Campaigners are warning the use of artificial intelligence (AI) to create realistic but fake nude images of real women is becoming “normalised”.
It’s also an increasing concern in schools. A recent survey by Internet Matters found 13% of teenagers have had an experience with nude deepfakes, while the NSPCC told Sky News “a new harm is developing”.
Ofcom will later this month introduce codes of practice for internet companies to clamp down on the illegal distribution of fake nudes, but Sky News has met two victims of this relatively new trend, who say the law needs to go further.
Earlier this year, social media influencer and former Love Island contestant, Cally Jane Beech, 33, was horrified when she discovered someone had used AI to turn an underwear brand photograph of her into a nude and it was being shared online.
The original image had been uploaded to a site that uses software to digitally transform a clothed picture into a naked picture.
Image: Cally Jane Beech says she was horrified after a photo of her was turned into a nude and shared online
She told Sky News: “It looked so realistic, like nobody but me would know. It was like looking at me, but also not me.”
She added: “There shouldn’t be such a thing. It’s not a colouring book. It’s not a bit of fun. It’s people’s identity and stripping their clothes off.”
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When Cally reported what had happened to the police, she struggled to get them to treat it as a crime.
“They didn’t really know what they could do about it, and because the site that hosted the image was global, they said that it’s out of their jurisdiction,” she said.
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In November, Assistant Chief Constable Samantha Miller, of the National Police Chiefs’ Council, addressed a committee of MPs on the issue and concluded “the system is failing”, with a lack of capacity and inconsistency of practice across forces.
ACC Miller told the women and equalities committee she’d recently spoken to a campaigner who was in contact with 450 victims and “only two of them had a positive experience of policing”.
The government says new legislation outlawing the generation of AI nudes is coming next year, although it is already illegal to make fake nudes of minors.
Meanwhile, the problem is growing with multiple apps available for the purpose of unclothing people in photographs. Anyone can become a victim, although it is nearly always women.
Professor Clare McGlynn, an expert in online harms, said: “We’ve seen an exponential rise in the use of sexually explicit deepfakes. For example, one of the largest, most notorious websites dedicated to this abuse receives about 14 million hits a month.
“These nudify apps are easy to get from the app store, they’re advertised on Tik Tok, So, of course, young people are downloading them and using them. We’ve normalised the use of these nudify apps.”
‘Betrayed by my best friend’
Sky News spoke to “Jodie” (not her real name) from Cambridge who was tipped off by an anonymous email that she appeared to be in sex videos on a pornographic website.
“The images that I posted on Instagram and Facebook, which were fully clothed, were manipulated and turned into sexually explicit material,” she said.
Image: Alex Woolf avoided jail and was told to pay £100 to each of his 15 victims
Jodie began to suspect someone she knew was posting pictures and encouraging people online to manipulate them.
Then she found a particular photograph, taken outside King’s College in Cambridge, that only one person had.
It was her best friend, Alex Woolf. She had airdropped the picture to him alone.
Woolf, who once won BBC young composer of the year, was later convicted of offences against 15 women, mostly because of Jodie’s perseverance and detective work.
Even then, his conviction only related to the offensive comments attached to the images, because while it’s illegal to share images – it’s not a crime to ask others to create them.
Image: Jodie identified Woolf as he was the only one she’d sent this photo to
He was given a suspended sentence and ordered to pay £100 to each of his victims.
Jodie believes it’s imperative new laws are introduced to outlaw making and soliciting these types of images.
“My abuse is not your fun,” she said.
“Online abuse has the same effect psychologically that physical abuse does. I became suicidal, I wasn’t able to trust those closest to me because I had been betrayed by my best friend. And the effect of that on a person is monumental.”
‘A scary, lonely place’
A survey in October by Teacher Tap found 7% of teachers answered yes to the question: “In the last 12 months, have you had an incident of a student using technology to create a fake sexually graphic image of a classmate?”
In their campaigning both Cally and Jodie have come across examples of schoolgirls being deep faked.
Cally said: “It is used as a form of bullying because they think it’s funny. But it can have such a mental toll, and it must be a very scary and lonely place for a young girl to be dealing with that.”
The NSPCC said it has had calls about nude deepfakes to its helpline.
The charity’s policy manager for child safety online, Rani Govender, said the pictures can be used as “part of a grooming process” or as a form of blackmail, as well as being passed around by classmates “as a form of bullying and harassment”.
