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A Waymo rider-only robotaxi is seen during a test ride in San Francisco, California, U.S., December 9, 2022. 

Paresh Dave | Reuters

Despite General Motor’s decision to shutter its Cruise robotaxi business earlier this month, the U.S. has never been closer to a driverless future. 

For the autonomous vehicle industry, 2024 will be remembered as the year that at least one major U.S. player — Alphabet-owned Waymo — saw glimmers of mainstream adoption and made strides toward commercial viability.

That came after a rocky start for the self-driving car industry domestically. 

Following a decade of sizable venture investments in AV companies, Uber sold off its self-driving business in 2020 after a fatal collision, and two years later Ford abandoned its stake in its robotaxi developers Argo.AI. In 2023, Cruise paused all of its driverless operations after collisions led to investigations and a suspension of its licenses in California. When GM decided to retreat from the robotaxi business earlier this month, it had already poured $10 billion into Cruise. 

Waymo may have outlasted Cruise to lead the U.S. market but domestic competitors are working to catch up, too — most notably Elon Musk’s automaker Tesla and Amazon-owned Zoox.

At stake is a share of a massive market for ride-hailing services in and beyond the U.S. According to research by Fortune Business Insights, the global ride-sharing market is projected to grow from an estimated $123.08 billion in 2024 to $480.09 billion by 2032.

As 2025 approaches, here’s where these major players stand.

Hyundai Motor and Waymo have agreed to a multiyear, strategic partnership that includes the self-driving company adding the South Korean automaker’s Ioniq 5 electric vehicle to its robotaxi fleet.

Courtesy image

Waymo pulls way ahead

What began as “project chauffeur” at Google in 2009 became a publicly available, commercial robotaxi service across multiple U.S. cities this year.

The project, rebranded as Waymo in 2016, has now completed more than 4 million paid autonomous trips in total, the company said Wednesday. That’s more than triple the number a year ago, when Waymo said it had completed around 700,000 driverless ride-hail trips.

Waymo’s service now operates in Phoenix, San Francisco and Los Angeles, covering more than 500 square miles of public roads.

The company dropped its digital velvet rope in June and opened its robotaxi service to all San Franciscans, allowing them to hail rides via the Waymo One app. Opening to the general public proved to riders, and internally, that the company’s fleet of AVs can work well in the traffic conditions of a complex urban environment.

In July, Alphabet’s then-CFO, Ruth Porat, announced a multiyear investment by Google’s parent into Waymo on an earnings call, which amounted to $5.6 billion in total, with $5 billion of that coming from Alphabet.

Waymo co-CEOs, Tekedra Mawakana and Dmitri Dolgov, told employees at an all-hands meeting in November that they should scale up as aggressively as possible but do so with safety at the forefront of all their efforts, company insiders told CNBC.

A big focus for Waymo in 2025 will be expanding its robotaxi service to more cities, winning over riders and continuing research and development on newer technology that will allow the company’s AVs to operate in more weather and traffic conditions.

Waymo plans to launch a commercial service in Austin, Texas, and Atlanta, with rides available through the Uber app next year. It’s also begun testing in Miami with plans to offer rides to the public there in 2026.

Earlier this month, Waymo announced its first international testing destination in Tokyo. Waymo said it’s partnered with the taxi app GO and one of Japan’s largest taxi operators, Nihon Kotsu, and will commence test rides in early 2025.

Waymo showed off its next generation of self-driving vehicles, which it will be making with Chinese auto giant Geely, in August. Waymo’s custom hardware and software will be integrated into the Geely Zeekr electric SUVs. For this new robotaxi, Waymo was able to reduce the number of cameras on board from 29 to 13 and lower the number of costly lidar sensors on board from five to four.

The company also announced a partnership with Hyundai in October to integrate the automaker’s Ioniq 5 SUV into Waymo’s fleet of vehicles. The companies said they will begin testing the Waymo Ioniq 5s by late 2025. 

Waymo is already conducting testing and validation drives in Detroit, Buffalo, New York, and at a test track in Columbus, Ohio, with its Jaguar I-Pace and newer Geely Zeekr vehicles to understand how these systems will perform in different types of traffic and weather.

Given its progress and increasing presence on U.S. streets, Waymo received plenty of social media and publicity in 2024, stirring delight and controversy.

In a Reddit channel, R/Waymo, users document every incident involving the company, including one in February where a crowd attacked a Waymo vehicle and set it on fire. The forum also dissected instances when Waymo vehicles were involved in collisions or backed up traffic.

A separate incident went viral when a woman posted on X in September that she was stuck in her Waymo robotaxi when two men stopped it by standing outside of the vehicle, asking for her phone number.

