A young girl beams at the camera. She has braces, wears pink and white striped pyjamas, and has a string of pink balloons and the number 13 floating at the head of her bed behind her.
“It’s my birthday!” she sings, “it’s my favourite day of the year!”
For the next two minutes, we watch as she puts a series of creams and toners all over her face. She chats about her outfit, and her birthday trip to the theatre the night before.
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3:24
Rise in young people obsessed with skincare.
The video has been watched 2.5 million times.
Layla Eleni admits she could chat for England: “I’m very loquacious!”
Sat at the same vanity table from which she films her content, she says she posts on social media several times a day – often doing “get ready with me” videos before school, where she demonstrates her skincare routine.
Image: Layla says she researches every product she uses on her skin
“It’s just nice. I get to start off my mornings talking, doing my skincare and preparing myself for the day,” she says.
Many of her one million TikTok followers are girls her age and younger. They’re a generation that’s become captivated by skincare, thanks largely to social media trends.
Image: Layla says young girls can often feel peer pressured into using skincare products. Pic: Layla Eleni/TikTok
For parents, Generation Alpha’s fascination with “great ready with me” videos and skincare routines can be a confusing world to explore.
Many have little to no understanding of what is actually in the brightly packaged creams and serums their daughters are suddenly clamouring for, but dermatologists fear the harsh acids and strong products in some of them could be doing life-long damage.
One mother told Sky News about having to restrict her daughter’s pocket money to stop her from buying products she’d seen online. Another said she’s banned her daughter from social media – but the girl’s friends all show her skincare videos anyway – leading her to feel ostracised without the latest popular products.
Brands know there is a huge amount of money to be made from this growing market of teens and tweens excited by the promise of “perfect skin”. Earlier this year it was reported that Gen Alpha (born after 2010) was behind 49% of the growth of skincare sales in the US.
A separate Kantar study found a concerning rise in anxiety about ageing. In just one year there was a 23% jump of 11 to 16-year-old girls saying they thought they had fine lines and wrinkles, and 10% more were worried about dark circles under their eyes.
That insecurity translates to the products they’re buying. In the UK alone, data seen by Sky News shows there’s been a 21% jump in two years in this age group using anti-ageing moisturiser, and a 150% jump in teeth whitening products.
Image: Bright packaging of skincare products are ‘drawing children in’. Pic: iStock
‘Crisis point’
For Dr Tess McPherson, from the British Association of Dermatologists, this is a sign the skincare craze has reached “a kind of crisis point”.
She says some viral social media skincare trends are fuelling an “addictive” obsession for expensive products that weren’t designed for young people. Anti-ageing creams, and retinols, she explains “can not just cause irritation, but can actually develop contact allergies which can be life-long”.
She also says she’s treated girls as young as eight or nine who’ve been buying these products and “who have eczema-prone skin and developed facial eczema as a result”.
Image: Dr Tess McPherson
Layla says for her, skincare is “just about self-care and love, it’s fun to do and a way to express myself”.
But she knows the ubiquitous popularity of skincare trends today can make some feel peer-pressured into it. “Say all of your friends are using one thing and [you’re not]. You feel judged, maybe you feel out of place”.
Image: TikToker Layla Eleni has one million followers on the platform
And she does worry about the growth of girls, years younger even than her, using anti-ageing products. She tells me about eight-year-old children she knows using retinol oils; a vitamin A derivative used to target wrinkles, but which can badly damage a young person’s skin barrier.
“They just see other people use them,” she says, and “think they also want to try anti-ageing things and wrinkle things, which they don’t need”.
Layla also says she’s had her own negative experience of following viral social media trends and has seen her face “blow up” with a horrible reaction as a result. Now, she says she researches everything she uses, rigorously reading reviews and product information and speaking to dermatologists about what products are suitable for her age.
For Dr McPherson, though, concerns about skin-care routines go beyond the clinical. She also fears for the mental health of a generation of girls who have become fixated on their looks from such an early age.
“It doesn’t make you happier. We know it can lead to mental health issues,” she says.
“We know it can lead to significant appearance-related concerns, and you might then be more likely to go for cosmetic surgery at a younger and younger age – spending money with risks to both your skin, your health, and your mental health.”
The family of a dog walker killed by a psychiatric patient say they have been ‘treated like dirt’ by the NHS after learning his attacker has been granted permission to leave hospital.
Lewis Stone was stabbed to death by David Fleet in a random attack in Borth, Wales, in 2019, shortly after Mr Fleet had been released into the community.
Mr Stone’s family were informed of the update to his care just hours after Sky News aired their first TV interview calling for an internal NHSTrust report into its handling of Fleet’s case to be released.
