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Tesla models Y and 3 are displayed at a Tesla dealership in Corte Madera, California, on Dec. 20, 2024.

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Electric vehicle-maker Tesla’s sales in China climbed to a record high last year. Sustaining that performance in 2025 could prove tricky as competition with homegrown players intensifies, analysts said.

The U.S. electric vehicle maker saw annual sales in China jump 8.8% to a record high of more than 657,000 cars in 2024. In December alone, its sales rose 12.8% from the previous month to 83,000 units, according to Tesla China.

However, Tesla has been losing market share to Chinese new-energy-vehicle players, down from 7.8% in 2023 to 6% in the January to November period last year, according to Bill Russo, founder and CEO of Automobility, who believes Tesla is “struggling to keep pace [with domestic rivals] and has a limited and aging product portfolio.”

Brand resiliency and price cuts have supported Tesla’s sales so far, said Tu Le, founder and managing director of Sino Auto Insights, but he was less certain that Tesla could keep up its momentum in 2025, given the lack of new products and increased local competition, especially from Chinese companies.

Aggressive price war

Tesla slashed the price for its best-selling Model Y in China by 10,000 yuan ($1,364.5) in late December and extended a zero-interest five-year loan plan for car buyers until the end of January.

Its best-selling Model Y now starts at 239,900 yuan after the discount, while the Model 3 sedan starts at 231,900 yuan — Tesla had cut its prices by 14,000 yuan in April — according to its website.

Still that marked a significant premium over a swath of cheaper models offered by Chinese domestic carmakers. BYD, which dominated the market with around 34% market share, prices one of its best-selling models Seagull at 136,800 yuan, and the more affordable Yuan Plus model, starting at 96,800 yuan.

TOPSHOT – People look at a BYD Seagull car by Chinese electric vehicle (EV) manufacturer BYD Auto at the Bangkok International Motor Show in Nonthaburi on March 27, 2024. (Photo by Lillian SUWANRUMPHA / AFP) (Photo by LILLIAN SUWANRUMPHA/AFP via Getty Images)

Lillian Suwanrumpha | Afp | Getty Images

As the price war extends into the new year, Li Auto introduced cash subsidies of 15,000 yuan per purchase along with a three-year zero-interest financing scheme, according to a post last Thursday on its social media Weibo account. Nio also extended a similar three-year zero-interest loan plan for its EV buyers.

The purchasing incentives came on top of Chinese authorities’ push to extend the consumer goods trade-in program, which subsidizes consumers to trade in old cars or appliances and buy new ones at a discount.

The government-subsidized trade-in program could further lower prices for both Model 3 and Model Y by up to 50,000 yuan, Tesla China said.

“Tesla has to discount aggressively to keep pace with the ongoing price war in the market,” Russo noted.

Despite dwindling market share, Tesla is unlikely to lose its ground completely in China, according to Joe McCabe, CEO and president of AutoForecast Solutions, who compared Tesla as “the Apple of cars” — an “early adopter” in the EV space with “phenomenal” technology.

“I don’t think Tesla is at risk of not surviving,” McCabe added, “all [Elon Musk] has to do is drop the price by 5%, because he can, and that will help for little blips.”

Head-to-head race

In addition to lowering prices, Chinese electric carmakers have rolled out a slew of new models, many with fancy in-car features, such as projectors, embedded refrigerators and driver-assist systems.

Meanwhile Tesla has been slow in adopting any of these features, with its product portfolio focused solely on fully electric vehicles, while its homegrown rivals have steered into plug-in hybrid cars and extended-range EV categories.

These more traditional models appeal to buyers who are “still worried about the leap to fully electric [cars],” Sam Fiorani, vice president of AutoForecast Solutions said. “Tesla has no plans for anything other than fully electric vehicles.”

Tesla needs to 'up its game' to retain leadership in EV transition: Investment strategist

The automaker’s plans of launching its full self-driving supervised system still hinges on regulatory permission in China, while several local competitors have made the advanced driver-assistance systems a basic part of their offering, including BYD.

Musk had warned in January that Chinese automakers could “demolish most other car companies in the world” unless regulators intervene with trade barriers, as the Warren Buffet-backed BYD overtook Tesla as the world’s top-selling EV company in the last quarter of 2023.

The U.S. imposed a 100% duty on Chinese EVs last September to protect its homegrown industries from the pricing pressure posed by heavily-subsidized peers from China. The European Union has also moved to impose tariffs as high as 45.3% on Chinese EV cars imported late last year, while Tesla enjoyed a lower tariff rate of 7.8%.

The trade barriers would force Chinese automakers to find buyers at home and in the “smaller, friendlier” foreign markets, adding pressure on Tesla’s sales in China and elsewhere, Fiorani added.

Tesla’s sales of China-made EV cars including exports to foreign markets fell modestly by 0.4% from a year ago to 93,766 units in December, according to CNBC’s calculation of China Passenger Car Association data.

BYD, which is subject to 17% tariff duties for car exports to European Union, still led the rank with 509,440 cars sold in December, a near 50% year-on-year jump.

