Toyota is still lagging behind EV rivals in the US as bZ4X sales finally start to pick up
Although Toyota bZ4X sales nearly doubled last year, the auto giant is still falling behind in the US EV market. Overseas rivals like Hyundai and Kia are lapping Toyota. Even other Japanese automakers, including Honda and Nissan, are selling more EVs in the US than Toyota.
Toyota bZ4X sales lagged behind US EV rivals in 2024
Toyota boasted that its 2024 electrified vehicle sales reached over 1 million in the US in 2024. However, that’s primarily thanks to its hybrid models.
With just 1,854 bZ4X models sold in December, Toyota’s 2024 total reached 18,570. Although that number is up 99% from the 9,329 sold in 2023, it’s still far behind the competition.
To put it in perspective, Honda, which began delivering its electric Prologue last March, sold over 33,000 models last year. In December, Honda sold nearly 7,900 Prologues alone. During the second half of 2024, Honda sold an average of over 5,000 electric SUVs per month.
Nissan also outsold Toyota with nearly 19,800 Ariya electric SUVs sold last year. Nissan’s decade-old LEAF secured another 11,226 sales in the US in 2024, up 57% year-over-year.
Kia’s first three-row electric SUV, the EV9, outsold the bZ4X last year despite a +$10,000 higher MSRP. After deliveries began in late 2023, Kia sold over 22,000 EV9 models in the US last year.
After setting new US sales records last year, Hyundai and Kia are aggressively aiming for more EV market share in 2025. Hyundai began production at its massive new EV plant in Georgia, where it will produce new EVs like the upgraded 2025 IONIQ 5 and three-row IONIQ 9.
With Kia building EV9 models at its West Point plant and the Genesis Electrified GV70 built in Alabama, Hyundai Motor has five EV models that qualify for the $7,500 federal tax credit for the first time, which should boost demand further.
Toyota slashed 2025 bZ4X prices by $6,000 to make it more competitive. Starting at $37,070, the 2025 bZ4X undercuts the 2025 Hyundai IONIQ 5 ($42,500) and Nissan Ariya ($39,770).
Although Honda has yet to release 2025 Prologue prices, it’s expected to start much higher. The 2024 Honda Prologue starts at $47,400.
Electrek’s Take
Like several others, Toyota pushed back major EV projects, including its first three-row electric SUV. The delay gave overseas rivals, like Hyundai and Kia, an opportunity, which they gladly took advantage of.
Toyota also scrapped plans to build new Lexus electric SUVs in North America. Instead, the new Lexus EV models will be imported from Japan.
The company is preparing to start battery production at its new $13.9 billion facility in NC, which should help ramp up EV sales. In the first half of 2026, it will also begin building the larger electric SUV at its Georgetown, Kentucky, plant.
The Japanese auto giant is still promising advanced new EV batteries are coming soon with significantly more range and faster charging at a lower cost. But when will they actually hit the market?
Toyota has been vowing to launch new EV battery technology for years. By 2027, the company plans to launch a pair of new Performance and Popularized batteries, which will enable a nearly 500-mile (800-km) WLTP range. In 2028, Toyota plans to launch solid-state EV batteries with mass production in 2030.
Will it be enough? Or is Toyota already too late to the party? Let us know what you think in the comments below.
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Environment
Schumacher Level 2 EV charger $364, NIU’s 300P electric scooter $719, Anker 90K mAh power station from $170, more
A new week kicks off with a notable power station markdown, powerful electric scooter discount, and even a level 2 EV charger. More specifically, we’ve spotted Anker’s 90,000mAh SOLIX C300 Portable Power Station at $220 alongside the DC model for $170. The others we just called out include NIU’s 300P electric scooter with a 30-mile range at $719 and Schumacher’s 40A Level 2 wall charger which can add up to ’48 miles of range per hour’ to your EV down at $364.
Head below for more and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.
Schumacher’s Level 2 wall charger adds up to ’48 miles of range per hour’ to your EV, now $364 (Reg. $500)
Over at Amazon you can currently pick up Schumacher’s 240V Level 2 Electric Vehicle Wall Charger for $363.86 shipped when you clip the on-page $50 off coupon. Routinely sold for $500, this unit has been down between $410 and $415 for a little over a month now at Amazon. Today’s offer takes things even further, with an additional $50 off. This markdown delivers the second-best price we’ve tracked, coming within $12 of the all-time low. Learn more about this charger in the details below.