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3:11
From 10 April: Victim’s family demand answers over killer’s NHS care
Mr Stone’s stepdaughter, Vicki Lindsay, told Sky News: “As victims, we have been treated disgracefully.
“We still do not know why the killer was released 10 days before he attacked Lewis, who made that decision and why, and who is going to be held accountable for it.
“But as if all that were not bad enough, only six years on, we now get to live knowing that the killer is now allowed out at night time.”
Ms Lindsay also told Sky’s Sarah-Jane Mee that “my biggest fear is that it’s going to happen again – I can’t sleep at night thinking about other families going through what we’ve gone through”.
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Mr Fleet was sectioned under the Mental Health Act after admitting manslaughter with diminished responsibility.
He was suffering from paranoid schizophrenia at the time of the attack and told psychiatrists that if he had not stabbed Mr Stone, the voices in his head “were going to kill him”.
Image: Lewis Stone was fatally stabbed in February 2019
Patients who have committed a mental health-related homicide can be granted permission to leave their hospital under Section 17 of the Mental Health Act.
It is considered part of the patient’s rehabilitation and preparation for eventual discharge.
What has the MoJ said?
A Ministry of Justice spokesperson said: “We understand this decision will be difficult for the Stone family, and our thoughts are with them.
“Any decision to approve access to the community is only made after a thorough risk assessment and with strict safeguards in place.”
Image: Lewis Stone with his granddaughter Sammy
The Hywel Dda health board says it does not intend to release an internal report into Fleet’s care.
Sharon Daniel, the interim executive director for nursing, quality and patient experience, said: “The duty of candour for patients came into force in Wales in April 2023.
“At the time of this incident and concern, we fulfilled our duties to be open.”
A senior NHS official has called the decision not to release the internal report “callous and uncaring”. Speaking on condition of anonymity, they said: “On the face of it, this family has been failed multiple times over.
“Of course, there is a balance to be struck between the rights of the family and the rights of the person detained, but the basic lack of transparency and consideration here undermines the duty of candour.”
Freedom of Information requests made by the victim’s support organisation Hundred Families have found that nearly 400 people were killed by former mental health patients between 2018 and 2023.
However, this number is expected to be a significant underestimate as a quarter of NHS Mental Health Trusts refused to say how many of their patients went on to kill, as they don’t want to risk identifying offenders.
Julian Hendy, who founded Hundred Families, said: “Unfortunately the family of Lewis Stone is not alone. There is a terrible lack of openness and transparency and that needs to change.
“The public needs to know that mental health services are keeping people safe and learning effectively when things go wrong.
“At the moment, by failing to share information the public cannot be reassured.”
On Tuesday, Rehman pleaded guilty to causing death by dangerous driving in his Mercedes Sprinter van.
Prosecutor Rachel Shenton told Manchester Crown Court that he had visited two massage parlours in the city hours before.
She added he had taken “at least 20 lines of cocaine” in seven hours.
Judge Alan Conrad KC heard it was the prosecution’s case that Rehman’s drug consumption adversely affected his driving.
The Crown Prosecution Service (CPS) said in a statement that Rehman ignored stop signs and gave the tram driver no time to react before it struck the side of the van, which then mounted the pavement.
Abbie Clarke, senior crown prosecutor for CPS North West, said: “It is clear his driving fell far short of what is expected of a competent and careful driver.
“Rehman failed to take responsibility for his actions. He fled the scene in a taxi and denied that he drove dangerously in interview, only accepting responsibility on his third hearing before the court.
“He must now face the consequences for his role in this wholly avoidable tragedy.”
Rehman was previously jailed in 2017 for conspiracy to pervert the course of justice by burning a car involved in a fatal hit-and-run collision, which killed a 25-year-old man in Chorlton.
He has been remanded in custody until sentencing on 27 May.
Britain’s economy will be among the hardest hit by the global trade war and inflation is set to climb, the International Monetary Fund (IMF) has warned – as it slashed its UK growth forecast by a third.
In a sobering set of projections, the Washington-based organisation said it was grappling with “extremely high levels of policy uncertainty” – and the global economy would slow even if countries manage to negotiate a permanent reduction in tariffs from the US.
Echoing earlier warnings about the risks to the global financial system, the IMF said stock markets could fall even more sharply than they did in the aftermath of Donald Trump‘s “Liberation Day” tariffs announcement, when US and UK indices recorded some of their largest one-day falls since the pandemic.
It comes as Chancellor Rachel Reeves prepares to meet her US counterpart Scott Bessent at the IMF’s spring gathering in Washington this week.
She is hoping to negotiate a reduction to the 10% baseline tariff the US president has applied to all UK goods. Steel, aluminium and car exports face an additional 25% tariff.
