As promised, we are back with a full recap of the debuts during NIO Day 2024, which took place over the weekend. As anticipated, NIO officially launched its new Firefly sub-brand, unveiling its flagship BEV model that looks to take on super compacts like MINI and Smart. Additionally, NIO launched its ultra-luxe ET9 sedan, whose initial trim has already sold out in China.
Last week, we published a little primer ahead of Chinese EV automaker NIO’s annual event. We get plenty of exciting news from NIO throughout the year, but no event is more likely to include landmark announcements than its annual NIO Day event, held every December.
We expected two big debuts at this year’s NIO Day, which took place in Guangzhou, in the Guangdong province of China, on December 21. First was the official launch of NIO’s third EV brand, Firefly, and the first public look at its flagship model.
Additionally, NIO Day 2024 was expected to bring the official launch of the automaker’s latest flagship (and most expensive) model, the ET9, which debuted at last year’s NIO Day. Following the annual event, we can confirm both BEVs have been launched and have much better insight into their pricing, specs, and availability in global markets.
Source: NIO/Firefly
Firefly launches at NIO Day 2024 with a premium small car
As anticipated, NIO officially launched its second sub-brand and third overall BEV brand at NIO Day 2024, which marked the opening of presales of Firefly’s flagship model, which shares the same name. The premium boutique small car arrives in China priced at RMB 148,800 ($20,390), the same as the discounted electric Mini Cooper.
BMW’s MINI brand and Mercedes-Benz’s Smart appear to be clear competitors to the new Firefly brand. NIO founder William Li explained that the new BEV is smaller than a Smart car and smarter than a MINI. Like all NIO models, the Firefly BEV supports battery swaps, hinting that a battery-as-a-service (BaaS) rental purchase program may be offered when the model officially launches.
From its initial announcement, NIO promised that Firefly would deliver affordable EVs to global markets, including Europe. The launch of the model above will begin in China in April 2025, followed by Europe shortly after. Per Li, Firefly will rely on local partner outlets for European sales, starting sometime in the first half of 2025.
In addition to the debut of the Firefly BEV, NIO Day 2024 also marked the official launch of the new ET9 sedan, which appears to be a hit right out of the gate.
Source: NIO/Weibo
NIO ET9 starts at $108k, deliveries to begin in March
While it’s welcomed news, it should be no surprise that the new ET9 sedan launched during NIO Day 2024. The launch presentation included our first look at the ET9 inside and out. Check out that image of the back seat above. Clearly, NIO is targeting the executive market worldwide and taking some cues from Maybach.
German automakers should be sweating a little as NIO appears to be looking to compete against them high and low with Firefly and now the ET9. We’ve confirmed that the ET9 starts at an MSRP of RMB 788,000 ($108,000), including the battery. That’s slightly lower than the RMB 800,000 presale price announced during the model’s unveiling at NIO Day 2023.
That $108k price tag applies to the NIO ET9’s standard trim, but the automaker will also sell a BaaS version that starts at RMB 660,000 ($90,420). Owners pay a monthly battery rental fee of RMB 1,128 ($155).
During the launch at NIO Day 2024, the automaker debuted a limited launch edition trim of the ET9 with a starting price of RMB 818,000 ($112,065), which includes the battery. At the time, NIO said it would only build 999 units of the limited edition ET9, and according to media outlet CnEVPost, all of them had been spoken for in China in less than 24 hours, exceeding sales expectations.
Customers will now have to settle for the super plush Standard trim. How sad. Here are some of the ET9’s specs from NIO Day 2024 at a glance:
Four-seat sedan with dimensions of 5,325 mm in length, 2,017 mm in width, and 1,621 mm in height. Its wheelbase is 3,250 mm.
It’s the first model to feature NIO’s in-house designed 5 nm process-based Shenji NX9031 autonomous driving chip.
Shenji is equivalent to four mainstream smart driving chips, and the ET9 is equipped with two.
Includes a SkyRide intelligent chassis system, described as the “world’s first integrated hydraulic fully active suspension.” We saw it in action last summer.
Steer-by-wire (SBW) technology enables the steering wheel and wheels to be completely decoupled, offering higher levels of intelligent driving.
925V platform (better than the 900V architecture initially announced) enables better performance and faster charge rates.
