After its best EV sales quarter ever in the fourth quarter, Ford is extending its “Power Promise” program, which includes a free home charger. Ford looks to keep the momentum going this year after the F-150 Lightning and Mustang Mach-E set new sales records in 2024.
Ford set a new EV sales record in Q4 and 2024
Ford’s total US sales rose 8.8% in the fourth quarter, with 530,660 vehicles sold. The growth helped push Ford’s full-year 2024 sales to over 2.07 million, up 4.2% from 2023, double the estimated industry average (2%).
The growth was primarily thanks to higher electrified vehicle sales, including EVs, HEVs, and PHEVs. Ford sold nearly 285,600 electrified vehicles in 2024 (+38% YOY), which the company claims is more than cross-town rivals GM and Stellantis.
Ford’s fully electric vehicles, the Mustang Mach-E, F-150 Lightning, and E-Transit, all set new sales records last year. The company sold a record 30,176 EVs in the fourth quarter (+16% YOY) for a total of 97,865 (+34.8% YOY) in 2024.
With 16,119 units sold in Q4 2024, Ford’s Mach-E had its best sales quarter so far. The Mach-E was the second-best-selling electric SUV in the US in 2024, behind Tesla’s Model Y, with 51,745 units sold (+27% YOY).
Ford Mustang Mach-E at a Tesla Supercharger (Source: Ford)
Although F-150 Lightning sales slipped 10% in Q4 with just 10,703 models sold, Ford sold over 33,500 electric pickups in 2024, up 38% from the prior year.
Meanwhile, Ford’s EV E-Transit van continued seeing higher demand, with sales surging 64% in 2024. Ford sold over 12,600 E-Transit vans last year.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
After seeing EV sales pick up in Q4 2024, Ford is extending its “Power Promise” promotion. Launched in October, the program provides all new EV buyers with a free Level 2 home charger, and Ford covers the cost of standard installation.
Q4 2024 Sales
YOY change (vs Q4 2023)
Full-Year 2024 sales
YOY change (vs 2023)
F-150 Lightning
10,703
-10.1%
33,510
+38.7%
Mustang Mach-E
16,119
+35.6%
51,745
+26.9%
E-Transit
3,354
+56.5%
12,610
+64.4%
Total EV sales
30,176
+16.3%
97,865
+34.8%
Ford EV sales in Q4 and full-year 2024
Ford wants buyers to realize the true benefits of driving an EV, like waking up with a full charge every morning. Other benefits of the program include an 8-year, 100,000-battery warranty, 24/7 live support, and roadside assistance.
Electrek’s Take
Like most, Ford is offering significant incentives on electric models. The discounts and promotions fueled a record sales quarter in Q4, but with a new wave of EVs hitting the market in 2025, will Ford be able to continue the momentum?
Ford delayed its three-row electric SUV, opening the door for rivals like Kia, Hyundai, Volvo, Rivian, and others to take advantage.
Hyundai and Kia set new US sales records in 2024 and expect even more demand this year with new EVs and US production ramping. Hyundai opened its massive new EV plant in Georgia late last year and is building new models like the upgraded 2025 IONIQ 5 and three-row IONIQ 9. New EVs built at the facility now qualify for the $7,500 federal tax credit for the first time.
Kia credited the successful launch of its three-row EV9 SUV as a big reason behind its success. After delivering the first models in late 2023, Kia sold over 22,000 EV9s last year. Kia is building the EV9 at its West Point, GA plant, enabling it to also qualify for the $7,500 credit.
With other EVs gaining momentum, like the Chevy Equinox EV and Honda Prologue, can Ford keep pace in 2025? Let us know your thoughts below.
Ready to take advantage of the savings? We’ve got you covered. You can use our links below to find deals on new Ford F-150 Lightning and Mustang Mach-E models in your area.
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PayPal Inc. co-founder and Affirm’s CEO Max Levchin on center stage during day one of Collision 2019 at Enercare Center in Toronto, Canada.
Vaughn Ridley | Sportsfile | Getty Images
Affirm, the online lender founded by Max Levchin, expanded beyond credit and entered the debit market four years ago with a card that let users pay over time. Now the company is making it possible for banks to offer that service to their customers.
Affirm, which pioneered the buy now, pay later business (BNPL), has partnered with FIS in a deal that will allow the fintech company to offer the pay-over-time service to its banking clients and their millions of individual customers.
Any bank that partners with FIS will be able to provide its own version of the Affirm Card, which launched in 2021, without asking customers to adopt a new piece of plastic. Consumers can access Affirm’s biweekly and monthly installment plans and have the money automatically deducted from their checking account.
There are approximately 230 million debit card users in the U.S., according to the Federal Reserve Bank of Atlanta. BNPL services have traditionally been tied to credit cards or standalone financing products, rather than to debit offerings.