—CNBC’s Evelyn Cheng and Sonia Heng contributed to this report.

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Trump tariff threats are pushing Canada’s largest oil producer to break its dependence on the U.S.

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Trump tariff threats are pushing Canada's largest oil producer to break its dependence on the U.S.

The Suncor Energy Refinery is seen during extreme cold weather in Edmonton, AB, Canada, on Feb. 3, 2025.

Artur Widak | Nurphoto | Getty Images

HOUSTON — The deeply integrated North American oil and gas market stands at crossroads, with Canada’s largest oil producer warning that it will diversify its exports away from the United States if President Donald Trump‘s tariff threats do not end.

Alberta Premier Danielle Smith on Wednesday presented two possible futures for the continent. In one, Canada and the U.S. reach an agreement to create “Fortress North America,” with new pipeline capacity built to support 2 million barrels per day in additional exports to the U.S. market, Smith said at the CERAWeek energy conference.

This will support Trump’s “energy dominance” agenda, Smith said, allowing the U.S. to increase its exports to the global market by backfilling those barrels with imported oil from a neighbor and close ally. It will maintain low consumer prices in the U.S., she said, which is also part of the agenda Trump campaigned on.

Alberta wants to supply the U.S. with the energy it needs to win the race against China to achieve dominance in artificial intelligence, Smith said. “I don’t think any of us want to see a communist, totalitarian regime become a world, global leader in AI,” the premier said.

In the other future, Trump continues to wage his trade war against Canada and Alberta starts looking for oil and gas customers beyond the U.S., Smith said.

Canada is the fourth largest oil producer in the world and Alberta is the country’s biggest producer. Some 97% of the country’s 4 million bpd of oil exports went to the U.S. in 2023 with several European nations and Hong Kong taking the remainder, according to Canada’s energy regulator. Alberta supplied 87% of the oil exported from Canada to the U.S. in 2023.

“There are at least six or seven projects that are emerging in Canada in the event we’re not able to come to a partnership agreement with the U.S.,” Smith said.

The uncertainty caused by Trump’s tariff threats has already forced Alberta to start “looking at more opportunities to get more barrels off our borders besides the United States,” provincial energy minister Brian Jean said Tuesday.

Alberta is in active discussions with South Korea, Japan and European nations about shipping oil exports to those countries, the energy minister said. “The truth is we’re looking in every direction right now except the United States in relation to our priorities,” Jean said.

Canada looks to Europe, Asia

Trump’s tariffs have roiled financial markets and caused confusion among investors over the past week. The president on Wednesday imposed 25% tariffs on steel and aluminum imports from Canada. He has paused until April 2 penalties on Canadian oil and gas as well as duties on other goods that are compliant with the trade agreement that governs North America.

The Trump administration has not provided clarity on how much of Canada’s energy exports to the U.S. conform to the trade agreement. Oil and gas that is not compliant would face a 10% tariff. U.S. Energy Secretary Chris Wright declined to provide details when asked Monday by CNBC.

Smith said Wednesday that Canadian oil producers are busy filling out paperwork to ensure that their exports to the U.S. are compliant.

“There was a bit of a paperwork issue that our companies had,” Smith said. “There was no reason to register, and so now there is. I would imagine that they’ve all called their lawyers and they’re in compliance. I wouldn’t expect very much of our oil and gas is tariffed at all.”

But it is unclear whether Trump will proceed with tariffs when his pause expires on April 2. Wright said Monday a deal with Canada that avoids tariffs on oil, gas and other energy is “certainly is possible” but “it’s too early to say.”

“We can get to no tariffs or very low tariffs but it’s got to be reciprocal,” Wright said in an interview with CNBC’s Brian Sullivan.

Energy Sec. Wright: We can get to no or very low tariffs, but it's got to be reciprocal

It will take time for Alberta to pivot to markets beyond the U.S. if the tariffs do go into effect. Nearly all the pipelines in Canada run south to the U.S. Canada only has one pipeline stretching from Alberta to the country’s West Coast in British Columbia, providing access to Asian markets. There are no pipelines that run from Alberta to the country’s East Coast.

Smith said Canada is looking at three different pipeline proposals to its West Coast, at least one pipeline into the Northwest Territories, one into Manitoba, one to the Hudson Bay, and one into Eastern Canada.

“Those are conversations we were not having three months ago,” Jean said of the pipelines. But it took 12 years for Canada to expand its Trans Mountain Pipeline that connects to the country’s West Coast.

Alberta is not interested in taking a page from Ontario’s playbook, Jean said Tuesday. Premier Doug Ford imposed a 25% surcharge on electricity exported to the U.S. in response to Trump’s tariffs. He later suspended the penalty after the U.S. agreed to resume talks.

 “We don’t believe that that this is the right way to do it,” Jean said of Alberta’s position. “We want to deescalate the situation.”

Canada has presented the U.S. with several options, the Alberta energy minister said. Jean declined to provide specifics, but he said the Trump administration needs a strong strategic petroleum reserve to achieve its goal of energy dominance.

