Why Meta had to ‘bend the knee to Trump’ ahead of his inauguration
Jakub Porzycki | Nurphoto | Getty Images
Mark Zuckerberg’s announcement this week that Meta would pivot its moderation policies to allow more “free expression” was widely viewed as the company’s latest effort to appease President-elect Donald Trump.
More than any of its Silicon Valley peers, Meta has taken numerous public steps to make amends with Trump since his election victory in November.
That follows a highly contentious four years between the two during Trump’s first term in office, which ended with Facebook — similar to other social media companies — banning Trump from its platform.
As recently as March, Trump was using his preferred nickname of “Zuckerschmuck” when talking about Meta’s CEO and declaring that Facebook was an “enemy of the people.”
With Meta now positioning itself to be a key player in artificial intelligence, Zuckerberg recognizes the need for White House support as his company builds data centers and pursues policies that will allow it to fulfill its lofty ambitions, according to people familiar with the company’s plans who asked not to be named because they weren’t authorized to speak on the matter.
“Even though Facebook is as powerful as it is, it still had to bend the knee to Trump,” said Brian Boland, a former Facebook vice president, who left the company in 2020.
Meta declined to comment for this article.
In Tuesday’s announcement, Zuckerberg said Meta will end third-party fact-checking, remove restrictions on topics such as immigration and gender identity and bring political content back to users’ feeds. Zuckerberg pitched the sweeping policy changes as key to stabilizing Meta’s content-moderation apparatus, which he said had “reached a point where it’s just too many mistakes and too much censorship.”
The policy change was the latest strategic shift Meta has taken to buddy up with Trump and Republicans since Election Day.
A day earlier, Meta announced that UFC CEO Dana White, a longtime Trump friend, is joining the company’s board.
And last week, Meta announced that it was replacing Nick Clegg, its president of global affairs, with Joel Kaplan, who had been the company’s policy vice president. Clegg previously had a career in British politics with the Liberal Democrats party, including as a deputy prime minister, while Kaplan was a White House deputy chief of staff under former President George W. Bush.
Kaplan, who joined Meta in 2011 when it was still known as Facebook, has longstanding ties to the Republican Party and once worked as a law clerk for the late conservative Supreme Court Justice Antonin Scalia. In December, Kaplan posted photos on Facebook of himself with Vice President-elect JD Vance and Trump during their visit to the New York Stock Exchange.
Joel Kaplan, Facebook’s vice president of global policy, on April 17, 2018.
Niall Carson | PA Images | Getty Images
Many Meta employees criticized the policy change internally, with some saying the company is absolving itself of its responsibility to create a safe platform. Current and former employees also expressed concern that marginalized communities could face more online abuse due to the new policy, which is set to take effect over the coming weeks.
Despite the backlash from employees, people familiar with the company’s thinking said Meta is more willing to make these kinds of moves after laying off 21,000 employees, or nearly a quarter of its workforce, in 2022 and 2023.
Those cuts affected much of Meta’s civic integrity and trust and safety teams. The civic integrity group was the closest thing the company had to a white-collar union, with members willing to push back against certain policy decisions, former employees said. Since the job cuts, Zuckerberg faces less friction when making broad policy changes, the people said.
Zuckerberg’s overtures to Trump began in the months leading up to the election.
Following the first assassination attempt on Trump in July, Zuckerberg called the photo of Trump raising his fist with blood running down his face “one of the most badass things I’ve ever seen in my life.”
A month later, Zuckerberg penned a letter to the House Judiciary Committee alleging that the Biden administration had pressured Meta’s teams to censor certain Covid-19 content.
“I believe the government pressure was wrong, and I regret that we were not more outspoken about it,” he wrote.
After Trump’s presidential victory, Zuckerberg joined several other technology executives who visited the president-elect’s Mar-a-Lago resort in Florida. Meta also donated $1 million to Trump’s inaugural fund.
On Friday, Meta revealed to its workforce in a memo obtained by CNBC that it intends to shutter several internal programs related to diversity and inclusion in its hiring process, representing another Trump-friendly move.
