg” on Spotify, Apple Podcasts, Pocket Casts, or wherever you listen to podcasts. Twitter Facebook LinkedIn Email Print Related Topics Health Care Costs Multimedia An Arm and a Leg Podcasts Contact Us Submit a Story Tip

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When it comes to GMs, college football is ‘catching up like Usain Bolt on the fourth leg of a relay’

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When it comes to GMs, college football is 'catching up like Usain Bolt on the fourth leg of a relay'

INDIANAPOLIS — College football’s biggest game changers aren’t wearing headsets anymore — and that transformation was in full force at the NFL scouting combine. As NFL general managers analyzed 40-yard dashes and on-field drills inside Lucas Oil Stadium in February, a different kind of front office summit quietly unfolded down the street.

More than 300 attendees — including 15 general managers, along with player personnel directors and recruiting staffers from 34 college football programs — crowded into a corner room on the second floor of the Indianapolis Convention Center.

There, they unpacked the forces driving college football’s newest arms race: the rise of the general manager and expanding front offices.

“It’s the fastest growing industry in college football,” Texas Tech GM James Blanchard told ESPN. “We’re hitting the golden age of the personnel world, as far as college football goes.”

Blanchard spearheaded the first of the two panels at the “Inside the League” combine symposium, which covered everything from soaring GM salaries and the rapid expansion of support staffs to negotiating with agents and the budding trend of NFL scouts moving to the college ranks.

Blanchard, who will make $1.58 million over the next three years, is part of a growing community of college GMs that now includes former Indianapolis Colts star quarterback Andrew Luck (Stanford), two-time NFL Coach of the Year Ron Rivera (Cal) and ex-Cleveland Browns GM Mike Lombardi — Bill Belichick’s first hire after he stunningly accepted the North Carolina head coaching job in December.

Unlike in the NFL, coaches still run the vast majority of college programs. But that could be changing. At Stanford, the head coach reports to Luck. Though the roles differ, Blanchard believes many of the recent GM hires could outlast their head coaches, mirroring the NFL. In the coming years, he expects college GMs to match coordinator salaries — and face similar pressure.

“That’s the way it’s trending,” Blanchard, a former pro scout, said. “The NFL has been doing business at a high level for a long time. … But now, college is catching up — and it’s catching up like Usain Bolt on the fourth leg of a relay.”

Going forward, college front offices will shoulder more responsibility than ever before. They’re overseeing 105-man rosters, scouring the transfer portal, negotiating with agents and persuading recruits to join their programs.

Soon, they’ll have to help manage a salary cap, too.

Assuming the House v. NCAA settlement goes into effect this summer, schools will have roughly $20.5 million (with increases annually) to spend on their athletes, shifting college sports to a revenue sharing model. Football is sure to receive the largest share at most programs, ushering in an NFL-style approach to roster building.

Once merely a behind-the-scenes support role, college GMs are quickly becoming the difference between winning and losing — as much as any coordinator or even head coach.

“They’re doing more than just putting together a team — they’re wearing a lot of different caps … like a head coach because they’re in charge of the roster, the [salary] cap, incoming freshmen and portal players,” said CJ Cavazos, a former Nebraska director of football relations who is now a consultant and agent and co-moderated the combine symposium alongside Inside the League founder Neil Stratton. “Half of college football general managers will be making close to a million dollars. That’s where the market is taking them.”

And that has the NFL’s attention.


AFTER FAILING TO swipe Blanchard away from Texas Tech, Notre Dame turned to the pros to fill its GM vacancy. Chad Bowden, the son of former Cincinnati Reds GM Jim Bowden, had left the Fighting Irish for USC. So coach Marcus Freeman hired Detroit Lions director of scouting advancement Mike Martin in February.

This offseason alone, several major programs hired GMs with deep NFL roots, including Nebraska’s Pat Stewart (New England Patriots), Florida’s Nick Polk (Atlanta Falcons) and Oklahoma’s Jim Nagy (Senior Bowl).