If you have an EV, I personally think it’s worth investing in a level 2 charger for your home. This makes refueling your vehicle with electricity much faster than a standard level 1 unit. The brand officially claims you can expect “from 15 to 48 miles of range per hour.” This will obviously vary depending on the EV you drive, but it’s safe to say that with this unit you can head to bed and have a lot of range, or potentially a fully charged battery in the morning. Other notable perks include a 25-foot charging cable, Wi-Fi and Bluetooth so you can monitor and schedule charging through the companion SchuPower app, as well as a weather-resistant enclosure.
Make summer a blast on NIU’s 300P electric scooter with 20 MPH speeds, 30-mile range, more at $719 (Save $230)
Today you can find the official NIU Global storefront at Amazon offering its KQi 300P 20 MPH 30-Mile Range Electric Scooter for $719 shipped. It’s also available at Best Buy. When this unit isn’t discounted, you’ll need to fork over as much as $949. Historically speaking, the lowest we’ve ever seen this unit go for was $650, and that was last year. In 2025, we’ve seen today’s offer beaten just once and it was $30 less than the current price, which isn’t a massive loss by any means. Both the gray and black colorways are on sale for the same amount, so feel free to pick either style. Learn more about what this scooter is capable of down below.
Powered by a 900W motor, this electric scooter can reach up to 20 MPH speeds. My go-to scooter goes just as fast and I absolutely love it. In terms of range, you can make it as far as 30 miles per charge, allowing you to comfortably wander up to 15 miles away and still make it back home. I like that this unit offers integrated suspension, which should reduce the impact of bumps when riding for a more smooth experience overall. There’s even a NIU app that you can download which paves the way for locking it, customizing its speed, viewing statistics, and more. You can even dial in a charging limit, helping reduce battery fatigue overtime which is a perk I use with my Segway.
Anker’s 90,000mAh SOLIX C300 Portable Power Station down at $220 today, DC model now $170
Update: Joining the deals on the AC/DC model below, the official Anker Amazon storefront is now delivering a another chance at Lightning deal pricing on the Anker SOLIX C300 DC Power Station with the pop-up camp lighting down at $169.99 shipped. This one carries a regular price at $250 direct from Anker where it is now matching in price and, while it has lately sold for between $190 and $200 at Amazon, is now at the lowest price we can find.
As part of its early Prime Day deals, the official Anker Amazon storefront is now offering its SOLIX C300 Portable Power Station down at $219.99 shipped. Carrying a $299 list price and typically fetching as much via Amazon over the last 4 months, this is up to $80 in savings and matching the price we are tracking on the Anker SOLIX site. Just keep in mind, that if you can put two of them to good use, the Anker site is offering a pair of them down at $399 right now, delivering an additional $40 in savings.
While this model has carried a regular price at closer to $250 since its release in 2024, pricing started to jump up at Amazon to as much as $299 back in March – the same price this model is listed at on the Anker site. Today’s deal isn’t the lowest we have tracked all-time – there have been a few drops to $209 and $189 this year – but this is the best we have seen on Amazon in last few months.
This model, at least for me, is one of the more compelling options in its price range. It maintains a relatively compact form-factor for something that carries a 90,000mAh LiFePO4 battery with up to 600W of peak power to keep your campsite and off-grid setup lit up and powered (it’s also not a bad option to have around the house in case of power outages or emergencies and the like).
You’re not going to be running an entire house on it, but it does deliver a whole lot more juice than your average power bank, plenty of connectivity options for all of your tech and small appliances, and comes along with a far more digestible price tag than some of these high-end, ultra-powerful stations that can cost thousands.
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CANNES — Robinhood stock climbed 10% to an all-time high Monday after the company rolled out tokenized shares of OpenAI and SpaceX to users in Europe as part of a larger crypto rollout.
It is the company’s first move to make private equity accessible via blockchain.