“It also means that they have to be able to continue to get a good steady supply of product from Canada,” he said.

If the tariffs go do into effect, they will hurt both Canadians and Americans, particularly people who cannot afford a price increase, he said. The price hike will be split “fairly evenly” between U.S. customers and producers in Canada, he said.

“It’s going to be felt by all parties and frankly there’s many people right now […] that can’t afford it,” he said. “We need to think about those people because they’re the less fortunate that truly have no other choice but to buy fuel.”

Jean took a swipe at Trump’s repeated calls for Canada to become the 51st state.

“As long as we’re in charge, we don’t mind,” Jean said. “But the truth is the Republicans would never be elected again.”

Don’t miss these energy insights:

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Toyota just gave the bZ4X the glow-up it deserves: Check out the new electric SUV

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Toyota just gave the bZ4X the glow-up it deserves: Check out the new electric SUV

Toyota’s first electric SUV is getting a major overhaul. The new bZ4X now has a bigger battery for more range, faster charging, dedicated EV features, a stylish facelift, and much more. Here’s our first look at the new Toyota bZ4X.

Toyota unveils new bZ4X with significant improvements

The bZ4X launched in 2022 as Toyota’s first fully electric SUV. Although it was expected to rival the Tesla Model Y and other top-selling electric SUVs, the bZ4X failed to live up to the task.

“I think it’s fair to say that we experienced a few bumps in the road during the launch,” Toyota’s chief branding officer, Simon Humphries, said during the company’s premiere event in Brussels this week.

Toyota listened to feedback from drivers, retailers, and journalists who experienced the bZ4X and delivered with the upgraded model.

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The new electric SUV has more driving range, up to twice as fast charging, and double the towing capacity. But, that’s not all. The bZ4X has been updated inside and out. The interior is completely redesigned with a new 14″ infotainment and instrument display panel.

Toyota-new-bZ4X
Toyota’s new bZ4X AWD model (Source: Toyota)

Toyota finally added a battery pre-conditioning feature as standard. For the first time, Toyota said the bZ4X can now fast charge in around 30 minutes in cold weather. Maximum DC charging power is still 150 kW.

A new route planning function that automatically selects the best charging station is also included. Toyota said the feature is available through an OTA update for current bZ4X drivers.

The new bZ4X has two battery options, 57.7kWh and 73.1 kWh. The smaller battery will be available exclusively in FWD while the larger battery has FWD and AWD configurations.

With up to 338 hp (252 kW), the upgraded AWD model is one of the most powerful Toyota vehicles in Europe. Its towing capacity has doubled to 1,500 kg.

Combined with an upgraded eAxle, the new long-range bZ4X has a WLTP driving range of up to 573 km (356 miles). That’s a significant improvement from the outgoing model’s range of up to 516 km (320 miles).

Although US specs have yet to be revealed, the 2025 bZ4X is rated with up to 252 miles on the EPA rating scale. When it arrives in the US, you can expect to see upwards of around 270 to 280 miles.

Toyota will launch the updated bZ4X in Europe later this year, one of three new EVs arriving by the end of 2025. The smaller Toyota C-HR+ and Urban Cruiser electric SUVs will join the updated model in Toyota’s growing European EV lineup.

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A man set himself on fire trying to burn Tesla chargers

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A man set himself on fire trying to burn Tesla chargers

A man set fire to three Tesla chargers at a charging station in a South Carolina parking lot, but karma got him back quickly as he also set his clothes on fire.

Tesla has been under attack recently due to its CEO, Elon Musk, enraging a large part of the popular through his involvement with the Trump administration and his behavior on social media.

Those attacks are, for the most part, legal protests at Tesla stores and calls to boycott the brand, but we have also seen some illegal actions, like vandalizing cars, stores, and charging stations, from some more extremist individuals and groups.

In a new example, North Charleston Police is looking for a suspect who burned 3 Tesla Superchargers last Friday.

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They are looking for “a White man in a grey jacket/hoodie with a black face mask”. The suspect spray painted “F*** Trump, long live Ukraine” next to the charging station.

He reportedly used homemade Molotov cocktails out of beer bottles to burn the chargers.

The police report mentions that a witness saw that the suspect set himself on fire during the arson:

“Witnesses advised that the suspect had accidentally caught their own back on fire while throwing the devices.”

The firefighters quickly responded and extinguished the fire, but the three Supercharger stalls affected had to shut down.

The Bureau of Alcohol, Tobacco, and Firearms is leading the investigation.

We previously reported on other cases of vandalism against Tesla properties, in which federal law enforcement also got involved.

Yesterday, President Trump said that he wants to label Tesla vandals as “domestic terrorists.”

Electrek’s Take

As we have often mentioned in the last few weeks, we sympathize with the people peacefully protesting and boycotting Tesla, but we condemn any violence, including vandalism.

The protests and boycotts are much more efficient in affecting Tesla than setting yourself on fire to shut down a few charging stalls for a few days at worst.

Everyone getting involved in this is actually eroding the credibility of the “Tesla Takedown” movement.

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