“Consumers today are looking for innovative and user-friendly experiences that give them flexibility and control over their money,” Jim Johnson, co-president of banking solutions at FIS, said in the press release. Affirm’s offering can help banks “offer more competitive, differentiated services through their own banking channels,” he said.
Affirm has over 335,000 merchants in its network, ranging from travel booking sites and concert ticket providers to jewelry stores and electronics providers. By bringing BNPL into the debit world, Affirm aims to provide consumers more alternatives to credit.
In its earnings report last week, Affirm reported better-than-expected quarterly revenue and posted a surprise profit from the holiday period. The stock rocketed 22% after the announcement.
Affirm’s active consumer base grew 23% year over year to 21 million users. The Affirm Card nowhas 1.7 million active users, up more than 136% from the year-ago quarter. Card volume has more than doubled.
In June, Affirm and Apple announced plans for U.S. Apple Pay users on iPhones and iPads to be able to apply for loans directly through Affirm.
The BP logo is displayed outside a petrol station near Warminster in Wiltshire, England, on Aug. 15, 2022.
Matt Cardy | Getty Images News | Getty Images
British oil major BP on Tuesday posted a sharp drop in fourth-quarter profit on weaker refining margins, announcing a $1.75 billion share buyback and a pledge to “fundamentally” reset its strategy.
The energy firm posted underlying replacement cost profit (RC profit) — used as a proxy for net profit — at $1.169 billion in the fourth quarter, compared with $2.99 billion in the same period of last year and with an analyst forecast of $1.2 billion, according to a LSEG poll.
The company attributed its quarterly 48% drop in RC profit to “weaker realized refining margins, higher impact from turnaround activity, seasonally lower customer volumes and fuels margins and higher other businesses & corporate underlying charge.”
BP’s net debt hit just shy of $23 billion in the fourth quarter, increasing 10% year-on-year. Capital expenditure (capex) hit $3.7 billion in the October-December period, a steep drop from the $4.7 billion of fourth quarter 2024.
Despite this, the embattled energy company launched a $1.75 billion share buyback for the fourth quarter, with a dividend per ordinary share of $0.08. Analysts had previously questioned whether BP would slow down its share repurchases to reconcile its balance sheet.
“BP has guided to buybacks of $1.75bn to 1Q results, although no guidance is given beyond this. We had expected a cut to a lower run-rate with results, although there was some uncertainty whether the reduction in buyback would be given with the CMD or results. We continue to expect BP to reduce its buyback programme,” RBC analysts said Tuesday.
In its business breakdown, BP noted a 15% year-on-year drop in the RC profit performance of its gas & low carbon energy to $1.84 billion, despite a sharp recovery from $1 billion in the previous quarter.Oil production and operations jumped 37% on an annual basis, while the company flagged an overall “weak” contribution from its oil trading division following weaker refining margins.
BP shares were little changed following the results, down just 0.13% at 08:40 a.m. London time.
Reset
In a statement accompanying the results, CEO Murray Auchincloss said the company has been “reshaping” its portfolio with a “strong progress” in cutting costs and a planned further overhaul ahead.
“We now plan to fundamentally reset our strategy and drive further improvements in performance, all in service of growing cash flow and returns. It will be a new direction for bp,” he said.
Oil majors have weathered a turn in tide over the past year, as crude prices retreated after initial support following Russia’s 2022 invasion of Ukraine and Western and G7 sanctions against Moscow’s barrels. In a January trading update, BP flagged higher corporate costs, lower fourth-quarter realized refining margins and one-off charges linked to its bio-ethanol acquisition.
BP has broadly underperformed its peers, with shares falling roughly 9% over the last year to the end of last week — compared with 6% gains for Shell. The stock gained ground on Monday, following weekend reports that activist investor Elliott Management has built a stake in the struggling oil major, fueling speculation that the influential hedge fund could pressure the energy company to shift gears on its core oil and gas businesses.
Speculation has otherwise long mounted over whether BP could become a takeover target – though the company’s £74-billion size could pose a challenge for suitors.
BP has sought to turn its fortunes through a major restructuring that included a downsize in leadership amid Auchincloss’ efforts to deliver at least $2 billion of cash savings by the end of 2026. In January, the firm expanded its cost-cutting drive to cut 4,700 of roles and last week revealed it is seeking buyers for its Ruhr Oel GmbH German refinery assets. But concerns linger over the clarity of BP’s strategic direction amid its sprawling green energy ambitions — with the company due to supply its next strategic update on Feb. 26.
On today’s wheelin’ and dealin’ episode of Quick Charge, we take a look at a $9,140 deal on a 2025 Nissan LEAF*** in Chicago, things you can do with a robotic lawnmower, and talk about the tough times Tesla is experiencing while its CEO asks if you’ve seen Kyle.
We’ve also got some fresh new additions to our list of 0% interest EV and PHEV financing offers, a hot new commercial electric van heading to market, and an industry icon reaches a new, multibillion dollar threshold of ZEV funding. All this and more – enjoy!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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