“Children become scared, isolated and they worry they won’t be believed that the images are created by someone else,” Ms Govender said.
She added: “This is a new harm, and it is developing, and it will require new measures from the government with child protection as a priority.”
Alex Davies-Jones, under-secretary of state for victims, told MPs in November: “We’ve committed to making an offence of creating a deepfake illegal and we will be legislating for that this session.”
For campaigners like Jodie and Cally the new laws can’t come soon enough. However, they worry they won’t have strong enough clauses around banning the soliciting of content and ensuring images are removed once they’ve been discovered.
Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK.
The cost of having staff is going up this Sunday as the increase in employers’ national insurance kicks in.
Chancellor Rachel Reeves announced in the October budget employers will have to pay a 15% rate of national insurance contributions (NIC) on their employees from 6 April – up from 13.8%.
She also lowered the threshold at which employers pay NIC from £9,100 a year to £5,000 a year, meaning they start paying at an earlier point on staff salaries.
This is on top of the national minimum wage rising, the business relief rate for hospitality, retail and leisure reducing from 75% to 40% and the rising cost of ingredients and services.
Sky News spoke to people working in some of the industries that will be hardest hit by the rise in NIC: Nurseries, hospitality, retail, small businesses and care.
NURSERIES
Nearly all (96% of 728) nurseries surveyed by the National Day Nurseries Association (NDNA) said they will have no choice but to put up fees because of the NIC rise, leaving parents to pick up the shortfall.
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The NDNA has warned nurseries could close due to the rise, with 14% saying their business is at risk, 69% reducing spending on resources and 39% considering offering fewer places with government-funded hours as 92% said they do not cover their costs.
Sarah has two children, with her youngest starting later this month, but they were just informed fees will now be £92 a day – compared with £59 at the same nursery when her eldest started five years ago.
“I’m not sure how we will afford this. Our salaries haven’t increased by 50% during this time,” she said.
“We’re stuck as there aren’t enough nursery spaces in our area, so we will have to struggle.”
Karen Richards, director of the Wolds Childcare group in Nottinghamshire, has started a petition to get the government to exempt private nurseries – the majority of providers – from the NIC changes as she said it is unfair nurseries in schools do not have to pay the NIC.
She told Sky News she will have to find about £183,000 next year to cover the increase across her five nurseries and reducing staff numbers is “not off the table” but it is more likely they will reduce the number of children they have.
Image: Joeli Brearley, founder of Pregnant Then Screwed, said parents are yet again having to pay the price for the government’s actions. Pic: Pregnant Then Screwed
Joeli Brearley, founder of the Pregnant Then Screwed campaign group, told Sky News: “Parents are already drowning in childcare costs, and now, thanks to the national insurance hike, nurseries are passing even more fees on to families who simply can’t afford it.
“It’s the same story every time – parents pay the price while the government looks the other way. How exactly are we meant to ‘boost the economy’ when we can’t even afford to go to work?”
Purnima Tanuku, executive chair of the NDNA, said staffing costs make up about 75% of nurseries’ costs and they will have to find £2,600 more per employee to pay for the NIC rise – £47,000 for an average nursery.
“The government says it wants to offer ‘cheaper childcare’ for parents on the one hand but then with the other expects nurseries to absorb the costs of National Insurance Contributions themselves,” she told Sky News.
“High-quality early education and care gives children the best start in life and enables parents to work. The government must invest in this vital infrastructure to make sure nurseries can continue to deliver this social and economic good.”
HOSPITALITY
The hospitality industry has warned of closures, price rises, lack of growth and shorter opening hours.
Dan Brod, co-owner of The Beckford Group, a small southwest England restaurant and country pub/hotel group, said the economic situation now is “much worse” than during COVID.
The group has put plans for two more projects on hold and Mr Brod said the only option is to put up prices, but with the rising supplier costs, wages, business rates and NIC hike they will “stay still” financially.
Image: Dan Brod, co-owner of The Beckford Group, said the government does not value hospitality as an industry. Pic: The Beckford Group
He told Sky News: “What we’re nervous about is we’re still in the cost of living crisis and even though our places are in very wealthy areas of the country, Wiltshire, Somerset and Bath, people are feeling the situation in their pockets, people are going out less.”
Mr Brod said they are not getting rid of any staff as their business strongly depends on the quality of their hospitality so they are having to make savings elsewhere.
