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After five months in power, even the most loyal cabinet members would quietly admit it’s been a rocky run for Sir Keir Starmer and Labour.

The prime minister’s personal polling ratings have tumbled from a +7 in the post-election honeymoon to -29 now.

Many pensioners, business owners, entrepreneurs and farmers are angry, and between the Downing Street power struggles that became front page news, rows over freebies and the first cabinet resignation, it can at times be hard to pinpoint what this government is about and trying to achieve.

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Starmer won big in the summer but is struggling to punch through.

Thursday is a serious attempt to change that. Because this is when Sir Keir will give you, the voter, the nuts and bolts of what to expect in the first half of the ‘decade of renewal’ he has long talked about.

You will be getting a series of “mission milestones” from the prime minister to give you clear markers on which to measure this government and Whitehall – a sharp navigation tool for a government that has been somewhat buffeted by side winds since taking office.

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From Thursday onwards the “plan for change” will be, as one person in the top team puts it, the Northern Star of Starmer’s first term in office.

What it looks like will be a checklist of what the government wants to achieve and when it comes to the next election day, you will be able to judge whether Labour have delivered or not.

Sir Keir Starmer. File pic: PA
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Pic: PA

The pledges will be hung around the missions for government that Sir Keir set out in opposition in February 2023 which then formed the backbone of his manifesto.

In a nutshell, these five missions (a sixth, to tackle small boats was introduced in May 2024) were to turn the UK into the fastest growing economy in the G7, improve the NHS and cut NHS waiting lists, launch a new border security command to drive down small boat crossings, make Britain a clean energy power, safer streets and improve opportunities for all through improvements in childcare, schools and further education.

Turning missions into milestones

On Thursday, those missions will be turned into a set of milestones for this parliament.

The PM hopes it will help voters better understand what he wants to achieve to improve their lives, while giving us all a checklist to hold the government to account.

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Number 10 also wants these “measurable milestones” to galvanise delivery in Whitehall and force reform, be it through the use of artificial intelligence and tech, re-organisation, and efficiency savings.

I’m told there will be two elements to this.

The first part of what the PM will outline is about fixing the foundations – economic stability, secure borders and national security. Within that, the prime minister will make a clear commitment to reduce net migration and reduce small boat crossings.

The second part will be the mission milestones: For the NHS, there will be a pledge to carry out 92% of routine operations and appointments within 18 weeks by March 2029, a target that has not been hit for almost and decade and will require the current 6.7 million waiting list to be halved in the next five years.

Pledge for thousands more police officers

There will be a new promise for 13,000 police officers on the streets with every neighbourhood having a named, contactable police officer in their community, dealing with local issues.

There will be pledges too on early years education and recommitment that all electricity will come from renewables and nuclear by 2030.

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On the economy, the prime minister will pledge to improve living standards, as the more abstract mission to have the fastest growing economy in the G7 is made, to quote one government figure, “real for people around the kitchen table”.

Labour know all too well what happened to their US sister party the Democrats when they talked in broad terms about growth rather than telling voters what it really meant for their pocket, so you can expect the ‘growth commitment’ to be turned into some sort of disposable income target.

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Immigration: Starmer blames Tories

No migration mission milestone

As I understand it, there will not be a “mission milestone” on migration, which could well raise eyebrows on Thursday given that the prime minister explicitly added tackling small boats to his missions in the run-up to the election.

Five missions became six first steps in the general election campaign as Labour put tackling small boats on the same footing as the other long-term mission with a pledge to set up a new border command to drive down illegal crossings.

At the time, it was seen as an admission from the Labour opposition that they needed to give voters an offer on small boats and illegal migration. To not include it in the “milestones” on which Starmer is prepared to be measured by the public may well raise questions.

For its part, the prime minister’s team has been at pains to stress these new milestones are not an attempt at a reset, but rather a continuation of the mission-led government Sir Keir has been talking about for over 18 months, from opposition into power.

PM unbothered by critics

Insiders say the milestones are the “obvious next step” which Sir Keir and his team were always going to take and follow the processes that have characterised his ascent to the leadership and style of opposition: logical, methodical follow through of ideas he’s been working on.

Those who work with Sir Keir say he tends to be unbothered by the criticism and views it as the rough and tumble of getting on with it as he ploughs ahead with this plan.

