Nissan launches 2025 Ariya EV incentives: Here’s how it stacks up against the competition
Nissan is already sweetening the deal on its newest Ariya EV with its latest promotion. The 2025 Nissan Ariya starts at under $40,000, but with incentives, how does it compare to other electric SUVs? Here’s a breakdown.
What incentives does Nissan offer for the 2025 Ariya?
After unveiling the 2025 Ariya less than two weeks ago, Nissan is already giving buyers new ways to save. Although the electric SUV gained several upgrades, including a wireless charging pad, prices still start at just $39,770
The 2025 Nissan Ariya has two battery options: 66 or 91 kWh. The smaller (66 kWh) battery pack provides a range of up to 216 miles, while the larger (91 kWh) battery provides an EPA-estimated driving range of up to 289 miles.
Nissan also offers single (FWD) and dual-motor powertrain options. Powered by Nissan’s e4ORCE AWD system, dual motor models feature up to 389 hp and 442 lb-ft of torque.
Inside, the Ariya includes Nissan’s new Advanced Drive-Assist display. The system consists of dual 12.3″ infotainment and driver display screens in a “wave-like” design for easy viewing. Unlike many competitors, the 2025 Ariya still includes wireless Apple CarPlay and Android Auto support.
All trims now include a standard wireless phone charging pad, a Head-up display, and a Virtual Personal Assistant.
As an added bonus, Nissan EV drivers now have access to over 100,000 public charging stations, including 17,800 Tesla Superchargers.
Despite its already low starting price, Nissan introduced new incentives to make the 2025 Ariya even more attractive. Online auto intelligence firm CarsDirect reported that the company recently sent dealers a memo informing them of a new $1,000 loyalty cash bonus.
The promotion ends on January 6, 2025, and is for current Nissan and Infiniti owners who want to upgrade to the latest Ariya model year. It’s available on new leases and purchases.
| 2025 Nissan Ariya trim | Battery (kWh) |
Starting Prices* (MSRP) | Range (miles) |
| Engage FWD | 66 | $39,770 | 216 |
| Engage e-4ORCE | 66 | $43,770 | 205 |
| Evolve + FWD | 91 | $44,370 | 289 |
| Engage + e-4ORCE | 91 | $45,370 | 272 |
| Evolve + e-4ORCE | 91 | $48,370 | 272 |
| Platinum + e-4ORCE | 91 | $54,370 | 267 |
With the new promo, the 2025 Ariya is now available at the same rate as Nissan’s first EV, the LEAF, at 2.19% APR for 36 months. Or, you can opt for the 3.19% for 60 months option.
The incentive brings 2025 Ariya prices closer to those of other electric SUVs on the market. Several rivals, like the 2025 Toyota bZ4X, are already cheaper, starting at $37,070. The 2025 Subaru Solterra ($38,495) and the Ford Mustang Mach-E ($38,490) also have lower price tags. Others, like the Volkswagen ID.4, are about the same price.
Nissan’s electric SUV also goes up against Tesla’s top-selling Model Y, starting at $44,990. However, the base Model Y RWD offers up to 337 miles range, compared to the Ariya lowest-priced Ariya with 216 miles range.
For $44,370, the 2025 Nissan Ariya Evolve+ FWD model has a range of up to 289 miles, but is it worth paying $620 more for the Model Y?
Even the Honda Prologue, which was the third-best-selling EV in the US last month, maybe a better deal. Despite its $47,400 starting price, Honda is offering up to $6,000 off and 0% financing on the Prologue through its year-end sales promo.
Many competitors, including Toyota and Subaru, significantly lowered starting prices on the 2025 model year. You can even find several EVs for lease for under $300 a month right now. Nissan’s new promo should help it compete in an increasingly crowded segment.
Ready to test out your next electric SUV? We can help you get started. You can use our links below to find deals on top-selling EV models in your area today.
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Kia’s electric sports car will smoke a Ferrari and Lamborghini off the line, and it’s already less than half the cost. Now, Kia’s 576 horsepower EV6 GT is even cheaper to drive with nearly $20,000 in lease savings. Here’s how you can get your hands on one.
The EV6 GT arrived in 2022 as the “most powerful Kia production vehicle ever.” With up to 576 horsepower, Kia’s electric sports car can sprint from 0 to 60 mph in just 3.4 seconds.
Kia went all out, adding fun features and different drive modes, such as “GT” and “drift.” The GT drive mode adjusts the vehicle’s motor, brakes, steering, suspension, and more for better performance.
To prove its power, Kia put its EV sports car up against a Ferrari Roma and Lamborghini Huracan EVO Spyder. Certified by an independent test from AMCI, the Kia EV6 GT beat both off the line. Not only is the Kia faster, but it’s also about half the cost.
The 2024 Kia EV6 GT starts at $61,600. A 2024 Ferrari Roma will run you about $245,000, while a new 2024 Lamborghini Huracan EVO Spyder starts at just over $300,000.
According to online car research firm CarsDirect, the 2024 Kia EV6 GT now features $19,050 in lease cash (24-month lease). With the option of Single Pay leases, you can also score lower lease rates.
If you’re looking for something with a little less performance (and a lower price), Kia is offering $10,000 in Customer Cash on all 2024 EV6 models. The EV6 Light Long Range RWD ($45,950 MSRP) is listed for lease at just $179 for 24 months, with $3,499 due upfront.
