Porsche’s EV sales took a hit last year, but the electric Macan sparks hope
Although sales of Porsche’s first EV, the Taycan, fell nearly 50% in 2024, things could be looking up for the sports car maker. After its “launch literally electrified us,” the electric Porsche Macan may spark a comeback this year.
Why did Porsche’s EV sales drop in 2024?
Porsche delivered over 310,700 vehicles globally last year, or about 9,500 less than in 2023. Sales in China led the downfall, plunging 28% from the prior year amid a wave of low-cost domestic EVs entering the market.
In total, Porsche delivered 20,836 Taycan EVs to customers last year, down 49% from 2023. The lower total comes after launching the upgraded 2025 Taycan last year. Porsche also said, “The ramp-up of electric mobility is generally proceeding more slowly than planned” as part of the reason.
In its largest sales market, North America, Porsche delivered over 86,500 vehicles in 2024. Although that’s up a mere 1% from 2023, Porsche’s EV sales also took a hit.
Porsche sold 4,747 Taycan models in the US last year, 37% fewer than in 2023. The 2025 model began arriving at US dealerships last Summer, which helped push sales up nearly 75% in the fourth quarter to 2,358.
Meanwhile, Porsche’s second EV, the electric Macan, could have an even bigger impact. After delivering the first models at the end of September, Porsche delivered 18,278 electric Macans by the end of 2024.’
“This launch literally electrified us. I am therefore particularly pleased that more than 18,000 examples of the all-electric variant have already been delivered,” Porsche AG board member for sales and marketing, Detlev von Platen, said.
Porsche sold 2,771 electric Macan SUVs in the US last year. On a call with reporters (via Automotive News), the company’s North American CEO, Timo Resch, said, “A lot of the consumers that come into the Macan Electric are [new to the] brand.”
Electrek’s Take
I’m not here to say the electric Macan will be Porsche’s savior, but the strong sales start is promising. Porsche has already backtracked on plans for 80% of deliveries to be electric by 2030.
According to recent reports, the electric Cayenne, due out in 2026, could be delayed depending on market demand. The upcoming 718 Cayman and Boxster EVs could also face delays as Porsche plans to keep gas and hybrid models alive longer than expected.
Looking ahead, Porsche also plans to introduce an ultra-luxury electric SUV to sit above the Cayenne, codenamed “K1” internally. It’s expected to compete with Range Rover and Ferrari’s first electric SUVs.
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Ford’s electric pickup truck is back at the top. The F-150 Lightning is once again the best-selling electric pickup in the US after overtaking the Tesla Cybertruck in the first quarter.
Ford’s F-150 Lightning is the best-selling electric pickup
After launching in 2023, Tesla’s Cybertruck quickly outpaced the Lightning to become America’s top-selling EV pickup last year.
Since Tesla doesn’t break down regional sales, registration data gives us our best estimate. The latest registration data from S&P Global Mobility (via Automotive News) shows that the F-150 Lightning retook the title in March and the first quarter of 2025.
Ford’s electric pickup notched 2,598 registrations in March, topping the Tesla Cybertruck with 2,170. In the first quarter, the F-150 Lightning remained ahead with 7,913 registrations, compared to the Cybertruck’s 7,126.
Although the Cybertruck was the fifth top-selling EV in the US last year, it didn’t even crack the top ten in March. It placed ninth through the first three months of 2025, behind the Volkswagen ID.4.
While Tesla and Ford remained the leaders in the electric pickup market, several new models are gaining momentum. According to the most recent numbers from Cox Automotive, GM sold 2,383 Chevy Silverado EVs and 1,249 GMC Sierra EV models in Q1. Meanwhile, Rivian sold 1,727 R1Ts during the quarter.
Earlier today, Electrek reported that new models, including the Honda Prologue and Chevy Blazer EV, helped drive EV registrations up 20% in the US in March.
