Although Toyota bZ4X sales nearly doubled last year, the auto giant is still falling behind in the US EV market. Overseas rivals like Hyundai and Kia are lapping Toyota. Even other Japanese automakers, including Honda and Nissan, are selling more EVs in the US than Toyota.
Toyota bZ4X sales lagged behind US EV rivals in 2024
Toyota boasted that its 2024 electrified vehicle sales reached over 1 million in the US in 2024. However, that’s primarily thanks to its hybrid models.
With just 1,854 bZ4X models sold in December, Toyota’s 2024 total reached 18,570. Although that number is up 99% from the 9,329 sold in 2023, it’s still far behind the competition.
To put it in perspective, Honda, which began delivering its electric Prologue last March, sold over 33,000 models last year. In December, Honda sold nearly 7,900 Prologues alone. During the second half of 2024, Honda sold an average of over 5,000 electric SUVs per month.
Nissan also outsold Toyota with nearly 19,800 Ariya electric SUVs sold last year. Nissan’s decade-old LEAF secured another 11,226 sales in the US in 2024, up 57% year-over-year.
2025 Toyota bZ4X Limited AWD (Source: Toyota)
Kia’s first three-row electric SUV, the EV9, outsold the bZ4X last year despite a +$10,000 higher MSRP. After deliveries began in late 2023, Kia sold over 22,000 EV9 models in the US last year.
After setting new US sales records last year, Hyundai and Kia are aggressively aiming for more EV market share in 2025. Hyundai began production at its massive new EV plant in Georgia, where it will produce new EVs like the upgraded 2025 IONIQ 5 and three-row IONIQ 9.
2025 Toyota bZ4X Nightshade edition (Source: Toyota)
With Kia building EV9 models at its West Point plant and the Genesis Electrified GV70 built in Alabama, Hyundai Motor has five EV models that qualify for the $7,500 federal tax credit for the first time, which should boost demand further.
2025 Toyota bZ4X Limited AWD interior (Source: Toyota)
Toyota slashed 2025 bZ4X prices by $6,000 to make it more competitive. Starting at $37,070, the 2025 bZ4X undercuts the 2025 Hyundai IONIQ 5 ($42,500) and Nissan Ariya ($39,770).
Although Honda has yet to release 2025 Prologue prices, it’s expected to start much higher. The 2024 Honda Prologue starts at $47,400.
Electrek’s Take
Like several others, Toyota pushed back major EV projects, including its first three-row electric SUV. The delay gave overseas rivals, like Hyundai and Kia, an opportunity, which they gladly took advantage of.
Toyota also scrapped plans to build new Lexus electric SUVs in North America. Instead, the new Lexus EV models will be imported from Japan.
The company is preparing to start battery production at its new $13.9 billion facility in NC, which should help ramp up EV sales. In the first half of 2026, it will also begin building the larger electric SUV at its Georgetown, Kentucky, plant.
The Japanese auto giant is still promising advanced new EV batteries are coming soon with significantly more range and faster charging at a lower cost. But when will they actually hit the market?
Toyota has been vowing to launch new EV battery technology for years. By 2027, the company plans to launch a pair of new Performance and Popularized batteries, which will enable a nearly 500-mile (800-km) WLTP range. In 2028, Toyota plans to launch solid-state EV batteries with mass production in 2030.
Will it be enough? Or is Toyota already too late to the party? Let us know what you think in the comments below.
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PayPal Inc. co-founder and Affirm’s CEO Max Levchin on center stage during day one of Collision 2019 at Enercare Center in Toronto, Canada.
Vaughn Ridley | Sportsfile | Getty Images
Affirm, the online lender founded by Max Levchin, expanded beyond credit and entered the debit market four years ago with a card that let users pay over time. Now the company is making it possible for banks to offer that service to their customers.
Affirm, which pioneered the buy now, pay later business (BNPL), has partnered with FIS in a deal that will allow the fintech company to offer the pay-over-time service to its banking clients and their millions of individual customers.
Any bank that partners with FIS will be able to provide its own version of the Affirm Card, which launched in 2021, without asking customers to adopt a new piece of plastic. Consumers can access Affirm’s biweekly and monthly installment plans and have the money automatically deducted from their checking account.
There are approximately 230 million debit card users in the U.S., according to the Federal Reserve Bank of Atlanta. BNPL services have traditionally been tied to credit cards or standalone financing products, rather than to debit offerings.
“Consumers today are looking for innovative and user-friendly experiences that give them flexibility and control over their money,” Jim Johnson, co-president of banking solutions at FIS, said in the press release. Affirm’s offering can help banks “offer more competitive, differentiated services through their own banking channels,” he said.
