Tesla models Y and 3 are displayed at a Tesla dealership in Corte Madera, California, on Dec. 20, 2024.
Justin Sullivan | Getty Images
Electric vehicle-maker Tesla’s sales in China climbed to a record high last year. Sustaining that performance in 2025 could prove tricky as competition with homegrown players intensifies, analysts said.
The U.S. electric vehicle maker saw annual sales in China jump 8.8% to a record high of more than 657,000 cars in 2024. In December alone, its sales rose 12.8% from the previous month to 83,000 units, according to Tesla China.
However, Tesla has been losing market share to Chinese new-energy-vehicle players, down from 7.8% in 2023 to 6% in the January to November period last year, according to Bill Russo, founder and CEO of Automobility, who believes Tesla is “struggling to keep pace [with domestic rivals] and has a limited and aging product portfolio.”
Brand resiliency and price cuts have supported Tesla’s sales so far, said Tu Le, founder and managing director of Sino Auto Insights, but he was less certain that Tesla could keep up its momentum in 2025, given the lack of new products and increased local competition, especially from Chinese companies.
Aggressive price war
Tesla slashed the price for its best-selling Model Y in China by 10,000 yuan ($1,364.5) in late December and extended a zero-interest five-year loan plan for car buyers until the end of January.
Its best-selling Model Y now starts at 239,900 yuan after the discount, while the Model 3 sedan starts at 231,900 yuan — Tesla had cut its prices by 14,000 yuan in April — according to its website.
Still that marked a significant premium over a swath of cheaper models offered by Chinese domestic carmakers. BYD, which dominated the market with around 34% market share, prices one of its best-selling models Seagull at 136,800 yuan, and the more affordable Yuan Plus model, starting at 96,800 yuan.
TOPSHOT – People look at a BYD Seagull car by Chinese electric vehicle (EV) manufacturer BYD Auto at the Bangkok International Motor Show in Nonthaburi on March 27, 2024. (Photo by Lillian SUWANRUMPHA / AFP) (Photo by LILLIAN SUWANRUMPHA/AFP via Getty Images)
The purchasing incentives came on top of Chinese authorities’ push to extend the consumer goods trade-in program, which subsidizes consumers to trade in old cars or appliances and buy new ones at a discount.
The government-subsidized trade-in program could further lower prices for both Model 3 and Model Y by up to 50,000 yuan, Tesla China said.
“Tesla has to discount aggressively to keep pace with the ongoing price war in the market,” Russo noted.
Despite dwindling market share, Tesla is unlikely to lose its ground completely in China, according to Joe McCabe, CEO and president of AutoForecast Solutions, who compared Tesla as “the Apple of cars” — an “early adopter” in the EV space with “phenomenal” technology.
“I don’t think Tesla is at risk of not surviving,” McCabe added, “all [Elon Musk] has to do is drop the price by 5%, because he can, and that will help for little blips.”
Head-to-head race
In addition to lowering prices, Chinese electric carmakers have rolled out a slew of new models, many with fancy in-car features, such as projectors, embedded refrigerators and driver-assist systems.
Meanwhile Tesla has been slow in adopting any of these features, with its product portfolio focused solely on fully electric vehicles, while its homegrown rivals have steered into plug-in hybrid cars and extended-range EV categories.
These more traditional models appeal to buyers who are “still worried about the leap to fully electric [cars],” Sam Fiorani, vice president of AutoForecast Solutions said. “Tesla has no plans for anything other than fully electric vehicles.”
Musk had warned in January that Chinese automakers could “demolish most other car companies in the world” unless regulators intervene with trade barriers, as the Warren Buffet-backed BYD overtook Tesla as the world’s top-selling EV company in the last quarter of 2023.
The U.S. imposed a 100% duty on Chinese EVs last September to protect its homegrown industries from the pricing pressure posed by heavily-subsidized peers from China. The European Union has also moved to impose tariffs as high as 45.3% on Chinese EV cars imported late last year, while Tesla enjoyed a lower tariff rate of 7.8%.
