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After its best EV sales quarter ever in the fourth quarter, Ford is extending its “Power Promise” program, which includes a free home charger. Ford looks to keep the momentum going this year after the F-150 Lightning and Mustang Mach-E set new sales records in 2024.

Ford set a new EV sales record in Q4 and 2024

Ford’s total US sales rose 8.8% in the fourth quarter, with 530,660 vehicles sold. The growth helped push Ford’s full-year 2024 sales to over 2.07 million, up 4.2% from 2023, double the estimated industry average (2%).

The growth was primarily thanks to higher electrified vehicle sales, including EVs, HEVs, and PHEVs. Ford sold nearly 285,600 electrified vehicles in 2024 (+38% YOY), which the company claims is more than cross-town rivals GM and Stellantis.

Ford’s fully electric vehicles, the Mustang Mach-E, F-150 Lightning, and E-Transit, all set new sales records last year. The company sold a record 30,176 EVs in the fourth quarter (+16% YOY) for a total of 97,865 (+34.8% YOY) in 2024.

With 16,119 units sold in Q4 2024, Ford’s Mach-E had its best sales quarter so far. The Mach-E was the second-best-selling electric SUV in the US in 2024, behind Tesla’s Model Y, with 51,745 units sold (+27% YOY).

Ford-EV-sales-2024
Ford Mustang Mach-E at a Tesla Supercharger (Source: Ford)

Although F-150 Lightning sales slipped 10% in Q4 with just 10,703 models sold, Ford sold over 33,500 electric pickups in 2024, up 38% from the prior year.

Meanwhile, Ford’s EV E-Transit van continued seeing higher demand, with sales surging 64% in 2024. Ford sold over 12,600 E-Transit vans last year.

Ford-EV-sales-2024
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)

After seeing EV sales pick up in Q4 2024, Ford is extending its “Power Promise” promotion. Launched in October, the program provides all new EV buyers with a free Level 2 home charger, and Ford covers the cost of standard installation.

Q4 2024 Sales YOY change
(vs Q4 2023)
Full-Year 2024 sales YOY change
(vs 2023)
F-150 Lightning 10,703 -10.1% 33,510 +38.7%
Mustang Mach-E 16,119 +35.6% 51,745 +26.9%
E-Transit 3,354 +56.5% 12,610 +64.4%
Total EV sales 30,176 +16.3% 97,865 +34.8%
Ford EV sales in Q4 and full-year 2024

Ford wants buyers to realize the true benefits of driving an EV, like waking up with a full charge every morning. Other benefits of the program include an 8-year, 100,000-battery warranty, 24/7 live support, and roadside assistance.

Electrek’s Take

Like most, Ford is offering significant incentives on electric models. The discounts and promotions fueled a record sales quarter in Q4, but with a new wave of EVs hitting the market in 2025, will Ford be able to continue the momentum?

Ford delayed its three-row electric SUV, opening the door for rivals like Kia, Hyundai, Volvo, Rivian, and others to take advantage.

Hyundai and Kia set new US sales records in 2024 and expect even more demand this year with new EVs and US production ramping. Hyundai opened its massive new EV plant in Georgia late last year and is building new models like the upgraded 2025 IONIQ 5 and three-row IONIQ 9. New EVs built at the facility now qualify for the $7,500 federal tax credit for the first time.

Kia credited the successful launch of its three-row EV9 SUV as a big reason behind its success. After delivering the first models in late 2023, Kia sold over 22,000 EV9s last year. Kia is building the EV9 at its West Point, GA plant, enabling it to also qualify for the $7,500 credit.

With other EVs gaining momentum, like the Chevy Equinox EV and Honda Prologue, can Ford keep pace in 2025? Let us know your thoughts below.

Ready to take advantage of the savings? We’ve got you covered. You can use our links below to find deals on new Ford F-150 Lightning and Mustang Mach-E models in your area.