Affirm has over 335,000 merchants in its network, ranging from travel booking sites and concert ticket providers to jewelry stores and electronics providers. By bringing BNPL into the debit world, Affirm aims to provide consumers more alternatives to credit.
In its earnings report last week, Affirm reported better-than-expected quarterly revenue and posted a surprise profit from the holiday period. The stock rocketed 22% after the announcement.
Affirm’s active consumer base grew 23% year over year to 21 million users. The Affirm Card nowhas 1.7 million active users, up more than 136% from the year-ago quarter. Card volume has more than doubled.
In June, Affirm and Apple announced plans for U.S. Apple Pay users on iPhones and iPads to be able to apply for loans directly through Affirm.
The BP logo is displayed outside a petrol station near Warminster in Wiltshire, England, on Aug. 15, 2022.
Matt Cardy | Getty Images News | Getty Images
British oil major BP on Tuesday posted a sharp drop in fourth-quarter profit on weaker refining margins, announcing a $1.75 billion share buyback and a pledge to “fundamentally” reset its strategy.
The energy firm posted underlying replacement cost profit (RC profit) — used as a proxy for net profit — at $1.169 billion in the fourth quarter, compared with $2.99 billion in the same period of last year and with an analyst forecast of $1.2 billion, according to a LSEG poll.
The company attributed its quarterly 48% drop in RC profit to “weaker realized refining margins, higher impact from turnaround activity, seasonally lower customer volumes and fuels margins and higher other businesses & corporate underlying charge.”
BP’s net debt hit just shy of $23 billion in the fourth quarter, increasing 10% year-on-year. Capital expenditure (capex) hit $3.7 billion in the October-December period, a steep drop from the $4.7 billion of fourth quarter 2024.
Despite this, the embattled energy company launched a $1.75 billion share buyback for the fourth quarter, with a dividend per ordinary share of $0.08. Analysts had previously questioned whether BP would slow down its share repurchases to reconcile its balance sheet.
“BP has guided to buybacks of $1.75bn to 1Q results, although no guidance is given beyond this. We had expected a cut to a lower run-rate with results, although there was some uncertainty whether the reduction in buyback would be given with the CMD or results. We continue to expect BP to reduce its buyback programme,” RBC analysts said Tuesday.
In its business breakdown, BP noted a 15% year-on-year drop in the RC profit performance of its gas & low carbon energy to $1.84 billion, despite a sharp recovery from $1 billion in the previous quarter.Oil production and operations jumped 37% on an annual basis, while the company flagged an overall “weak” contribution from its oil trading division following weaker refining margins.
BP shares were little changed following the results, down just 0.13% at 08:40 a.m. London time.
Reset
In a statement accompanying the results, CEO Murray Auchincloss said the company has been “reshaping” its portfolio with a “strong progress” in cutting costs and a planned further overhaul ahead.
“We now plan to fundamentally reset our strategy and drive further improvements in performance, all in service of growing cash flow and returns. It will be a new direction for bp,” he said.
Oil majors have weathered a turn in tide over the past year, as crude prices retreated after initial support following Russia’s 2022 invasion of Ukraine and Western and G7 sanctions against Moscow’s barrels. In a January trading update, BP flagged higher corporate costs, lower fourth-quarter realized refining margins and one-off charges linked to its bio-ethanol acquisition.
BP has broadly underperformed its peers, with shares falling roughly 9% over the last year to the end of last week — compared with 6% gains for Shell. The stock gained ground on Monday, following weekend reports that activist investor Elliott Management has built a stake in the struggling oil major, fueling speculation that the influential hedge fund could pressure the energy company to shift gears on its core oil and gas businesses.
Speculation has otherwise long mounted over whether BP could become a takeover target – though the company’s £74-billion size could pose a challenge for suitors.
BP has sought to turn its fortunes through a major restructuring that included a downsize in leadership amid Auchincloss’ efforts to deliver at least $2 billion of cash savings by the end of 2026. In January, the firm expanded its cost-cutting drive to cut 4,700 of roles and last week revealed it is seeking buyers for its Ruhr Oel GmbH German refinery assets. But concerns linger over the clarity of BP’s strategic direction amid its sprawling green energy ambitions — with the company due to supply its next strategic update on Feb. 26.
On today’s wheelin’ and dealin’ episode of Quick Charge, we take a look at a $9,140 deal on a 2025 Nissan LEAF*** in Chicago, things you can do with a robotic lawnmower, and talk about the tough times Tesla is experiencing while its CEO asks if you’ve seen Kyle.
We’ve also got some fresh new additions to our list of 0% interest EV and PHEV financing offers, a hot new commercial electric van heading to market, and an industry icon reaches a new, multibillion dollar threshold of ZEV funding. All this and more – enjoy!
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