The flurry of GM hires with NFL backgrounds came with much fanfare and big paychecks, with Lombardi leading the way at an unprecedented $1.5 million per year. But it has also been met with skepticism from the GMs and player personnel directors who came up through the college ranks. To them, experience in the NFL doesn’t translate to the recruiting trail.

“[Stewart] is going to walk into Nebraska and be like, ‘Wait, I’ve got to do what now? I have to talk to this kid because his teammate is a 2028 [recruit] that we want?’ All of those things are just learned, you know,” said a fellow Big Ten GM, who questioned whether NFL executives fully understand the relationship-driven nature of recruiting. “I don’t know that Lombardi is giving Belichick 15 phone calls to make at night so that at the end of the deal, ‘Johnny Smith’ doesn’t say, ‘Well, I talked to [NC State coach] Dave Doeren once a week and I haven’t heard from Bill Belichick.'”

Several college GMs noted that NFL executives bring useful expertise, especially in scouting and evaluating players. But they also suggested the learning curve is steep, notably in forging relationships with recruits and those around them.

“You can come down and scout all you want,” a Big 12 director of player personnel said. “But the kid still has to select your school. Recruiting is involved. Regional ties are involved. … I think they’re biting off more than they can chew. It’s totally, completely different.”

But an eight-year NFL executive who recently interviewed for a college GM job called that thinking anachronistic, now that the looming House settlement is set to reshape the financial structure of college football with the introduction of a de facto salary cap.

“I’d say that just focusing on recruiting does not pay the respect to the gravity of what revenue sharing and the House case are going to have,” the executive said. “It’s going to change all of college football. Investing in something that worked previously, I’m just skeptical that’s going to matter as much in this new environment.”

He pointed to the high-profile case of Nico Iamaleava, whose camp reportedly sought a more than $1 million raise from $2.4 million after quarterbacking the Volunteers to the playoff last season. Sources close to the quarterback deny they were seeking $4 million.

When Iamaleava skipped a spring practice without permission, Tennessee coach Josh Heupel announced the team was moving on without him. Iamaleava joined UCLA in late April, prompting UCLA quarterback Joey Aguilar to transfer to Tennessee in return.

“In the pre-House world, being a great recruiter was everything,” the executive said. “Now, you have to think like the NFL: long-term decision-making, targeted resource spending, strategic investment by position — all to stay close to optimal.”

Stewart, a longtime Patriots staffer, acknowledges that evaluating the potential of teenagers and building out a high school recruiting board is a new type of challenge, but nothing has surprised him as he enters this rapidly evolving world of college athletics.

“I don’t have a lot of experience in college football right now,” he said, “but I could’ve been in the business for 15 years and I’d probably be on the same plane that everybody else is, right? Because everything’s changing and everything’s adjusting.”

One SEC director of player personnel conceded that he understands why college athletic directors and coaches would want GMs with NFL backgrounds. But he would still advise them to hire GMs with experience in adapting to the constantly changing dynamics of college football.

“That’s the thing that pisses me off,” another Big 12 director of player personnel said. “A bunch of people talk about all these GMs [from the NFL] and I want to yell from the mountaintops: You know there’s a GM in college football at Ohio State who’s the best in the game, right? He has been for the last decade. I would take notes from Mark Pantoni and start there.”

Other college veterans pointed to Pantoni as the gold standard of the modern college GM.

Pantoni, who has been with the Buckeyes since 2011 and recently inked a new multiyear deal extension, has long embodied the old guard of college front office personnel — running Ohio State’s operation long before “GM” became a formal title.

Alongside coach Ryan Day, Pantoni helped assemble one of the most talented rosters in recent memory last offseason. The Buckeyes retained key players such as receiver Emeka Egbuka and pass rusher Jack Sawyer, keeping them from declaring early for the NFL draft. They landed quarterback Will Howard, running back Quinshon Judkins and safety Caleb Downs via the transfer portal. And they won a fierce battle for five-star freshman wideout Jeremiah Smith.