But there is an acknowledgement in all of this that to have any hope of holding his fragile and shallow coalition of support together, then Starmer needs to take on, as one government figure put it, “the tsunami of cynicism”.

This cynicism has imbibed our politics in recent years on the back of broken promises around migration, NHS waiting lists, compounded by partygate and the Truss mini-budget that did for the Tories and for any residual trust in politics too, they said.

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Is Starmer the right leader to take on Farage?

Tackling Farage and Reform

Sir Keir’s election strategists Pat McFadden, who now runs the cabinet office at the heart of government, and Morgan McSweeney, who now runs Downing Street as the PM’s chief of staff, know that deliverables are their route to being able to answer the populist and insurgency politics driving the rise of Nigel Farage and Reform.

Former cabinet minister Harriet Harman pointed out in our Electoral Dysfunction podcast that if the story of the 2024 election was Reform eating into the Conservative vote, the battle of the next one will also be driven on whether Labour can hold off the party in strongholds such as Wales, Scotland and parts of the Red Wall where Reform came in second in dozens of seats.

If you look at council by-elections since the general election, argues Baroness Harman, Reform have gained 10 points, while Labour have lost 10 points and the Conservative party has stayed put.

Nigel Farage has made no secret of his desire to start taking votes off the new ‘establishment’, the Labour government.

Sir Keir is clearly alive to the threat, as just days after Donald Trump’s victory in the US election the prime minister said the economy and borders were his two top priorities in government.

These are the battlegrounds on which the Tories and Reform will try to fight them, with the former badly damaged on both and the latter now trying to take lumps out of Labour.

Risk in setting milestones

“There’s more at stake than losing the next election,” one senior Labour figure opined to me the other week. “People thinking we cannot fix problems is the real risk for all progressives. If people don’t believe politics can improve things it will only feed more into the politics of division and hate.”

There is also a risk in setting milestones. Too soft and they become meaningless, too ambitious without a concrete plan to deliver them, and you set yourself up to fail. “We have to prioritise and know the route map,’ explained one government figure. “We might not hit it,” they added, acknowledging the jeopardy.

What about Sunak’s targets?

You might remember Rishi Sunak’s five targets – halve inflation, grow the economy, reduce debt, cut waiting lists and stop the boats.

At the time of the general election campaign, we went through these line-by-line in the Sky News Battle for No 10 leadership interviews, and Mr Sunak had to tell a live audience that on NHS waiting lists, stopping small boats and falling debt, he had failed.

He promised the public “no tricks, no ambiguity” and owned those failures before being given the verdict at the ballot box a few weeks later.

When I asked Sir Keir in Rio at the G7 summit what the essence of his leadership was, he said: “I want working people to be better off. I want people to feel the impact of our policies in their pocket so that they can enjoy life in the way they want to, with themselves and their family.

“The basic security is that working people want a decent wage that provides for them in their family. Education allows their children to go as far as their talent will take them, a health service that’s there when they need it. But in a nutshell, it’s about making working people feel better off, and I am determined that that will remain my focus.”

Thursday’s milestones will be built around that central goal to make people better off, in their pockets, and in their lives – be it better schooling for their kids or better access to the local GP or hospital, or cleaner energy.

Tangible pledges on which the prime minister can be measured. It may not be a reset but, if Number 10 gets it right, it has the potential to be a fresh start for a prime minister who has failed to make his mark with the electorate since he won that election.

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‘Exceptional’ British soldier killed in Ukraine accident pictured

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'Exceptional' British soldier killed in Ukraine accident pictured

The Ministry of Defence have shared a picture of the British soldier who was killed in a “tragic accident” in Ukraine, as Volodymyr Zelenskyy prepares to give Donald Trump a revised plan for peace with Russia.

The Ukrainian president said his delegation is set to hand Kyiv’s proposal to Washington in the “near future”, ahead of talks between European leaders over the plan next week.

But they will comes after Mr Trump called European leaders “weak” and criticised them for failing to end the war between Russia and Ukraine.

As it happened: Soldier who died in Ukraine pictured for first time

Meanwhile, tributes have come in for Lance Corporal George Hooley, a 28-year-old paratrooper who died on Tuesday while observing Ukrainian forces testing a new defensive capability away from the frontline.