The previous day, some details of the company’s new relaxed content-moderation guidelines were published by the news site The Intercept, showing the kind of offensive rhetoric that Meta’s new policy would now allow, including statements such as “Migrants are no better than vomit” and “I bet Jorge’s the one who stole my backpack after track practice today. Immigrants are all thieves.”
Recalibrating for Trump
Zuckerberg, who has been dragged to Washington eight times to testify before congressional committees during the last two administrations, wants to be perceived as someone who can work with Trump and the Republican Party, people familiar with the matter said.
Though Meta’s content-policy updates caught many of its employees and fact-checking partners by surprise, a small group of executives were formulating the plans in the aftermath of the U.S. election results. By New Year’s Day, leadership began planning the public announcements of its policy change, the people said.
Meta typically undergoes major “recalibrations” after prominent U.S. elections, said Katie Harbath, a former Facebook policy director and CEO of tech consulting firm Anchor Change. When the country undergoes a change in power, Meta adjusts its policies to best suit its business and reputational needs based on the political landscape, Harbath said.
“In 2028, they’ll recalibrate again,” she said.
After the 2016 election and Trump’s first victory, for example, Zuckerberg toured the U.S. to meet people in states he hadn’t previously visited. He published a 6,000-word manifesto emphasizing the need for Facebook to build more community.
The social media company faced harsh criticism about fake news and Russian election interference on its platforms after the 2016 election.
Following the 2020 election, during the heart of the pandemic, Meta took a harder stand on Covid-19 content, with a policy executive saying in 2021 that the “amount of COVID-19 vaccine misinformation that violates our policies is too much by our standards.” Those efforts may have appeased the Biden administration, but it drew the ire of Republicans.
Meta is once again reacting to the moment, Harbath said.
“There wasn’t a business risk here in Silicon Valley to be more right-leaning,” Harbath said.
While Trump has offered few specific policy proposals for his second administration, Meta has plenty at stake.
The White House could create more relaxed AI regulations compared with those in the European Union, where Meta says harsh restrictions have resulted in the company not releasing some of its more advanced AI technologies. Meta, like other tech giants, also needs more massive data centers and cutting-edge computer chips to help train and run their advanced AI models.
“There’s a business benefit to having Republicans win, because they are traditionally less regulatory,” Harbath said.
Meta’s CEO Mark Zuckerberg reacts as he testifies during the Senate Judiciary Committee hearing on online child sexual exploitation at the U.S. Capitol in Washington, U.S., January 31, 2024.
Evelyn Hockstein | Reuters
Meta isn’t alone in trying to cozy up to Trump. But the extreme measures the company is taking reflects a particular level of animus expressed by Trump over the years.
Trump has accused Meta of censorship and has expressed resentment over the company’s two-year suspension of his Facebook and Instagram accounts following the Jan. 6 attack on the Capitol.
In July 2024, Trump posted on Truth Social that he intended to “pursue Election Fraudsters at levels never seen before, and they will be sent to prison for long periods of time,” adding “ZUCKERBUCKS, be careful!” Trump reiterated that statement in his book, “Save America,” writing that Zuckerberg plotted against him during the 2020 election and that the Meta CEO would “spend the rest of his life in prison” if it happened again.
Meta spends $14 million annually on providing personal security for Zuckerberg and his family, according to the company’s 2024 proxy statement. As part of that security, the company analyzes any threats or perceived threats against its CEO, according to a person familiar with the matter. Those threats are cataloged, analyzed and dissected by Meta’s multitude of security teams.
After Trump’s comments, Meta’s security teams analyzed how Trump could weaponize the Justice Department and the country’s intelligence agencies against Zuckerberg and what it would cost the company to defend its CEO against a sitting president, said the person, who asked not to be named because of confidentiality.
Meta’s efforts to appease the incoming president bring their own risks.
After Zuckerberg announced the new speech policy Tuesday, Boland, the former executive, was among a number of users who took to Meta’s Threads service to tell their followers that they were quitting Facebook.