The discounts come with the new 2025 model year arriving, which has an even longer driving range (319 miles Kia-est) and an NACS port for charging at Tesla Superchargers. The new EV6 GT trim will also pull additional features from Hyundai’s IONIQ 5 N, including a Virtual Gear Shift (VGS) function.
Want to get behind the wheel of Kia’s electric sports car and test it out for yourself? You can use our link to find the best deals on the 2024 Kia EV6 (including the GT model) near you.
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Environment
India’s oil minister says ‘we play by the rules,’ as markets weigh U.S. energy sanctions
India will cooperate with international sanctions, the country’s oil minister told CNBC on Tuesday, as markets eye future U.S. policy under the new administration of President Donald Trump.
“We play by the rules. If there is an international sanction, which is anchored, we would not want to go around it or anything,” India’s Minister of Petroleum and Natural Gas Hardeep Singh Puri told CNBC’s Sri Jegarajah on the sidelines of the annual India Energy Week conference.
“On Russia, yes, there was a price cap, and we adhered strictly to the price cap. Going forward, if there are issues, we will address them.”
India’s refiners have been snapping up discounted Russian oil since Western and G7 energy sanctions barred many consumers from Moscow’s supplies, in an effort to whittle down Russia’s war coffers after its invasion of Ukraine. Countries not subject to the measures have been able to use insurance and shipping providers to facilitate the acquisition and transport of Russian crude procured under a price threshold.
New Delhi has repeatedly defended its purchases as a matter of national interest.
“There is no sanctioned country, first of all. It’s a lot of misrepresentation that’s taking place. Today, Europe still buys 25% of its gas from Russia. They buy other critical energy from there. So there’s no sanction,” the energy minister said Tuesday.
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He also signaled that the government of Trump’s predecessor, President Joe Biden, had endorsed India’s bolstered intake of Russian oil.
“I’ve had a chat with the Americans, the previous administration. They said, please buy as much as you like. Just make sure that you buy it within the price cap. And that’s what we did,” Puri said. CNBC has reached out to the U.S. State Department for comment.
India met about 88% of its oil needs via imports between April and November 2024, little changed from a year earlier, official data showed. As of January, about 40% of those imports came from Russia, data from trade intelligence firm Kpler suggests.
In 2021, Russian oil accounted for just 12% of the country’s oil imports by volume. By 2024, that share had surged to over 37%, according to Kpler data.
Sanctions in focus
The U.S. has been key in shaping global energy policy through sanctions over the past decade. In January, the U.S. imposed sweeping measures targeting Russia’s energy firms and the operators of vessels transporting oil — a move that analysts believe will make it harder for buyers like India to continue importing cheap Russian crude.
Investors have been waiting to see whether the newly installed Trump will pursue a ramp-up or relaxation of U.S. energy restrictions — critical to markets because the U.S. dollar denominates crude and oil product commodities.
Trump imposed sanctions affecting the Iranian and Venezuelan energy sectors during his first mandate and has taken an “America First” approach that could further incentivize domestic output — amid questions over the impact that threatened U.S. tariffs could have on global supply elsewhere.
Puri signaled his country would not be adverse to additional acquisitions of U.S. volumes. “If Americans are putting in more energy onto the global market, somebody asked me: ‘Are you going to buy more? I said: ‘I’d be surprised if we don’t.’ Because it’s in the natural flow,” he added.
The sanctions and trade developments are coinciding with a period when India’s oil consumption growth has outpaced that of China, contributing to 25% of the global increase in oil consumption.
“I am convinced that geopolitical tensions need to be managed,” Puri said Tuesday, noting current characterizations of supply-demand fundamentals in the oil market are “depending on whom you’re talking to and depending on where they stand on the equation,” as producers or consumers.
“A country like India, with a robust demand and a current consumption of 5.5 million barrels [per day] has a contribution to make in terms of which way the market goes. And we… we plan to use that leverage,” the oil minister added.
US EV prices held steady in January, and incentive spending dropped 3.1% from December, according to the latest monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book.
Average transaction prices for EVs in January, at $55,614, were higher by nearly 1% compared to a downwardly revised December. EV prices last month were lower year-over-year by 1.4%. Incentive spending on EVs in January decreased by 3.1% compared to December but was higher by 48.6% year-over-year.
Overall, EV costs are falling – compared to the overall auto industry, EV ATPs were higher by 14.3%. A year ago, the price premium versus the industry was 17.4%.
ATPs for market leader Tesla, at $55,380, were higher year-over-year by 4.5%. Cybertruck prices fell year-over-year by 6.5% to just under $98,000. Model X prices were also lower year-over-year.
The two most popular EVs in the US, the Model Y and Model 3, both saw transaction prices increase year-over-year by 2.2% and 6.2%, respectively.
The $7,500 tax credit is now missing from the Tesla website. What will Tesla’s February sales volume look like?
As for total new-vehicle sales volume in January, it was higher year-over-year by 5.1% but lower by more than 25% compared to a robust December. New-vehicle inventory at the beginning of January was below 3 million units for the first time since late October.
Read more: In December, EV sales were still up and incentives were still sweet – Kelley Blue Book
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