“I’m still optimistic, I still feel that humans need hospitality but we’re not valued as an industry and the social benefit is never taken into account by government.”
Image: Chef/owner Aktar Islam, who runs Opheem in Birmingham, said the rise will cost him up to £120,000 more this year. Pic: Opheem
Aktar Islam, owner/chef at two Michelin-starred Opheem in Birmingham, said the NIC rise will cost him up to £120,000 more in staff costs a year and to maintain the financial position he is in now they would have to make “another million pounds”.
He got emails from eight suppliers on Thursday saying they were raising their costs, and said he will have to raise prices but is concerned about the impact on diners.
The restaurateur hires four commis chefs to train each year but will not be able to this year, or the next few.
“It’s very short-sighted of the government, you’re not going to grow the economy by taxing hospitality out of existence, these sort of businesses are the lifeblood of our economy,” he said.
“They think if a hospitality business closes another will open but people know it’s tough, why would they want to do that? It’s not going to happen.”
The chef sent hundreds of his “at home” kits to fellow chefs this week for their staff as an acknowledgement of how much of a “s*** show” the situation is – “a little hug from us”.
RETAIL
Some of the UK’s biggest retailers, including Tesco, Boots, Marks & Spencer and Next, wrote to Rachel Reeves after the budget to say the NIC hike would lead to higher consumer prices, smaller pay rises, job cuts and store closures.
The British Retail Consortium (BRC), representing more than 200 major retailers and brands, said the costs are so significant neither small or large retailers will be able to absorb them.
Andrew Bailey, the governor of the Bank of England, told the Treasury committee in November that job losses due to the NIC changes were likely to be higher than the 50,000 forecast by the Office for Budget Responsibility (OBR).
Image: Big retailers have warned the NIC rise will lead to higher prices, job cuts and store closures. File pic: PA
Nick Stowe, chief executive of Monsoon and Accessorize, said retailers had the choice of protecting staff numbers or cancelling investment plans.
He said they were trying to protect staff numbers and would be increasing prices but they would likely have to halt plans to increase store numbers.
Helen Dickinson, head of the BRC, told Sky News the national living wage rise and NIC increase will cost businesses £5bn, adding more than 10% to the cost of hiring someone in an entry-level role.
A further tax on packaging coming in October means retailers will face £7bn in extra costs this year, she said.
“This huge cost burden will undoubtedly reduce investment in stores and jobs and is likely to lead to higher prices,” she added.
SMALL BUSINESSES
A massive 85% of 1,400 small business owners surveyed by the Federation of Small Businesses (FSB) in March reported rising costs compared with the same time last year, with 47% citing tax as the main barrier to growth – the highest level in more than a decade.
Just 8% of those businesses saw an increase in staff numbers over the last quarter, while 21% had to reduce their workforce.
Kate Rumsey, whose family has run Rumsey’s Chocolates in Wendover, Buckinghamshire and Thame, Oxfordshire, for 21 years, said the NIC rise, minimum wage increase and business relief rate reduction will push her staff costs up by 15 to 17% – £70,000 to £80,000 annually.
To offset those costs, she has had to reduce opening hours, including closing on Sundays and bank holidays in one shop for the first time ever, make one person redundant, not replace short-term staff and introduce a hiring freeze.
The soaring price of cocoa has added to her woes and she has had to increase prices by about 10% and will raise them further.
Image: Kate Rumsey, who runs Rumsey’s Chocolates in Buckinghamshire and Oxfordshire, said they are being forced to take a short-term view to survive. Pic: Rumsey’s Chocolates
She told Sky News: “We’re very much taking more of a short-term view at the moment, it’s so seasonal in this business so I said to the team we’ll just get through Q1 then re-evaluate.
“I feel this is a bit about the survival of the fittest and many businesses won’t survive.”
Tina McKenzie, policy chair of the FSB, said the NIC rise “holds back growth” and has seen small business confidence drop to its lowest point since the first year of the pandemic.
With the “highest tax burden for 70 years”, she called on the chancellor to introduce a “raft of pro-small business measures” in the autumn budget so it can deliver on its pledge for growth.
She reminded employers they can claim the Employment Allowance, which has doubled after an FSB campaign to take the first £10,500 off an employer’s annual bill.
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National Insurance rise impacts carers
CARE
The care sector has been warning the government since the October that budget care homes will be forced to close due to the financial pressures the employers’ national insurance rise will place on them.