To maintain public trust in the safety of its service, Waymo has built a large public affairs operation, published more detailed safety reports in 2024, and is working closely with the National Highway Traffic Safety Administration, first responders and authorities in the cities where it operates.

Tesla’s Cybercab robotaxi is displayed during the AutoMobility LA 2024 auto show at the Los Angeles Convention Center in Los Angeles, November 21, 2024. 

Robyn Beck | AFP | Getty Images

Tesla unwraps its robotaxi concept

Musk, Tesla’s CEO, has been promising “robotaxi-ready” cars for about a decade. Each year since 2016, he has declared the company is about a year away from making his vision a reality, but Tesla still doesn’t manufacture robotaxis or run a driverless ride-hailing service.

While Tesla didn’t deliver on its robotaxi promises in 2024, Musk revealed the look and feel of Tesla’s “dedicated robotaxi” at an event in October held at a movie studio lot in Burbank, California. He called the vehicle the Cybercab and said Tesla wants to produce it by 2027 and sell it for under $30,000.

The fan-pleasing robotaxi concept was a two-seater with butterfly doors and no steering wheel or pedals. The Petersen Automotive Museum already added a preproduction Cybercab to its collection earlier this month.

At the October event, Tesla also showed off the Robovan, a low-clearance autonomous bus with an art deco design aesthetic.

Musk has promised that Tesla’s Model Y and other vehicles will be able to function as robotaxis as early as 2025 once their systems are upgraded. Model Y vehicles, without safety drivers on board, also circulated in the closed environment of the studio lot at the Burbank event, showing how Tesla envisions they will function as robotaxis.

At the time of that “We, Robot” event, Tesla had not applied for licenses and permits that would allow it to operate a commercial robotaxi service in major U.S. markets where they are required by city or state authorities.

Despite the lack of permits and licenses, Musk told analysts in an October earnings call that Tesla had already built a “development app” allowing employees to request a ride that would take them anywhere in the San Francisco Bay Area. 

Bullish investors say Tesla will make good on its driverless technology promises as early as next year, but critics remain skeptical in part because of Musk’s many missed deadlines on robotaxis.

Tesla currently sells driver assistance systems, including its standard Autopilot option and a premium paid option called Full Self-Driving supervised. In correspondence with government agencies, Tesla calls these “partially automated” systems that are not robotaxi-ready. In fine print in its EV manuals, Tesla says FSD and Autopilot require a human driver at the wheel, ready to steer or brake at all times.

This year, Tesla corresponded with authorities in Austin regarding safety expectations for its autonomous vehicle technology.

Musk has repeatedly painted regulation as a hurdle that prevented Tesla from putting self-driving cars on U.S. roads. On a Tesla earnings call on Oct. 23, Musk said he would use his sway with now President-elect Donald Trump to establish a “federal approval process for autonomous vehicles.”

However, AV policy expert Bryant Walker Smith rejected the notion that regulation has curtailed any robotaxi business in a post for Stanford Law School’s Center for Internet and Society. Pointing to Waymo as an example, Walker Smith wrote, “AVs can be — and in fact are — lawfully deployed and regulated under existing federal statutory law.”

A Zoox autonomous robotaxi in San Francisco, California, US, on Wednesday, Dec. 4, 2024. 

David Paul Morris | Bloomberg | Getty Images

Zoox ‘toasters’ heat up

Well before Tesla showed off its Robovan and Cybercab designs, Zoox in February secured important permits allowing it to carry members of the public in its autonomous vehicles in Foster City, California, this year.

Founded in 2014 and acquired by Amazon in 2020 in a deal worth around $1.3 billion, Zoox has developed a unique self-driving shuttle that features big side windows, inward-facing seats and no steering wheel, driver’s seat or traditional windshield.

Zoox in March expanded the environmental conditions its AVs can handle on public roads to include “nighttime driving, driving under light rain and damp road conditions, and at speeds up to 45 mph,” a spokesperson told CNBC.

The company’s vehicles can carry four adults and luggage comfortably, and the small shuttles feature calming lighting, ambient music and  interior cameras to monitor what’s happening inside the cabin. Some early riders have described the look of the Zoox vehicles as “futuristic hot dog toasters” or “toasters on wheels.

Led by CEO Aicha Evans, Zoox is aiming to offer free rides to more members of the public early next year, before opening up to paying customers and the general public.

The service will start in Las Vegas and expand to San Francisco, the company told CNBC. It will begin with an early rider program called Zoox Explorers, allowing select users to ride in a Zoox for free and provide feedback.

With its robotaxis currently on public roads in Las Vegas, San Francisco and Foster City, this summer, Zoox also began testing in Austin and Miami, where its test fleet is still driving.