Those players propelled Ohio State to its first national championship in a decade. Then the Buckeyes had the most players taken in last month’s NFL draft with 14.

“There are a lot of lessons to be learned from the NFL and there’s a lot of great expertise in the NFL,” another Big Ten GM said. “But as the guy who’s been in college recruiting for a long time, I think there’s just as many and probably more lessons from the college side that are beneficial in what we’re going through right now. … I’m not forecasting that the NFL guys aren’t going to be successful. I just don’t think they have the advantage that I think people might think they have.”

Either way, the NFL-to-college pipeline isn’t likely to slow anytime soon. Multiple NFL executives said during the combine that many in their front offices have privately expressed an interest in moving to college.

“We went to the combine and our head coach was like, ‘I know you guys are going up there to get into the NFL,'” a Big Ten GM said. “I’m like, ‘Coach, all of these NFL guys are leaving to come here!’ And these NFL guys are going to keep coming down because the money is better.”

Blanchard doesn’t mind their arrival one bit.

“I love it, from a competitive aspect. … From a financial standpoint because it’s driving the market up,” he said. “I remember when I was in the NFL, guys used to make fun of the college guys who were calling themselves GMs. … And now, all these guys are calling — ‘Hey man, how can I get in college?'”

As college front offices expand, they’re not only evaluating players, but they’re also keeping coaches in college football.


ON HIS WAY to last year’s Senior Bowl, a prominent Power 4 assistant couldn’t get off the phone. After landing in Mobile, Alabama, he was back on his phone, even while grabbing his rental car.

“We’re getting burned out,” he admitted between calls, speaking for many of his colleagues.

While pro executives and scouts are being drawn to lucrative college front office jobs, college assistants in this transfer portal and name, image and likeness era see the NFL as a path to a better work-life balance, where they can focus on what they do best: coaching on the field and in meeting rooms.

“With how much college football is changing, you have to take some of the load off of the coaches,” said Blanchard, who operates one of the country’s most autonomous front offices under Texas Tech coach Joey McGuire. “He shouldn’t have to be on the phone negotiating a hundred contract deals. … He shouldn’t have to go out and evaluate every portal and high school kid. That’s what me and my staff are for.”

Other programs, such as Oklahoma, are following Texas Tech’s lead in emulating the NFL model, where front offices oversee the roster.

“It’s a totally different landscape. … The coach-driven model, that’s a thing of the past,” said Nagy, who interviewed for the New York Jets GM job before joining the Sooners. “The workload management for a coaching staff, it’s just impossible to do the job. … I’m here to help them find players, take some stuff off their plate.”

If college recruiting departments are going to resemble NFL front offices, that won’t just require greater investment in the GM. These leaders are rethinking how they build their scouting staffs, their processes for evaluating players and even how they utilize analytics to keep up.

“The schools making playoff runs, they’re not building a whole bunch of new buildings,” said Oklahoma State director of football business Kenyatta Wright, who helped lead the second panel at the combine symposium. “Identifying talent, that’s where the next big investment is.”

As these staffs learn to manage eight-figure roster budgets for 2025 and beyond, they also recognize this heightened level of spending across the sport will bring on a new level of accountability.

As an ACC GM put it, “It’s not always going to be based on what I saw on film or gut feel. ADs want to go to their donors and say, ‘We’re spending money efficiently, look at the return on investment we’ve had. Look at the better players we’ve got. We’ve been right more.'”

Maryland recently hired former Terps great Geroy Simon to be the GM of its entire athletic department. Simon said in his role he can make sure the salary cap is “being spent wisely” across all sports.

“Nobody knows exactly what the right [model] is,” Blanchard said. “Whatever the blueprint, schools across the country are racing to invest in their front offices.”

Cavazos said in the next five years, he could even see most college front offices having double-digit staffers working under a GM “just scouting and recruiting daily.”

In turn, he predicts next year’s combine symposium turnout will be even larger.