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Illinois awards $18.4M in restored NEVI funds to build EV charging stations

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Illinois awards .4M in restored NEVI funds to build EV charging stations

Illinois is expanding its EV charging network with $18.4 million in federal grants that were restored after being unlawfully frozen by the Trump administration. The grants come from the second round of the National Electric Vehicle Infrastructure (NEVI) program, which supports Illinois’s goal of registering 1 million EVs by 2030.

Governor JB Pritzker, Attorney General Kwame Raoul, and the Illinois Department of Transportation (IDOT) announced Wednesday that the money will fund 25 new fast charging stations along interstate corridors.

Each new station will include at least four DC fast charging ports, which can top up an EV from empty in under 30 minutes. In total, the projects will add 167 new charging ports across the state.

Illinois is slated to receive $148 million in NEVI funds through the federal Infrastructure Investment and Jobs Act. Last year, the first round of awards sent $25.3 million to 37 charging station projects. With this new round, IDOT has awarded $43.8 million so far, covering 62 projects and 349 charging ports.

Pritzker said, “I’m thankful for the quick action of our attorney general in the fight to restore these funds that President Trump was unlawfully withholding. With these resources rightfully coming back to Illinois, I look forward to taking another step forward in our continued efforts to expand EV infrastructure and boost local economies across Illinois.”

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In May, Illinois Attorney General Kwame Raoul joined 16 other attorneys general in suing the Federal Highway Administration for withholding the remainder of the appropriated funds. A judge in June ordered the administration to release funding appropriated to Illinois and 13 other states. Raoul said, “I am pleased that our coalition’s work has resulted in this money finally reaching Illinois, which ultimately boosts our state’s economy.”

Illinois EPA Director James Jennings noted that these NEVI-funded stations will complement the more than 450 charging stations already supported by the state. “Together, state agencies are working to offer EV drivers multiple charging options at numerous locations, ensuring accessible and convenient travel throughout Illinois.”

The 25 projects selected were chosen through a competitive process last fall. IDOT says the next round of NEVI funding applications will open in late 2025.

Read more: The biggest solar farm east of the Mississippi is now powering Chicago


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Is Rivian mulling the idea of offering customers a purple exterior?

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Is Rivian mulling the idea of offering customers a purple exterior?

A Rivian owner and EV enthusiast recently shared images of a purple R1S Quad out in public with manufacturer plates. Could it be a new exterior color Rivian will offer customers, or is this just a rare shade applied to a one-off test vehicle? Regardless of its future, a purple Rivian is already garnering plenty of comments from the online community.

  • Purple Rivian
  • Purple Rivian

Rivian owner shares images of a purple R1S Quad

Hilbert (@Hilbe) shared the three images above on X, with the caption, “What do you think Rivian will name this color? Wrong answers only.” The answers are funny, and many are precisely what you probably imagined.

If you immediately thought Grimace from McDonald’s lore, so did I and several commenters to Hilbert’s post. Upon doing some digging, I found that images of this exact purple Rivian were actually leaked eight months ago, making their way through the Rivian community on Reddit. See below:

As you can see from the second image above, this Quad Motor R1S is donning manufacturer plates, meaning this isn’t a custom paint job from a personal owner, but a bona fide model still owned and operated by Rivian.

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Furthermore, those plates are the same in multiple sightings, hinting that there is currently only one purple Rivian R1S Quad out in the world (at least on public roads).

Whether this is just a unique color the paint shop experimented with on a one-of-a-kind test vehicle or could become an actual option in the Gear Shop remains unclear at this time, although we did reach out to a representative for Rivian for more details and received an expected response:

We have nothing to add. As you know, we don’t comment on any speculation.

They didn’t say that purple was off the table (or the configurator!)

Rivian’s R1S and R1T configurator could use purple or any other unique exterior color options, as its boldest currently available option is “Rivian Blue.” Be sure to let us know what you think about a purple Rivian in the comments, much like X users did for Chris Hilbert, of which I read through all 130+ and have a few to highlight below.