“Last post before deleting,” Boland wrote in his post.
Before the post could be seen by any of his Threads followers, Meta’s content moderation system had taken it down, citing cybersecurity reasons.
Boland told CNBC in an interview that he couldn’t help but chuckle at the situation.
“It’s deeply ironic,” Boland said.
— CNBC’s Salvador Rodriguez contributed to this report.
WATCH: Meta is returning to free speech tradition, says Facebook’s former chief privacy officer Chris Kelly
Richard Teng, chief executive officer of Binance, during the DC Blockchain Summit in Washington, DC, U.S., on Wednesday, March 26, 2025.
Bloomberg | Bloomberg | Getty Images
Binance CEO Richard Teng has dismissed claims that the cryptocurrency exchange helped boost a Trump-backed stablecoin before former CEO Changpeng Zhao received a presidential pardon.
The claims in question relate to a $2 billion investment Binance received from Abu Dhabi’s state-owned investment firm MGX. The deal was settled using USD1, a stablecoin created by the Trump family’s crypto venture, World Liberty Financial.
MGX’s investment and Binance’s subsequent listing of USD1 on its exchange helped bolster the stablecoin’s usage and credibility, with some lawmakers and reports suggesting this may have influenced the pardon of Zhao, commonly known as CZ.
However, in a CNBC interview on Monday, Teng rejected the notion that Binance — the world’s largest cryptocurrency firm — had given USD1 any preferential treatment.
“First of all, the usage of USD1 [for the] transaction between MGX as a strategic investor into Binance, that was decided by MGX … We didn’t partake in that decision,” Teng said.
He noted that USD1 had already been listed on other exchanges before Binance, adding that, as the “largest crypto ecosystem in the world,” the company regularly engages with promising new projects.
“Sometimes it works out. Sometimes it doesn’t. In the case of USD1, I’m glad that both parties worked it out.”
Accusations of corruption
Teng’s denials come after the Wall Street Journal reported last week that Binance not only facilitated the settlement of MGX’s investment using USD1, but also assisted in building the technology behind the stablecoin, citing anonymous sources familiar with the matter.
The Journal also previously noted that World Liberty Financial benefited greatly from the listing of its USD1 token on Binance and a partnership with Pancake Swap — an online marketplace for cryptocurrencies said to be associated with Binance.
Meanwhile, scrutiny of CZ’s pardon and Binance’s ties to the Trump-linked World Liberty Financial has continued to mount from opposition leaders on Capitol Hill.
Among the most prominent voices has been Sen. Elizabeth Warren, ranking member of the Senate Banking, Housing, and Urban Affairs Committee, who has accused Binance and the Trump administration of corruption.
In a statement last month, the vocal critic of the crypto industry said: “First, Changpeng Zhao pleaded guilty to a criminal money laundering charge. Then he boosted one of Donald Trump’s crypto ventures and lobbied for a pardon,” with the President later doing “his part.”
Binance did not respond immediately to a request for comment.
Critics have long questioned World Liberty Financial’s open connections to the Trump administration as it seeks new partnerships and investors overseas.
According to World Liberty Financial’s website, a Trump-affiliated firm called DT Marks DEFI LLC, along with members of the Trump family, receives a major share of the platform’s revenue and holds digital tokens backing the company, known as WLFI. The firm has reportedly netted the Trump family hundreds of millions to billions in profits.
However, it also states that Trump, his family or any members of the Trump Organization or DT Marks DEFI LLC are not an “officer, director, founder, or employee of, or manager, owner or operator of World Liberty Financial or its affiliates.”
MGX’s purchase of $2 billion in USD1 tokens has also raised eyebrows after a New York Times report in September noted that it occurred two weeks before the White House signed a major agreement with the U.A.E. on access to hundreds of thousands of American microchips.
In a conversation with CNBC last month, Donald Trump Jr., the U.S. president’s eldest son and a co-founder of World Liberty Financial, dismissed the reports and broader concerns about potential conflicts of interest.