The trade barriers would force Chinese automakers to find buyers at home and in the “smaller, friendlier” foreign markets, adding pressure on Tesla’s sales in China and elsewhere, Fiorani added.
Tesla’s sales of China-made EV cars including exports to foreign markets fell modestly by 0.4% from a year ago to 93,766 units in December, according to CNBC’s calculation of China Passenger Car Association data.
BYD, which is subject to 17% tariff duties for car exports to European Union, still led the rank with 509,440 cars sold in December, a near 50% year-on-year jump.
—CNBC’s Evelyn Cheng and Sonia Heng contributed to this report.
Gotrax’s compact and foldable S3 Fat Tire electric bike drops to $464 at Amazon (Reg. $529)
Now is great time to be enjoying the outdoors and Amazon is here to help with the Gotrax S3 Fat Tire Electric Bike in gray down at $464 shipped. For comparison, this model tends to clock in at $529, so you’re looking at a $65 markdown. Today’s offer is $41 above the all-time low, which hasn’t occured since an off-season discount back in January. Considering the fact that we’re right in the middle of summer now, $65 off what is one of the more affordable e-bikes out there is certainly worth considering. Learn more about what this model is capable of in the details down below.
Outfitted with a peak 750W motor, this compact e-bike can reach up to 20 MPH speeds. You can use it in a pedal-assisted mode to travel “up to 25 miles” or enjoy a pure electric ride for as many as “15.5 miles.” Once the battery is depleted, plug it in and you’ll be ready to go again in roughly 5 hours. I really like the compact nature of this e-bike, and this really rings true given its foldable design, making it easy to pack up and take to a local bike path.
Advertisement – scroll for more content
Make your home and patio look as good as new with WORX 1,800 PSI electric pressure washer at $108 (Save 29%)
Over at Amazon you can currently find the WORX 1,800 PSI Electric Pressure Washer for $107.78 shipped. Lately, this unit has been going for around $152 there, but directly from WORX it fetches the full retail price of $180. Today’s offer is the best we’ve tracked at Amazon throughout 2025, with the all-time low of $93 having last landed roughly a year ago. For details about what you can expect from this pressure washer, head down below.
Now that summer is here, this is an ideal time to clear off debris that has been building up on your home, patio, driveway, and more. I own a unit with a similar amount of power that you’ll find in this 1,800 PSI model and it’s offered more than enough power to tidy things up at my home. This unit operates using 1.2 gallons per minute, has a 20-foot hose, as well as a few types of nozzles. Other notable perks include a metal frame and onboard soap tank. Since this unit runs off electricity, you won’t have to worry about stocking up on gas or the mess that it can make.
Anker 58L EverFrost 2 Electric Cooler with 288Wh LFP Battery now $350 off for today only, more
This model is currently on sale for $799 directly from the Anker SOLIX site and $800 over at Amazon, both now $50 above the one-day only offer coming from Best Buy. Today’s deal on the dual-zone electric cool is $100 under our Memorial Day mention and lands on par with the exclusive deal we brought you last month (that deal did include the Road Trip accessory kit though).
Either way you’re looking at some of the best prices we have tracked to date on the model above and a few other models in the lineup down below. Running on rechargeable LFP batteries, these coolers are really more like portable fridge and freezer systems to support your summer adventures, off-grid setups year round, and camping trips, some of which coming complete with solar inputs for additional charging options, onboard USB ports for tapping into the battery, and a fold-down tray.
Offers 4 convenient charging methods, ensuring endless power for all your cooling needs. Solar(100W max solar input), wall outlet, car socket, and 60W USB-C. With 3 cooling modes, choose the one that best fits your situation. Cool fast, optimize performance, or conserve power. Max Mode: fastest cooling; Smart Mode: balanced for performance; Eco Mode: most energy-efficient.
FTC: We use income earning auto affiliate links.More.
The Chevy Equinox EV, or “America’s most affordable 315+ range EV,” as GM calls it, is red-hot. Thanks to the electric Equinox, Chevy is solidifying its position as the fastest-growing EV brand in the US. The Chevy Equinox EV helped GM’s electric vehicle sales more than double in Q2, but there’s more to the story.