The company has also been attracting senior talent. One notable recent hire was Zheng Gao, previously the leader of Tesla’s autopilot hardware design team, now director of hardware engineering for Zoox.

A in San Francisco, California, US, on Thursday Aug. 10, 2023.

David Paul Morris | Bloomberg | Getty Images

Cruise’s closure

Despite clear demand for robotaxi rides in the U.S. market, GM surprised some longtime industry observers when it announced earlier this month that it was exiting the business.

“Cruise was well on its way to a robotaxi business, but when you look at the fact you’re deploying a fleet, there’s a whole operations piece of doing that,” GM CEO Mary Barra said on a call announcing the strategic change. 

The Detroit automaker will now focus on the development of what it calls “personal autonomous vehicles” instead of robotaxis. GM has yet to determine how many of Cruise’s 2,300 employees will move into its broader tech team.

“In case it was unclear before, it is clear now: GM are a bunch of dummies,” Cruise founder Kyle Vogt, who sold Cruise to GM in 2016 and left the company in November 2023, posted on X after the automaker’s exit announcement. 

An early entrant in the U.S. robotaxi market, Cruise grounded its driverless operations in October 2023, shortly before Vogt’s departure. The National Highway Traffic Safety Administration fined Cruise $1.5 million after the company failed to disclose details of a serious crash that month involving a pedestrian.

A third-party probe into the incident ordered by GM and Cruise found that culture issues, ineptitude and poor leadership led to the accident.

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Tesla plans ‘friends and family’ car service in California, regulator says

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Tesla plans 'friends and family' car service in California, regulator says

A vehicle Tesla is using for robotaxi testing purposes on Oltorf Street in Austin, Texas, US, on Sunday, June 22, 2025.

Tim Goessman | Bloomberg | Getty Images

In an earnings call this week, Tesla CEO Elon Musk teased an expansion of his company’s fledgling robotaxi service to the San Francisco Bay Area and other U.S. markets.

But California regulators are making clear that Tesla is not authorized to carry passengers on public roads in autonomous vehicles and would require a human driver in control at all times.

“Tesla is not allowed to test or transport the public (paid or unpaid) in an AV with or without a driver,” the California Public Utilities Commission told CNBC in an email on Friday. “Tesla is allowed to transport the public (paid or unpaid) in a non-AV, which, of course, would have a driver.”

In other words, Tesla’s service in the state will have to be more taxi than robot.

Tesla has what’s known in California as a charter-party carrier permit, which allows it to run a private car service with human drivers, similar to limousine companies or sightseeing services.

The commission said it received a notification from Tesla on Thursday that the company plans to “extend operations” under its permit to “offer service to friends and family of employees and to select members of the public,” across much of the Bay Area.

But under Tesla’s permit, that service can only be with non-AVs, the CPUC said.

The California Department of Motor Vehicles told CNBC that Tesla has had a “drivered testing permit” since 2014, allowing the company to operate AVs with a safety driver present, but not to collect fees. The safety drivers must be Tesla employees, contractors or designees of the manufacturer under that permit, the DMV said.

In Austin, Texas, Tesla is currently testing out a robotaxi service, using its Model Y SUVs equipped with the company’s latest automated driving software and hardware. The limited service operates during daylight hours and in good weather, on roads with a speed limit of 40 miles per hour. 

Robotaxis in Austin are remotely supervised by Tesla employees, and include a human safety supervisor in the front passenger seat. The service is now limited to invited users, who agree to the terms of Tesla’s “early access program.”

EV price war is bleeding into robotaxis, intelligent driving: Expert

On Friday, Business Insider, citing an internal Tesla memo, reported that Tesla told staff it planned to expand its robotaxi service to the San Francisco Bay Area this weekend. Tesla didn’t respond to a request for comment on that report.

In a separate matter in California, the DMV has accused Tesla of misleading consumers about the capabilities of its driver assistance systems, previously marketed under the names Autopilot and Full Self-Driving (or FSD).

Tesla now calls its premium driver assistance features, “FSD Supervised.” In owners manuals, Tesla says Autopilot and FSD Supervised are “hands on” systems, requiring a driver at the wheel, ready to steer or brake at all times. 

But in user-generated videos shared by Tesla on X, the company shows customers using FSD hands-free while engaged in other tasks. The DMV is arguing that Tesla’s license to sell vehicles in California should be suspended, with arguments ongoing through Friday at the state’s Office of Administrative Hearings in Oakland.

Under California state law, autonomous taxi services are regulated at the state level. Some city and county officials said on Friday that they were out of the loop regarding a potential Tesla service in the state. 

Stephanie Moulton-Peters, a member of the Marin County Board of Supervisors, said in a phone interview that she had not heard from Tesla about its plans. She urged the company to be more transparent.