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Is Europe’s transatlantic relationship with America on life support?

The MoD said he joined the army in November 2015 and was regarded as “an exceptional soldier and an impressive junior leader with extensive operational experience”.

In a statement released through the ministry, Lance Corporal Hooley’s commanding officer said that the paratrooper had had an “incredibly bright” future in the Parachute Regiment.

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“I have no doubt that he would have continued to perform at the very front of his peer-group over the coming years,” they added.

“All members of The Parachute Regiment mourn his loss; however, our sorrow is nothing compared to that being felt by his family, our thoughts and prayers are with them at this incredibly difficult time.”

Lance Corporal George Hooley with his dog Mabel. Pic: Ministry of Defence
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Lance Corporal George Hooley with his dog Mabel. Pic: Ministry of Defence

‘If you met George Hooley, you remembered it’

The company commander added: “If you met George Hooley, you remembered it.” They said the paratrooper had a “rare gift” and was a “model of professionalism”.

Britain’s Defence Secretary John Healey said the Lance Corporal “served our country with distinction and professionalism” and was “an exceptional soldier who will be very deeply missed”.

“The tributes that have been paid to him are a testament to his exceptional attitude and ability,” Mr Healey said. “George’s tragic death reminds us of the courage and commitment with which our outstanding armed forces serve every day to protect our nation.”

Zelenskyy: Ukraine to share peace plan in ‘near future’

Mr Zelenskyy said that Ukraine was finalising a 20-point peace document to share with the United States.

“We are working very productively to guarantee future security and prevent a recurrence of Russian aggression,” he said.

But Mr Trump had accused Mr Zelenskyy of not reading the original American-backed version of the peace proposal, and in an interview with Politico on Tuesday, claimed the Ukrainian president was “using war” to avoid holding an election.

Read more: Trump’s 28-point Ukraine peace plan in full

Later on Wednesday, Mr Zelenskyy said Kyiv’s peace delegation held a “productive conversation” with the US, and “discussed key issues for recovery, various mechanisms, and visions of reconstruction”.

Prime Minister Sir Keir Starmer, German Chancellor Friedrich Merz and French President Emmanuel Macron also spoke with the US president by phone on Wednesday.

In Ukraine shelling at a hospital in the occupied southern Kherson region killed three medical workers and injured two others, according to a governor installed by Russia.

And on Wednesday morning, Ukraine said its energy infrastructure had been targeted by Russian drone strikes in the southern Odesa region.

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Sharaz Ali found guilty of murdering ex-partner’s sister and her three children in Bradford house fire

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Sharaz Ali found guilty of murdering ex-partner's sister and her three children in Bradford house fire

A man has been found guilty of murdering his ex-partner’s sister and her three children in a house fire.

Prosecutors said Sharaz Ali, 40, was “motivated by jealousy and fuelled by drink and drugs” when he set fire to Bryonie Gawith’s home early on 21 August last year.

Jurors heard that Ali went to the home in Westbury Road, Bradford, aiming to “take revenge” on his ex, Antonia Gawith, who was staying there after ending their “abusive” seven-year relationship earlier that month.

Antonia Gawith managed to escape, but Bryonie Gawith, 29, and her children Denisty Birtle, nine, Oscar Birtle, five, and 22-month-old Aubree Birtle died in the blaze.

Bryonie Gawith and her children Denisty, Oscar and Aubree Birtle died in the fire
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Bryonie Gawith and her children Denisty, Oscar and Aubree Birtle died in the fire


Ali told a jury he had no intention of harming others when the house went up in flames, saying: “I didn’t want to hurt anyone but myself.”

But after a trial at Doncaster Crown Court, he was found guilty of four counts of murder and attempting to murder Antonia Gawith.

Calum Sunderland, 26, who went with Ali to the house and kicked the door in for him, was found guilty of the manslaughter of Bryonie Gawith and her three children, but cleared of the more serious charges of murder.

He was also cleared of attempted murder, and an alternative count of attempting to cause grievous bodily harm, in relation to Antonia Gawith.

Calum Sunderland. Pic: West Yorkshire Police
Image:
Calum Sunderland. Pic: West Yorkshire Police

Mohammed Shabir, 45, who had also been due to go on trial, died of a heart attack in October after collapsing in prison.

