Temu, the popular e-commerce app owned by China’s PDD Holdings, topped Apple’s list of the most downloaded free apps on its U.S. iOS store for the second year running, highlighting the massive success that Chinese apps are enjoying in the world’s largest consumer market.
ByteDance’s TikTok came in third in the ranking despite doubts over its ability to continue operating in the U.S., while Temu-competitor and fast-fashion giant Shein came in at number 12.
Apple’s iOS accounts for over 56% of U.S. mobile phone market, according to data from StatCounter.
Temu, which ships cheap goods from China, first entered the U.S. market in 2022. It has taken the market by storm, putting pressure on incumbent heavyweight Amazon.
The Chinese company, however, faces increased scrutiny from U.S. officials, and risks posed by tariffs which the incoming Trump administration has promised to raise.
Regulatory scrutiny, tariffs risks
As the likes of Temu and Shein attract American consumers with cheap goods and aggressive advertising, they have also caught the attention of Washington.
In September, the Biden administration announced a new proposal aimed at blocking the “overuse and abuse” of the long-standing “de minimis” provision by companies such as Shein and Temu. The provision allows shipments valued under $800 certain import duty exemptions.
If Temu and Shein were to lose their de minimis exemption, it could push up prices and reduce the Chinese companies’ competitiveness, experts havetold CNBC.
Donald Trump’s impending return to the White House adds another layer of uncertainty as the president-elect made curbing imports from China a major focus of his campaign. Trump has proposed tariffs as high as 60% to 100% on goods from China, although it is unclear whether he will carry out his threat.
U.S. officials are not the only ones concerned about Chinese imports flooding their domestic markets.
In a global outlook report released Friday, Nomura said that its U.S. economics team expects changes to the de minimis rule to be a key trade priority for the Trump administration, perhaps second only to hiking tariffs.
“This represents another major downside risk to China’s exports to the U.S. in 2025,” the report said.
Nomura estimates a U.S. ban on all de minimis imports from China could reduce the latter’s annual export growth by 1.3% and drag GDP growth down by 0.2%.
Aravind Srinivas, chief executive officer Perplexity AI, during a news conference at the SK Telecom Co. headquarters in Seoul, South Korea, on Wednesday, Sept.4, 2024.
SeongJoon Cho | Bloomberg | Getty Images
Perplexity AI on Thursday announced that its artificial-intelligence-powered web browser Comet is available worldwide, and will be free to users.
The Comet browser is designed to serve as a personal assistant that can search the web, organize tabs, draft emails, shop and more, according to Perplexity. The startup initially launched Comet in July to Perplexity Max subscribers for $200 a month, and the waitlist has ballooned to “millions” of people, the company said.
Tune in at 8:10 a.m. ET Friday as Perplexity co-founder and CEO Aravind Srinivas joins CNBC TV to discuss the release of its AI browser Comet to users for free. Watch in real time on CNBC+ or the CNBC Pro stream.
Perplexity’s decision to provide Comet for free could help it attract more users as it works to fend off rivals like Google, OpenAI and Anthropic that have their own AI browser offerings.
In September, Google rolled out Gemini in its Chrome browser, Anthropic announced a browser-based AI agent in August and OpenAI announced Operator, an agent that uses a browser to complete tasks, in January. Perplexity made an unsolicited $34.5 billion bid for Google’s Chrome browser in August.
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Perplexity is best known for its AI-powered search engine that gives users simple answers to questions and links out to the original source material on the web. After the company was accused of plagiarizing content from media outlets, it launched a revenue-sharing model with publishers last year.
The company also introduced Comet Plus in August, which is a subscription that gives users access to content from “trusted publishers and journalists,” according to a blog post. Perplexity said Tuesday that CNN, Condé Nast, The Washington Post, Los Angeles Times, Fortune, Le Monde, and Le Figaro are its inaugural publishing partners.
Perplexity said additional features are also on the way. The company teased a mobile version of Comet and a feature called Background Assistant, which can work on multiple tasks simultaneously and asynchronously.
Vlad Tenev, chief executive officer of Robinhood Markets Inc., during the Token2049 conference in Singapore, on Thursday, Oct. 2, 2025.
Bloomberg | Bloomberg | Getty Images
The tokenization of real-world assets, from stocks to real estate, will spread to financial markets around the world, according to Robinhood Markets Chief Executive Officer Vlad Tenev.
“Tokenization is like a freight train. It can’t be stopped, and eventually it’s going to eat the entire financial system,” Tenev told a panel at a crypto conference in Singapore on Wednesday.
“I think most major markets will have some framework in the next five years,” he said, though he added that reaching 100% could take more than a decade.
A tokenized asset is a digital representation of a real-world asset, like stocks, bonds, or commodities, that can be recorded and traded on a blockchain or distributed ledger.
In June, Robinhood began offering more than 200 tokenized U.S. stocks to customers in the European Union, giving them a new way to gain exposure to the underlying assets. The move sent its stock surging to a then-record high.
“I think it will become the default way to get exposure to U.S. stocks outside the U.S.,” Tenev said.
He expects the practice to gain traction once there is greater licensing and regulatory clarity in more jurisdictions.
“I think that will come, starting in Europe, but then expanding to the rest of the world,” he said.
On the other hand, Tenev expects the U.S. to be among the last economies to actually fully tokenize, due to what he calls the greater sticking power of the financial infrastructure.
The crypto industry has long predicted that a mass tokenization of assets on the blockchain was coming, promising greater market efficiency.
And, along with Robinhood’s launch of tokenized stocks, there’s been more signs this year that real implementation is coming, with institutional giants Morgan Stanley and BlackRock signaling interest.
“I actually think cryptocurrency and traditional finance have been living in two separate worlds for a while, but they’re going to fully merge,” Tenev said at the event.
He cited stablecoins — digital currencies designed not to fluctuate wildly, and pegged to a commodity or a fiat currency like the U.S. dollar — as an early example of a tokenized real-world asset.
“I think that crypto technology has so many advantages over the traditional way we’re doing things that in the future there’s going to be no distinction,” Tenev said.