I will stick to the PG responses and leave out anything related to an eggplant emoji and how that may have anything to do with any fictional purple characters (you sick puppies). Here we go:

  • “Gross Purple”
  • “Barney”
  • “Purple Rain”
  • “Plum Crazy”
  • “Thanos Purple”
  • “Violet Beauregarde”
  • “Purivian”
  • “Electric Eggplant”
  • “Grape Ape”
  • “Amethyst Twilight”
  • “Afternoon Purple IV”
  • “Grape Escape”
  • and last but not least… “Poiple.”

What would you call this shade? Should Rivian bring purple to the Gear Shop configurator? Let us know in the comments below. As a Rivian owner, I highly recommend doing a test drive to see what this brand is about. Afterward, email me and let me know what you thought of your ride. I’m interested to hear about it!

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EVs and batteries fuel the US VPP boom, hitting 37.5 GW in 2025

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EVs and batteries fuel the US VPP boom, hitting 37.5 GW in 2025

The US virtual power plant (VPP) market is growing fast, with 37.5 gigawatts of behind-the-meter flexible capacity now online, according to a new Wood Mackenzie report. VPPs connect small energy systems and smart devices into a single network managed by an energy company or utility. That can include residential solar panels, battery storage, EVs, and smart thermostats. When the grid needs help during peak demand or emergencies, they can be tapped – and you get paid for participating.

Wood Mackenzie’s “2025 North America Virtual Power Plant Market” report shows that the market is expanding more broadly than deeply. The number of company deployments, unique buyers (offtakers), and market and utility programs each grew by more than 33% in the past year. But total capacity grew at a slower pace – just under 14%. “Utility program caps, capacity accreditation reforms, and market barriers have prevented capacity from growing as fast as market activity,” said Ben Hertz-Shargel, global head of grid edge at Wood Mackenzie.

Residential VPP customers are gaining ground

Residential customers are making a bigger dent in wholesale market capacity, increasing their share to 10.2% from 8.8% in 2024. But small customers still face roadblocks, mainly due to limits on data access for enrollment and market settlement.

Battery storage and EVs are also playing a bigger role. Deployments that include batteries or EVs now account for 61% as many as those that include smart thermostats, which have long dominated VPP programs.

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Leading states and markets

California, Texas, New York, and Massachusetts are leading the pack, making up 37% of all VPP deployments. In wholesale markets, PJM (which manages the electric grid for 13 states and DC) and ERCOT (the Texas grid), both home to massive data center commitments, also have the highest disclosed VPP offtake capacity. “While data centers are the source of new load, there’s an enormous opportunity to tap VPPs as the new source of grid flexibility,” Hertz-Shargel said.

Offtake growth and new business models

The top 25 VPP offtakers each procured more than 100 megawatts this year. Over half of all offtakers expanded their deployments by at least 30% compared to last year. That’s fueling the rise of a new “independent distributed power producer” model, where companies aim to use grid service revenue and energy arbitrage to finance third-party-owned storage for electricity retailers.

Policy pushback

Not everyone is on board with how utilities are approaching distributed energy resources (DERs). Many VPP aggregators and software providers oppose utilities putting DERs into their rate base under the Distributed Capacity Procurement model.* “This model is seen as limiting access of private capital and aggregators from the DER market, rather than leveraging customer and third-party-owned resources,” Hertz-Shargel explained. He added that most wholesale market experts believe FERC Order 2222 was a missed opportunity and won’t significantly improve market access.

*I really like this model, personally. I leased two Tesla Powerwalls under Green Mountain Power’s Lease Energy Storage program in Vermont for $55 a month, and it’s an excellent VPP program that’s grown much more rapidly than other models, such as bring-your-own batteries.

Read more: California’s grid gets a record power assist from a 100k home battery fleet


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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