Although the Lightning reclaimed the crown from Tesla, Ford’s electric pickup isn’t exactly flying off the lot. Ford reported Lightning sales fell 16% to just 1,740 units in April. Through April 2025, Ford has sold 8,927 electric trucks, down 9% from the 9,833 it handed over last year.
Electrek’s Take
To be fair, Tesla is still ahead by a wide margin in the US. The S&P numbers show Tesla had over 51,000 registrations in March, up 1% after two months of lower YOY growth.
GM’s Chevy surpassed Ford to become the second-best-selling EV brand with nearly 8,500 registrations, an increase of 274% from last year. Ford dropped to third with 7,361 registrations.
Although it’s just one quarter, it’s starting to show how Tesla CEO Elon Musk’s political antics are likely impacting sales. After the Cybertruck’s initial hype, it appears many buyers are opting for traditional pickups, like the F-150 Lighting.
Meanwhile, Ram is delaying its first electric pickup, the 1500 REV, again. Ram is pushing production back until summer 2027, saying it’s “extending the quality validation period.” The plug-in hybrid (PHEV) Ramcharger will also be delayed until the first quarter of 2026.
After pulling the Ramcharger ahead of the fully electric version last year, Stellantis blamed weak demand for EV pickups in the US.
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Environment
Podcast: EV tax credit on chopping block, Tesla’s China problem, Slate gets interest, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss how the GOP plans to kill the EV tax credit, Tesla’s China problem, Slate getting some interest, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):
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Tesla’s Austin robotaxi fleet will be powered by ‘plenty of teleoperation’ as it “can’t screw up”, according to a new report from Morgan Stanley after meeting with Tesla.
You won’t hear anything negative about Tesla from Morgan Stanley very often.
Morgan Stanley’s Tesla analyst, Adam Jonas, has often been described as a ‘Tesla cheerleader’ on Wall Street for his extremely rosy view of the company. He generally believes whatever Elon Musk claims and adds a slight delay to the CEO’s timeline.
Recently, Jonas met with Tesla with some clients and released a new note that he hinted to be based on what he learned from Tesla during the meeting.
He claims that the planned “robotaxi” rollout in Austin next month is going to use “plenty of tele ops to ensure safety levels”:
Austin’s a ‘go’ but fleet size will be low. Think 10 to 20 cars. Public roads. Invite only. Plenty of tele ops to ensure safety levels (“we can’t screw up”). Still waiting for a date.
‘Tele ops’ stands for teleoperations, meaning that Tesla employees will be able to remotely access Tesla’s vehicles and operate them in some capacity.
Last year, Electrek reported that Tesla started hiring for this teleoperation team before the Robotaxi launch in Austin.
We have been extensively reporting on how much Tesla’s planned robotaxi fleet in Austin diverges from its previously disclosed plans of deploying “unsupervised Full Self-Driving” in its consumer vehicles.
Tesla plans to deploy “10-20” Model Y vehicles to offer ride-hailling services in a geo-fenced area of Austin, Texas using a version of its ‘Supervised Full Self-Driving’ (FSD), but instead of being supervised by a driver inside the vehicle, like the current product in consumer vehicles, Tesla is going to used employees to remotely supervise the vehicles.
The service is supposed to launch in June.
Electrek’s Take
I seriously don’t get why anyone could get excited about this. It is going to be a bit better than the current FSD, which has stalled for months as Tesla focuses on optimizing the system for Austin, but it will still basically be supervised – just remotely.
There’s a chance that it won’t even be remote as some believe Tesla will even fumble that timeline and use safety drivers, but I don’t know. I’m about 50/50 on that prediction right now.
Remote supervisors make more sense as Tesla can claim a little victory even though it would be less impressive than what Waymo has been doing for years.
The real goal that Tesla sold to consumers is that their privately owned vehicles would become self-driving without supervision and we are still so far from that. It’s clear that this project is mainly to distract them from that fact.
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