100 kWh battery pack that delivers a (CLTC) range of 650 km (404 miles).
Dual electric motors with a peak power of 180 kW at the front and 340 kW at the rear.
The powertrain combines for a maximum power output of 520 kW and a peak torque of 700 Nm.
Acceleration from 0 to 100 km/h (0-62 mph) in 4.3 seconds.
105-liter frunk cargo capacity.
Deutsche Bank anticipates NIO’s sales of both the Firely EV and the ET9 sedan to reach 1,500 units per month, setting the stage for another big year of growth in 2025. The automaker concluded NIO Day 2024 by stating that initial deliveries of the ET9 are expected to begin in China in March 2025, starting with the sold-out limited edition mentioned above.
While this will be a new BEV for the global market, NIO has yet to offer a timeline as to when sales and deliveries of the ET9 will begin in Europe. We anticipate sometime in 2025 after deliveries begin in China. Another NIO Day is in the books in 2024 as we look ahead to a big year in 2025!
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For the better part of a year, Tesla has been promising “more affordable models” to replace the cancelled “Model 2.” The new models were supposed to go into production in the next 2 days, but it sure feels like that might not happen, because nobody’s heard anything at all about them.
For several years now, Tesla has been teasing everyone with the promise of more affordable models.
While the Tesla Model 3 is pretty reasonably priced, many were waiting for a promised $25,000 model, which many had taken to calling the “Model 2.”
Tesla was supposedly going to pursue a new revolutionary “unboxed” manufacturing method to get costs down for the future vehicle, to enable this lower price.
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However, last year Tesla CEO Elon Musk refocused the company’s efforts on its much–delayed Robotaxi project, which finally launched last weekend in limited form in Austin, to mixed results. The company also wants to release a purpose-built Robotaxi vehicle called the Cybercab, which is first showed off last October. It plans to its unboxed manufacturing method for the Cybercab.
Despite canceling $25k Tesla, “more affordable models” were teased
Even after canceling plans for the $25,000 “Model 2,” Tesla continued to say it was working on “more affordable models.” It started including that phrase in its quarterly reports in April 2024, in its Q1 report. At the time, it said it had “updated our future vehicle line-up to accelerate the launch of new models ahead of our previously communicated start of production in the second half of 2025.”
In each report since then, Tesla has reiterated that “Plans for new vehicles, including more affordable models, remain on track for start of production in the first half of 2025.”
The most recent inclusion of this phrase is in Tesla’s Q1 2025 report, which was released on April 22 of this year. Again, Tesla said that these models were on track for start of production in the first half of 2025.
On that Q1 call, Tesla’s head of vehicle engineering, Lars Moravy, answered a question about the company’s more affordable models thusly:
Yeah, we’re still planning to release models this year. As with all launches, we’re working through like the last-minute issues that pop up. We’re not getting down one by one. At this point, I would say that ramp maybe — might be a little slower than we had hoped initially, but there’s nothing, just kind of given the turmoil that exists in the industry right now. But there’s nothing blocking us from starting production within the next — within the timeline laid out in the opening remarks. And I will say, it’s important to emphasize that as we’ve said all along, the full utilization of our factories is the primary goal for these new products. And so flexibility of what we can do within the form factor and the design of it is really limited to what we can do in our existing lines rather than build new ones. But we’ve been targeting the low cost of ownership. Monthly payment is the biggest differentiator for our vehicles. And that’s why we’re focused on bringing these new models with the big, new lowest price to the market within the constraints of selling.
That was said only two months ago, when Tesla should have had good visibility on the imminent start of production of new models. And the first half of 2025 ends on June 30, two days from now. As of yet, we have heard nothing more about it.
We should have heard something by now
Typically, in advance of the launch of a new model, we will get some sort of information. Rarely can a company, especially on with such a magnifying glass over everything it does, get away with a secret launch of something like a car. There’d be camouflagedvehicles, supplier reports, leaks from the inside, or something of the sort. Yet we’ve seen very little.
Now… Tesla did say that it would start production, rather than start sales, within the first half of this year. So they don’t have to have it ready on the lot, and even starting trial production could kind of qualify.
