Sony Honda Mobility has introduced its AFEELA 1 EV at the Consumer Electronics Show, finally giving a (nearly) full unveil to the car that’s expected to go on sale in California in 2026.
Sony has been teasing us with an EV project for years now, starting back in 2020 with a surprise unveil at its CES keynote. At the time, it was called the VISION-S project and we thought there was no way it would happen… but later Sony partnered with Honda, then the car got the name “AFEELA” in 2023, and a 2026 release date.
Today Sony gave us another annual update of its AFEELA vehicle, though focused its keynote less on it than it has in the past. The roughly 6 minute segment of its CES keynote dedicated to the car didn’t tell us a whole lot of new information compared to past years, but it did give us perhaps the most important information yet: pricing and availability.
The big news today is that the car will be called the AFEELA 1, and reservations are now open at $200 a pop, with a base price of $89,900 for the “Origin” trim, and $102,900 for the “Signature” trim.
Sony didn’t tell us much more about the difference between these trim levels, but there is a short rundown available on the AFEELA website. The additional $13k for the Signature trim gets you more color choices, rear screens (which you can see in our hands-on of the vehicle prototype), a camera rear-view mirror, and larger wheels.
But, perhaps more importantly, it also gets you the car a year earlier, in “mid 2026,” whereas the Origin series is only available in 2027 (strangely, the original cars will not have the origin trim).
But we may learn more later, as the site also claims that “features may vary.” This is certainly not a full spec sheet, so we’re expecting to learn more as time goes on.
In previous keynotes, Sony has touted its expertise in software and entertainment and said that that will help them make a vehicle that better integrates vehicle software to provide entertainment for passengers and guidance for drivers through its “AFEELA personal agent” and electronic drivers aids (and 45 sensors for potential autonomous driving tasks).
One of tonight’s demos included Sony Honda Mobility CEO Yasuhide Mizuno showing off Sony’s “personal agent” features by talking to the car through his phone, after which the car came out on stage, and later left stage in the same manner. Last year, Sony drove the car on stage with a PS5 controller. Sony didn’t promise that this would become a production feature, merely referring to it as a tech demo.
Sony also specified that its “personal agent” and autonomous drive features will be subscription-based, with a 3-year “complimentary subscription” included along with the car, but no information on how much it would cost after that. Sony said that this is “subject to change” – and given the negative public reaction that some car subscription fees have gotten, we think there’s a reasonable chance that change will come.
But there’s one more catch from today’s presentation: so far, reservations are only open in California.
This is something a lot of companies have done before, because California is the state with the most EVs – and also the strictest emissions rules.
Those strict emissions rules require more EV sales than many other states, so companies often choose to sell EVs in California to help offset the emissions of their other, more polluting gas vehicles. This has led to the phrase “compliance car,” referring to compliance with California’s EV rules, to describe cars that are focused more on meeting regulations than on being a serious 50-state effort by an automaker.
While Sony doesn’t have any emissions to offset, Honda does. Honda only recently started selling EVs in the US with the Prologue, which is selling quite well across many states, not just California.
So, it’s a bit weird that either of these companies would focus solely on California, as it doesn’t seem like either of them have to worry about compliance. We reached out to figure out what the timeline would be for other states, and will update you if we find out anything new.
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The US Department of Energy (DOE) has released an encouraging new report revealing that 90% of wind turbine materials are already recyclable using existing infrastructure, but tackling the remaining 10% needs innovation.
That’s why the Biden administration’s Bipartisan Infrastructure Law has allocated over $20 million to develop technologies that address these challenges.
Why this matters
The wind energy industry is growing rapidly, but questions about what happens to turbines at the end of their life are critical. Recyclable wind turbines means not only less waste but also a more affordable and sustainable energy future.
According to Jeff Marootian, principal deputy assistant secretary for the Office of Energy Efficiency and Renewable Energy, “The US already has the ability to recycle most wind turbine materials, so achieving a fully sustainable domestic wind energy industry is well within reach.”
The report, titled, “Recycling Wind Energy Systems in the United States Part 1: Providing a Baseline for America’s Wind Energy Recycling Infrastructure for Wind Turbines and Systems,” identifies short-, medium-, and long-term research, development, and demonstration priorities along the life cycle of wind turbines. Developed by researchers at the National Renewable Energy Laboratory, with help from Oak Ridge and Sandia National Laboratories, the findings aim to guide future investments and technological innovations.
What’s easily recyclable and what’s not
The bulk of a wind turbine – towers, foundations, and steel-based drivetrain components – is relatively easy to recycle. However, components like blades, generators, and nacelle covers are tougher to process.
