Tesla implements much-needed Supercharger price reduction as network hits all-time-high
Tesla is implementing a much-needed price reduction across its Supercharger network as it hits a new usage all-time high.
Despite some misunderstanding from non-EV drivers, it is arguably more convenient to charge an electric car than it is to refuel a gas-powered car.
If you have home charging, you wake up daily with a fully charged vehicle and only need to charge outside the home at DC fast-charging stations whenever you drive long distances.
This is also not a bad experience, especially at Tesla’s Supercharger stations, which are common and reliable and can get most electric cars charged up from 10 to 80% state-of-charge in 25 minutes.
However, they were becoming quite expensive. In some cases, a full charge was becoming dangerously close to the cost of a tank of gas, which devalued one of the most significant advantages of EVs: the cost of operations being much cheaper than fossil fuel-powered vehicles.
Tesla has now started to address this issue with some Supercharger price reductions across the entire network.
Many Supercharger users in Europe reported last week seeing up to 10 cents per kWh reduction in pricing at some Supercharger stations.
Tesla owners are now confirming seeing those price reductions at Superchargers in North America too.
My own local Supercharger stations in Quebec went down from $0.50 per kWh to $0.42 per kWh. It’s a significant price reduction, but it’s still way more expensive than the $0.09 per kWh that I pay at home.
Max de Zegher, Tesla’s new head of charging, confirmed the price reduction on X and added that Tesla’s goals for Supercharger pricing are:
- price low to accelerate EV adoption, we pass on cost efficiencies
- be financially sustainable to invest in the network, growing dependable freedom to travel
de Zegher also confirmed that Tesla’s Supercharger network in North America delivered a record 12 GWh on November 30th.
That could be roughly $5 million in revenue in a single day from the Supercharger network.
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Zevtron, ParkMobile, and Athena Partners Strategy Group are together supporting charging site owners and EV drivers affected by Shell Recharge’s shutdown of its EV charger software.
Shell Recharge is discontinuing its Shell Sky software in third-party commercial EV chargers in the US and Canada. It will service third-party commercial fleet EV chargers until April 30; after that, it’s lights out, leaving hundreds of EV charging stations across the US inoperable.
Zevtron, ParkMobile, and Athena Partners Strategy Group is deploying Zevtron’s white-label EV charging software across the former Shell Recharge network to restore full operational capacity to these chargers.
“Shell’s exit has left hundreds of chargers effectively stranded,” said Chris Mckenty, SVP of sales & marketing at Zevtron. “Our goal is to rapidly restore these stations to full functionality while enhancing their capabilities with flexible branding, seamless payment options, and improved management tools.”
ParkMobile will extend its capabilities to process EV charging sessions so users can both park and charge. “Integrating EV charging parking sessions into ParkMobile simplifies access for millions of drivers who already rely on our platform,” said Andy Harman, vice president of sales at ParkMobile.
Athena Partners Strategy Group will work closely with cities, businesses, and property owners to deploy the new solution efficiently. “We see this as a major opportunity to not only restore EV charging infrastructure but also improve it for the long term,” said Nick Stanton, managing partner of Athena Partners Strategy Group.
The partnership says it’s a “turnkey solution to ensure uninterrupted service, enhanced user experience, and improved revenue potential.”
For more information on transitioning Shell Recharge EV chargers to the Zevtron-powered network,
contact Chris Mckenty at cmckenty@zevtron.com
Read more: Shell Recharge exits the US EV charger software market
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Environment
Volkswagen ID.4 breaks into the top 5 best-selling EVs in the US after sales surged in January
The Volkswagen ID.4 was the third best-selling EV in the US last month, trailing only the Tesla Model Y and Model 3. Volkswagen’s electric SUV made a comeback after sales surged over 650% in January.
Volkswagen ID.4 was the third best-selling EV in January
Although ID.4 sales fell by 55% last year after Volkswagen halted production and deliveries in September due to a recall over faulty door handles, the EV made a triumphant return in 2025.
Volkswagen sold 4,979 ID.4’s in the US last month, up 653% from January 2024. To put it in perspective, VW only sold 646 ID.4 models in the fourth quarter and just over 17,000 in 2024. At this rate, ID.4 sales are on pace to reach nearly 60,000 by the end of 2025.
According to Cox Automotive’s latest EV Market Monitor report, the ID.4 was the third best-selling EV in the US last month, behind the Tesla Model Y and Model 3.
The Honda Prologue and Tesla Cybertruck rounded out the top five. Combined, the top five selling EV models accounted for 54% of total sales in the US last month.
| Rank | Model |
| 1. | Tesla Model Y |
| 2. | Tesla Model 3 |
| 3. | Volkswagen ID.4 |
| 4. | Tesla Cybertruck |
| 5. | Honda Prologue |
Over 102,200 electric vehicles were sold in the US in January, up nearly 30% from January 2024. Although sales were down from the record 132,392 sold in December 2024, a drop was expected over typical seasonal trends.
Tesla doesn’t provide a breakdown of US sales, so we will not know exact sales numbers until registration data is released.
Honda’s electric SUV continues to take the market by storm, with 3,744 Prologues sold in January. After delivering the first models last March, the Honda Prologue became the seventh best-selling EV in the US last year, with over 33,000 models sold.
Volkswagen announced the ID.4 was back on sale last month, with the “aim of re-instating the ID.4 to its prior position as one of the best-selling electric vehicles in the US and Canada.” It looks like it’s happening quicker than expected.
The new entry-level 2025 Volkswagen ID.4 RWD Pro model starts at $45,095, while the AWD Pro costs $48,995. Both are powered by an 82 kWh battery. Volkswagen said the 62 kWh battery will be available later this year. The larger battery provides an EPA-estimated range of up to 291 miles.
VW’s base models feature a gloss black grille, black roof rails, and a 12.9″ infotainment system with Android Auto and Apple CarPlay support. The AWD version has 20″ wheels, a heated windshield, and a tow hitch.
The ID.4 Pro S RWD starts at $50,195, and the AWD model has a sticker price of $54,095. It gets an added illuminated VW logo at the front and rear, premium LED projector headlights, a panoramic fixed glass roof, power tailgate, and more.
Volkswagen’s range-topping 2025 ID.4 Pro S Plus is only available in AWD and starts at $57,295. The Plus trim features 21-inch wheels, added exterior design elements, heated rear seats, a premium Harman Kardon audio system, and an Area View (an overhead view camera).
Both electric SUVs feature some of the biggest discounts on the market right now. To make room for 2025 models, VW is offering close-out prices on the 2024 ID.4, with leases starting as low as $189 per month. However, the Honda Prologue is hard to pass up, starting at just $209 per month. Ready to check them out for yourself? You can use our links below to find deals on the Volkswagen ID.4 and Honda Prologue in your area today.
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