He was joined by the firm’s CEO, Zach Witkoff, son of U.S. Special Envoy to the Middle East Steve Witkoff, who said their fathers were not focused on nor directly involved in the business.
Trump’s crypto embrace
Zhao was forced to step down from his role at Binance in 2023 after pleading guilty to enabling money laundering through the cryptocurrency exchange.
White House press secretary Karoline Leavitt said in a statement on Oct. 23 that Zhao had been prosecuted under the Biden administration “despite no allegations of fraud or identifiable victims.”
Trump later said he pardoned Zhao “at the request of a lot of very good people” and that he knew nothing about him.
Since returning to office, Trump has embraced the crypto sector, proposing new crypto legislation while rolling back enforcement actions that targeted crypto exchanges such as Coinbase and Ripple during the prior administration.
Speaking Monday, Teng said that Binance and the crypto industry “were very thankful” to the president for CZ’s pardon and for signaling that the U.S. will be the “global crypto capital of the world.”
Whether or not markets are getting ahead of themselves over artificial intelligence is a hot topic for investors right now.
Last week, billionaire investor Ray Dalio said his personal “bubble indicator” was relatively high, while Federal Reserve Chair Jerome Powell described the AI boom as “different” from the dotcom bubble.
For Magnus Grimeland, founder of Singapore-based venture capital firm Antler, it’s clear the market is not overheating. “I definitely don’t think we’re in a bubble,” he told CNBC’s “Beyond the Valley” podcast, listing several reasons.
The speed at which AI is being adopted by businesses is notable compared to other tech shifts, Grimeland said, such as the move from physical servers to cloud computing, which he said took a decade. Added to this, AI is “top of the agenda” for leaders today, he said, whether they’re running a healthcare provider in India or a U.S. Fortune 500 company.
“There’s a willingness to invest into using that technology … and that’s happened immediately,” Grimeland said.
He described the rapid shift to AI as being substantially different from the dotcom bubble of the late 1990s and early 2000s, when unprofitable internet startups eventually collapsed and the tech-heavy Nasdaq lost almost 80% of its value between March 2000 and October 2002.
“What makes this a little bit different from a bubble and makes it very different from dotcom is that there’s really real revenues behind a lot of this growth,” Grimeland said.
OpenAI, the company behind ChatGPT, said it reached $10 billion in annual recurring revenue in June. Annual recurring revenue (ARR) is the amount of money a company expects to make from customers over 12 months.
Antler is an investor in Lovable, a company that enables people to build apps and websites using AI. In July, Lovable said it had passed $100 million ARR in eight months.
Another reason that the rapid adoption of AI is different from the dotcom boom is the speed at which consumers are taking to the technology, Grimeland said. “Think about how quickly our behavior online has changed, right? … 100% of my searches a year ago [were on] Google. Now it’s probably 20%,” he said.
Earlier this month, OpenAI launched its ChatGPT Atlas browser for Mac OS, with shares of Google’s parent company Alphabet falling on the news.
Smaller AI players
While Grimeland said there was a “tremendous” amount of money going to AI-related companies at the “wrong” valuation, these trends happen at the beginning of an investment cycle, he said. “But in the end … The opportunity in this space is so much bigger than the investments being put there,” Grimeland added.
Asked whether there are opportunities for AI startups when large U.S. and Chinese companies currently dominate the sector, Grimeland said the big firms were “being challenged in the way they haven’t for a very long time.” He gave the example of DeepSeek, the Chinese startup that has produced AI models comparable to those from OpenAI.
“Tencent is building great AI, Baidu is building great AI, but that’s not where DeepSeek came from, right?” Grimeland said. “The AI winners of this current platform shift [are] not necessarily those big incumbents.”
As such, there are significant opportunities for smaller AI companies to become big businesses, Grimeland said, flagging firms that have “positive signals,” such as a good founding team, growth in the lifetime value of a customer and a reduction in the cost of delivering a product.
– CNBC’s Dylan Butts, Ashley Capoot, Alex Harring and Jaures Yip contributed to this report.
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