“I certainly expect they will tell us and I think it’s a good business practice to do that,” she said.

Moulton-Peters said she was undecided on robotaxis generally and wasn’t sure how Marin County, located north of San Francisco, would react to Tesla’s service.

“The news of change coming always has mixed results in the community,” she said. 

Brian Colbert, another member of the Marin County Board of Supervisors, said in an interview that he’s open to the idea of Tesla’s service being a good thing but that he was disappointed in the lack of communication. 

“They should have done a better job about informing the community about the launch,” he said. 

Alphabet’s Waymo, which is far ahead of Tesla in the robotaxi market, obtained a number of permits from the DMV and CPUC before starting its driverless ride-hailing service in the state.

Waymo was granted a CPUC driverless deployment permit in 2023, allowing it to charge for rides in the state. The company has been seeking amendments to both its DMV and CPUC driverless deployment permits as it expands its service territory in the state.

— NBC’s David Ingram reported from San Francisco.

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Mark Zuckerberg names ex-OpenAI employee chief scientist of new Meta AI lab

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Mark Zuckerberg names ex-OpenAI employee chief scientist of new Meta AI lab

Meta CEO Mark Zuckerberg makes a keynote speech during the Meta Connect annual event, at the company’s headquarters in Menlo Park, California, on Sept. 25, 2024.

Manuel Orbegozo | Reuters

Meta CEO Mark Zuckerberg on Friday said Shengjia Zhao, the co-creator of OpenAI’s ChatGPT, will serve as the chief scientist of Meta Superintelligence Labs.

Zuckerberg has been on a multibillion-dollar artificial intelligence hiring blitz in recent weeks, highlighted by a $14 billion investment in Scale AI. In June, Zuckerberg announced a new organization called Meta Superintelligence Labs that’s made up of top AI researchers and engineers. 

Zhao’s name was listed among other new hires in the June memo, but Zuckerberg said Friday that Zhao co-founded the lab and “has been our lead scientist from day one.” Zhao will work directly with Zuckerberg and Alexandr Wang, the former CEO of Scale AI who is acting as Meta’s chief AI officer.

“Shengjia has already pioneered several breakthroughs including a new scaling paradigm and distinguished himself as a leader in the field,” Zuckerberg wrote in a social media post. “I’m looking forward to working closely with him to advance his scientific vision.”

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In addition to co-creating ChatGPT, Zhao helped build OpenAI’s GPT-4, mini models, 4.1 and o3, and he previously led synthetic data at OpenAI, according to Zuckerberg’s June memo.

Meta Superintelligence Labs will be where employees work on foundation models such as the open-source Llama family of AI models, products and Fundamental Artificial Intelligence Research projects.

The social media company will invest “hundreds of billions of dollars” into AI compute infrastructure, Zuckerberg said earlier this month.

“The next few years are going to be very exciting!” Zuckerberg wrote Friday.

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Palantir joins list of 20 most valuable U.S. companies, with stock more than doubling in 2025

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Palantir joins list of 20 most valuable U.S. companies, with stock more than doubling in 2025

Alex Karp, CEO of Palantir Technologies, speaks on a panel titled Power, Purpose, and the New American Century at the Hill and Valley Forum at the U.S. Capitol on April 30, 2025 in Washington, DC.

Kevin Dietsch | Getty Images

Palantir has hit another major milestone in its meteoric stock rise. It’s now one of the 20 most valuable U.S. companies.

The provider of software and data analytics technology to defense agencies saw its stock rise more than 2% on Friday to another record, lifting the company’s market cap to $375 billion, which puts it ahead of Home Depot and Procter & Gamble. The company’s market value was already higher than Bank of America and Coca-Cola.

Palantir has more than doubled in value this year as investors ramp up bets on the company’s artificial intelligence business and closer ties to the U.S. government. Since its founding in 2003 by Peter Thiel, CEO Alex Karp and others, the company has steadily accrued a growing list of customers.

Revenue in Palantir’s U.S. government business increased 45% to $373 million in its most recent quarter, while total sales rose 39% to $884 million. The company next reports results on Aug. 4.

Earlier this year, Palantir soared ahead of Salesforce, IBM and Cisco into the top 10 U.S. tech companies by market cap.

Buying the stock at these levels requires investors to pay hefty multiples. Palantir currently trades for 273 times forward earnings, according to FactSet. The only other company in the top 20 with a triple-digit ratio is Tesla at 175.

With $3.1 billion in total revenue over the past year, Palantir is a fraction the size of the next smallest company by sales among the top 20 by market cap. Mastercard, which is valued at $518 billion, is closest with sales over the past four quarters of roughly $29 billion.

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