Care homes receive funding from councils as well as from private fees, but as local authorities feel the squeeze more and more their contributions are not keeping up with rising costs.
The industry has argued without it the NHS would be crippled.
Raj Sehgal, founding director of ArmsCare, a family-run group of six care homes in Norfolk, said the NIC increase means a £360,000 annual impact on the group’s £3.6m payroll.
In an attempt to offset those costs, the group is scrapping staff bonuses and freezing management salaries.
It is also considering reducing day hours, where there are more staff on, so the fewer numbers of night staff work longer hours and with no paid break.
Image: Raj Sehgal said his family-owned group of care homes will need £360,000 extra this year for the NIC hike
Mr Sehgal said: “But what that does do unfortunately, is impact the quality you’re going to be able to provide, at a time when we need to be improving quality, but something has to give.
“The government just doesn’t seem to understand that the funding needs to be there. You cannot keep enforcing higher costs on businesses and not be able to fund those without actually finding the money from somewhere.”
He said the issue is exacerbated by the fact local authority funding, despite increasing to 5%, will not cover the 10% rise.
“It’s going to be a really, really tough ride. And we are going to see a number of providers close their doors,” he warned.
Nadra Ahmed, executive co-chair of the National Care Association, said those who receive, or are waiting to access, care as well as staff will feel the impact the hardest.
“As providers see further shortfalls in the commissioning of care services, they will start to limit what they can do to ensure their viability or, as a last resort exit the market,” she said.
“This is very short-sighted, with serious consequences, which alludes to the understanding of this government.”
Government decided to ‘wipe the slate clean’
A Treasury spokesperson told Sky News the government is “pro-business” but has “taken the difficult but necessary decisions to wipe the slate clean and properly fund our public services after years of declines”.
“Our budget choices have already delivered an NHS with falling waiting lists, a £3.7bn rescue package for social care, and vital protection for Britain’s small businesses,” they said.
“We’re making tough choices today to secure a better tomorrow through our Plan for Change. By investing in economic growth and early years education while capping corporation tax, we’re putting more money in working people’s pockets and giving every child the best start in life.”
Russell Brand has been charged with rape and two counts of sexual assault between 1999 and 2005.
The Metropolitan Police say the 50-year-old comedian, actor and author has also been charged with one count of oral rape and one count of indecent assault.
The charges relate to four women.
He is due to appear at Westminster Magistrates’ Court on Friday 2 May.
Police have said Brand is accused of raping a woman in the Bournemouth area in 1999 and indecently assaulting a woman in the Westminster area of London in 2001.
He is also accused of orally raping and sexually assaulting a woman in Westminster in 2004.
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Ashna Hurynag discusses Russell Brand’s charges
The fourth charge alleges that a woman was sexually assaulted in Westminster between 2004 and 2005.
Police began investigating Brand, from Oxfordshire, in September 2023 after receiving a number of allegations.
The comedian has denied the accusations and said he has “never engaged in non-consensual activity”.
He added in a video on X: “Of course, I am now going to have the opportunity to defend these charges in court, and I’m incredibly grateful for that.”
Metropolitan Police Detective Superintendent Andy Furphy, who is leading the investigation, said: “The women who have made reports continue to receive support from specially trained officers.
“The Met’s investigation remains open and detectives ask anyone who has been affected by this case, or anyone who has any information, to come forward and speak with police.”
Search teams are looking for a 16-year-old boy who went missing after “getting into difficulty” in a lake in southeast London.
Officers and paramedics were called shortly after 3pm on Friday to Beckenham Place Park in Lewisham.
The Metropolitan Police said the boy’s family has been told and are being supported by specialist officers.
In a statement, officers added that emergency services are “co-ordinating a search” and “the park has been evacuated”.
Beckenham Place Park, which borders the London borough of Bromley, covers around 240 acres, according to the park’s website.
Image: Emergency teams were called to Beckenham Place Park on Friday afternoon
The lake is described as 285 metres long, reaching depths of up to 3.5 metres. It is designed as a swimming lake for open-water swimming and paddle boarding.
A London Ambulance Service spokesperson said: “We were called at 3.02pm this afternoon to reports of a person in the water.
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“We sent resources to the scene, including an ambulance crew, an incident response officer and members of our hazardous area response team.
“We are still at the scene working alongside our emergency services partners.”
Emergency teams have not explained how the boy entered the water, or whether he was accompanied by others.