As long as the world’s two largest economies are at war with each other, there will be considerable spillovers. The US and China account for 43% of the global economy.
If demand in either nation slows, that has ripple effects across the world. Tariff or no tariff, exporters to those markets will be hurt.
If China redirects its goods elsewhere, that could hurt domestic industries – jobs could be at stake.
US and Chinese investors might hit pause on global projects and stock market devaluations could hurt consumer confidence. Things could unravel quickly.
Against that backdrop, it is difficult to say with any certainty what would happen to the UK but, even if we find a way to sweet talk our way out of tariffs, the dark clouds of the global economy are moving in every direction.
Britain is an open and highly trade-sensitive economy (we have a trade-to-GDP ratio of around 65%) and global spillovers will rain on us.
Then there are the spillovers from the financial markets. The IMF warned that rising government borrowing costs were weighing on economic growth.
While rising UK bond yields are, in part, a reflection of investor unease over the UK’s growth and inflation outlook, they also reflect anxiety over the US trajectory.
It’s worth bearing all of this in mind if Chancellor Rachel Reeves emerges from her trip to Washington with a deal.
The Treasury would no doubt celebrate the achievement. After all, a reduction in tariffs could make a big difference to some industries, especially our car manufacturers who are currently grappling with a 25% levy on goods to their largest export market. However, it would not solve our problems.
In fact, it would barely make a difference to our overall GDP. Back in 2020, the government estimated that a free trade deal with the US would boost the UK economy by just 0.16% over the next 15 years.
And overall GDP does matter. The chancellor desperately needs economic growth to support the country’s ailing public finances (when the economy grows, so do government tax receipts).
She will know better than most that the prize the US has to offer is comparatively small, so she should weigh up the costs of any deal carefully.
The IMF presented a range of forecasts in its latest World Economic Outlook. Its main case looked at the period up to 4 April, after Mr Trump announced sweeping tariffs on countries across the world, ratcheting up US protectionism to its highest level in a century.
If the president were to revert to this policy framework, global growth would fall from 3.3% last year to 2.8% this year, before recovering to 3% in 2026.
In January, the IMF was predicting a rate of 3.3% for both years.
Nearly all countries were hit with downgrades, with the US expected to grow by just 1.8% this year, a downgrade of 0.9 percentage points.
Mexico was downgraded by 1.7 percentage points, while China and Canada are forecast to slow by 0.6 percentage points and Japan by 0.5 percentage points.
The UK economy is expected to grow by just 1.1% this year, down 0.5 percentage points from the 1.6% the IMF was predicting in January. Growth picks up to 1.4% next year, still 0.1 percentage points lower than the January forecast.
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2:22
Will tariffs hit UK growth?
Along with recent tariff announcements, the IMF blamed the UK’s poor performance on a rise in government borrowing costs, which has in part been triggered by growing unease among investors over the fate of the US economy.
When borrowing costs rise, the chancellor has to rein in public spending or raise taxes to meet her fiscal rules. That can weigh on economic growth.
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1:07
Trump: Tariffs are making US ‘rich’
It also pointed to problems in the domestic economy, mainly “weaker private consumption amid higher inflation as a result of regulated prices and energy costs”.
In a blow to the chancellor, the IMF warned that the UK would experience one of the largest upticks in inflation because of utility bill increases that took effect in April.
It upgraded its inflation forecast by 0.7 percentage points to 3.1% for 2025, taking it even higher above the Bank of England’s 2% target and deepening the dilemma for central bankers who are also grappling with weak growth.
Meanwhile, inflation in the US is likely to jump one percentage point higher than previously forecast to 3% in 2025 on the back of higher tariffs.
The IMF forecast period ended on 4 April. That was before the US president paused his reciprocal tariffs on countries across the world while ratcheting up levies on China.
In a worrying sign for finance ministers across the world, as they attempt to negotiate a deal with the US administration, the IMF said the global economy would slow just the same if Mr Trump were to make his temporary pause on reciprocal tariffs permanent.
That is because higher tariffs between the US and China, which together account for 43% of the global economy, would have spillover effects on the rest of the world that offset the benefits to individual countries.
“The gains from lower effective tariff rates for those countries that were previously subject to higher tariffs would now be offset by poorer growth outcomes in China and the United States – due to the escalating tariff rates – that would propagate through global supply chains,” the IMF said.
In response, Chancellor Rachel Reeves said:
“This forecast shows that the UK is still the fastest-growing European G7 country. The IMF have recognised that this government is delivering reform which will drive up long-term growth in the UK, through our plan for change.
“The report also clearly shows that the world has changed, which is why I will be in Washington this week defending British interests and making the case for free and fair trade.”