Blades, for instance, are often made from hard-to-recycle materials like thermoset resins, but switching to recyclable thermoplastics could be a game changer. Innovations like chemical dissolution and pyrolysis could make blade recycling more viable in the near future.
Critical materials like nickel, cobalt, and zinc used in generators and power electronics are particularly important to recover.
Key strategies for a circular economy
To make the wind energy sector fully sustainable, the DOE report emphasizes the adoption of measures such as:
Better decommissioning practices – Improving how turbine materials are collected and sorted at the end of their life cycle.
Strategic recycling sites – Locating recycling facilities closer to where turbines are decommissioned to reduce costs and emissions.
Advanced material substitution – Using recyclable and affordable materials in manufacturing.
Optimized material recovery –Developing methods to make recovered materials usable in second-life applications.
Looking ahead
The DOE’s research also underscores the importance of regional factors, such as the availability of skilled workers and transportation logistics, in building a cost-effective recycling infrastructure. As the US continues to expand its wind energy capacity, these findings provide a roadmap for minimizing waste and maximizing sustainability.
More information about the $20 million in funding available through the Wind Turbine Technology Recycling Funding Opportunity can be found here. Submission deadline is February 11.
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Mazda is finally stepping up with plans to build its first dedicated EV. The upcoming Mazda EV will be made in Japan and based on a new in-house platform. Here’s what we know about it so far.
The first dedicated Mazda EV is coming soon
Although Mazda isn’t the first brand that comes to mind when you think of electric vehicles, the Japanese automaker is finally taking a step in the right direction.
Mazda revealed on Monday that it plans to build a new module pack plant in Japan for cylindrical lithium-ion battery cells.
The new plant will use Panasonic Energy’s battery cells to produce modules and EV battery packs. Mazda plans to have up to 10 GWh of annual capacity at the facility. The battery packs will power Mazda’s first dedicated EV, which will also be built in Japan using a new electric vehicle platform.
Mazda said it’s “steadily preparing for electrification technologies” under its 2030 Management Plan. The strategy calls for a three-phase approach through 2030.
The first phase calls for using its existing technology. In the second stage, Mazda will introduce a new hybrid system and EV-dedicated vehicles in China.
The third and final phase calls for “the full-fledged launch” of EVs and battery production. By 2030, Mazda expects EVs to account for 25% to 40% of global sales.
Mazda launched the EZ-6, an electric sedan, in China last October. It starts at 139,800 yuan, or around $19,200, and is made by its Chinese joint venture, Changan Mazda.
Based on Changan’s hybrid platform, the electric sedan is offered in EV and extended-range (EREV) options. The all-electric model gets up to 600 km (372 miles) CLTC range with fast charging (30% to 80%) in 15 minutes.
At 4,921 mm long, 1,890 mm wide, and 1,485 mm tall with a wheelbase of 2,895 mm, Mazda’s EZ-6 is about the size of a Tesla Model 3 (4,720 mm long, 1,922 mm wide, and 1,441 mm tall with a 2,875 mm wheelbase).
Inside, the electric sedan features a modern setup with a 14.6″ infotainment, a 10.1″ driver display screen, and a 50″ AR head-up display. It also includes zero-gravity reclining seats and smart features like voice control.
The EZ-6 is already off to a hot sales start, with 2,445 models sold in November. According to Changan Mazda, the new EV was one of the top three mid-size new energy vehicle (NEV) sedans of joint ventures sold in China in its first month listed.
Will Mazda’s first dedicated EV look like the EZ-6? We will find out with Mazda aiming to launch the first EV models on its new in-house platform in 2027. Stay tuned for more.
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A view of offshore oil and gas platform Esther in the Pacific Ocean on January 5, 2025 in Seal Beach, California.
Mario Tama | Getty Images
President-Elect Donald Trump said Tuesday that he will reverse President Joe Biden‘s ban on offshore drilling along most of the U.S. coastline as soon as he takes office.
“I’m going to have it revoked on day one,” Trump said at a news conference, though he indicated that reversing the ban might require litigation in court.
Biden announced Monday that he would protect 625 million acres of ocean from offshore oil and gas drilling along the East and West coasts, the eastern Gulf of Mexico, and Alaska’s Northern Bering Sea. The president issued the ban through a provision of the 1953 Outer Continental Shelf Lands Act.
An order by Trump attempting to reverse the ban will likely end up in court and could ultimately be struck down.
During his first term, Trump tried to issue an executive order to reverse President Barack Obama’s use of the law to protect waters in the Arctic and Atlantic from offshore drilling. A federal court ultimately ruled that Trump’s order was not lawful and reversing the ban would require an act of Congress.
The Republican Party has a majority in both chambers of the new Congress.