After the verdicts, the judge, Mr Justice Hilliard, thanked jurors and said the case had been “distressing beyond measure – three children and their mother murdered”.

“I don’t think anyone who heard Antonia’s desperate cries for help will ever forget them,” he said.

“These are truly dreadful crimes.”

The judge also praised the “extraordinary bravery” of those who tried to save the children trapped in the house.

Ali and Sunderland, a convicted arsonist, were driven to the house by Shabir, stopping on the way to fill a seven-litre canister with petrol, the court heard.

Doorbell footage captured Ali telling Sunderland, who was carrying the petrol and a lighter, to “kick the door in”, which he did before running back to the car.

Antonia Gawith said she saw an “angry” Ali run into the house and begin pouring petrol on her while shouting before setting himself and the house on fire.

Antonia Gawith outside Doncaster Crown Court. Pic: PA
Image:
Antonia Gawith outside Doncaster Crown Court. Pic: PA

‘I couldn’t save them’

In a video interview played to jurors, she sobbed as she told police how she “couldn’t save” her sister, nieces and nephew, as she tried frantically to get back in the house through the back door.

“I was just screaming, trying to get back in the house and I couldn’t get in. I couldn’t save them,” she said.

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West Yorkshire Police’s Detective Chief Inspector Stacey Atkinson said: “Bryonie and her three children would still be alive today if it wasn’t for the horrific and truly callous actions of Ali and Sunderland that day.

“They left a mum and her three children completely helpless whilst her sister and their auntie watched on in horror.

“Our thoughts and sympathies are with the family, who despite their immense strength of character now face the rest of their lives without them.”

Senior Crown Prosecution Service prosecutor Amanda McInnes said Ali was a “selfish killer who had no regard for anyone but himself”.

“He was motivated by jealousy and his actions have now needlessly robbed a family of their loved ones,” she said.

“Both men played their role and caused the deaths of a young family who should still be with us today.”

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‘I didn’t know where to turn’: Why ethnic minorities with gambling addictions struggle to get help

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'I didn't know where to turn': Why ethnic minorities with gambling addictions struggle to get help

On a dark December morning two years ago, Kiki Marriott left her flat and started walking.

Content warning: This article contains references to suicide.

It was 5am, and she was heading for the station.

“I was numb at that point,” she says.

“I was just so done with trying to survive and just existing… feeling extremely lonely and isolated and didn’t know where to turn.”

She was trapped in a cycle of addiction, gambling all hours and taking cocaine for the maximum buzz.

'I didn't know where to turn,' says Kiki
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‘I didn’t know where to turn,’ says Kiki

“I sat at the train station thinking about my daughter, thinking about the mistakes that I’ve made in the past, thinking that I didn’t want to live this life any more.”

Kiki was waiting for the first train.

But that train was late. And she changed her mind.

Instead of taking her own life, she decided to seek help.

Yet what she would find on that journey of recovery would shock her.

“I just realised that there wasn’t anybody that looked like me, sounded like me, and it got me to thinking, well I can’t be the only black woman suffering with a gambling or cocaine addiction.”

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‘I can’t be the only black woman suffering addiction’

Racial disparities

Research has shown that people from ethnic minority backgrounds are less likely to gamble than white people, but are more likely to suffer harm from gambling.

Despite that, too often they do not seek help.

And YouGov statistics shared exclusively with Sky News shed a light on why.

The survey of 4,000 adults for GamCare, which runs the National Gambling Helpline, found that two-thirds of people from ethnic minority backgrounds who’d gambled in the past year had spent more money than they’d planned, double the amount of white respondents.

They were also more than twice as likely to hide their gambling and nearly three times as likely to feel guilt.

Kiki is not surprised.

“For me, coming from a black community, a black background, what goes on indoors stays behind closed doors,” she says.

“You keep your mouth shut, and you handle your business yourself.”

And when she considered what an addict looked like, it wasn’t someone like her.

“I just thought it’s an old white man’s thing – that they go into the bookies, and they have a drink and they bet.

“I thought, well, that’s not me.”

But Dharmi Kapadia, a senior sociology lecturer from Manchester University, who focuses on racial inequality, thinks there’s more than just cultural pressure at play.