The announcement, which came Monday during the company’s product showcase in Cannes, is part of a broader push to expand Robinhood’s crypto footprint globally. The tokenized assets will be available exclusively through Robinhood’s EU crypto app, where more than 200 tokenized stocks and ETFs are now tradable 24 hours a day, five days a week with no commission or spread.
OpenAI and SpaceX stand out since neither company is publicly listed, and access to their equity has historically been limited to insiders and ultra-wealthy investors.
“We wanted to make sure we were giving access,” said Johann Kerbrat, senior vice president and general manager of crypto at Robinhood. “What we discussed on stage was how to address the inequality between people who’ve historically had access to these kinds of companies — and everyone else. That’s the really exciting part: Now everyone will be able to get it.”
“The goal with tokenization,” he added, “is to let anyone participate in this economy.”
To mark the launch, Robinhood is giving 5 euros worth of OpenAI and SpaceX tokens to every eligible user in the European Union who onboards to trade stock tokens by July 7. The company has allocated $1 million worth of OpenAI and $500,000 worth of SpaceX for the campaign.
This marks the first time Robinhood has tokenized private companies — a milestone made possible, in part, by the EU’s more flexible regulatory environment.
“There are no accredited investor rules here in the EU, so anyone who qualifies to trade stock tokens is able to access them,” Kerbrat explained.
While the EU rollout is underway, Robinhood says U.S. users shouldn’t expect access anytime soon.
Regulatory hurdles — particularly accredited investor restrictions — remain a major barrier to bringing tokenized private equity to the U.S. market. CEO Vlad Tenev has publicly called for reform, arguing that blockchain could unlock broader participation in private markets.
The tokenized shares are being distributed via Robinhood’s custody wallet into user accounts, part of a broader infrastructure push that also includes the company’s new Layer 2 blockchain built on Arbitrum, which were announced the same day.
And while American users can’t yet access tokenized shares of private companies, they are gaining access to crypto staking.
Robinhood also launched staking for Ethereum and Solana in the U.S., a feature that was previously blocked by the Securities and Exchange Commission. The move signals a renewed push to reintroduce yield-bearing crypto products to the domestic market.
Kia is preparing to introduce a new three-row electric SUV in less than two weeks, and it’s not the EV9. The “Big, Bold Family Vehicle” marks a milestone for Kia, but it might be tough to get your hands on one.
When is Kia launching the three-row Carens Clavis EV?
After launching the Carens 2021, a three-row SUV, Kia’s CEO, Ho Sung Song, said it would “create a completely new segment and industry benchmark for family vehicles.”
With the longest wheelbase in its class and an affordable price tag, the Carens quickly became one of India’s top-selling multi-purpose vehicles (MPVs).
Just a few weeks ago, Kia introduced the new Carens Clavis, a premium version of its popular people mover that’s about to get an EV variant.
On July 15, the Kia Carens Clavis EV will make its official debut. The three-row MPV will be the first locally made Kia EV in India. It will also be one of two electric MPVs on the market, alongside the BYD eMax 7. BYD’s electric MPV starts at Rs 26.90 Lakh ($31,400), while the current ICE Carens Clavis starts at Rs 11.49 Lakh ($13,500).
Kia will announce prices in a few weeks, but the electric version is expected to start at about the same price as the eMax 7.
According to Autocar India, Kia’s three-row EV is expected to share the same underpinnings as the Hyundai Creta Electric, offering battery packs with capacities of 42 kWh and 51.4 kWh.
Hyundai’s electric SUV offers a range of up to 473 km (294 miles), but given the Carens Clavis EV is bigger, it’s likely to see a slightly lower range.
You can see the MPV already shares design elements with Kia’s latest EV models, like the EV9 and EV5. The new “Kia Digital Tiger Face” is featured up front with Ice Cube LED headlights and LED daytime running lights.
On the rear, the tail lamps are connected with a full-length LED light bar featuring Kia’s signature Starmap lighting.
The interior is expected to remain about the same as the gas Carens Clavis, with a “best-in-segment” infotainment system screen featuring dual 12.3″ navigation and driver display screens in a panoramic curved setup.
Check back soon for prices and final specs on July 15 when Kia officially launches the new three-row EV.
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