“Everybody’s learning right now from the unknown, and everybody’s trying to figure out what’s going to be best for their staff and their team,” he said. “But the schools that get in front of it are the ones that will be successful.”

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Frost’s new deal at UCF totals 5 years, $22.1M

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Frost's new deal at UCF totals 5 years, .1M

Scott Frost received a five-year, $22.1 million contract upon his return to UCF as head coach and will have it automatically extended a year if the Knights appear in a bowl this season.

An executive summary of Frost’s contract was obtained by The Associated Press on Tuesday through an open records request.

UCF rehired Frost in December after Gus Malzahn left after four seasons to become offensive coordinator at Florida State. Frost had his first head coaching job at UCF in 2016, and the Knights went 6-7. A year later, UCF went 13-0 with a conference championship, a bowl victory over Auburn and final ranking of No. 6.

Frost took over at Nebraska in 2018 and went 16-31 at his alma mater. He was fired three games into the 2022 season. He was out of coaching in 2023 and on the Los Angeles Rams’ staff in 2024.

Frost’s starting salary will be $3.9 million, just under the $4 million he earned in his last year at Nebraska, and will receive annual increases topping out at $5 million in 2029-30.

He can earn bonuses of $75,000 for reaching a conference championship game, $50,000 for winning a conference title, $100,000 for appearing in a College Football Playoff game and an additional $100,000 for winning one, with a first-round bye deemed a win.

He also will receive bonuses for his team ranking in the top 20 nationally in any of eight designated statistical categories.

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Big 12 gives commish Yormark 3-year extension

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Big 12 gives commish Yormark 3-year extension

The Big 12’s board of directors has voted to give commissioner Brett Yormark a three-year contract extension, the conference announced Tuesday.

Yormark’s extension will run through 2030. He had originally agreed in 2022 to a five-year deal through 2027.

The Big 12 presidents are rewarding Yormark’s work stabilizing and modernizing the Big 12 in the wake of the Oklahoma and Texas announcing their departures in 2021.

“We have made great progress over the last three years, and our best days are ahead,” Yormark said in a statement. “I am thrilled to continue to work alongside our member schools as we grow and strengthen the Big 12 into a Conference that is innovative and prepared for what the future may hold.”

Yormark took over for Bob Bowlsby in 2022, and he led two signature moves for the league — a new television deal and a four-school expansion. His early declaration of the Big 12 being “open for business” has served as a fitting mantra for a tenure that has been highlighted by his constant pursuit of dealmaking.

Yormark has done considerable work in upgrading the experience and feel of both the Big 12 football and basketball championships, helping elevate those events. The Big 12 also added a conference-wide football pro day under Yormark, the first of its kind in college sports.

The aggressive pursuit and consummation of a new television deal is Yormark’s biggest moment as commissioner. Early on in his tenure in the summer of 2022, he prioritized and achieved early negotiations with Fox and ESPN more than a year before the exclusive negotiating window. A few months later, the Big 12 agreed to a six-year, $2.28 billion deal.

By going to the table early, the Big 12 positioned itself ahead of the Pac-12, which proved an inflection point in the Pac-12’s spiral.

The Pac-12’s weakness and failure to land a television deal of significant heft led to the Big 12 luring Colorado, Arizona, Arizona State and Utah as members. Yormark led that charge in July and August of 2023.

Along with the addition of those four schools, he helped oversee the transition of four additional members that agreed to come aboard before his arrival — UCF, BYU, Cincinnati and Houston.

Yormark has also been aggressive in further expansion, although the league has been unreceptive to the additions of Connecticut in all sports and Gonzaga in basketball. (The talks with Gonzaga eventually faded, and that school joined the refurbished Pac-12. The discussions with UConn stalled in September.)

Yormark was relatively unknown in college sports when the league hired him in 2022. He came from the agency Roc Nation and prior to that worked as the president and CEO of Brooklyn Sports & Entertainment (BSE) Global, which manages and controls the Barclays Center and the Brooklyn Nets. He also worked for NASCAR.

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