The last time Tesla did pull off an unexpected vehicle launch was the next-gen Roadster, but that was 8 years ago, and it still hasn’t gone into production. Even the Robovan concept unveiled at the Cybercab event, which wasn’t expected at that particular event, had seen leaks years prior.
It might just be a stripped down Model 3/Y
Another wrinkle is that Tesla has never really detailed exactly what the phrase “more affordable models” means.
As best we can tell, the plan is to release a stripped-down version of the Model 3/Y, rather than an actual new model. However, in that case, the inclusion of the word “models” is strange, since that suggests an actual new model (or multiple new models) rather than just a cheaper version of an existing one.
Tesla could really use a boost right now
Importantly, now would be a good time for Tesla to have a more affordable model. The company is suffering from a huge sales decline in almost every territory where it sells – partially due to an aging product line, with only one new model released in the last 6 years, the Cybertruck… and it’s a flop.
And while Musk also continues to promise world-changing innovations at Tesla (whenever he looks away from his phone for two seconds), few of them have materialized. Tesla is supposed to change the world in 6 ways this year (Semi, Roadster, unsupervised FSD, Cybercab, Optimus, and the “affordable EV”), and halfway through the year, has so far achieved none of them.
So, given that releasing an eyesore didn’t work, updating its most popular vehicle didn’t work, overpromising world-changing innovations didn’t work, and the CEO acting like a nazi at every possible turn didn’t work, maybe the company should try the one thing it hasn’t: a more affordable model. But Tesla, so far, has declined this strategy – despite teasing us for so long with the idea.
Now, we do still have two days, so who knows, maybe we’ll get some sort of announcement imminently. It is possible, for example, that Tesla is saving its announcement for the very end of the quarter, so as not to spoil its traditional end-of-quarter sales rush (on what is already expected to be a poor sales quarter). But if it does happen, we will be surprised. And if the change is anything more than a mildly de-contented Model 3/Y, we may even be impressed.
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TQ, the German force behind some of the lightest and quietest e-bike motors on the market, just took a leap forward – again. Barely weeks after debuting the lightweight HPR60 e-bike drive system, the company has introduced the HPR40, now claiming the title of the lightest and most efficient mid-drive motor in the world.
Tailored for road and gravel e-bikes, the HPR40 clocks in at just 1.17 kg (2.6 lb). That means it has slashed nearly half the weight of the previous HPR60, which weighed 1.92 kg (4.2 lb).
Despite being smaller, it still delivers a respectable 40 Nm of torque and up to 200W of peak power, making it ideal for riders seeking subtle assist rather than brute force. This isn’t about raw horsepower; it’s about efficiency and seamless integration.
Unlike motors that have been rebadged from their original use on mountain bikes or commuters, TQ designed the HPR40 from scratch for lighter frames, aiming to remain nearly invisible on a bike’s bottom bracket and with controls hidden inside the handlebar. The result is a drive system that blends into the bike like a whisper, offering performance without the bulk.
At the heart of the HPR motor is TQ’s Harmonic Pin-Ring Transmission, which is a refined drivetrain rearranged to live fully inside a bike in place of the bottom bracket. This clever design eliminates noisy gears, reduces friction, and lets the motor engage instantly with zero lag. While that might sound like many mid-drives we regularly see from manufacturers like Bosch, TQ’s is so small and so deeply integrated that it’s barely visible to a casual observer.
The HPR40 pairs with a 290Wh battery that weighs just 1.46 kg (3.2 lb) and is hidden inside the downtube. There’s also a water bottle-sized 160 Wh range extender available, keeping total system weight under 2.7 kg (6 lbs). That’s one of the lightest fully integrated e-bike systems out there.
Control comes via a hidden handlebar remote hidden under the handlebar tape, and a sleek end-cap LED display keeps essentials in view without disrupting aesthetics. This stripped-down interface reinforces TQ’s philosophy: get out of the rider’s way. Or as New Atlas humorously described it, “it’s almost as if the company is daring riders to start a fresh round of mechanical doping scandals.”
TQ’s HPR40 isn’t just a fancy new drive system in a display booth, it’s already built into the new Canyon Endurace:ONFly, a sub‑10 kg (22 lb) e-road bike that tips the scales at just 9.9 kg. The Endurace:ONFly marries TQ’s whisper-soft assist with Canyon’s aerodynamic finesse, offering riders a bike that feels analog but rides electric.