“These explanations of stigma have become dominant,” she says.

“We’ve found that what’s more important is that people don’t want to go and get help from gambling services because of previous racist treatment that they’ve suffered at the hands of other statutory services, for example, when they went to the GP.”

Dharmi Kapadia thinks there's more than just cultural pressure at play
Image:
Dharmi Kapadia thinks there’s more than just cultural pressure at play

‘I needed to change’

The stigma felt very real for Kiki, so she hid what she was doing.

“I’ve had trauma in my life. I’ve been sexually abused as a child.

“As the years have gone on, a traumatic event happened in my family that really changed the dynamics of my life and that’s when I moved on from scratch cards to online slots.”

She became hooked – betting around the clock, spending her benefits on 10p and 20p spins on online slots and borrowing money from those around her.

Eventually her daughter moved out when she was 15.

“That’s when everything escalated. I didn’t have that responsibility of keeping up appearances.

“Before that, gas, electric, food shopping, all those things had to be in place.

“I just lived and breathed in my bedroom at that point and yeah, it was very lonely.”

When Kiki left the station that day, she called the National Gambling Helpline.

“For the first time in my life, I was completely honest about everything that I was doing – the lies, the manipulation when I was in active addiction, the secrecy.

“I was completely transparent because I wanted to change. I needed to change.”

‘Where’s all the women?’

Since then, she has undergone constant therapy, including a six-week stint in rehab.

And as she headed home in the taxi, her phone rang.

It was Lisa Walker, a woman who understood gambling addiction. She had won £127,000 playing poker at 29 before losing everything and ending up homeless with her young children.

Lisa Walker (left) sought help from Gamblers Anonymous and was among very few women at her meetings
Image:
Lisa Walker (left) sought help from Gamblers Anonymous and was among very few women at her meetings

When she finally asked for help, she too felt she was different, walking into a Gamblers Anonymous meeting to find she was one of only two women in a room with 35 men.

“I was thinking, where’s all the women?” says Lisa.

“I can’t be the only woman in the world with a gambling addiction, so that got me thinking, what services are out there for women?”

It was the catalyst to set up support for female gamblers in April 2022.

Since then, Lisa has helped close to 250 women, but all but four have been white.

One of those four was Kiki.

‘There’s no getting away from it’

“It just baffles me… Why aren’t they reaching out for support? Is it the shame? Is it stigma?” says Lisa.

But another concern is that it’s simply too easy to hide the gambling.

“Getting on the train this morning, 90% of people are on their phones, and we don’t know whether they’re playing slots,” she says.

“I could probably sit here now and sign up for 50 online casinos and probably get over a thousand free spins.

“I just think there’s no getting away from it because it’s 24 hours a day.”

Kiki says she now has an 'amazing' relationship with her daughter
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Kiki says she now has an ‘amazing’ relationship with her daughter

Kiki’s flat in Woolwich, where once she couldn’t even go to the bathroom without gambling, has become the place where she runs her own online peer mentoring groups.

“Feeling understood and validated for your experiences, for how you was raised… the core beliefs that you’re taught from a young age, to have somebody that looks like you, talks like you, has the same cultural background… it’s extremely important to make you feel understood, to make you feel validated,” she says.

‘You can learn from it’

Kiki will need to attend support groups for life to keep her addictions at bay.

But she has a clear goal, just as Lisa did.

“My focus is to help other people, help empower other people to choose themselves, to show them that there is light after so much darkness… that you don’t have to be a victim of your circumstances, that you can choose to grow from it and learn from it and heal from it,” she says.

For Kiki, there was so much at stake.

“It was either I was going to die or I was going to become a woman and a mother that my daughter could come back to and respect again.”

And that has happened. Kiki’s daughter is 19 now.

Kiki now helps others suffering from gambling addiction
Image:
Kiki now helps others suffering from gambling addiction

“We’ve got an amazing relationship today. I’ve took full accountability for the mistakes that I’ve made.

“She’s extremely proud of where I am today.”

It’s more than Kiki could have dreamt of two years ago.

Now all she wants is to help others escape the endless cycle of addiction.

Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK

To speak to an adviser on the National Gambling Helpline, call 0808 8020 133

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