The Chevy Equinox EV is charging up GM’s sales
GM surpassed Ford and Hyundai Motor last year to become the second-best EV seller in the US. This year, it’s closing the gap with Tesla.
Led by the Equinox EV, GM’s EV sales more than doubled in Q2, and Chevy solidified its position as the number two electric vehicle brand.
Chevy’s electric vehicle sales surged 134% in the first half. In Q2, Chevy sold 17,420 Equinox, 6,549 Blazer, and 3,056 Silverado EVs. Through June, GM has now sold 27,749 Equinox, 12,736 Blazer, and 5,439 electric Silverado models. The Chevy Equinox EV is expected to be one of the top three best-selling EVs in the US.
Advertisement – scroll for more content
Although Chevy’s new EVs are a hit, they are not the only growth driver behind GM’s success. The American automaker sold a total of 46,280 electric vehicles in Q2, representing a 111% increase from the same period in 2024.
2025 Chevy Equinox EV LT (Source: GM)
GM’s share of the EV market in Q2 was approximately 16%, with growth across the Chevy, Cadillac, and GMC brands.
Cadillac notched its 12th consecutive quarter of retail sales growth, achieving its highest market share since 2014.
2025 Cadillac Optiq EV (Source: Cadillac)
With a full lineup of electric SUVs, including the entry-level (Optiq), midsize (Lyriq), and full-size (Vestiq and Escalade IQ), nearly one in four Cadillac models sold were EVs. GM sold 3,224 Cadillac Optiqs, its new entry-level EV, 5,017 Lyriqs, 1,744 Vistiqs, and 1,810 Escalade IQs in the second quarter.
2026 GMC Sierra EV AT4 (left) and Elevation (right) trims (Source: GMC)
After launching the new 2026 Sierra EV with an over $27,000 price cut from the 2025 model year, GMC sold over 1,500 electric Sierra models. Even the GMC Hummer EV is seeing more demand, with 4,508 units sold in Q2, up 54% from last year.
Starting at under $35,000 with up to 319 miles of range, it’s no wonder the Equinox EV is selling like hotcakes. With leases starting at just $289 per month, it’s a great deal right now. Who knew an affordable EV with over 300 miles of range would sell?
Looking to test one out for yourself? We can help you get started. You can use our links below to find Chevy, Cadillac, and GMC EVs in your area.
FTC: We use income earning auto affiliate links.More.
Clean energy stocks rose on Tuesday after a tax on solar and wind projects was removed from the Senate version of the One Big Beautiful Bill Act.
Shares of NextEra Energy, the largest renewables developer in the U.S., rose nearly 3% after the Senate narrowly passed President Donald Trump’s bill on Tuesday. AES, a leading renewable provider, rose almost 2%. The megabill will now go to the House of Representatives, where lawmakers will consider the Senate’s changes.
The clean energy industry was surprised and outraged to find over the weekend that a tax on wind and solar projects had been inserted into a version of the Senate legislation. The tax applied to projects that use components from foreign entities of concern above a certain threshold. Foreign entities of concern is widely understood to basically refer to China.
The American Clean Power Association and Solar Energy Industries Association told CNBC that the tax was struck from the Senate legislation. ACP had described the tax as punitive and warned that it would add up to $7 billion to the solar and wind industry’s tax burden.
Stock Chart IconStock chart icon
The Invesco Solar ETF (TAN) over the past three months.
Shares of First Solar, the largest solar panel manufacturer in the U.S., slipped less than 1%. Sun tracker manufacturers Array Technologies and Nextracker jumped more than 11% and about 5%, respectively.
Residential solar installer Sunrun rose 9% while inverter manufacturers SolarEdge and Enphase were up about 8% and 4%, respectively.
But the Solar Energy Industries Association cautioned that the improvements in the Senate bill are “limited” and the legislation overall is still harmful to renewable energy.
“This legislation undermines the very foundation of America’s manufacturing comeback and global energy leadership,” CEO Abigail Ross Hopper said in a statement. “If this bill becomes law, families will face higher electric bills, factories will shut down, Americans will lose their jobs, and our electric grid will grow weaker.”