The HPR40’s high torque density means riders can double their pedaling output with a modest 200 W boost. That translates to better climbs, longer rides, and a natural ride feel, all without the compromises of heavier systems. Considering that many riders can put out around 200W of constant power by themselves, the effect is like having a tandem rider along helping out, except that he only weighs 6 pounds.
The move shows that not every drive maker is merely chasing horsepower and torque figures. Instead, by merging elegant design, noticeable yet natural power, and light weight, TQ is proving that electric assistance doesn’t have to scream. It can whisper.
Electrek’s Take
Here’s the real story: the HPR40 isn’t just a technical footnote, it’s a signal. It shows that electric bike engineering is transitioning from brute force toward a future that also includes invisible, intuitive power systems. For riders chasing the delicate line between analog feel and electric assist, this is a breakthrough.
And considering that many riders are reaching an age where their mind wants to do the kind of rides that their body might no longer be capable of, systems like these can keep those riders in the saddle for longer. That’s many more years of keeping the good times rolling (and keeping the body young by continuing regular exercise).
Now the question is whether other brands will follow suit. Will we see this ultra-light motor trickle down into commuter e‑bikes or adventure-ready gravel rigs? If so, the day when an e‑bike feels exactly like a bike, but gives you a little assist when you need it most, just got much closer.
TQ is playing a long game: subtle, smart, and purpose-built. The HPR40 is merely the first move, and if this is any indicator, the next wave of e-bikes may feel less electric and more… old school?
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Elon Musk claims Tesla has delivered its first car fully autonomously from the factory to a customer’s home “across town.”
If true, I’d argue that this is actually a bigger deal than its “Robotaxi” with supervisors, but there are still questions about the value of such a system.
The Tesla CEO announced on X:
The first fully autonomous delivery of a Tesla Model Y from factory to a customer home across town, including highways, was just completed a day ahead of schedule!!
Musk has been known to stretch the meaning of the words “fully autonomous” over the years, but he did give a few more details:
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There were no people in the car at all and no remote operators in control at any point. FULLY autonomous! To the best of our knowledge, this is the first fully autonomous drive with no people in the car or remotely operating the car on a public highway.
This would be somewhat of an improvement from its recently launched Robotaxi service, which involves a Tesla employee in the passenger seat at all times, ready to hit a kill switch.
However, Musk’s last comment is not valid. Several companies have tested fully autonomous driving with no one in the driver’s seat or in the car, and Waymo has even started offering rides to paying passengers on freeways.
Highway driving is part of Waymo’s operations in Phoenix, San Francisco, and Los Angeles, although it is currently only available to employees through Waymo’s internal app in the latter two markets.
Musk says that a video of the milestone is coming soon.
The milestone comes after Tesla has been moving its vehicles autonomously from the end of the line to its delivery lots at factories in the US for the last few months.
Electrek’s Take
With in-car supervisors at all times and numerous issues arising in just the first few days of operations, Tesla’s Robotaxi launch fell short of expectations. For anyone who had previously experienced Tesla’s Supervised Full Self-Driving or a more comprehensive product like Waymo, it didn’t feel special.
An autonomous drive with no one in the car, including highway driving from the factory to a customer’s home, can be more impressive, albeit with some potential caveats.
“No people in the car at all and no remote operators in control at any point.” In some sense, Tesla’s FSD and Robotaxi programs would be able to do that too, it’s just that Tesla is not confident that they can do it reliably enough over long periods of time to remove the supervision.
Which raises the question: what’s different with this?
No one in the car, so Tesla doesn’t take the safety concerns as seriously? That would be weird, as the safety of people outside of the vehicle, aka other road users, also needs to be considered.
It’s possible that Tesla tested the particular route for this drive several times and then remotely, even potentially with a trailing car, as it was spotted several times in recent months, monitored it with someone ready to stop it at all times.
It wouldn’t be that far from what Tesla already operates, and not something scalable until we see data that shows Tesla can consistently do this safely over hundreds of thousands of miles.
Ultimately, that remains the main issue. Tesla is big on making videos and making showy statements when it comes to self-driving, but it has never released any relevant data. Ever. Let’s see it.
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